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    TVC Report Format

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    Anonymous 5RO7Xov3A4
    Team 4 of the Marketing Management course at SDM College of Engineering and Technology was assigned to create a TV commercial for Volini Pian Relief Spray. The team consists of 5 members: Shruti Kumbhojkar, Shweth, Sameer Umarji, Manjunath B Baraddi, and Sachin. They are targeting the male urban youth market and competing against similar pain relief brands like Park Avenue, Calvin Klein, Wild Stone, and Drut. The commercial aims to highlight the long-lasting fragrance and sophisticated scent of Volini Pian Relief Spray.

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    TVC Report Format

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    Anonymous 5RO7Xov3A4
    263 views4 pages
    Team 4 of the Marketing Management course at SDM College of Engineering and Technology was assigned to create a TV commercial for Volini Pian Relief Spray. The team consists of 5 members: Shruti Kumbhojkar, Shweth, Sameer Umarji, Manjunath B Baraddi, and Sachin. They are targeting the male urban youth market and competing against similar pain relief brands like Park Avenue, Calvin Klein, Wild Stone, and Drut. The commercial aims to highlight the long-lasting fragrance and sophisticated scent of Volini Pian Relief Spray.

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    Team 4 of the Marketing Management course at SDM College of Engineering and Technology was assigned to create a TV commercial for Volini Pian Relief Spray. The team consists of 5 members: Shruti Kumbhojkar, Shweth, Sameer Umarji, Manjunath B Baraddi, and Sachin. They are targeting the male urban youth market and competing against similar pain relief brands like Park Avenue, Calvin Klein, Wild Stone, and Drut. The commercial aims to highlight the long-lasting fragrance and sophisticated scent of Volini Pian Relief Spray.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    263 views4 pages

    TVC Report Format

    Uploaded by

    Anonymous 5RO7Xov3A4
    Team 4 of the Marketing Management course at SDM College of Engineering and Technology was assigned to create a TV commercial for Volini Pian Relief Spray. The team consists of 5 members: Shruti Kumbhojkar, Shweth, Sameer Umarji, Manjunath B Baraddi, and Sachin. They are targeting the male urban youth market and competing against similar pain relief brands like Park Avenue, Calvin Klein, Wild Stone, and Drut. The commercial aims to highlight the long-lasting fragrance and sophisticated scent of Volini Pian Relief Spray.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 4

    SDM College of Engineering and Technology, Dharwad

    (An Autonomous Institute under VTU Belagavi and Recognized by AICTE)

    DEPARTMENT OF MANAGEMENT STUDIES


    CTA – 1

    Making TV Commercial for VOLINI


    PIAN RELIEF SPRAY

    Program : MBA Semester : I


    Course : Marketing Management Code : 18PMBAC104

    Submitted By: Team – 4

    Team Members: 1.SHRUTI KUMBHOJKAR


    2.SHWETH
    3.SAMEER UMARJI
    4.MANJUNATH B BARADDI
    5.SACHIN

    Course Instructor: Dr. Mahesh M. Vanjeri


    Assistant Professor

    Academic Year 2018-19

    Summary
    Agency/Production Company: Team - 4
    Creative Director/s :

    Client : Hindustan Unilever Limited (HUL)


    Brand : Axe Body spray
    Directed by :
    BRAND : Axe Men Body Spary

    : Targets the male urban youth – mass


    TARGET AUDIENCE

    urban product

    COMPETITORS:

    Park Avenue

    Calvin Klein

    Wild Stone

    Drut

    Joguar Classic Black

    BRAND RE-POSITIONING: The company extensively uses TV ads and


    conducts many Campaigns. They emphasize on the message that the
    Brand users are High on Confidence. "Adventurous” Marketing Strategy
    because this brand deals with girls and seduction..

    AD MESSAGE:

    Long lasting fragrance


    Sophisticated aqua fragrances

    AD STORY:

    1. Market Leadership 2. Affordable price. 3. Excellent advertising and


    branding targeting the youth. 4. Good distribution, Promotions and
    campaigns for luring customers. 5. Famous for creative advertisements.

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