A

PROJECT
ON
“A STUDY OF MARUTI SUZUKI” WITH SPECIAL REFERENCE
TO SPARSH AUTOMOBILE"
OF
“MARUTI SUZUKI”
[WITH SPECIAL REFERENCE TO SHUBH HONDA]

RAIPUR (C.G)

IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF THE AWARD FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION

[2016-19]

Guided by Submitted By
Miss. CHETNA NAYAK Ajay Prakash Nishad
Roll No. 1654402
 ACKNOWLEDGEMENT

It is a great experience to work with such a company and to make a project

on “A STUDY OF MARUTI SUZUKI” WITH SPECIAL REFERENCE
TO SPARSH AUTOMOBILE" and I am extremely thankful to them for
providing me such an exceptional opportunity. Without the support and
guidance from specific individuals it would not have been possible to
successfully complete my project.

I would also like to thank other employees of MARUTI SUZUKI who

extended their active support during the course of the project. I extend my
profound gratitude towards Mr. Hari Govind Tiwari Assistant Manager.

Thanking you

Ajay Prakash Nishad

ID NO-AB/40709
 DECLARATION

I AJAY PRAKASH NISHAD hereby declare that the project report

entitled “A STUDY OF MARUTI SUZUKI” WITH SPECIAL
REFERENCE TO SPARSH AUTOMOBILE" is the record of authentic work
carried by me during the academic year 2018-2019.
This project is the result of original research work carried by me and the
same has not been previously for any examination of this university or any
university.

Place-Raipur
Date :- Signature
Ajay Prakash Nishad
ID NO-AB/40709
 CERTIFICATE FROM THE GUIDE

This is to certify that this project entitled “A STUDY OF MARUTI SUZUKI”

WITH SPECIAL REFERENCE TO SPARSH AUTOMOBILE “submitted
in partial fulfillment of the degree of Bachelor of Business Administration to the
Durga Mahavidyalay Raipur, done by AJAY PRAKASH NISHAD, ID NO-
AB/40709and is an authentic work carried out by him at Karan Automobiles
Pvt. Ltd. The matter embodied in this project work has not been submitted
earlier for award of any degree or diploma to the best of my knowledge and
belief.

Signature of the student Signature of the Guide

 EXAMINER’S CERTIFICATE

This is to certify that the project report entitled “A STUDY OF

MARUTI SUZUKI” WITH SPECIAL REFERENCE TO SPARSH
AUTOMOBILE" is done by Me and is an authentic work carried out
for the partial fulfillment of the requirement for the award of the degree
of BBA VIth semester and has completed this project in scheduled time.

We approve the sincere work done on this project and the project report.

INTERNAL EXAMINER EXTERNAL EXAMINER

1
“A STUDY OF MARKETING STRATEGY OF
MARUTI SUZUKI”
INDEX

S.No. Title Page No.

1 Chapter 1 01-15
1.1 Introduction
1.2 Objective of the study
2 Chapter 2 16-38
2.1 Literature Review
3 Chapter 3 39-43
3. Research Methodology
4 Chapter 4 44-48
4. Data Interpretation
5 Chapter 5 49-51
5. Result and Discussion
6 Chapter 6 52-53
6. Conclusion
Chapter 7 54-55
7
7. Bibliography

2
 Chapter 1
INTRODUCTION

3
 1.1 INTRODUCTION

INDIAN AUTOMOBILE INDUSTRY

One of the major global automotive industries in the coming years. A number of
domestic companies produce automobiles in India and the growing presence of
multinational investment, too, has led to an increase in overall growth. Following the
economic reforms of 1991 the Indian automotive industry has demonstrated sustained
growth as a result of increased competitiveness and relaxed restrictions. The monthly
sales of passenger cars in India exceed 100,000 units

In 1953, the government of India and the Indian private sector initiated manufacturing
processes to help develop the automobile industry, which had emerged by the 1940s
in a nascent form. Between 1970 to the economic liberalization of 1991, the
automobile industry continued to grow at a slow pace due to the many government
restrictions. A number of Indian manufactures appeared between 1970-1980. Japanese
manufacturers entered the Indian market ultimately leading to the establishment of
Maruti Udyog. A number of foreign firms initiated joint ventures with Indian
companies.

Timeline of Indian automobile industry:

 1897 First Person to own a car in India - Mr. Foster of M/s Crompton Greaves
Company, Mumbai
 1901 First Indian to own a car in India - Jamshedji Tata
 1905 First Woman to drive a car in India - Mrs. Suzanne RD Tata
 1905 Fiat Motors
 1911 First Taxi in India
 1924 Formation of traffic police
 1928 Chevrolet Motors
 1942 Hindustan Motors
 1944 Premier Auto Limited
 1945 Tata Motors

4
  1947 Mahindra Motors
 1948 Ashok Motors
 1948 Standard Motors
 1974 Sipani Motors
 1981 Maruti Udyog
 1994 Rover Motors
 1994 Mercedes Benz
 1994 Opel
 1995 Ford Motors
 1995 Honda SIEL
 1995 Reva Electric Car Company
 1995 Daewoo Motors
 1996 Hyundai Motors
 1997 Toyota Kirloskar Motors
 1997 Fiat Motors (Re-Entry)
 1998 San Motors
 1998 Mitsubishi Motors
 2001 Skoda Auto
 2003 Chevrolet Motors (Re-Entry)

Following the economic reforms of 1991, the automobile section underwent

delicensing and opened up for 100 percent Foreign Direct Investment. A surge in
economic growth rate and purchasing power led to growth in the Indian automobile
industry, which grew at a rate of 17% on an average since the economic reforms of
1991. The industry provided employment to a total of 13.1 million people as of 2006-
07, which includes direct and indirect employment. The export sector grew at a rate of
30% per year during early 21st century. However, the overall contribution of
automobile industry in India to the world remains low as of 2007. Increased presence
of multiple automobile manufacturers has led to market competitiveness and
availability of options at competitive costs. India was one of the largest manufacturers
of tractors in the world in 2005-06, when it produced 2,93,000/- units. India is also
largely self-sufficient in tyre production, which it also exports to over 60 other
countries. India produced 65 million tyres in 2005-06.

5
Overview

Pran Tiku (2008)—on the subject of automobile industry in India—holds:

India’s car market has emerged as one of the fastest growing in the world. The number
of cars sold domestically is projected to double by 2010, and domestic production is
skyrocketing as foreign makers are setting up their own production plants in India.
The government’s 10-year plan aims to create a $145 billion auto industry by 2016.

According to McKinsey, the auto sector’s drive to lower costs will push outsourcing.
The auto sector could be worth $375 billion by 2015, up from $65 billion in 2002.
McKinsey thinks India could capture $25 billion of this amount. Out of 400 Indian
suppliers, 80 percent have the ISO 9000 certificate—the international standard for
quality management.

The production of automobiles in India is largely aimed at local consumers.

Several Indian manufacturers also export a diverse variety of auto components.
Tiku (2008) predicts a sale of 4.2 million four wheeler automobiles in India by
2015. Indian passenger vehicle exports are also expected to rise from 170,000 in
2006 to 500,000 in 2010. Indian automobile companies

The following are some of the notable Indian automobile manufacturers:

Company Description Product

Ashok Leyland is a commercial 18 seater to 82 seater double-

Ashok vehicle manufacturing company decker buses, 7.5 tonne to 49

Leyland based in Chennai, India. In 1948, tonne in haulage vehicles, special

Ashok Motors was set up in what application vehicles, and diesel
was then Madras, for the assembly engines for industrial, marine and

6
 of Austin Cars. The Company's genset applications.
name changed soon with equity
participation by British Leyland
and Ashok Leyland commenced
manufacture of commercial
vehicles in 1955. Ashok Leyland
has six manufacturing plants: a
plant at Ennore near Chennai, two
plants at Hosur (called Hosur I and
Hosur II, along with a press shop),
and the assembly plants at Alwar
and Bhandara.

Gas-cylinder carrier, copied from

3-wheel Vidal & Sohn Tempo-
Werke (German) Hanseat;
Matador, a version of Hanomag
Force Motors, formerly Bajaj
van and light-truck (1.5 tonne
Force Motors Tempo, is a Pune-based
payload); Tempo-traveller, Indian
Ltd manufacturer of a number of
version of Daimler-Benz T-1
commercial vehicles
transporters; Man-Force Trucks,
licensed version of MAN AG
trucks; and UV's copied from
Daimler-Benz.

Hindustan Motors is one of the Trekker (discontinued), Land

oldest Indian car manufacturers in master (discontinued), Contessa

Hindustan India. It is perhaps best known for (discontinued)—5th generation

Motors the Ambassador which has Vauxhall Victor, and the

remained virtually unchanged for Ambassador—a version of the
about 30 years. It is still very 1950s Morris Oxford.
popular as a taxi and is widely

7
 used by Indian politicians.

The automotive section of

Mahindra started off when a first
Armada (discontinued), Voyager
batch of seventy five Utility
Mahindra & (discontinued), Bolero.
Vehicles (UVs) was imported in
Mahindra Commander, CL, MaXX, Scorpio,
CKD condition from Willys in
Limited and Mahindra and Mahindra
1947. It presently manufactures
Classic.
Jeeps along with agricultural
equipment and light trucks.

Maruti Suzuki (formerly Maruti

Udyog) was formed as a
partnership between the
Government of India and Suzuki of
Japan. It brought India its first
"affordable" car, the Maruti 800. It
is the biggest car manufacturer in
India and especially dominant in
the small car sector. Then it
800, Omni, Alto, Gypsy, Swift,
Maruti brought out the Maruti 1000, made
SX4, WagonR, Versa, Zen Estilo,
Suzuki by Maruti Udyog was the first ever
Grand Vitara, and Swift Dzire.
contemporary sedan-type car
launched in India. The car (which
Suzuki sold in other countries as
the Cultus/Swift/Geo Metro with a
1.3 L or 1.6 L engine) was
introduced in October, 1990. Sold
at Rs.3.81 lakh, it was back then
the costliest car released in the
Indian market. Then the company
replaced it with Esteem and from

8
 those days on a line of Suzuki cars
rolled out in the Indian market.

Walchand Hirachand started

Premier Automobiles Ltd. (PAL)
in 1942. They assembled De Soto
and Plymouth cars in 1946 in Padmini (discontinued), 118 NE
Premier
association with Chrysler from the (discontinued), and Premier
Automobiles
United States. They also Sigma.
manufactured the Premier Padmini
which was a version of the Fiat
1100.

REVA Electric Car Co. is the

producer of the Reva (G-Wiz), an
electric car intended for use as a
City car. More REVAs have been
REVA produced than any other currently REVA (G-Wiz).
selling electric car and sales are
increasing. It is currently the
world's leading electric car
manufacturing company.

Tata Motors, formerly known as

TELCO, is the largest automobile
manufacturer in India and
commands more than 70% of the Indica, Indigo, Indigo Marina,
Tata Motors commercial vehicle market in India Safari, Sumo, TL, and Tata Nano.
and has also increased its share of
passenger vehicle market. It was
responsible for developing India's
first indigenous vehicle, the Indica.

9
 It has proved to be a success in the
market after initial quality
problems. The company also
exports the car to many countries.
Tata owns major stake in Jaguar
and Range Rover.

In addition to Bangalore-based Reva, which currently is the only company actually

selling EVs today, electric cars made in India includes:

 Mahindra & Mahindra: Four-seat model by 2010.

 Tata: 2008-2009 (Also possibly an air car).
 Ajanta Group: clockmaker with plans for low-cost EV.
 Tara: Low-cost EV less than a Tata Nano.
 Hero Electric: 2013 Electric car.

Multi-national companies in India

Company Description Product

In January 2008, Audi started

production with the Audi A4 and
Audi A4, A6, A8, R8, Q7, and TT.
A6 at its factory in Aurangabad in
the state of Maharashtra.

BMW is a manufacturer of sport

sedans. BMW enjoys good brand

BMW recognition in India. It has set up a 3 Series, 5 Series, 6 Series, 7 Series,

plant in Chennai, Tamil Nadu, to X3, and X5.
manufacture cars locally
exclusively for the local market

10
 with no plans for export. It set up
the plant to circumvent high import
duties.

The Fiat Uno was one of the first

products to be introduced. The Fiat
Palio was later introduced and was
initially a success with its style and
ride comfort coupled with solid
build but has slowly lost its sheen
due to low fuel efficiency. Other
models were introduced such as the
Palio Weekend and Siena. Fiat
tried re-branding of the Fiat Siena Uno (discontinued), Palio, Palio
to Fiat Petra without much success. Stile, Siena (discontinued), Siena
It roped in Sachin Tendulkar as one Weekend (discontinued), Petra
of its brand ambassadors. Even (discontinued), Adventure, Fiat
Fiat Michael Schumacher appeared in Bravo—sold in collaboration with
an ad for the Palio. It has entered Tata Motors, Fiat 500—sold in
now into an alliance with Tata collaboration with Tata Motors, and
Motors to jointly manufacture cars Fiat Linea—sold in collaboration
at its plant in Ranjangaon, near with Tata Motors.
Pune. The facility will enable the
two companies to make about
200,000 cars per annum, and also
house an engine manufacturing
unit with a capacity of 250,000
units per annum. The alliance will
also see Tata Motors use Fiat's
diesel technology—the 1.3 litre
multijet diesel engine—for its own
vehicles. The two companies also

11
 have a distribution and service
partnership.

Ford entered India in collaboration

Escort (discontinued), Ikon, Mondeo
Ford with Mahindra & Mahindra in
(discontinued), Endeavour, Fusion,
Motors 1995 with a plant in Tamil Nadu.
and Fiesta.
The first model was the Escort.

Chevrolet has been a recognized

brand in India for several decades.
The model line-up consists of
vehicles from cheaper sister brands
like Daewoo. General Motors
initially entered India with the Tavera—rebadged Isuzu Panther,
Opel brand, but the Opel brand was Forester (discontinued)—rebadged
dropped in March 2006 because First Generation Subaru Forester,
sales were at an all time low due to Aveo—second Generation Daewoo
high prices and General Motors Kalos sedan, Aveo UV-A—first
General
wanted to focus more on their Generation Daewoo Kalos
Motors
Chevrolet brand. Since the hatchback, Optra—rebadged
Chevrolet brand was introduced in Daewoo Lacetti, SRV—rebadged
India, there have been no new Opel Daewoo Lacetti, Spark—formerly
products. GM's Indian operations Daewoo Matiz in India, and
were originally a JV between Captiva—recent launch in India.
Hindustan Motors and GM, with
most of GM's vehicles assembled
at Hindustan's plant in Halol,
Gujarat. Since then, GM India is
now wholly owned by GM.

Honda Honda Siel Cars entered India in Accord, City, Civic, and CR-V.
1995. It sells 4 cars in India—the

12
 City, Civic, Accord, and CR-V.
The manufacturing plant of Honda
Siel is located in Greater Noida.
The model of Accord sold in India
is the 2003 model. The most
inexpensive car from Honda—The
City. The most expensive—The
Honda Accord V6.

Santo—second generation Hyundai

Atos, Accent—second generation
Hyundai Accent sedan, Sonata—sold
When Hyundai entered India, the as the Sonata Embera, Verna—third
brand was virtually unknown in the generation Hyundai Accent sedan,
Hyundai Indian market. But now Hyundai Getz—sold as the Getz Prime,
has good market because of its Elantra—3rd generation Hyundai
models like SANTRO, Accent etc. Elantra sedan, Terracan
(discontinued), Tucson, i10—brand
new small car, global launch in India
in 2007, and i20.

Renault- Logan (in partnership with Mahindra

-
Nissan and Mahindra).

Mercedes-Benz has had to cater to

the ever gowning luxury segment
in India, especially after the arrival C-Class, E-Class, S-Class, ML-
Mercedes- of the other luxury German Class, SL-Class, CL-Class, SLK-
Benz Class, CLK-Class, GL-Class, and
manufacturers. Now, Mercedes-
CLS-Class.
Benz cars are launched in India
soon after the worldwide launch
and homologation as opposed to

13
 earlier, when Mercedes-Benz had
monopolized the niche Indian
market. In 2007 they launched the
SLK-Class and CLS-Class.

Lancer - Sixth Generation Mitsubishi

Lancer, Cedia—seventh generation
Mitsubishi Mitsubishi Lancer, Pajero—second
-
Motors generation Mitsubishi Pajero,
Montero—third generation
Mitsubishi Pajero, and Outlander.

Škoda Auto is an important car

manufacturer of India. It recently
launched the Laura; the Octavia
Škoda Octavia, Superb, Laura, and Fabia.
still continues to exist. Škoda also
offers the Superb in India but it's
not too popular.

Qualis (discontinued)—3rd
Toyota Kirloskar sells 4 car models
generation Toyota Kijang, Camry—
in India. It stopped producing the
7th generation Toyota Camry (the
Toyota Qualis to make way for the
latest generation Camry), Corolla—
Toyota Toyota Innova, which was
9th generation Toyota Corolla,
launched in India in 2005. The
Innova, and Land Cruiser Prado
most expensive car from Toyota is
VX—latest generation Toyota Land
the Land Cruiser Prado.
Cruiser (PRADO).

14
 1.2 OBJECTIVE

1. To find out the market share of Maruti Suzuki

2. To study competitors of Maruti Suzuki
3. To study the marketing strategies of Maruti Suzuki
4. To study the strength, weakness, opportunity, and threats (swot -
- analysis) of Maruti Suzuki.
5. To study the customer satisfaction regarding Maruti Suzuki cars
6. To study the comparison of swift and swift dzire.

15
 Chapter 2
LITERATURE REVIEW

16
 Chapter 2

LITERATURE REVIEW

Maruti Udyog Limited

Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been
the leader of the Indian car market for about two decades. Its manufacturing plant,
located some 25 km south of New Delhi in Gurgaon, has an installed capacity of
3,50,000 units per annum, with a capability to produce about half a million vehicles.

The company has a portfolio of 11 brands, including Maruti 800, Omni, premium
small car Zen, international brands Alto and WagonR, off-roader Gypsy, mid size
Esteem, luxury car Baleno, the MPV, Versa, Swift and Luxury SUV Grand Vitara
XL7.

In recent years, Maruti has made major strides towards its goal of becoming Suzuki
Motor Corporation's R and D hub for Asia. It has introduced upgraded versions of
WagonR, Zen and Esteem, completely designed and styled in-house.
Maruti's contribution as the engine of growth of the Indian auto industry, indeed its
impact on the lifestyle and psyche of an entire generation of Indian middle class, is
widely acknowledged. Its emotional connect with the customer continues

Maruti tops customer satisfaction again for sixth year in a row according to the J.D.
Power Asia Pacific 2005 India Customer Satisfaction Index (CSI) Study.
The company has also ranked highest in India Sales Satisfaction Study.

The company's quality systems and practices have been rated as a "benchmark for the
automotive industry world-wide" by A V Belgium, global auditors for International
Organisation for Standardisation. In keeping with its leadership position, Maruti
supports safe driving and traffic management through mass media messages and a
state-of-the art driving training and research institute that it manages for the Delhi
Government.

The company's service businesses including sale and purchase of pre owned cars
(TrueValue), lease and fleet management service for corporates (N2N), Maruti

17
Insurance and Maruti Finance are now fully operational. These initiatives, besides
providing total mobility solutions to customers in a convenient and transparent
manner, have helped improve economic viability of The company's dealerships. The
company is listed on Bombay Stock Exchange and National Stock Exchange. The
objectives of MUL then were:

• Modernization of the Indian Automobile Industry.

• Production of fuel-efficient vehicles to conserve scarce resources.
• Production of large number of motor vehicles which was necessary for economic
growth.
Production / R & D
Spread over a sprawling 297 acres with 3 fully-integrated production facilities, the
Maruti Udyog Plant has already rolled out over 4.3 million vehicles. In fact, on an
average, two vehicles roll out of the factory every minute. And it takes on an average,
just 14 hours to make a car. More importantly, with an incredible range of 11 models
available in 50 variants, there's a Maruti Suzuki made here to fit every car-buyer's
budget. And dream.

OTHER PRODUCTS OF MARUTI SUZUKI

MODEL TYPE

Maruti 800 Small

 Maruti 800 STD BS III

 Maruti 800 AC BS III

Omni Small

 5 seater Maruti Omni

 8 seater Maruti Omni
 LPG Maruti Omni

Maruti Alto Small

18
  Alto
 Alto Lx
 Alto Lxi

Maruti Zen Mid-Size

 Maruti Zen Lx
 Maruti Zen Lxi
 Maruti Zen Vxi

Wagon R Mid-Size

 WagonR Lx
 WagonR Lxi
 WagonR Vxi
 WagonR Ax

Versa Mid-Size

 5 seater
 8 seater ( DX & DX2)

Maruti Esteem Mid-Size

 Maruti Esteem Lx
 Maruti Esteem Lxi
 Maruti Esteem Vxi

Baleno Mid-Size

 Baleno Sedan VXi

 Baleno Sedan LXi

19
 BIT ABOUT MARUTI UDYOG LTD.
COMPETITORS OF MARUTI UDYOG LTD.

20
21
COMPETITORS OF MARUTI SUZUKI SWIFT
1. HYUNDAI SANTRO 1.1 CRDI:
When Hyundai launch the Santro’s replacement in 2007, it will come with the
surprise addition of a 1.1 litre common rail diesel. Likely to be the cheapest car on
sale powered by a CRDi engine, this motor is the new Accent’s CRDi unit less one
cylinder. Incredibly powerful for its size, this 1,120cc engine produces a whopping
75bhp. Unconfirmed reports talk of overall figures, city and highway combined, in
excess of 20 kilometres a litre.

2. HYUNDAI GETZ 1.5 CRDI:

Not as attractive as the Swift, but more practical, with greater rear seat comfort and
more useable space, Hyundai’s diesel assault continues up the range with its large
hatch. The Getz will share its motors with the new Accent/ Verna. Hyundai sell the
Getz powered by a detuned version of the new Accent motor in the European
continent, and it’s likely to be the case here as well. Producing 87bhp as against
108bhp, using two versions of the same engine will help Hyundai get a handle on
costs. The diesel Getz also qualifies for excise sops, meeting both length and engine
capacity criteria.

3. TATA INDICA 1.3 MULTIJET:

By the time the larger new Indica is out, the Tata-Fiat tie-up will be going full throttle.
Tata will borrow engines from Fiat with, you guessed it, the 1.3 litre Multijet being
the engine of choice. Thoroughly localised, cheaply assembled and very capable, it
will give the new Indica/ Indigo family a huge leap forward as far as overall ability is
concerned.

22
 MARKETING MIX

4P’s OF MARUTI SUZUKI SWIFT

 PRODUCT
 PRICE
 PROMOTION
 PLACE

PRODUCT

Features:
The all-new Maruti Suzuki Swift is excellent creation of the company it is fully
loaded with a range of exciting new features. It's a perfect complement to your
evolved tastes and lifestyle. And the best way to take your driving pleasure to a
brand-new high.

European Styling. Japanese Engineering. Dream-Like Handling.

The new Swift is a generation different from Suzuki design. Styled with a clear sense of
muscularity, its one-and-a-half box, aggressive form makes for a look of stability, a sense
that it is packed with energy and ready to deliver a dynamic drive.
Its solid look is complemented by an equally rooted road presence and class-defining ride
quality. New chassis systems allow for the front suspension lower arms, steering, and
gearbox and rear engine mounting to be attached to a suspension frame. You get lower
road noise and a greater feeling of stability as you sail over our roads with feather-touch

23
ease.

There are three variants of Maruti Suzuki Swift (Petrol):

Petrol version
 Swift LXi
 Swift VXi
 Swift ZXi
Diesel version
 Swift LDi
 Swift VDi
 Swift ZDi

 SWIFT LXi:
3 assist grips, 3 spoke urethane steering wheel, antenna, cabin light (3 position),
console box (lower), cup holders (front 2, rear1), front door trim pockets, green tinted
glass window, halogen headlamps, headlamp levelling device, heater and manual Air
conditioning, OVRM (internally adjusted), rear fog lamps, wind screen wiper 2 speed
plus 1 speed intermittent, tailgate opener key type, trip meter (digital display), sun
visors (both sides), brake assist , child lock (rear door), high mounted stop lamp,
power steering, rear seat belts etc. are the features available in this model.

 Swift VXi
Apart from the features found in other model, striking features of this model are black
coloured A & B pillars, 12v accessory socket in centre console, day and night rear
view mirror, door ajar warming lamp, driver's seatbelt warning lamp, tachometer,
driver's seat belt warning lamp, vanity mirrors (sun visor co-driver side), rear seat
head restraints, fabric accented door trims, central door locking (4 door), front and
rear electronic windows, front fog lamps, light off/ key reminder, manual air-
conditioning, key not removed warning buzzer, etc.

 Swift ZXi
Special features that have made this model more market friendly are rear window
demister, rear parcel shelf, rear window wiper, room lamp and luggage room, keyless

24
entry, dual front airbags, coloured outside door mirror cowls, coloured outside door
handles, 12v accessory socket in luggage room, driver seat height adjuster, central
door locking (5 doors), seat belts 3-point ELR with shoulder adjusters, seat belts front
3-point ELR with pretensioning, tailgate opener electromagnetic type etc.

 PRICE
Maruti is expected to take Hyundai heads on with the pricing of their upcoming
Maruti Suzuki Swift car. After launching cars for the masses since so many years,
India’s largest automobile manufacturer is now targeting the premium segment with
their latest model from the Suzuki’s stable. The analysts predict the pricing of this
premium hatchback to start from Rs. 4 lakh (petrol) but diesel version cost start from
5.5 lakh. Customer prefer diesel version because of diesel is economic than petrol
and average of swift diesel is also high compony claims it 18/ltr.

This price range would practically rip apart Hyundai’s offering in Getz, which is
priced at a much higher tag of Rs. 4.5 lakh. Both the companies are known for their
value based offerings and Maruti with their extensive service network and brand
reputation for making reliable cars should get the customer’s nod over their
competition.

The official pricing however is still not out. However, the company is said to be
studying the prospects of launching the base model at the 4-lakh price tag. There is
another advantage in doing so considering in the capital city of Delhi NCR road tax
on the sub 4 lakh priced cars is comparatively lower at 2%. Cars at a price higher than
4 lakh have to pay a 4% road tax.

Delhi NCR is one of the major targeted markets and it might get the benefit of this
policy. And if they indeed do take the chance of pricing Suzuki Swift at a

25
considerable lower price than Hyundai Getz, they would quite likely force the
competition to rethink their strategy.
\

Non
Metallic
Variant Metallic
Price
Price

Swift LXi 416485 416485

Swift VXi 443924 443924

Swift VXi
464962 464962
(ABS)

 PROMOTION

When Maruti Udyog launched the Swift in May last year, the automotive industry was
agog with expectation that the car had the makings of a real winner. Three versions
were launched with the base variant carrying a retail tag of Rs 3.85 lakh, ex-
showroom, New Delhi, and this aggressive pricing only reinforced this feeling.

A year later, the company says the Swift is now the most-sold car in the first year of
any car in the history of the Indian automobile industry, having totted up sales of
61,200 units.

This is higher than what Maruti had initially planned to sell. The car recorded an
estimated 4,000 bookings at the time of its launch, and the initial output of 200 units a
day on a two-shift basis, wasn’t enough to cope with demand.

In October, the company increased capacity for the Swift which helped cut down on
the waiting time from an estimated three months. The company currently makes over
300 units every day.

26
The Swift has made a real impact in the small hatchback segment leaving its closet
rival, the Getz far behind. Between April 2005 and April 2006, Hyundai sold 16,872
units of the Getz. Maruti is now gearing up for the diesel version of the Swift which is
expected to debut by October. The diesel version will benefit from the excise sops in
this year’s buget, and it remains to be seen how the models fares in the marketplace.

 PLACE

The car manufacturing company, called Maruti Suzuki Automobiles India Limited, is
a joint venture between Maruti Udyog and Suzuki Motor Corporation holding a 70
per cent and 30 per cent stake respectively.

The Rs.1,524.2 Crore plant has a capacity to roll out 1 lakh cars per year with a
capacity to scale up to 2.5 lakh units per annum. The car manufacturing plant will
begin commercial production by the end of 2006.

The engine and the transmission plant has owned by Suzuki Power train India Limited
in which Suzuki Motor Corporation would hold 51 per cent stake and Maruti Udyog
holding the balance.

The ultimate total plant capacity is three lakh diesel engines. However, the initial
production is 1 lakh diesel engines, 20,000 petrol engines and 1.4 lakh transmission
assemblies.

SWOT ANALYSIS OF MARUTI UDYOG LTD.

 STRENGTHS
 WEAKNESSES
 OPPURTUNITIES
 THREATS

 STRENGTHS

The Quality Advantage

27
Maruti Suzuki owners experience fewer problems with their vehicles than any
other car manufacturer in India (J.D. Power IQS Study 2004). The Alto was
chosen No.1 in the premium compact car segment and the Esteem in the entry
level mid - size car segment across 9 parameters.

The J.D. Power APEAL Study 2004 proclaimed the Wagon R no. 1 in the
premium compact car segment and the Esteem No.1 in the entry level mid -
size car segment. This study measures owner in terms of design, content,
layout and performance of vehicles across 8 parameters.

A Buying Experience like No Other

Maruti Suzuki has a sales network of 307 state-of -the-art showrooms across
189 cities, with a workforce of over 6000 trained sales personnel to guide our
customers in finding the right car. Our high sales and customer care standards
led us to achieve the No.1 nameplate in the J.D. Power SSI Study 2004.

Quality Service across 1036 Cities

In the J.D. Power CSI Study 2004, Maruti Suzuki scored the highest across
all 7 parameters: least problems experienced with vehicle serviced, highest
service quality, best in-service experience, best service delivery, best service
advisor experience, most user-friendly service and best service initiation
experience.

92% of Maruti Suzuki owners feel that work gets done right the first time
during service. The J.D. Power CSI study 2004 also reveals that 97% of
Maruti Suzuki owners would probably recommend the same make of vehicle,
while 90% owners would probably repurchase the same make of vehicle.

28
WEAKNESSES

 OPPURTUNITIES

Leading Growth

As the market leader, MUL led the growth in the passenger car sector last year.
Maruti's sales went up 30% to 4,72,000/- units. This is the highest annual sale since
the company began operations 20 years ago. Maruti also gained market share, mainly
on account of its performance in the competitive A2 segment where it increased its
share from 40.3% in 2002-03 to 47.7% in 2003-04.

The record sales performance was reflected in the financials. Net Sales (excluding
excise) grew by 31% to Rs 93,456 million. Operating Profit Margin increased from

29
0.8 % in 2002-03 to 4.7 % in 2003-04. Profit After Tax jumped 2700 million to Rs
5421 million.

MUL is committed to motorising India. Towards this end, company's partnership with
State Bank of India and its Associate Banks took organised finance to small towns to
enable people to buy Maruti cars.

 THREATS

THREATS FROM COMPETITORS

Tata Motors Limited

In the 2004 fiscal year, Tata Motors generated revenues of $3,542.2 million
(INR154,935.2 million). The company made a net profit of $185 million (INR8,103.4
million) in the 2004 fiscal year.

General Motors Corporation

For the fiscal year ended December 2004, GM generated revenues of $193,517
million, an increase of 4.3% from the previous year. The company reported a net
income of $2,805 million for fiscal 2004, down 26.6% from the previous year.

30
 PRODUCT LIFE CYCLE

Introduction:

As a new product much time will be spent by the organisation to create awareness of
it presence amongst its target market. Profits are negative or low because of this
reason.

Growth:

If consumers clearly feel that this product will benefit them in some ways and they
accept it, the organisation will see a period of rapid sales growth.

Maruti Suzuki stands on Growth Stage. As the sales of Maruti Suzuki Swift is high as
compare to Hyundai Getz then the consumer will buy Maruti Suzuki Swift by
providing them with great benefits in future and they will accept it.

31
Cash Cows:

High Market Share / Low Market Growth

Here, you’re well-established, so it’s easy to get attention and exploit new
opportunities. However it’s only worth expending a certain amount of effort, because
the market isn’t growing and your opportunities are limited.

Maruti Suzuki Swift stands on Cash Cows where they have established their brand in
the market. Of which they can exploit new opportunities. They have opportunities to
expand their product more in the market. As they have expanded globally in the
global market.

32
 NEW MODEL OF SWIFT

Swift Dzire - is that the name of the Maruti Swift sedan which will replace the
Esteem?

Maruti Suzuki Dzire, the replacement for old warhorse Maruti Esteem is on cards.
Maruti is expected to unveil the Suzuki Dzire at the Auto Expo in New Delhi.

Basically, the Suzuki Dzire will be the sedan version of the hugely successful Suzuki
Swift. Maruti has been planning for a while to bring in a 3-box version of the Swift,
and the Dzire may be the answer.

Though the Dzire will be essentially the Maruti Suzuki Swift in a sedan avatar, the
company is planning modifications in the headlamps, front grille and bumper design
to make the car not look like a Swift with a tail. Unlike the Suzuki Swift which is
made in several countries, Maruti Suzuki plans to build the Suzuki Dzire only in
India. The Dzire may be exported to several countries.

Maruti Suzuki has been phasing out older 3-box models and bringing in new global
products to replace them. The Maruti Suzuki Baleno was the first to go out, to be
replaced by the Maruti Suzuki SX4. The next in line seems to be the Maruti Esteem,
one of the longest selling cars from the Maruti stable. The car, which initially made a
feeble appearance as the Maruti 1000, went in for a complete overhaul and reappeared

33
as the Maruti Esteem. With minor cosmetic changes, Maruti has been successfully
selling the sedan for 14 years now.

The Suzuki Dzire is likely to offer both petrol and diesel options, in 1.3 litre engines.
The car is likely to come with ABS, power steering, fog lamps and automatic climate
control systems.

Maruti Suzuki has launched the Swift Dzire, its seventh model in three years. Priced
in the introductory range of Rs.4.49 lakh to Rs.6.7 lakh (ex-showroom, Delhi), the
Maruti Suzuki Swift Dzire has both diesel and petrol variants, powered by 1.3-litre
engines. While the petrol variant will cost between Rs.4.49 lakh and Rs.5.9 lakh, the
diesel version will carry a price tag of Rs.5.39-6.7 lakh.

Complete with an integrated stereo, steering-mounted audio controls, automatic

climate control, power windows and dual airbags, The Swift Dzire looks like a terrific
buy - for now. This is because the Maruti Suzuki Swift Dzire may prove to be costly
for buyers who opt to wait for a bit before buying the Swift Dzire. Rising input costs,
especially that of steel and petroleum products, are putting pressure on the margins
and it is expected that Maruti Suzuki might hike the price of the Swift Dzire.

The Dzire is an India-only model as far as we know. It appeals to the Indian

preference for seans over hatchbacks. At the current price, the Dzire will take on the
various Tata Indigos, the Mahindra Logan, Ford Fiesta - appropriately enough. After
all, it is a car that would replace the ageing Maruti Esteem.

34
There are many who have expressed reservations about the looks of the Swift Dzire
though. It looks a bit odd, definitely, from certain angles. Not that it is going to matter
to an Indian buyer.

Maruti Suzuki expects that with growing incomes and better lifestyles, many
households would want to upgrade to a sedan. Maruti maintains that the Swift DZire
is an entry-level sedan offering style, features and performance at an attractive price.

Meanwhile, Maruti Suzuki plans to launch its Maruti A-Star in October 2008. The
Maruti A-Star is expected to join Maruti Suzuki’s existing products WagonR and Zen
Estilo. Maruti also plans to export the A-Star model to the European market as well.

Showrooms of Maruti in Delhi;

 Allianz Automobiles:
Kamal Cinema Building, Safdarjung Enclave,
New Delhi
Telephone: 91-11-26104693, 26183785
E-Mail: aalianz@satyam.net.in

 Apra Auto India Private Limited:

K-804/2 Mahipalpur, Vasant Kunj Road, New Delhi.
Telephones: 91-11-42390000, 41009900
Fax: 91-11-52390088
E-Mail: apravk@apraauto.net

 Bagga Link Motors Private Limited:

395, Patparganj Industrial Area, New Delhi.
Telephones: 91-11-22169111, 22169555, and 22169222
Fax: 91-11-22141133
E-Mail: bim@del2.vsnl.net.in

 Competent Automobiles Company Limited:

48, Ring Road, Lajpat Nagar IV, New Delhi.

35
 Telephone: 91-11-26917814 Fax: 91-11-26830306
E-Mail: cacllp@mnatraonline.com

 Competent Automobiles Company Limited:

14, Competent House, Middle Circle, Connaught Place, New Delhi.
Telephones: 91-11-23355285/86/87, 23354572/73/74, 23328009
E-Mail: competent@del6.vsnl.net.in

 Competent Automobiles Company Limited:

19, Shivaji Marg, New Delhi.
Telephones: 91-11-25925261, 25925329, and 25930611
E-Mail: competent@del6.vsnl.net.in

 Competent Automobiles Company Limited:

3, Gazipur, Delhi( East), Delhi.
Telephones: 91-11-22446551, 22217774, and 22446552
Fax: 91-11-22446553
E-Mail: competent@del6.vsnl.net.in

 D D Motors:
100, Mayapuri Phase II, New Delhi.
Telephone: 91-11-41845000, 28116502, and 28115403
Fax: 91-11-28113505
E-Mail: ddinfo@ddmotors.net

 DDMotors:
5, Wazirpur Industrial Area,
Near Wazirpur Bus Depot, New Delhi.
Telephone: 91-11-27153999, 41843000
Fax: 91-11-27151466
E-Mail: ddnorth@bod.net.in

 D D Motors Private Limited:

F 1/9, Okhla Industrial Area, Phase 1, New Delhi.
Telephone; 91-11-40523000
E-Mail: dd.south@ddmotors.net

36
 Fair Deal Cars Private Limited:
485-A, Jhilmil, Main G.T.Road, Shahdara, New Delhi
Telephone: 91-11-22119626/27
Mobile: 9910894050
E-Mail: fairdealcars@rediffmail.com

 Gautam Motors Private Limited:

E-46/14, Okhla Industrial Area, Phase-II, Main Kalkaji Road, New Delhi
Telephone: 91-11-41613879, 28613880, 28613879
Fax: 91-11-26921189
E-Mail: gautam_sh@eth.net

 Krish Automotors Private Limited:

Mam Ram Majesty Mall, Plot Number 2, Road Number 43, Guru Harkishan
Marg, Pitampura, New Delhi
Telephone: 91-11-32435050
E-Mail: krishautomotors@yahoo.co.iN

 Marketing Times Automobiles Private Limited:

A-1, Chirag Enclave, New Delhi
Telephone: 91-11-26292629
E-Mail: Maruti@marketing-times.com

 Marketing Times Automobiles Private Limited:

Vishal Cinema Complex, Vishal Enclave, Rajouri Garden, New Delhi
Telephone: 91-11-25112222
E-Mail: vishal@marketing-times.com

 Maruti Service Master:

F-39, Okhla Industrial Area, Phase-2, New Delhi
Telephone: 91-11-41612194, 41612195

 Pasco Automobiles:
A-1, Udyog Nagar, New Rohtak Road, Peeragarhi, New Delhi
Telephone: 91-11-25963535
E-Mail: pasco@vsnl.net

37
 Rana Motors Private Limited:
Rikhi House A 2/7, Safdarjung Enclave Opposite Bhikaji Cama Place, New
Delhi.
Telephone: 91-11-26712222 (10 Lines)
Fax: 91-11-26711320
E-Mail: ranamotors@vsnl.in

 Rana Motors Private Limited:

Tis Hazari Metro Station, Boulevard Road, New Delhi.
Telephone: 91-11-23972222
E-mail: ranamotors@bol.net.in

 Rohan Motors Limited:

A-15, Mohan Co-operative Industrial Area, Mathura Road, Delhi
Telephone: 91-11-41679303/04, 41678695,
Fax: 91-11-51679302
E-Mail: rminewdelhi@touchtelindia.net.in

 Saya Automobiles Limited:

A-21-22, G.T.Karnal Road, Industrial Road, Industrial Area, New Delhi,
Telephone: 91-11- 27231955-57, 27231960, 27251402/03
Fax: 91-11-27216900
E-Mail: saya@ndb.vsnl.net.in

 Sikand & Company:

50, Janpath, New Delhi.
Telephones: 91-11-23320450, 23310364, 23326508
Fax: 91-11-23313765
E-Mail: hds@ndf.snl.net.in

 T R Sawhney Motors Private Limited:

33 & 34, Harichand Melaram Complex, East Gokulpur, Wazirabad Road, New
Delhi.
Telephones: 91-11-22816777, 22816533, and 22816733
E-Mail: trsawhney@sawhney.net.in

38
 T R Sawhney Motors Private Limited:
B-5, Industrial Area Phase-1, Badli Opposite Sector-18,
Telephone: 91-11-27853094
E-Mail: trsawhney2@sify.com

39
 Chapter 3
RESEARCH
METHODOLOGY

40
 Chapter 3
Research Methodology
Research methodology is considered as the nerve of the project. Without
a proper well-organized research plan, it is impossible to complete the
project and reach to any conclusion. The project was based on the survey
plan. The main objective of survey was to collect appropriate data, which
work as a base for drawing conclusion and getting result.
Therefore, research methodology is the way to systematically solve the
research problem. Research methodology not only talks of the methods
but also logic behind the methods used in the context of a research study
and it explains why a particular method has been used in the preference
of the other methods

Research design:
Research design is important primarily because of the increased
complexity in the market as well as marketing approaches available to the
researchers. In fact, it is the key to the evolution of successful marketing
strategies and programmers. It is an important tool to study buyer’s
behaviour, consumption pattern, brand loyalty, and focus market changes.
A research design specifies the methods and procedures for conducting a
particular study. According to Kerlinger, “Research Design is a plan,
conceptual structure, and strategy of investigation conceived as to obtain
answers to research questions and to control variance.

Type of Research is:

 Descriptive Research
The type of research adopted for study is descriptive. Descriptive studies
are undertaken in many circumstances when the researches is interested
to know the characteristic of certain group such as age, sex, education

41
level, occupation or income. A descriptive study may be necessary in
cases when a researcher is interested in knowing the proportion of people
in a given population who have in particular manner, making projections
of a certain thing, or determining the relationship between two or more
variables. The objective of such study is to answer the “who, what, when,
where and how” of the subject under investigation. There is a general
feeling that descriptive studies are factual and very simple. This is not
necessarily true. Descriptive study can be complex, demanding a high
degree of scientific skill on part of the researcher.
Descriptive studies are well structured. An exploratory study needs to be
flexible in its approach, but a descriptive study in contrast tends to be
rigid and its approach cannot be changed every now and then. It is
therefore necessary, the researcher give sufficient thought to framing
research.

Questions and deciding the types of data to be collected and the

procedure to be used in this purpose. Descriptive studies can be divided
into two broad categories: Cross Sectional and Longitudinal Sectional. A
cross sectional study is concerned with a sample of elements from a given
population. Thus, it may deal with household, dealers, retail stores, or
other entities. Data on a number of characteristics from sample elements
are collected and analyzed. Cross sectional studies are of two types: Field
study and Survey. Although the distinction between them is not clear-
cut, there are some practical differences, which need different techniques
and skills. Field studies are ex-post-factor scientific inquiries that aim at
finding the relations and interrelations among variables in a real setting.
Such studies are done in live situations like communities, schools,
factories, and organizations.

42
Another type of cross sectional study is survey result, which has been
taken by me. A major strength of survey research is its wide scope. Detail
information can be obtained from a sample of large population .Besides;
it is economical as more information can be collected per unit of cost. In
addition, it is obvious that a sample survey needs less time than a census
inquiry. Descriptive research includes survey and fact finding enquiries of
different kinds of the major purpose. Descriptive research is description
of the state of affairs, as it exists at present. The main characteristic of
this method is that the researcher has no control over the variables; he can
only report what has happened or what is happening. The methods of
research utilized in descriptive research are survey methods of all kinds
including comparative and co relational methods. The reason for using
such needs to be flexile in its approach, but a descriptive study in contrast
tends to be rigid and its approach cannot be changed ever now and then.

Data collection tools:

After the research problem, we have to identify and select which type of data is to
research. At this stage; we have to organize a field survey to collect the data. One of
the important tools for conducting market research is the availability of necessary and
useful data.
Primary data: For primary data collection, we have to plan the following four
important aspects.
 Sampling
 Research Instrument
 Secondary Data - The Company’s profile, journals and various literature
studies are important sources of secondary data.
 Data analysis and interpretation
1. Questionnaires
2. Pie chart and Bar chart

43
Questionnaires:
This is the most popular tool for the data collection. A questionnaire contains question
that the researcher wishes to ask his respondents which is always guided by the
objective of the survey.
Pie chart:
This is very useful diagram to represent data, which are divided into a number of
categories. This diagram consists of a circle of divided into a number of sectors,
which are proportional to the values they represent. The total value is represented by
the full create. The diagram bar chart can make comparison among the various
components or between a part and a whole of data.

Bar chart:
This is another way of representing data graphically. As the name implies, it consist
of a number of whispered bar, which originate from a common base line and are equal
widths. The lengths of the bards are proportional to the value they represent.

LIMITATIONS:-
Every study has certain limitations. In my study, also there were certain limitations,
which I could not able to solve.

1. The research was conducted in a very small area.

2. My research work period witness the biggest ups and downs in product sale of
only one brand, which affected the perception of the customer. This was
biggest drawback of my study.
3. Time factor was also important for me.
4. I had only found the upper-middle class family to fill up the questionnaire, but
generally, an average middle class family was required for the study.
5. The sample size is also very small which represent my research on consumer
behaviour.

44
 Chapter 4
DATA INTERPRETATION

45
 Chapter 4

ANALYSIS

Q1. Have you ever purchased any car of Maruti Suzuki?

 Yes
 No
Sample size Yes No

60 40 20

60

50

40
Yes
30
No
20

10

Q.2 While purchasing car which feature influence you?

Sample Price Product Brand Service Durability
size Feature
100 25 20 30 10 15

 Price
 Product feature
15% Price
25%
 Brand 10% Product Feature

 Service Brand
Service
 Durability 20%
30%
Durability

46
Q3. From where you prefer buying a second hand car?
 Through advertisement
 Dealers
 Showroom
Sample size THROUGH 40
ADVERTISEMENT

100 DEALERS 40
SHOWROOMS 20

40
35
30
25 THROUGH ADVERTISEMENT
20 DEALERS
15 SHOWROOMS
10
5
0

47
Q.4.You prefer to buy from the same as you have mentioned in Q.3
because of following reasons

Sample Attractive servi Brand Service Durability

size price
100 25 20 30 10 15
 Attractive Price
 Service
 Demonstrations 30% Attractive Price
Service
 Offers
55% Demonstration
5%
Offers
10%

Q.5.Which Car of Maruti of do you have?

 SWIFT

 SWIFT DZIRE

 ESTEEM

 MARUTI800

 ALTO

SAMPLE SWIFT DZIRE ESTEEM MARUTI ALTO

SIZE 800

100 21 7 5 45 22

48
 45
40
35
SWIFT
30
DZIRE
25
ESTEEM
20
MARUTI800
15
10 ALTO
5
0

Q.6. How frequently you change your cars?

SAMPLE 1-3 3-5 YEAR 5-10 YEAR MORE
SIZE THAN 10
YEAR
YEAR

100 15 35 45 5

 1-3 years
1-3 years

 3-5 years 5% 15%

3-5 years

 5-10 years 45%

35%
5-10 years

More than 10
 More than 10 years years

49
Q.7. Which bank do u prefer for financing the car?
SAMPLE ICICI HDFC SBI AXIS PNB
SIZE BANK

100 25 23 22 20 10

 HDFC

 ICICI

 AXIS BANK

 PUNJAB NATIONAL BANK

STATE BANK OF INDIA

25

20
ICICI
15 HDFC
SBI
10 AXIS
PNB
5

50
 Chapter 5
RESULT AND DISCUSSION

51
 Chapter 5
Result and Discussion

a) Maruti should improve it’s after sale service because its hits
badly car market share.

b) More detailed customaries service is to be provided.

c) Show room demonstration should be given at frequent time
interval and feed back should be considered positively.
d) The company should look into the matter of person hiring
for in showroom demonstration. A big showroom should
have at least 5 such kind of person.
e) As there is a bottle neck competition between Hyundai and
Maruti, it is necessary to take measure steps to overcome the
area of downfall in Maruti with respect to Hyundai.
f) The marketing managers should make better relations with
dealers and reputation of the company.
g) Customer considers quality as their first preference, so the
company should give more stress on this.
h) The product is well aware and it is on top of mind of
customer. So company should always improve services and
update their technology.

52
 Chapter 6
CONCLUSION

53
 Chapter 6
Conclusion

Maruti should improve it’s after sale service because its hits badly car
market share. More detailed customaries service is to be provided. Show
room demonstration should be given at frequent time interval and feed
back should be considered positively.

The company should look into the matter of person hiring for in
showroom demonstration. A big showroom should have at least 5 such
kind of person.

As there is a bottle neck competition between Hyundai and Maruti, it is

necessary to take measure steps to overcome the area of downfall in
Maruti with respect to Hyundai. The marketing managers should make
better relations with dealers and reputation of the company.

Customer considers quality as their first preference, so the company

should give more stress on this. The product is well aware and it is on top
of mind of customer. So company should always improve services and
update their technology.

54
 Chapter 7
BIBLIOGRAPHY

55
 Chapter 6
BIBLIOLOGY

www.marutisuzuki.com
www.managementparadise.com
www.carwale.com
Autocar Magazine

56
QUESTIONNAIRE

Q1. Have you ever purchased any car of Maruti Suzuki?

 Yes
 No

Q.2 While purchasing car which feature influence you?

 Price

 Product feature

 Brand

 Service

 Durability

Q3. From where you prefer buying a second hand car?

 Through advertisement

 Dealers

 Showroom

Q.4.You prefer to buy from the same as you have mentioned in Q.3
because of following reasons
 Attractive Price
 Service
 Demonstrations
 Offers

57
Q.5.Which Car of Maruti of do you have?
 SWIFT

 SWIFT DZIRE

 ESTEEM

 MARUTI800

 ALTO

Q.6. How frequently you change your cars?

 1-3 years

 3-5 years

 5-10 years

 More than 10 years

Q.7. Which bank do u prefer for financing the car?

 HDFC

 ICICI

 AXIS BANK

 PUNJAB NATIONAL BANK

58