Brand Presentation Mumuso-1 PDF

BRAND CONCEPTUAL PPT - JOURNEY SO FAR :
• INDIA IS 25YEARS OLD

• 40 IS THE NEW 25
• INDIA IS BECOMING MORE YOUTHFUL
• INDIA IS ASPIRING TO STEP UP
• HENCE CONVENIENCE & STYLE ARE THE EXPRESSIONS
•MUMUSO IS THE SOLUTION
A Brand with a Difference...
Comfort, Lifestyle,
Joy, Happiness,
Style
Life Starts with Mumuso

Lets know about the Brand !!
What's in the Name ?
- MUMUSO Retail
MUMUSO is a brand with the focus on fashion. Its products
are manufactured in China, Japan, Thailand etc. Providing
clients with a wide range of fine goods to choose from. Life
starts with MUMUSO.
ABOUT BRAND MUMUSO...
• MUMUSO is a brand focusing on providing
products with fashionable and trendy design.
• Inspired by Korean fashion trends of combining

traditional culture with modern society, the brand
MUMUSO was registered its trademark in Korea in
2014, and believes in selling products with reliable
quality and affordable price.
• MUMUSO will continue to adhere to the principle of selling

high-quality products, integrate global fashion with our product’s design,
and strive to create a complete industrial chain, to achieve the great goal to connect to the
young people, where there is YOUTH there is MUMUSO.
Brand Prism – Physical Features, Evoked in Customer Mind
Resonance:
Fashion and
Lifestyle
Judgements:
Credibility
through
Pricing
,Quality &
Customer Variety
Feelings : Performance:
Fashionable, Price
Exciting and Trend Setting
Trending For all ages
People presume me CUTE, but I'm so much more than that...
Brand Journey
2014s 2015s 2016s 2017s

MUMUSO Collaboration
Mumuso’s *Dubai
FOUNDED with Warda extends its *USA
Commercial Groups presence *Australia
100 stores in China globally
*Philippines
* 20+
Countries
2018s
Enters Kolkata :
INDIA
ABOUT JOURNEY SO FAR...
• A Journey of a thousand mile starts with a small step...We also follow the
same version.....
• We have started on 2018 with our first store in Park Street on September
16.
• In last few months Success gets doubled and Progress promises
more...through our policies and business agenda
Enjoy a high quality life with a limited budget
Brand Philosophy
Product Concept : Life Creativity, Live Creatively

MUMUSO always adheres to the principle of selling products with reliable quality and affordable price and
strictly observes to the border line of high quality. It strives to improve the upper limit of taste and price ratio and provide
well-designed products, continuously optimizes the supply chain service system to
reduce the cost, creating relaxing and lighthearted shopping experiences for consumers .
Brand Ideas : We Work Hard for an upgraded Lifestyle -
• Mumuso is a brand with the focus on fashion, representing a simple,

vogue and healthy lifestyle. Our products are purchased from all over
the world.
• We carry out a principle of Plain, Simple and Environmental, while
being innovative in production technology. With creative and fine
products, we offer you a creative fashion and a better life…
• That’s how the conceptualization enacts – Make Life more
comfortable with MUMUSO.
Ideology & Business Standards -
Product Quality Priority

People Oriented Design
Here at MUMUSO, Quality is the priority and Here at MUMUSO, Our products combine beautiful
essential, for the value of products. For high & better look, good use, high quality, human consideration
quality products, all raw materials and and better price
products are strictly tested.
Carefully Chosen Material Great Shopping Experience

MUMUSO not only provides a wide range of fine
MUMUSO sources suitable material from across the
goods to choose from, but also builds a different
world for safer, affordable and more reliable
shopping environment for better shopping and
products
consumer experiance
VISION -
• MUMUSO always adheres to the high quality

principle, and uphold the idea of keeping integrity
in business. Taking the design as the core, MUMUSO
aims to build a complete industrial chain with the
combination of fashion trend , thus to achieve the
vision of “where there are young people, there is
MUMUSO”.
• Company aims to open 100+ Stores by the end of Year
2020 across 4 Regions.
• Comprising the Major A and B Towns of India like –
Delhi, Mumbai, Hyderabad, Bangalore, Kolkata, Jaipur,
Surat, Patna, Haryana, Pune, Chennai, Patna, Raipur,
Indore, Bhopal, Meerut, Kota, Ranchi, Guwahati,
Jabbalpur, Agra, Nagpur, Kanpur, Goa etc.
The Brand Mission is to build a sustainable retail business
model with a view to provide a high-quality, cost-effective,
Fashionable and Home needs products to our customers
across all age groups.
OBJECTIVE -
CREATING EXCEPTIONAL
VALUE FOR LIVES WE
TOUCH
Our Category : Economical & Eco-Friendly
( More Economical, Environmental Friendly, More Healthy & Comfortable )

Health & Beauty Textile Stationary
Household
Bags & Luggage
Electronics
Clothing Accessories
Children’s Products
Product that Differentiate
Lets Go for a Ride of the Store…
Store Criteria -
 Malls & High Streets

 Near School, College, Corporate
Hubs
 Store Size: 1500 TO 3000 sq. ft.
 Store Height : 10 ft. minimum
 Frontage : 15 ft. minimum
In Side Store Overview - Layout
In Side Store Overview - Layout
Store View
Store View – Mall & Stand Alone
Park Street Store with Facade
Store View
Store View
Store View
Store View
Store View
Store View
Store View
Store View
Store View
Store View
Store View
What we did, so far !!!
Opening Day Glimpses at The Park

Street with Actress Nushrat
Bharucha
Actress Nushrat Bharucha at the Opening of our First Store Launch at Park Street Kolkata
National Press Conference at Kolkata on 16th November
National Press Conference at Kolkata on 16th November
Glimpses of the Press Coverage
Happy Customer Engagement
Customer Engagement across Digital Medium

Print Coverages
Bloggers at the Store
Social Media Updates Connecting Eminent
Influencers from Town
Social Media Updates Connecting Eminent
Influencers from Town
MUMUSO Approach
MUMUSO is born for young people…Brand Connect Positioning
According to McKinsey, by 2030, the 18-28 year old consumer group will contribute more than 20% of the total
consumption growth, higher than any other population category. So, We keep focusing on that segment only.
Our Area of Focus
• SEO for creating better Keyword Optimization across Digital. Priority Positioning in terms of
Search over brand.
• Communication Strategy.
• Reach to Colleges, Corporates, Eateries, Educational Institutes for better Consumer Connect over
Digital and BTL.
• Brand Communication Strategy for making heart connect and presence over media for longer
time.
• Short Film, Web Series association and OTT alignment with biggest media houses.
• Customized Gifts and Offers.
• Mall Engagement and Branding.
• Creating More awareness over towns and times
• Strategies for Existing Stores, Concerned Stores and NSOs. New City New Store and Existing City
New Store.
• Creating Loyalty and Make the brand an institute of Experience to all.
Follow us @MUMUSOIndia
More to come in your way…
Email Address: franchise @mumuso.co.in / marketing@mumuso.co.in

Lets be a part of our Journey Contact Number – 9883671164

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BRAND CONCEPTUAL PPT - JOURNEY SO FAR :

• INDIA IS 25YEARS OLD

Life Starts with Mumuso

• Inspired by Korean fashion trends of combining

• MUMUSO will continue to adhere to the principle of selling

2014s 2015s 2016s 2017s

Product Concept : Life Creativity, Live Creatively

• Mumuso is a brand with the focus on fashion, representing a simple,

Product Quality Priority

Carefully Chosen Material Great Shopping Experience

• MUMUSO always adheres to the high quality

( More Economical, Environmental Friendly, More Healthy & Comfortable )

Bags & Luggage

 Malls & High Streets

Opening Day Glimpses at The Park

Customer Engagement across Digital Medium

Email Address: franchise @mumuso.co.in / marketing@mumuso.co.in

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