Defense

CHAPTER 1
ART EXPRESS
INTRODUCTION
This project was started by Erika J. Barcena and Glecy Anne V. Arbues, a student of
G10- Sardonyx at Tanza National Trade School and dedicated to our classmates who has
an endless love for arts and commitment to the community. We always believed that our
community can reach out for higher education and higher level career. We do believed that
everyone can overcome life challengers and obstacles through hardwork and patience
while keeping our faith.
We hope that one day we can do this business for real so we can do our best to
work hard and help others and find a way to continue our legacy.
WHY IS IT “ART EXPRESS”
Art is the way of saying our feelings and thoughts by doing it in creative way other
than talking and writing. We want to establish a business where in we can enhance their
capability, talent and imagination that will help them to realize their full potential and will
able to express themselves through art.
WHAT IS ART EXPRESS?
The business we are going to establish is called “Art Express”, which is a learning
center that teaches about visual art and performative art.
The reasons why we will establish this business are; to create a workable art center
so that the community will develop a better future of art learners, to discover learners in our
community, to better understand what type of art center is most needed in our community
and to create employment.
STATEMENT OF THE PROBLEM
This study focuses the people who has talent in art but does not have enough time and
knowledge to pursue what they want. At the end, this study shall answer the following
questions:
1) How did the business become useful to the costumers?
2) How did the business help the community?
3) What is the probability of the business to succeed?

SIGNIFICANCE OF THE STUDY
If enrolled in one of our lessons we will teach from basic to extreme and for painting
after undergoing the basic training, they will choose between the three strands, the water
color, acrylic and oil paint. If enrolled in one of our class, we will make sure that after they
graduated in one of our class their skill will be improved. Our classes can help students and
adults who have talent but have no guide line, for student that our lesson can help them in
their project and outputs. For the older ones it can help them establish their own business
after they graduated in our class. For performative art we will be teaching about theatre
plays, acting, playing instrument and singing.
SCOPES AND DELIMITATIONS
We offered to teach how to draw, paint, act on theater, play musical instruments,
singing and dancing, but we do not teach digital art and computer base art because it cost
lot of money, but we can offer it when we have enough amount of money.
The materials needed in our class are the following; for the basic: sketch pad or
vellum paper, pencil and eraser; for painting: sketch pad or vellum paper, water color or
poster paint and brush. But they don’t have to worry about those things because we will be
the one to provide it and will it be added to their total fee. Each session will take three hours
every weekend.
DEFINITION OF TERMS
Visual arts- art forms that create works that primarily visual in nature such as drawings,
painting, sculpture, print making, photography and handicrafts.
Performative art- art that is performed in a stage like dancing, singing, acting and playing
instrument.
Canvas- a strong unbleached cloth made from hemp, flax cotton, or a similar yarn used to
make items such as paintings.
Vellum paper- a prepared animal skin or membrane used as material for writing or
drawing.
Oil paint- a paste made with ground pigment and a drying oil such as linseed oil, used
chiefly by artist.
Acrylic paint- a fast drying paint made of pigment suspended in acrylic polymer emulsion.
Acrylic is water- soluble but become water resistant when dry.
Water colour- a painting method in which the paints are made of pigments suspended in
water based solution.
Modern technology- is simply an advancement of old technology such as mobile phones,

laptop, computer, projector and other electronic gadgets.
Primitive technology- a technology where you make things in wild completely without
using modern tools or materials it includes materials such as axes, hammer, saw, chisel
and etc.
Intermediate technology- a technology between primitive and modern technology that is

suitable for developing countries that is typically making use of locally available resources.
Such as farmers machineries and equipment and other simple machines.
Technical soundness- shows all the details necessary for the business to operate.
Economic opportunities- chance to do work that somebody is willing to pay you for.
Profitable- yielding profit or financial gain that is useful to both entrepreneurs and
costumers.
Backward integration- the acquisition of controlled subsidiaries aimed at the creation and
production of certain inputs that can be utilize in the production.
Forward integration- a business strategy whereby activities are expanded to include

control of the direct distribution or supply of company’s product.
Limited partners- a partnership that is only liable to the extent of his or her contribution to
the business.
General partners- a partnership that extend up to his or her personal properties
Lack of stability- not being stable
Idle investment- not turned to normal

Market and Feasibility Analysis for a community art center in
Olympia Washington
Prepared By
City Of Olympia
Submitted by:
Economic Research Associates
March 2009
Olympia has an active and vibrant arts community, with 200 art organizations
and venues. The city has develop a national reputations for its art offering and
serves as a regional regional provider and role model for art programs. One of
the commision’s priorities is the creation of art s center that would serve to
anchor and promote diversity of arts in the area. In orther to further the goal of
developing arts center and understand better the financial implication of such
facility the city of Olympia retained Economic Research Associates (ERA) To
conduct FS.
GOALS
 Create a workable art center so the city can effectively respond to any
future development opportunities.
 To better understand the type of art center that is most needed in the
community.
 Determine how much subsidy an art center would require on an ongoing
operating basis.
 Identify the economic impact mechanisms
RESEARCH STRATEGIES
 Meeting with art commissions
 4 small group sessions with number of performing art, visual art , arts
education and literary arts
 Numerous site visits
 Interviews with art galleries organization and facilities
 Market surveys
ERA Project No.: 16504
388 Market Street,Suite 1580
San Franciscco, CA 94111
(415) 956-8152 FAX (415) 956-5274
www. econres.com

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CHAPTER 1

WHY IS IT “ART EXPRESS”

WHAT IS ART EXPRESS?

STATEMENT OF THE PROBLEM

1) How did the business become useful to the costumers?

2) How did the business help the community?

3) What is the probability of the business to succeed?

SCOPES AND DELIMITATIONS

Modern technology- is simply an advancement of old technology such as mobile phones,

Intermediate technology- a technology between primitive and modern technology that is

Forward integration- a business strategy whereby activities are expanded to include

General partners- a partnership that extend up to his or her personal properties

Lack of stability- not being stable

Idle investment- not turned to normal

Economic Research Associates

388 Market Street,Suite 1580

San Franciscco, CA 94111

(415) 956-8152 FAX (415) 956-5274

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