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Geographic Segmentation Report: Chikkaballapura

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GEOGRAPHIC

SEGMENTATION REPORT
CHIKKABALLAPURA

Report for VIVA Toyota


2

REPORT SUMMARY

What is the total population of the


segmented target?

What is main parameter for


market segmentation?

What is the main timeline to


target the segmented audience?

Major crop yields that has to be targeted !!

Maize

Ragi

Groundnut & Vegetables


CHIKKABALLAPURA

Chikkaballapur district is situated in the south eastern part of Karnataka and falls in the Eastern dry climatic zone.
Located on the National Highway connecting Bangalore and Hyderabad, it is the eastern gateway to Karnataka. It
experiences a semi-arid climate characterized by typical monsoon tropical weather with hot summers and mild
winters. The rural population is 77.6 per cent of the total population which is higher than the State average of 61.3
per cent. Agriculture is the predominant economic activity. The net sown area (NSA) and gross cropped area (GCA)
are 1.91 lakh ha and 2.10 lakh ha respectively. About 24 % of the NSA is under irrigation and the cropping intensity is
110 per cent. The soil and the climate are favorable for growing field crops like ragi, maize, pulses and oil seeds,
vegetables and fruit crops. The important field crops in terms of coverage are Maize (55,801 ha) and Ragi (46,032
ha.) Horticulture is also one of the important economic activities in the district, with 47,069 ha or 22 per cent of the
GCA under horticultural crops as on 31 March, 2018, with a production of 6,43,165 tons. The district is well known for
mango, grapes, pomegranate, sapota, guava, papaya, banana and citrus and cut flowers cultivation. Besides,
farmers are increasingly going in for protected cultivation, particularly, carnation, gerbera, Dutch roses, capsicum,
tomato, etc. There are 2 large scale units employing 1,756 people, 8 medium scale units employing 1,511 persons
and 8,390 small scale units employing 47,753 persons in the district as on 31 March 2018.
TOTAL POPULATION
Chikkaballapur consists of 6 Taluks, and the total population as per
the latest census is mentioned in the below table.

Geographical % Share to
Area Total total
# Taluks (sq. km) Population Male (No.) Female (No.) Population Rank
1 Chintamani 891 298070 150614 147456 0.49 1

2 Chikkaballapura 638 212536 108854 103682 0.35 3

3 Gowribidanuru 889 290999 147049 143950 0.48 2

4 Shidlagatta 670 214169 108937 105232 0.35 3

5 Bagepalli 929 183498 92905 90593 0.3 4

6 Gudibande 227 55832 28078 27754 0.09 5

Total 4244 1255104 636437 618667 2.05 22


SECTOR PLP PROJECTION

Agriculture is the main concentration for PLP projection


TOTAL CULTIVABLE LAND
UTILIZATION
Total Land & Number
of cultivators
Total land available for growth is
reported about 2,10,050 Hectare

Total cultivators in the area are


reported to be about 1,98,000
Area wise Production
details of crops

2016-17 2017-18
TOTAL YIELD
All the taluks belonging to Chikkaballapur have a varied yield report, as
mentioned below, the main crops that fetch maximum quantity quantity to
the farmers in a year are Maize and groundnut.

They fetch the farmers about 52% of the income.

# TALUKS Paddy Ragi Maize Tur Cowpea Ground Nut


1 Chintamani 229 477 273.95 85 20.95 810
2 Chikkaballapura 25 264.6 72.75 30 3.55 293.4
3 Gowribidanuru 59.75 162.5 1940.5 82 4.25 533
4 Shidlagatta 34.25 220 68.3 17 3.73 69.6
5 Bagepalli 255.5 127.3 1834.8 105 4.55 3122
6 Gudibande 35 90.75 673.15 71 1.8 338
Total 638.5 1342.15 4863.45 390 38.83 5166
10
MAIN CROP GROWERS TO
TARGET

TARGET:
Primary Target – Maize and
Groundnut growers.
9%
• 58% of the farmers who grow
10%
maize and groundnut are
among the highest revenue
generators of the district.

23% 58%
RTO CHART - REPORT

Total 2017 APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH Total 2018
7367 62 70 56 55 66 72 62 68 37 76 50 68 8109

• Total cars purchased in 2017 is 7367


• Total Purchases in 2018 is 8109
• Purchase ratios are slightly high every 3 months,
• Targeting audience and promotional activities can be done
during the months of:
- April / May
- August / September
- January
12

DELIVERIES

Major Car Brands Purchased during 2017-18

• Maruthi Suzuki - 2594


• Tata Motors - 2027
• Mahindra - 2005
• Toyota - 1183

Other car brands

• Renault - 300
THANK YOU FOR
YOUR PATIENCE

For More Details:


Sumanth R
Ph: 99009 21714

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