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    Sanjay Singh Marketing: A Comparative Study On Marketing Mix of FMCG

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    Anonymous ckTjn7RCq8
    This document outlines a marketing project comparing the marketing mix of FMCG companies. It includes details about the student, their area of specialization in marketing, and the title, statement of problem, objectives, methodology, and chapterization scheme for the project. The project will focus on Hindustan Unilever Ltd and evaluate their marketing promotion strategies, tools in their marketing mix, and the impact on sales and customer base. Secondary research methods will be used to collect data from sales records, retailers, dealers, and customers.

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    Sanjay Singh Marketing: A Comparative Study On Marketing Mix of FMCG

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    Anonymous ckTjn7RCq8
    69 views4 pages
    This document outlines a marketing project comparing the marketing mix of FMCG companies. It includes details about the student, their area of specialization in marketing, and the title, statement of problem, objectives, methodology, and chapterization scheme for the project. The project will focus on Hindustan Unilever Ltd and evaluate their marketing promotion strategies, tools in their marketing mix, and the impact on sales and customer base. Secondary research methods will be used to collect data from sales records, retailers, dealers, and customers.

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    This document outlines a marketing project comparing the marketing mix of FMCG companies. It includes details about the student, their area of specialization in marketing, and the title, statement of problem, objectives, methodology, and chapterization scheme for the project. The project will focus on Hindustan Unilever Ltd and evaluate their marketing promotion strategies, tools in their marketing mix, and the impact on sales and customer base. Secondary research methods will be used to collect data from sales records, retailers, dealers, and customers.

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    © All Rights Reserved
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    Download as doc, pdf, or txt
    69 views4 pages

    Sanjay Singh Marketing: A Comparative Study On Marketing Mix of FMCG

    Uploaded by

    Anonymous ckTjn7RCq8
    This document outlines a marketing project comparing the marketing mix of FMCG companies. It includes details about the student, their area of specialization in marketing, and the title, statement of problem, objectives, methodology, and chapterization scheme for the project. The project will focus on Hindustan Unilever Ltd and evaluate their marketing promotion strategies, tools in their marketing mix, and the impact on sales and customer base. Secondary research methods will be used to collect data from sales records, retailers, dealers, and customers.

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    © All Rights Reserved
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    of 4

    Enrollment No: 1711000065

    Name: SANJAY SINGH


    Area of Specialisation: Marketing
    Title of the Project: A comparative study on Marketing Mix of FMCG

    Statement of the problem: In present situation not only in one industry but also all sectors
    are facing tough competition.It has become very difficult to
    grow, stabilize and excel in business performance.It is required to
    influence the attitude and behavior of the buyers. A lot of
    activities are needed. The leading companies are using different
    techniques for marketing mix. These are product, price, place and
    promotion. These are serving the different objectives. Marketing
    mix is giving great impact on customer buying behavior. It
    contributes to neutralize the competition effect.
    TOPIC- Evaluation & Comments
    from Faculty

    Pls mention name of company in Title.

    Objectives of the study: . 1. To understand Indian FMCG sector with related to personal
    care product and find out the practices adopted by the leading
    companies regarding marketing promotion strategy, their effects
    and difficulties faced in it by the selected companies. 2. To study
    the tools or techniques of marketing mix, impact on sales, parties
    involved in marketing mix. 3. Its importance, role and strategy of
    marketing mix in progress of number of customers, sales volume,
    profits and progress of the business as a whole. 4. On the basis of
    study, to summaries the findings and give suggestions for further
    improvement in marketing promotion strategy practices and its
    contribution in achieving objectives of marketing activity.
    OBJECTIVE- Evaluation & Comments
    from Faculty

    CORRECT
    Methodology: Secondary Data
    METHODOLOGY- Evaluation & Comments
    from Faculty

    CORRECT

    Explanation of the Method: The data are collected from sales records, retailers , dealers, customers and
    companies performing in FMCG sector with related to personal care product.
    Data collected from internet and books.
    Company Name: Hindustan Unilever Ltd (HUL)
    Company Profile: Hindustan Unilever Limited (HUL) is a consumer goods company based in
    Mumbai, Maharashtra. It is an whole & sole Indian Company which has Been
    merged with foreign company. It is a subsidiary of Unilever, a British-Dutch
    company. HUL's products include foods, beverages, cleaning agents, personal
    care products and water purifiers. HUL was established in 1933 as Lever
    Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of
    a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United
    Traders Ltd. It employs over 16,000 workers, while it also indirectly helping to
    facilitate the employment of over 65,000 people. The company was renamed in
    June 2007 as "Hindustan Unilever Limited".
    Questionnaire (10 to 15 questions)

    Number of respondents:

    Area of study:

    Method you will use to classify data:

    Method you will use to present data:

    QUESTIONNAIRE- Evaluation & Comments


    from Faculty

    NA

    References: 1) Business Research Methods - Donald Cooper & Pamela Schindler, TMGH,
    9thedition 2) Marketing Research, G C Beri third edition (McGraw Hill) 3)
    Principles of Marketing – Kotler, Armstrong, Agnihotri, Haque
    Chapterization Scheme:
    1. . Introduction
    2. Objective
    3. Research methodolog
    4. Review of literature
    5. Data analysis
    6. Findings
    7. Conclusions
    8. Suggestions
    9. Limitations
    10. Bibliography
    11.

    CHAPTERIZATION- Evaluation & Comments


    from Faculty

    CORRECT

    Profile of Project Guide


    Name: BRIJESH SHUKLA
    Age: 37
    Educational Qualification: B.SC.MBA
    Years of Experience: 14
    Current organisation: TORRENT PHARMACEUTICALS LTD
    Current designation: THERAPY MANAGER
    Brief profile:
    Address:
    House No:. 101, H.WING, KAILASH TOWER
    Street: YASHWANT VIVA TOWNSHIP, NALASOPARA (E)
    City: MAHARASHTRA
    State: INDIA
    Phone Number (Residence):
    Phone Number (Office):
    Mobile: 8424017019
    Email: brijeshshukla83@gmail.com
    PROJECT GUIDE- Evaluation & Comments
    from Faculty

    CORRECT
    FINAL COMMENTS FROM FACULTY
    Approved with Modification

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