PSGIM

ANNUAL REPORT
APRIL 2017 – APRIL 2018

PSG College of Technology

 Contents

Message by Shri. L. Gopalakrishnan, Managing Trustee, PSG Institutions

Message by Dr. R. Nandagopal, Director, PSG Institute of Management
About PSGIM
I. Accreditations 6
II. Alumni News 7
1. PSGMAA Activities
III. Awards 9
IV. Entrepreneurship @ PSGIM 10
V. Events @ PSGIM 11
1. Culture Connect
2. Festivals @ PSGIM
4. Industry Connect
5. Other Events
VI. Faculty News 16
1. Development Activities
a. Courses Completed
b. Programs Attended
2. Faculty Forum
3. Paper Presentations
4. Professional Memberships
5. Programs Organized
6. Publications
7. Sessions Delivered
VII. Flagship Events of PSGIM 23
1. Srijana 2017
2. Week of Wonders
VIII. International Faculty @ PSGIM 24
IX. International Visits 25
1. Faculty
2. Students
X. Knowledge Partnerships 27
XI. Placements 28

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XII. Research and Consultancy 30
1. Consultancies
2. Funded Research
3. Doctoral Research
XIII. Socially Responsible Initiatives by PSGIM 32
XIV. Students 33
1. Achievements
2. Induction Program
3. Internships
4. Programs Organized
5. Student Exchange Program
6. Students’ Profile
Annexure I – Professional Memberships 39

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 Message

Shri. L. Gopalakrishnan
Managing Trustee

Dear friends,
PSG Institute of Management has been ranked 33rd in the National
Institutional Ranking Framework conducted by the Ministry of
Human Resource Development, Government of India. At this
juncture, it is indeed worthwhile to introspect the year that has
gone by. This report talks about a plethora of activities, awards,
events and research initiatives that punctuated the entire year.
With such vibrant initiatives, I am sure PSGIM is moving decisively
towards its destined goals. As one of the leading management
institutions, PSGIM has always set benchmarks, and strived for
continuous improvement. A lot of initiatives from academic
research to consultancy to industry interaction have seen the
institute reach the pinnacle of success and these measures will
continue to transform management education and bring laurels to
our esteemed institution. I wish the very best to Dr. R Nandagopal
and his team.

L Gopalakrishnan
Managing Trustee, PSG Institutions

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 Message

Dr. R. Nandagopal
Director, PSG Institute of Management

Dear Friends
I am happy to present the annual report for the year 2017-18. This
report will be a great resource in a way that it tracks our activities, in
the class and outside the class, which we believe can impart and
nurture humanistic values. It is to the glory of the institution that we
have some of the best faculty members and best students from this
part of the world. At PSG Institute of Management the emphasis has
always been to be entrepreneurial and industrious as is our legacy.
With this, we give students ample opportunities to excel themselves
in the co-curricular and extra-curricular activities. We have also had a
lot of achievements in faculty and students and these are now
recorded very well in the pages to follow. There are special pages on
research and consultancy which is an important part of our academic
and industry link initiatives. This annual report will be a good
reference to our achievements and a benchmark to the next
academic year. I also would like to place on record the excellent
work put in by our faculty team and the contribution of our students.
At this juncture, we resolve to march forward with zeal and
determination, guided by our Mission to empower, innovate,
research and nurture.

Dr. R Nandagopal
Director, PSG Institute of Management

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 About PSGIM

PSG IM is one of the oldest B-Schools in India school. The ingraining of entrepreneurship
and is ranked 33rd in the NIRF rankings of in its wards is perhaps is one of the best
2017. It was started as the Department of achievements of this institution which has
Management Sciences under the PSG churned out innumerable entrepreneurs
College of Technology in the year 1964 to and corporate citizens who have left a trail
cater to the ever growing need of in the industrial and corporate corridors of
management graduates in this region which this nation.
witnessed an industrial and entrepreneurial PSGIM was the first B-school in India to
leap of faith that continues till today. The achieve the ACBSP International
Department was granted the 'autonomous accreditation which certifies that the
status' by the University of Madras and the teaching and learning processes within
University Grants Commission (UGC) in 1978 PSGIM meet rigorous educational
and metamorphosed into a full-fledged standards. Housed in an independent five
institute called the PSG Institute of storey building, PSGIM currently has 650
Management in 1994. With the PSG & Sons students pursuing their management
Charities evincing a keen interest in programmes. As a leading business school,
management education, the Institute grew PSG Institute of Management works with
wings and expanded its reach with faculty, students, alumni and organizations
international alliances and collaborations to create a thriving and challenging
and became a most sought after business community to work and learn.

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 Accreditations

Association of Collegiate Business Schools and Programs (ACBSP)

PSG IM submitted a quality assurance report (QAR) to the ACBSP board during the month of September 2014
answering to the list of conditions and notes as mentioned by the Board. The Baccalaureate/Graduate Degree
Board of Commissioners met on November 17-18, 2014, and reviewed the quality assurance report. After
review, the board voted with the following points. A complete QAR is to be submitted by September 15, 2015
for removing the existing notes and fulfilling the entire requirement for ACBSP. Based on the QAR submitted by
PSGIM, the ACBSP board removed the note on standard 3, note on criterion 5.2 and reduced the condition on
standard 4, criterion 4.2 to a note.

National Board of Accreditation (NBA)

PSGIM's NBA application was processed and a team visited the campus during October 2017. The Institute
secured the NBA accreditation till 2019.

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 Alumni News

I. Alumni News 20th Year Reunion – December 17 2017

Alumni of PSGIM work hand-in-hand with the institute in The Classs of 97 celebrated their 20th year reunion on 17th
curriculum building, mentoring students, internships, Dec 2017. Around 40 alumni took part in the comeback. Dr.
Project Viva, Guest Lectures, and in organizing events. R. Nandagopal, Director, PSG IM, presided over the
They also stay in touch with their Alma mater through their function. The Alumni had a good time and they were taken
regular visits. back to their old days, when Dr.T.G. Vijaya called out their
roll numbers and took the attendance.
PSGMAA Activities
Silver Jubilee Celebration – September 152017
International Women's Day – March 8, 2018
The Class of 92 celebrated the 25th year reunion on 15th
The PSG Management Alumni Association celebrated the
Sept 2017 at Alumni hall, PSG Institute of Management.
International Women's Day on March 8, 2018. Mr. Peter
Around 25 alumni took part in the celebration. Late Dr. TA
Arokiam, Chairman, PSGMAA welcomed the gathering. A
Venkatachalam and Dr. Santhanalakshmi were the special
panel discussion on women empowerment was
invitees for the function. Dr. R. Nandagopal, Director, PSG
moderated by Ms. Tharani Priya, Alumni of PSGIM. Ms.
IM presided over the function. Dr. V. Thilagam, Secretary,
Karuna Sagari, Director, Bakthi Nathya Niketan, Ms.
PSG MAA welcomed the gathering. Mr. Peter Arokiam
Ranjana Singhal, Partner, That's Y Food and Dr. Gayathri,
Chairman, PSG MAA addressed the gathering and invited
Apollo White Dental were the panelists. They indulged in
them to participate actively in the activities of PSG MAA.
an interesting discussion which was an eye opener for the
The alumni felicitated the past and present faculty
audience. PSGMAA also honored Dr. Deepa, Faculty PSGIM
members and watched a video “ Glimpse of Memories” and
and Ms. P. Suganthi, Receptionist, PSGIM for receiving the
"Woman Achiever of the Year" award from the PSG & Sons'
Charities Trust. Dr. Mansurali, Joint Secretary, PSGMAA
delivered the vote of thanks.
Rapport 2017 – December 17, 2017
The annual alumni meeting Rapport 2017 was organized on
the 17th of December, 2017 by PSG Management Alumni
Association and PSG Institute of Management at Hotel
Radisson Blu. Mr. V Ramakrishnan, MD Organization
Development Pvt Ltd., Singapore was the chief guest and
spoke on "Re-Architecting MSMEs for Sustained Value
Creation". Mr. Peter Arokiam, Chairman PSGMAA welcomed
the gathering. Dr. R Nandagopal, Director PSGIM spoke on
the various developments at PSGIM. Mr. Madhan Mohan,
Former Chairman PSGMAA introduced the speaker and Dr.
V Thilagam, Secretary PSGMAA proposed the vote of
thanks. Members of PSGMAA, faculty, staff and students of
PSGIM attended the program.

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 Alumni News

“Friends” which made them nostalgic. The alumni also

interacted with the present students and shared their
experiences.
10th Year Reunion – August 12 2017
The Class of 2007 celebrated their 10th reunion on 12th Aug
2017 at PSG Institute of Management. Around 40 alumni
took part in it. Dr. Nandagopal presided the function and
Dr. V. Thilagam, Secretary, PSG MAA gave a warm welcome
to the alumni. The Alumni honored the faculty with
mementos. Students of PSG IM conducted a game show for
the alumni.
Alumni Meet Chennai Chapter – September 16 2017
PSG MAA Chennai Chapter Alumni Meet was held at Hotel Brainstorming Session – April 12 2017
Woodlands Chennai on 16th Sept 2017 at 6.00pm. Around
37 alumni from Chennai Chapter took part in it. Dr. PSG IM ranked 26th in the National Institutional Ranking
Nandagopal Director presided the function and Mr. Peter Framework, Ministry of human Resource Development,
Arokiam, Chairman, PSG MAA welcomed the gathering. Government of India. On this Occasion a brainstorming
After the introduction of the alumni, the office bearers for session was conducted and over 25 alumni took part in it.
the Chennai Chapter were elected. Mr. R.R. Padmanabhan They enthusiastically participated in the discussion and
was elected as the chairman of PSG MAA, Chennai Chapter shared their thoughts for the betterment of the
and Mr. Jayaram was elected as the secretary. Institution.

Lecture on “Persuasion and Influence- the New, Most Summer Camp – April 24 2017
Effective Paradigm – August 04 2017 PSGMAA organized a ten day Multi Dimensional Kids
The Lecture was delivered by Mr. Ravikumar visiting Summer Camp from April 24th to May 6th May at Yoga Hall,
faculty at IIM – Ranchi and Indian Institute of Foreign Trade PSG IM. Thirty two kids from the age of 5 to 13 participated
– Kolkata. The program dealt with the 6 scientific principles in the camp. The kids were engaged with sessions on Art &
of persuasion and influence namely deference to Craft, Yoga, Western Dance, Kids Quiz, Vedic Education,
Authority, liking, Social Proof, Scarcity, Commitment and Traditional Games, Story Telling, Magic Show, Roof
Consistency, and Reciprocation. Gardening, Traffic Rules, Basic Etiquette and Manners and
Health Checkup. On the last day of the camp a Valedictory
Leadership Development Course “CEO 2030” – July 15 function was organized. The kids displayed the craft items
2017 they had made, they also staged the dance and yoga they
PSG IM and PSG MAA organized “CEO 2030” for the had learnt during the camp. Mr. N.C. Nandagopal,
students. The program was delivered by Mr. Ram Secretary, PSG Schools was the chief guest of the program
Subramaniam, founder of Shiva Corporation addressed and he distributed the certificates to the participants.
the gathering. He focused on how the aspiring CEOs can Alumni Dr. Sudharani, Dr. Suresh Kumar, Mrs
focus on knowing the position, learning the position, Kanakamurthy graced the occasion with their presence.
getting the position. doing the job, keeping the job, leaving Dr. V. Thilagam, Secretary, PSG MAA gave the vote of
the job. thanks.

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 Awards

Institution
· PSGIM secured the commendation for Significant
Achievement in Business Excellence at the CII-EXIM
Bank Business Excellence Awards 2017
· The Institute bagged the Gold Medal AIMS We School
Innovation Award at the Annual AIMS Convention at
Pune during August 2017
Faculty
· Dr. M. Sathish received the "Innovative Research
(Management Studies) and Dedicated Teaching
Professional" award from Innovative Scientific
Research Professional Malaysia, Kualalumpur on
March 24, 2018

· Dr. R. Deepa was presented with the "Woman

Achiever of the Year" Award by the PSG & Sons' · Dr. K. Sri Gayathridevi, Dr. R. Deepa and team secured
Charities on the eve of the International Women's the first prize at the "Best Practices for Student
Day on March 8, 2018 for her meritorious service and Engagement in the Teaching-Learning Process"
contribution to the Institute organized by Confederation of Indian Industry on
September 23, 2017
· Dr. V. Srividya received the "Best PhD Guide" award
from Coimbatore Management Association on the · Dr. K. Sri Gayathridevi and Dr. R. Deepa secured the
eve of the National Management Day on Feb 21, 2018 "Emerald Best Paper Award" at the International
Conference held at IFIM Bengaluru, during Sep 15-
· Dr. R. Nandagopal, Dr. D. Kavitha and Dr. B. Uma
Maheswari were awarded the Outstanding Paper 17, 2017
Award for their paper titled "Inter-organizational · Dr. Joshua Selvakumar secured the "Teacher of the
collaboration for CSR : An exploratory study" in the Year Award" awarded by the PSG Trust on the eve of
INFOMS Best paper competition at International Teachers' Day on Sep 5, 2017
Conference on Management and Information
System (ICMIS-17) organized by the International · Mr. M. Sathish secured the P. Ramasamy P. Iyer Young
Forum of Management Scholars (INFOMS) and Teacher Award during the AIMS Convention at Pune
Chitkara University, at Bangkok during Sep during August 2017
25-27, 2017.

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 Entrepreneurship @ PSGIM

The Entrepreneurship Cell (E-Cell) of PSGIM focuses on

fostering entrepreneurship in the campus. It had
undertaken many activities to nurture the entrepreneurial
spirit of the students. The following are activities of the E-
Cell
E-Cell Activities
Release of Studentpreneurs newsletter
The E cell released a newsletter on the "Studentpreneurs"
of PSGIM. This newsletter featured around 8
studentpreneurs who were currently pursuing their
Management degree and also running a successful venture
simultaneously.
MeNU - new team induction - March 2, 2018
The student run cafeteria MeNU run by the E cell students
studentpreneurs newsletter and spoke to the E-
is an opportunity for the students to test all what they
cell members on December 18, 2017. This was
learn in their classroom. Every year a fresh batch of
organized in association with EO.
students are inducted to the team. This year I year MBA
students Vimal, Vishnu and Anurupitha took over the reins · Ms.Shreeya Adka - CE0 , Executive Chef, Co-
from their seniors on 2nd March 2018 owner, French Door Cafe, spoke to the E-cell
members on 21st Aug, 2017
E-Cell - Entrepreneurship Talk Series - Feb 1 & Feb 10,
2018 · Mr. K.Swaminathan -Founder & CEO Aspire
Ventures , R.Natarajan - Chief Operating Officer
The PSGIM E-cell organized interactive sessions for its and CFO -UC Ratan Tata Fund interacted with the
members, as part of their Entrepreneurship Talk Series E-cell members on 31st Aug, 2017. This was
· Mr. Anand Purushothaman, CEO, Payoda arranged in association with TiE
Technologies, Chairman, AppViewX interacted
Ideation Workshop by
with the E-cell members on Feb 10, 2018
PSGIM E-Cell - January 11, 2018
· Mr V.Deepak Kumar, Merestone properties Pvt
The E-Cell at PSGIM organized an ideation workshop on
Ltd, Angel Investor, Native Angels Network spoke
January 11, 2018 for its members. Mr. Dorai Thodla,
to the students on Feb 1, 2018
Founder /CTO Technology Strategies LLC, Angel Investor
· Mr. V. Parthiban, MD Bull Machines released the and Mentor spoke to the students.

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 Events @ PSGIM

1. Culture Connect Germany, Italy, Japan, Sri Lanka, UK, UAE and USA were the
countries portrayed in the play. The 20-minute play had a
PSGIM hosts a wide array of events to expose the students story line which brought out all the cultural facets of the
to global culture and also to imbibe our cultural values into country being showcased. This was an experiential
them. The Institute also took an active part in Coimbatore learning for the students who witnessed the play. The
Vizha to celebrate the legacy of Coimbatore. The cultural nuances depicted through the plays created an
International Culture Show was a highlight of Culture awareness about the country's culture which is of great
Connect @ PSGIM importance in this globalized business environment. This
Coimbatore Vizha - January 5-1, 2018 event was organized by Dr. K. Sri Gayathridevi and Dr. R.
Deepa as part of the Business Communication course.
PSGIM extended its cooperation to Coimbatore Vizha
2018, which was held during January 5 - 12, 2018 . Among 2. Festivals @ PSGIM
the various events that adorned the celebrations, PSGIM PSGIM has a tradition of celebrating the festivals of India in
hosted the Short Film Competition and the Treasure Hunt. the campus to bring in the spirit of brotherhood amongst
The short film focused on the dynamic history and the the students. Each and every Festival of India is celebrated
plush culture of Coimbatore. There were 63 entries for this with great pomp, glory and religious fervor. The students
competition, out of which 15 made it to the finals. also learn their due management lessons by way of
Prateeksha, a final year visual communication student of organizing and managing these festivals. This also
PSG CAS won the first prize for her film "Anbil Aval". The strengthens team work and fosters a healthy culture
Treasure Hunt had 25 teams. Cash prizes were awarded for among the students from diverse backgrounds.
the winners. The students from Hindustan College secured
the first prize. Uvagai 2018, Jan 6, 2018
Theatre Play - Intercultural Communication - Oct 23-26 Uvagai, the annual pongal celebration and extravaganza of
and 30, 2017 culture, celebration and fun was organized on January 6,
2018. The campus was decorated vibrantly with festive
The first year MBA, PGDM and GIMS MBA students staged artifacts that announced the arrival of Pongal.
theatre plays showcasing the culture of 11 countries Competitions like Rangoli, Pongal Making, Uriyadi etc
during Oct 23 - 26, 30, 2017. Africa, Australia, China, France, were held. Traditional activities like Thapattam and

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 Events @ PSGIM

Silambattam enthralled the students. An ethnic show was · Mr. Yuvarajan Karpaiya, CEO, XBit Asia, delivered a
also conducted. Students and faculty members wore session on Bitcoin to faculty and students of PSGIM on
traditional dresses marking the occasion. Students served February 23, 2018. This was organized by Dr. Srividya
a sumptuous traditional lunch.
· Mr T Nakkeeran, Head-Learning & TEI at Murugappa
Christmas Celebrations - Dec 21, 2017 group of companies delivered a lecture on
"Contemporary Learning and Development Practices"
Christmas was celebrated in the campus on December 21,
on Feb 2, 2018.
2017. Students had organized games and cultural
programs. They had also conducted various competitions · Mr. Krishnaswamy, AGM, State Bank of India delivered
on the eve of Christmas. a session on "Banking Practices" on 24th and 25th
January 2018.
Diwali Celebrations - October 13, 2017
· Mr. V. Parthiban, MD, Bull Machines spoke to the
Students of PSGIM celebrated Diwali at Manavar Illam on
students on December 18, 2017. Dr. B. Uma
October 13, 2017. They had organized a cultural program
Maheswari had organized this lecture in association
for the children and also distributed dresses and sweets.
with EO.
The children were also entertained with a cracker show,
followed by Dinner. · Mr. Sathyakumar, Chartered Accountant Chennai
spoke on "Role of Management Students in building a
Navasakthi Utsav - September 28, 2017
nation" and also led a panel discussion, which was
The students of PSGIM celebrated Navarathri as moderated by Dr. Umesh Chandrasekar
Navasakthi Utsav. A grand Kolu was put up in the
· Mr. Sridharan, Assistant VP Sales, DSP Black Rock
reception. Students had a small discourse on the
delivered a session on "Investor Awareness" on
significance of the dolls put up in the Kolu. A pooja was
October 24, 2017
performed on September 28, 2017 in which students and
faculty participated. · Ms. Aruna, Chief of AGT Technologies, Coimbatore
delivered a session on "Search Engine Optimization"
Onam Celebrations – Samrudhi 2017
for II year MBA/PGDM students as a part of Inbound
The campus vibrated with colors and music on September Marketing Course taught by Mr. R. S. Sathyanarayanan
9, 2017 to celebrate Onam. Competitions like Pookolam,
· Mr. Senthilkumar Rajappan, Digital Marketing Head -
Tug of War and Uriyadi were conducted. A delicious Ona
Operations at Toquex.com delivered a session on
Sadya was arranged by the students. It was a well-planned
Native Ads for II year MBA/PGDM students as a part of
event. The Director and Faculty appreciated the students
Inbound Marketing Course taught by Mr. R. S.
for their coordinative efforts in organizing the same. The
Sathyanarayanan
students had an experiential learning with Samrudhi 2017
6. Other Events
3. Industry Connect
Commencement Program – April 27, 2018
PSGIM provides an excellent platform for Industry
exposure to its students. Leaders and experts from The commencement program 2018 was organized on April
Industry visit the institute to share their knowledge and 27, 2018. Sri. L. Gopalakrishnan, Managing Trustee, PSG
experience with the students, helping them better Institutions presided over. Robert G Burgess, Honorable
understand the Corporate World. It also helps the students Consul General, US Consulate, Chennai was the chief guest
to connect theory with practice. Eminent speakers who and Dr. Hassan HassabElnaby, Interim Dean, College of
visited us during the year were: Business and Innovation, University of Toledo was the
guest of honor. Dr. R. Nandagopal, Director, PSGIM gave
· Mr. Ravi Ranjan, Social Entrepreneur delivered a
the welcoming remarks. The Honorable Consul General
session on skills of entrepreneurs and business of
distributed the certificates to the graduating students. He
start ups on February 24, 2018. This was organized by
also delivered the commencement address and presented
Dr. V. Srividya.

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 Events @ PSGIM

awards for special recognition. Dr. Hassan HassabElnaby

felicitated the graduating students. The event was
coordinated by the Decision Sciences team headed by Dr.
N. Vivek
Annual Day – March 9, 2018
PSGIM celebrated its annual day with grandeur on March 9,
2018. Dr. Palanivel Thiaga Rajan, MLA of Madurai Central
Constituency and Member, Public Accounts Committee,
TN Legislative Assembly was the chief guest. The function
was presided by Sri. L. Gopalakrishnan, Managing Trustee,
PSG & Sons' Charities Trust. Dr. R. Nandagopal welcomed
the gathering. Dr. Palanivel Thiaga Rajan enthralled the
audience with his interesting speech. He distributed
awards to members of students council, class toppers, and
students who were actively involved in the various club
activities. The class representatives of all the batches were
also honored for their contributions. The I year students
entertained their seniors and the audience with various
cultural programs. The function ended with "Sweet
Memories" a nostalgic video of events in which the
outgoing batch were involved, while they were in campus.
The function was coordinated by the Marketing Stream at
PSGIM.
Professor GRD Endowment Lecture - February 21, 2018
PSGIM organized the Professor GRD Endowment Lecture
on February 21, 2018. Ambassador Dr. Deepak Vohra,
Special Advisor to Prime Minister, Lesotho and Guinea-
Bissau, Special Advisor, Ladhak Autonomous Hill Councils, Govindaraj, Deputy Commissioner, IRS spoke on the
Kargil and Leh delivered a lecture on "Megatrends for prospects of GST; Dr. A. Mayil Murugan, Chairman, SIRC of
2018". He enthralled and motivated the audience with ICAI (CMA) delivered a session on Block Chain; Mr. T.
several positive facts about the position of India in the Mohan Rao, CTO, Accuracy, Singapore delivered a session
Global Environment. It was a motivating speech which on Business Analytics; Mr. Phillip Leong VP, APAC,
instilled patriotism in everyone who listened to the Singapore delivered a session on Belladati, a platform for
speech. business analytics and Mr. M. Ponnusamy, Dean SIRC of
International Seminar on GST, Block Chain, Business ICAI (CMA) spoke on Monetary Policy of India: A paradigm
Analytics & Monetary Policy - Feb 21, 2018 shift. Participants from industry and academia and
students benefitted from this seminar.
PSGIM organized an International Seminar on GST, Block
Chain, Business Analytics & Monetary policy on Feb 21, PADCO Meeting - Feb 2, 2018
2018, in collaboration with the Institute of Cost The Program Advisory Committee (PADCO) Meeting was
Accountants of India and the Ministry of Corporate Affairs. held on Feb 2, 2018, to get the inputs from Industry and
Dr. Nandagopal, Director, PSGIM welcomed the gathering. Academic experts on the forthcoming Regulations 2018
Mr. G. Sreenivasa Rao, IRS Commissioner was the Chief for the MBA and Part Time MBA programs. Dr. Nandagopal
Guest and he gave his keynote address on GST. Mr. A. welcomed the gathering. Dr. Krishnaveni Muthiah

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 Events @ PSGIM

presented the schema following which, the experts gave all colleges and had an overwhelming participation this
their suggestions. A stream-wise focused discussion was year. Six teams were shortlisted for a mentoring session
also held to get stream-specific inputs on the various with Dr Sunny Ariss, Professor of Management and
subjects. Entrepreneurship at the University of Toledo held on
December 12th, 2017. Four teams were shortlisted for the
Workshop on Inclusive Higher Education in Changing finals scheduled on December 19th, 2017. The team from
National Priorities, Jan 29, 2018 PSG Institute of Management emerged the winners
PSGIM organized a workshop on Inclusive Higher followed by Amrita School of Business
Education in Changing National Priorities in collaboration Workshop on Personal Branding - November 24, 2017
with Shiksha Sanskriti Uttan Nyas on January 29, 2018. Dr.
K. Indirani, State President, SSUN welcomed the gathering. Ms. Nanditha Pandey delivered a workshop on "Personal
Dr. Nandagopal, Director PSGIM delivered the presidential Branding" to the students on November 24, 2017
address. Dr. Elayaperumal, Director, Student Affairs, Anna
Round-Table With US Consulate General - October 12,
University gave the key note address. Mr. Atul Kothari,
2017
Secretary SSUN gave the inaugural address. Following this
, there were thematic sessions on Minorities Education, PSGIM organized a round-table discussion in collaboration
Women Development and Skill Development. The with US Consulate General, Chennai for aspiring
afternoon session had a panel discussion on Promoting entrepreneurs. Lauren Lovelace, Consul for Public
Innovation and Entrepreneurship. Around 75 teachers Diplomacy and Public Affairs at the Consulate General
from schools and colleges in Coimbatore participated in moderated the discussion on challenges and opportunities
this program. Dr. N. Vivek coordinated this program for entrepreneurs. The key issues affecting entrepreneurs
in Coimbatore were discussed at the round-table, which
The Other City - Panel Discussion on City of Future,
was beneficial to the budding entrepreneurs.
Jan 12, 2018
ValueX - October 6-7, 2017
PSG Institute of Management coordinated a discussion on
"The Other City" in collaboration with the India Design The two day sales carnival, Valuex, was held during
Forum (IDF) and Bonjour India on 12th January 2018. The October 6-7, 2017 under the auspices of the marketing
programme focused on urban creativity and innovation to faculty of PSGIM. The idea was conceived by Dr. M. Sathish,
ideate positive change for India's cities of the future. The who envisioned this to be a student-driven event in its
Panelists Pierre Ducrozet, Pierre Guyot, Raphael Gastebois entirety. The objective was to provide an experiential
and Vanitha Mohan, gave a special speech about the "The learning environment for the students. The carnival was
Other City" project. S. Narayanan moderated the inaugurated by Dr. R.Rudramoorthy, Principal, PSG College
discussion. of Technology. Valuex was supported by a title sponsor, 2
sponsors and 20 co-sponsors. There were 45 stalls which
Value-X Report Release
registered around two thousand foot falls. It also had
PSGIM organized the two day sales carnival, Valuex during invited registrations from 20 Institutions, which had sent
October 6-7, 2017 under the auspices of the marketing 250 students. A flagship event "Marketing Meister" was
faculty of PSGIM. A report on the carnival was released by held for the students in which the winners were presented
Sri. L. Gopalakrishnan, Managing Trustee on December 20, with a cash award of twenty thousand. ValueX also
2017. Dr. R. Nandagopal, Director, PSGIM received the first witnessed a sales volume of half a million. The overall
copy. Dr. M. Sathish, who coordinated ValueX was also Championship was received by PSG CAS. In the "Marketing
present. Meister" event, Thiagarajar School of Management,
Madurai, was the winner and PSG CAS the runner. Mr. Arun,
Fourth Annual PSG-UT Business Plan Competition - CEO, Audi, Coimbatore graced the Valedictory of ValueX.
December 2017 Owing to the huge success of Valuex'17, it was officially
The Fourth Annual PSG UT Business plan competition was declared as a rolling event, with the mantle of Valuex'18
held during December 2017. This competition was open to passed on to the next batch.

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 Events @ PSGIM

Bayind Summer School - September 14, 2017 Samyog - August 11, 2017
The HR DAY was celebrated on August 11, 2017 as Samyog.
The event was open to all PG students all over South India
who are aspirants of a HR career. The event had 19 teams
from colleges like Christ University Bangalore, Amrita
Business School, PSG CAS, KCT Business School, Kongu
Engineering College (MBA Wing) and GRG school of
management studies. Competitions were organized for
the participating teams, after which 6 teams qualified for
the finale. For the "Best HR Manager" title, 6 students were
selected for the finals. Mr V Meenakshi Sundaram, Head-
HR, Rasi Seeds (P) Ltd. Was the Chief Guest and the judge
for the Finale. Ms. Deepa from PSG CAS and Mr.Sarveshwar
from Christ University were declared Best HR Manager
Winner and Runner up respectively. Christ University won
the Best HR Team and Amrita Business School was the
Runner up.

The fifth edition of PSG BAYIND Summer School was

scheduled from 28th August to 14th September 2017.
The school was inaugurated on 28th August 2017. There
were 20 students from different universities in Bavaria
across different academic streams who participated in the
program. A series of lectures on business, culture,
Diversity, Politics and Education System in India were
delivered. The participants also visited some industries
related to textile, software and handicrafts. They also
travelled to Chennai, Ooty, Mysore and Bangalore as part
of the Program. Dr.T.G.Vijaya and Ms.Kokilambal co-
ordinated the summer school program. Persuasion and Influence - Talk: August 4, 2017
Rotaract Club Orientation Program September 11, 2017 PSGIM and PSGMAA decided to offer management
development programs for students and alumni members.
The orientation program of Rotaract club was organized The first lecture in this series was offered on August 4,
on September 11, 2017. The program was organized by the 2017. Mr. Ravikumar, a management graduate from
District Rotaract Representative (DRR) Rtr. Ajay Chandran, Wharton, Coach and corporate trainer in communications
District Trainer. Salient features about the Rotaract club delivered a lecture on "Persuasion and Influence - the new
and its functioning were shared with the members. most effective paradigm.

II 15 II
 Faculty News

The PSGIM Faculty organized various development · Mr. S. S. Manikandan attended a one-day workshop on
programs to cater to the needs of Industry and academia. "Activity Based Learning" organized by PSG CARE on
They attended training programs to hone their intellectual February 24, 2018
skills. They also visited universities abroad, facilitating
collaborative research. Their industry centric research · Dr. B. Uma Maheswari attended the Learning Conclave
initiatives resulted in a good connect with the Industry. Factor organized by YI On February 23, 2018

1. Development Activities · Dr. B. Uma Maheswari attended the workshop as part

of "Scaling up series" by Mr. Bharat Avalani on
a. Courses Completed February 14, 2018
· Dr. R. Deepa completed a MOOC Course "Inspiring · Dr. B. Uma Maheswari attended the program
Leadership through Emotional Intelligence" offered "StrategyEdge 2018 - A thought Leadership
by the Case Western Reserve University Masterclass" with Professor Vijay Govindarajan on
January 24, 2018
· Mr. V. Harish completed a course "Lean Management
(ASQ Aligned; BKO Accredited)" from the Six Sigma · Dr. B. Uma Maheswari attended the workshop "The
Academy, Amsterdam Million Dollar Handshake - The Conscious Connection
Framework" by Catherine Molley, Australia on January
· Mr. V. Harish completed a course "Agile Project 5, 2018
Management - Scrum Master (PSM*) Certification"
from Udemy. · Mr. Karthikeyan L and Mr. Manikandan S attended a
two day MDP program at XIME - Chennai on Case
· Mr. M. S. Karthikeyan completed an online course on Method of Teaching during Dec 11-12, 2017
Accounting Analytics from the Wharton School,
University of Pennsylvania · Dr. B. Uma Maheswari attended the EO workshop on
"Scaling up your business" by ED Capaldi , Strategic
· Mr. M. S. Karthikeyan completed an online course on Advisor and Business Coach-Dubai on Nov 24, 2017.
Operations Analytics from the Wharton School,
University of Pennsylvania · Dr. B. Uma Maheswari attended the "Emerging
Women Directors" program for Family owned
· Mr. M. S. Karthikeyan completed an online course on companies organized by FICCI FLO and KORN Ferry
People Analytics from the Wharton School, University International on Nov 22, 2017
of Pennsylvania
· Dr. B. Uma Maheswari attended a session on Strategic
· Mr. M. S. Karthikeyan completed an online course on Management at the Harvard Business School during
Customer Analytics from the Wharton School, September 2017
University of Pennsylvania
· Dr. B. Uma Maheswari attended the workshop series "
· Dr. B. Uma Maheswari completed "Business Analytics", Making sense of data" by Shankhar Venkatagiri
a 5-course specialization by University of Pennsylvania organized by EO Coimbatore on July 24, 2017
on April 19, 2017 · Dr. B. Uma Maheswari attended the GST training
b. Programs Attended program organized by CRI pumps and Paul Aravind
Chartered Accountant on July 17, 2017.
· Dr. R. Sujatha attended the "Train the Trainer
· Dr. V. Thilagam attended a program Econometrics for
workshop on Introduction to SAP ERP Global Bike Inc
Business Research at IIM Bangalore, during June 19 -
on SAHANA and Machine Learning in Predictive
23, 2017
Analytics from April 9 - 13, 2018 at Symbiosis, Pune
· Dr. R. Sujatha, Dr. J. Sekkizhar and Mr.M.S.Karthikeyan
· Mr. M. S. Karthikeyan attended the "Train the Trainer
attended a training program on Odoo Enterprise
workshop on Introduction to SAP ERP Global Bike Inc
Resource Planning software held at Tiny ERP Pvt. Ltd,
on SAHANA and Machine Learning in Predictive
Gandhinagar, Gujarat during 24th April to 5th May,
Analytics from April 9 - 13, 2018 at Symbiosis, Pune
2017. The training consists of hands-on experience of
· Dr. B. Uma Maheswari attended the workshop as part both functional and technical aspects of the
of "Scaling up series" by Mr. Mike Michakalowicz on application of Oodo for Small and Medium firms and
March 17, 2018 provided insights into teaching ERP for the students.

II 16 II
· Dr. R. Swamynathan attended a 5 day FDP on Art of the role of Motivaiton, Self Efficacy and Perceived
Edification - Contemporary and Innovative Practices Effectiveness" at the Future of Learning Conference at
for Effective Teaching at NIT Trichy during April 24-28, Indian Institute of Management, Bengaluru during
2017 January 15-16 2018
2. Faculty Forum 2017 – July 6 – 8, 2017 · Dr. Archana Krishnan presented a paper "Quality
Practices for Organizational Sustainability: Analysis of
· The faculty forum for 2017 was initiated on July 5,
Indian Public Sector Insurance" at Sustainability and
2017 at PSGIM, with a session on organizational
Business Conference at IIM Calcutta during January
diagnostics. The aim of this session was to understand
13-14, 2018
the organizational context in which faculty are to
operate. The participants recorded various aspects. · Dr. Mansurali presented a paper "The New G Kin of
Each of the ideas was discussed and classified into Brand Equity - Selfie Marketing" at the 11th NASMEI -
heads like Strengths, Opportunities, Challenges, International Marketing Conference at Great Lakes,
Areas of Concern, Process improvements and Faculty Chennai during December 23-24, 2017
related aspects. The faculty team then moved to
Kodaikanal for the rest of the sessions. Five groups · Dr. V. Thilagam presented a paper along with S R
were formed based on the five focus areas identified Vigneshwaran on 'Factor analysis: the most relevant
in the previous session. Each group was headed by a tool in exploratory research' at the "Fifth International
Professor and constituted of faculty members from Conference on Business Analytics and Intelligence",
across the streams. The task for the entire day was to Dec 11-13, 2017 at Indian Institute of Management,
come out with at least 5 measurable outcomes in the Bangalore.
chosen focus area. The following sessions discussed
the measurable outcomes and achievable objectives · Dr. N. L. Balasudarsun and Dr. M. Sathish presented a
were set for the forthcoming year. The forum was paper "Impact of Social Context on Online Shopping
organized by the General Management Stream at Behavior in the select Asian Countries" at the
PSGIM, headed by Dr. T. G. Vijaya International Conference on Business Analytics and
Intelligence at IIM, Bangalore during December 11 - 13,
3. Paper Presentations 2017
Abroad · Dr. Mansurali and Mr. V. Harish presented a paper
· Dr. D. Sudharani presented a paper "Social Marketing "Social Media Addiction - A study on screenagers and
Focus in Occupational Safety and Health Education" at the possessions" at the International Conference on
KOH SCE TOH symposium at Zagreb, Croatia during Marketing at SDM Mysore, during October 26-27, 2017
October 26-28, 2017 · Dr. Mansurali and Mr. V. Harish presented a paper "E
· Dr. R. Nandagopal, Dr. D. Kavitha and Dr. B. Uma Books - A sustainable alternate to print books: Factors
Maheswari presented a paper titled "Inter- influencing adoption of E Books among B School
organizational collaboration for CSR: An exploratory students and faculty in Tamilnadu" at the International
study" at the International Conference on Conference on Marketing at SDM Mysore, during Oct
Management and Information System(ICMIS-17) 26-27, 2017
organized by the International Forum of Management · Srividya.V, Susana, Review on Impact of
Scholars (INFOMS) and Chitkara University, at announcement on Implied volatility, International
Bangkok during Sep 25-27, 2017. Conference on Finance and Economics, LIBA, 15
· Dr. V. Srividya presented a paper "Volatility Smile: September 2017
Evidence from NIFTY 50 Index Option" at the 24th
· Dr. K. Sri Gayathridevi and Dr. R. Deepa presented a
Annual Global Finance Conference organized by
paper "Teaching Cross Cultural Communication
Global Finance Association and Hofstra University,
Through Theatre Play - An Innovation" at the Best
Heampsetad, Long Island, USA in June 2017
Practices in student engagement regional contest
In India organized by CII during September 2017
· Dr. K. Arulrajan presented a paper "A study on factors · Dr. K. Sri Gayathridevi and Dr. R. Deepa presented a
affecting the feeling of perceived intrusiveness while paper titled " Emotional Intelligence as an effective
exposed to pre-roll ads in youtube" at the intervention to enhance well-being: A study on
International Conference on Scope of Emerging Business School Students" at the 12th International
Business Dimensions and Sustainable Development at Conference organized by IFIM Bengaluru during
St Joseph's College Bengaluru in March 2018 September 15-16, 2017. The paper was selected as the
best paper in the track.
· Dr. Mansurali and Mr. V. Harish presented a paper
"Effect of Reviews and ratings on purchase decision - · Dr. A. Mansurali and Dr. R. Swamynathan presented a
With special reference to E-Retail" at Athenaeum 2018 paper titled " SOCIAL MEDIA ADDICTION – A STUDY
- IIM Trichy, held at IIT Chennai during Feb 9-10, 2018 ON DIGITAL NATIVES AND ITS DOMINO EFFECTS" at
· Mr. V. Harish presented a paper "Challenges faced by B the NASMEI Summer Marketing Conference held at
School Faculty and Students in adopting E Books" at IIM, Indore during July 27-29, 2017
Athenaeum 2018 - IIM Trichy, held at IIT Chennai during 4. Professional Memberships
Feb 9-10, 2018
PSGIM Faculty are members of various professional
· Dr. D. Kavitha and Dr. R. Sujatha presented a paper bodies, Boards of Studies, Editorial Boards, Research and
"Learning retention on MOOC Environment: Analyzing Review Boards. The details are presented in Annexure I

II 17 II
5. Programs Organized quality, safety, sustainability and innovation and
communicates that the product is usable, durable,
MDP on Leadership for L&T - March 16, 2018 aesthetically appealing & socially responsible. The team
Dr R Jagajeevan organized and delivered a one-day MDP from PSGIM coordinated the program from start to end
on Leadership for the Managers and Assistant Managers of right from receiving the products to exhibiting them.
Larsen & Toubro Ltd on March 16, 2018. Overall it was a good management experience for the
faculty and students who were part of the organizing team.
Synchrona - The Marketing Alchemy Workshop - March
2-3, 2018 Two-day program for PSG CAS BBM students -
Feb 2-3, 2018
Dr. R. Jagajeevan delivered a two-day experiential
program at the ALPS Center, Anakatty for the BBM
students of PSG College of Arts and Science. The program
was organized during Feb 2-3, 2018.
Workshop on OpenERP - January 19-20, 2018
Dr. R. Sujatha and Mr. M. S. Karthikeyan conducted a
workshop on Enterprise Resource planning software
OpenERP for the faculty of PSG College of Arts and Science
and PSG College of Technology during January 19-20, 2018
Student Development Program - Jan 23, 31, 2018
A session on "Stock Market Basics" was organized for the
engineering students of Coimbatore Institute of
Technology by Dr B. Uma Maheswari and Dr D. Kavitha on
Jan 23 and Jan 31, 2018

Dr. Swaminathan and Mr. Harish organized a two-day

Marketing Alchemy Workshop named "Synchrona" during
March 2-3, 2018. Dr. R. Nandagopal welcomed the
gathering. Mr.S.Narayanan, Whole-time Director , Bimetal
Bearings India Ltd inaugurated the workshop. Mr. Senthil
Ganesh, Country Manager - Marketing, Gorlon India
Switchgears Ltd; Mr.Ramesh Chandran, CEO, Bio basics;
Mr. Austin - Brand management and Value stream
consultant; Mr.Deepak Viswanath - CEO Merestone
constructions; Mr.Nandagopal Nair, Vice President,
Corporate Communications, V-Guard; Mr. Kautsav Das,
CEO, Ralph and Das, Bangalore; Mr.Ganesh Srinivas, Chief
Consultant, Vcommunications, Chennai and Mr. Pratap
Singh, Head - Marketing Elgi Ultra Industries, Coimbatore
were the speakers for the sessions on Recent trends in
marketing, Re - defining market segments, Responsive
marketing and Accessing new markets. Dr. Umesh
Chandrasekar, Dr. Joshua Selvakumar, Dr. R. S.
Sathyanarayanan and Dr. M. Sathish also shared their
insights on the topics with more than 50 participants from
industry and academia.
I Mark 2018 - March 1 - 4, 2018
PSGIM was the organizing and venue partner for the India
Design Mark 2018. Dr. Mansurali coordinated the event,
which symbolizes product excellence in form, function,

II 18 II
How do I scale up - MDP for CODISSIA Members, Dr. R. Jagajeevan, Dr. K. Sri Gayathridevi, Dr.Manju P
Jan 5, 2018 George and Dr. R. Deepa delivered a student development
program for the II, III and IV year students of PSG College of
An MDP "How do I Scale Up" for the members of CODISSIA
Pharmacy during Dec 4 - 12, 2017. The program had the
was organized on Jan 5, 2018. This one day program
following sessions.
focused on scaling up strategies for small and medium
enterprises and was attended by 22 participants who were MDP on Strategic Cost Management for
office bearers of CODISSIA, CEOs and Managing Directors. Manufacturing Firms - Nov 17-18, 2017
The President of CODISSIA Mr. V. Sundaram and the
President of SIEMA Mr. K. K. Rajan attended the program. Dr. V. Thilagam coordinated and conducted a two day MDP
The one day program ended with a feedback session. In his on Strategic Cost Management for manufacturing firms,
concluding remarks, Dr. R. Nandagopal, Director, PSGIM from Nov 17 to 18, 2017 in collaboration with industry
outlined PSGIM's efforts towards developing the SMEs in associations Coimbatore District Small Industries
Coimbatore Region.This program was coordinated by Dr. Association (CODISSIA) and the Institute of Indian Foundry
B. Uma Maheswari and Dr. V. Thilagam. Men (IIFM) Coimbatore chapter. Dr. Nithin Devaraaj,
NCCMP Course - Dec 2017 President and Country Head Bradken Ltd., and Dr. V
Thilagam, Associate Professor, PSGIM were the resource
Mr. Karthikeyan and Mr. Manikandan organized the persons. There were 18 participants from across
NCCMP course from 1st week of Dec'17. Around 10
businesses who attended the program.
students from the MBA and PGDM I and II years are
attending the program. FDP on Strategic Business Analytics -
SDP for PSG Pharmacy October 25-26, 2017
Dr. B. Uma Maheswari and Dr. R. Sujatha organized and
FDP on Strategic Business Analytics during Oct 25-26,
2017. Nineteen participants attended the program
Workshop on GST - October 9 - 12, 2017
Dr. Somasundar, an expert in GST and the first person to
complete a PhD on GST delivered a workshop on GST for
the I year MBA students, during Oct 9 to Oct 12, 2017. This
was coordinated by Dr. V. Srividya and Dr. R. Jagajeevan
Workshop on Derivatives Trading Strategies and Risk
Management - October 6, 2017
Dr. V. Srividya organized an MDP on Derivatives Trading
Strategies and Risk Management on October 6, 2017. The
workshop had a good representation from the industry
and covered option greeks, premium calculation, risk
calculation and technical analysis.
SDP for PSG Pharmacy

Date Second Year Third Year Fourth Year

4.12.2017 Perception and Attribution Behaviour Modification Knowing about self and Resume Building
(Dr. Manju P George) (Dr. R.Jagajeevan) (Dr. K. Sri GayathriDevi)

5.12.2017 Effective Communication Making Dream a Reality Leadership Skills

(Dr. K. Sri GayathriDevi) (Dr. Manju P George) (Dr. R.Jagajeevan)

6.12.2017 Getting Ready for Life Making Dream a Reality

(Dr. R.Jagajeevan) (Dr. Manju P George)

7.12.2017 Basic Etiquettes

(Dr. K. Sri GayathriDevi)

8.12.2017 Group Discussion

(Dr. K. Sri GayathriDevi)

11.12.2017 Fear Management Handling Objections

(Dr. R. Deepa) (Dr. K. Sri GayathriDevi)

12.12.2017 Stress Management

(Dr. R. Deepa)

13.12.2017 Anger Management

(Dr. R. Deepa)

II 19 II
 SDP on Management – June 19-23, 2017
Date Second Year Third Year Fourth Year
19.06.2017 Perception and Attribution Leadership Skills Emotional Intelligence for
Professional Success
(Dr. Manju P George) (Dr. R.Jagajeevan) (Dr. R. Deepa)
20.06.2017 Stress Management Advanced Communication Skills
(Dr. R. Deepa) (Dr. K. Sri GayathriDevi)

21.06.2017 Effective Communication Leadership Skills

(Dr. K. Sri GayathriDevi) (Dr. R.Jagajeevan)
22.06.2017 Negotiation Skills Emotional Intelligence for
(Dr. K. Sri GayathriDevi) Professional Success
(Dr. R. Deepa)

23.06.2017 Behaviour and Body Language Advanced Communication Skills

(Dr. R.Jagajeevan) (Dr. K. Sri GayathriDevi)

Emotional Intelligence for Personal and Professional 2. Arulrajan, K., & Shanmathy, P. (2018). A study to map
Success - October 5, 2017 customer's expectation on adventure camp in
Coimbatore, Research Review International Journal
A management development program on Emotional of Multidisciplinary, 3(4).
Intelligence was organized by Dr. R. Deepa, PSGIM. Twenty
Higher and middle-level managers from various industries 3. Arulrajan, K., Yuvaraj, J., & Sowmya, K. (2018). A study
in Coimbatore attended the program. The program saw on factors affecting the feelings of perceived
participations from Payoda, Personiv, CRI, Roots, Suguna intrusiveness while exposed to pre-roll ADs in
Foods, LGB Group, PSG Hospitals from Coimbatore and YOUTUBE, Asia Pacific Journal of Research, Volume
Inautix technologies from Chennai. 8, Special Issue IX, 474-480
4. Balamurugan, R.N.(2017) Case study on Catering
Achieving Excellence in Research Endeavor - October Service: Tranformations and inevitable
13-14, 2017 contributions in the Food Industry. Business
Dr. R. Krishnaveni and Dr. N. Ramkumar organized the Perspectives, 16(2), 65-81
Ninth National Level Workshop on Achieving Excellence in 5. Begum Shabeena., & Swamynathan, R (2016) The
Research Endeavor. The program focused on theory and inclusion of prediction and control of energy
model building and touched upon few contemporary consumption of injection molding industry. Asian
software applications like Warp PLS. There were 10 Journal of Research in Social Science and
participants from all over Tamilnadu, Kerala and Humanities, 6(7), 1606-1618
Karnataka. 6. Deepa R. (2018). Teaching Cross-cultural
Outbound Training at ALPS - July 25, 2017 Communication through theatre play - Innovation in
Management Education, International Journal of
Dr. R. Jagajeevan organized an one-day program at the Research in Management, Economics and Commerce,
ALPS Center, Anakatty for Sardhar Vallabai Patel Institute 8(3), 149-155
of Textile Technology on July 25, 2017
7. Deepa R. (2017) Outcome Assessment of a Writing
Outbound Training at ALPS - June 15, 2017 Skill Improvement Initiative for Management
Graduates, International Journal of Educational
Dr. R. Jagajeevan organized an one-day program at the Sciences, 19:1, 71-78
ALPS Center, Anakatty for the Heads of Departments of
8. Harish, V. (2018), 'Online reviews and ratings' impact
PSG College of Arts and Science on June 15, 2017
on purchasing decisions, RESEARCH REVIEW
SDP on Management – June 19-23, 2017 International Journal of Multidisciplinary,Vol.3,no.1,
pp.50-54
Dr. R. Krishnaveni coordinated a Student Development
9. Harish, V. (2018), Social media usage and addiction
Program in Management for the II, III and IV year students
among youngsters, International Journal of Creative
of PSG College of Pharmacy during June 19 to June 23,
Research Thoughts (IJCRT), Vol.6, No.1, pp.2315-
2017. The following sessions were delivered to the
2322
students.
10. Joshua Selvakumar (2017) Impact of online reviews
6. Publications and ratings on purchase decision in the field of bus
transport services, South Asian Journal of
PSGIM faculty had published their research papers in
Marketing & Management Research, 7(11), 22-34
various International and National Journals.
11. Joshua Selvakumar (2017) Influence of lifestyle and
Journals Attitude on online shopping. Asia Pacific Journal of
1. Arulrajan, K., & Senthilkumar, R. (2018). Re- Research, 1(iv), 24-30
engineering Management education using Digital 12. Khadir Fezeena, Swamynathan R (2017) 'Perceived
Media and its effects in knowledge creation: Evidence disempowerment as a deterrent for inpatient
from empirical data. RESEARCH REVIEW International complaining' Indian Journal of Marketing, Vol 47,
Journal of Multidisciplinary, 3(4), 40-44 issue 12

II 20 II
13. Khadir Fezeena., & Swamynathan, R. (2017). Performance in the Indian Auto-component Industry,
Demographic determinants of Inpatient complaining Indian Journal of Finance, Vol12.
behavior. Saudi Journal of Business and 29. Selvakumar J Joshua & Raghavan Naidu R (2017).
Management Studies, 2(6), 621-632 Impact of online reviews and ratings on purchase
14. Khadir Fezeena., & Swamynathan, R. (2017). decision in the field of bus transport services. South
Perceived disempowerment as a deterrent of Asian Journal of Marketing & Management Research,
inpatient complaining. Indian Journal of Marketing, 7(11). 22-34
47(12), 36-50 30. Sri Gayathridevi, K. (2018). Teaching Cross-cultural
15. Krishnaveni Muthiah and Suja (2017). A study on Communication through theatre play - Innovation in
Sense, Feel, Think, Act and Relate of Experiential Management Education, International Journal of
Marketing in Retailing. Transformations in Business Research in Management, Economics and Commerce,
and Economics, 16(1), 42-59 8(3), 149-155
31. Sri Gayathridevi K. (2017) Outcome Assessment of a
16. Krishnaveni, R.(2017). Role of social support in Writing Skill Improvement Initiative for Management
enhancing employee engagement. Journal of Graduates, International Journal of Educational
Contemporary Research in Management, 12(1). Sciences, 19:1, 71-78
17. Manikanda Prabhu & Joshua Selvakumar (2018). 32. Sudharani, D., & Yogesh, G. (2018). Neuromarketing -
Supply Chain Practices and its impact on supply chain An emerging trend in Business. International
performance of Peanut Chikki Industry in Kovilpatti, Research Journal of Business and Management, 11(4),
Global Journal of Mangement and Business Research: 82-87
E Marketing, ISSN: 2249-4588 & print ISSN: 0975-5853,
33. Sujatha, R. (2018). Knowledge Creating Ba as a
vol 18 issue 3, pp 25-31
determinant of work performance of employees: An
18. Mansurali, A.(2018), 'Online reviews and ratings' empirical analysis among pump manufacturing firms
impact on purchasing decisions, RESEARCH REVIEW in South India, Asia Pacific Management Review,23,
International Journal of Multidisciplinary,Vol.3,no.1, 45-52
pp.50-54 34. Swamynathan, R. (2017)Economic Empowerment of
19. Mansurali, A.(2018), Social media usage and addiction Women by Microfinance Institutions– With Special
among youngsters, International Journal of Creative Reference to the State of Tamil Nadu, The
Research Thoughts (IJCRT), Vol.6, No.1, pp.2315-2322 Anthropologist, Vol.30, No.2, pp.167-173
20. Mansurali, A & Ramkumar. (2018)The new g kith and 35. Swamynathan, R. (2018), Selfie-Marketing,
kin of brand equity – selfie marketing, International Exploration of the User Profile, International Journal
Journal of Current Research in Life Sciences, of Current Research, Vol.10, No, 2, pp.66076-66078.
Vol.7,no.1 36. Uma Maheswari, B. (2017). A study on the
determinants and deterrents of the environmental,
21. Mansurali, A.(2017). Economic Empowerment of
economic and social sustainability practices in small
Women by Microfinance Institutions– With Special
and medium enterprises, Dissertation abstract,
Reference to the State of Tamil Nadu, The Journal of Contemporary Research in Management,
Anthropologist, Vol.30, No.2, pp.167-173 Vol 12, No 3.
22. Mansurali, A. (2018), Selfie-Marketing, Exploration of 37. Vijaya, T. G., (2017) Relationship between sense of
the User Profile, International Journal of Current coherence, work engagement and organizational
Research, Vol.10, No, 2, pp.66076-66078. commitment in manufacturing and service sectors.
23. Mansurali, A (2018), Perception and Awareness Level Research Review International Journal of
of Potential Customers towards Electric Cars, Multidisciplinary, 2(12), 61-74
International Journal for Research in Applied Science Books
& Engineering Technology (IJRASET), Vol.6, No.3, Archana, K., Cases on Quality Initiatives for Organizational
pp.359-362. Development, IGI Global,
24. Ranga Ram, Joshua Selvakumar (2018). An Analysis on Conference Proceedings
the Supply Chain and Marketing of Wild Honey
Products - with reference to Coimbatore. Research Balamurugan, R. N. and Sathish, M. (2017). Impact of social
Review International Journal of Multidisciplinary, context in online shopping in the select Asian countries,
Vol.03, issue-03, pp 16-21 International Conference on Business Analytics and
Intelligence, IIM B
25. Ranga Ram, Joshua Selvakumar (2018),"An Analysis Kavitha, D., Nandagopal, R., and Uma Maheswari, B. (2017).
on the Supply Chain and Marketing of Wild Honey Inter-Organizational Collaboration for CSR: An exploratory
Products - with reference to Coimbatore", Research study. International Conference on Management and
Review International Journal of Multidisciplinary, Information Systems ICMIS -17, September 25-27, 2017
Vol.03, issue-03, pp 16-21
Mansurali, A., and Swamynathan, R. (2017). Social Media
26. Sathish M.(2017) Case study on Catering Service: Addiction - a study on digital natives and its domino
Tranformations and inevitable contributions in the effects, ISBN: 978-1-78635-416-1; pp 187-188
Food Industry. Business Perspectives, 16(2), 65-81
Magazines
27. Sekkizhar, J, Tamizhselvan, P., & Swamynathan, R. Dr. H. Raman, Coimbatore Municipal Corporation: Is it
(2018) Property Tax Collection Performance in Urban marching towards smart city, SIEMA Monthly Magazine,
Local Bodies within Tanjavur Region, Research Feb 2018
Review Journal, Vol3, Issue -03-pp 28-34.
DR. H. Raman, GST: Is it a Great Taxation Reform in India
28. Sekkizhar, J., Thiagarajan, A., & Utpal Baul, (2018). The after Independence? BW - Business World, 15th July 2017
Impact of Intellectual capital efficiency on Financial

II 21 II
Sessions Delivered Narayanaguru College of Arts and Science on Dec 8,
2017
· Dr. R. Jagajeevan delivered a session on Leadership
at Coimbatore Builders and Contractors Association · Dr. Balamurugan delivered a session on Marketing for
MDP on April 17, 2018 Engineers at PSG College of Technology on Dec 8,
2017
· Dr. T. G. Vijaya delivered a half-day workshop on
Academic Leadership for senior faculty from all PSG · Dr. Joshua Selvakumar delivered a session on
Institutions on April 10, 2018 under the aegis of PSG "Research Tools and Theory Building" at an AICTE
CARE. sponsored FDP at Sri Ramakrishna College of Arts and
Science on November 27, 2017
· Dr. R. S. Sathyanarayanan delivered a session on
"Content Management" at KCT Business School on · Dr. Joshua Selvakumar delivered a session on
March 27, 2018 "Advanced Data Analysis Tools and Techniques" at an
AICTE sponsored FDP at Vivekananda Institute of
· Dr. A. Mansurali delivered a session on "Value
Management Studies on November 22, 2017
Proposition & Business Model Canvas" at Synchrona
2018 on March 3, 2018 · Dr. R. Jagajeevan delivered a session on Leadership
for Entrepreneurs for the PSG CAS Entrepreneurship
· Dr. Joshua Selvakumar delivered a session "Customer
development cell on November 21, 2017
Engagement in the Digital Era" at the Synchrona
Marketing Alchemy Workshop at PSGIM on March 1, · Dr. R. S. Sathyanarayanan delivered a session on
2018 "Engaging students through social media platforms"
at the GRD Management School on November 7, 2017
· Dr. M. Sathish delivered a session on "Marketing
Strategy" at Synchrona 2018 on March 1, 2018 · Dr. R. Deepa delivered a half day workshop on
"Emotional Intelligence for Personal and Career
· Dr. Joshua Selvakumar delivered a lecture on "Digital
Growth" for all the II year MBBS students of
Marketing" at Saraswathi Thiagaraja College of Arts &
PSGIMS&R during October 30 to Nov 2, 2017 under
Science, Pollachi on February 17, 2018
the aegis of the PSG Wellness Center.
· Dr. R. Jagajeevan delivered a session on Leadership
· Dr. K. Sri Gayathridevi delivered a one-day faculty
for Entrepreneurs at the Entrepreneurship
development program on Presentation skills
Development Cell of PSG CAS On January 11, 2018
organized by PSG CARE on October 28, 2017
· Dr. R. Jagajeevan delivered a session on Team Building
· Dr. Deepa delivered a one-day workshop on
for students from Switzerland at the PSG College of
"Emotional Intelligence for Personal and Professional
Nursing on January 9, 2018
Success" on October 21, 2017 for the faculty and staff
· Dr. R. Jagajeevan delivered a session on Human of PSG Institute of Technology and Applied Research
Resource Requirements for Entrepreneurs at the
· Dr. B. Uma Maheswari delivered a session on
Entrepreneurship Development Cell of PSG CAS on
"Strategic Management in the Indian Scenario" at
January 5, 2018
Godbold School of Business, Gardner Webb
· Dr. R. Jagajeevan delivered a session on Developing University, USA.
Professionalism at Leap Green on January 3, 2018
· Dr. R. Deepa delivered a one-day workshop on
· Dr. R. Jagajeevan delivered a session on Team Building "Emotional Intelligence for Personal and Professional
for the PSGiTech EDC on December 21, 2017 Success" on September 24, 2017 for 40 faculty from
· Dr. R. Jagajeevan delivered a half-day workshop on PSG Institutions. The workshop was organized by PSG
Case as Pedagogy in an FDP organized under the aegis CARE
of PSG CARE on December 9, 2017 · Dr. Joshua Selvakumar delivered a session on
· Dr. R. Deepa delivered a session on Stress "Scientific Research Paper Writing for Indexed
Management at an FDP organized by Sree Journals" at an FDP organized by St Joseph's College
Narayanaguru College of Arts and Science on Dec 8, of Arts & Science, Bangalore on September 23, 2017
2017 · Dr. Umesh Chandrasekhar delivered a guest lecture
· Dr. K. Sri Gayathridevi delivered a session on Art of on the topic "Consumer Personality", on 22nd
Communication at an FDP organized by Sree September, 2017 at GRG School of Management
Studies, Coimbatore
· Dr. Umesh Chandrasekhar conducted a half-day
workshop titled " Good Marketing needs Research but
Great Marketing needs Insights" at PSG-STEP's
"Startup 360" - Boot Camp for Startup Founders
program on September 7, 2017 between 4.00 and
8.00 pm.
· Dr. Umesh Chandrasekhar delivered a session on
"Trends in Marketing" to The Management
Association of the Department of Management
Sciences, PSG CAS on September 27th 2017.
· Dr. Umesh Chandrasekhar delivered a lecture on
'Creativity, Innovation & Technology' at the Students'
Research Council(SRC) conducted event c 'Kalam
Tech Talk' on Thursday(31/08/17) evening from
5.00PM to 6.00PM

II 22 II
 Faculty News

Sessions Delivered
· Dr. Umesh Chandrasekhar conducted a workshop on How to conduct Market Survey: Tools, Techniques and Guidelines"
at the Women Entrepreneurship Development Program organised by the EDC of PSGCAS on 21st August 2017.
· Dr. J. Sekkizhar acted as resource person in One Day Workshop on MiniTab software tools in Engineering Research, held
in Sriguru Institute of Technology, Coimbatore at Aug 16th 2017.
· Dr. Umesh Chandrasekhar was a finalist presenter in the contest at the 8th IMC 2017, India's biggest management
education conference, to be held on August 4-5 at IIM L Noida Campus. His paper was on “Aligning Curriculum With
Desired MBA Competencies”, your Initiative Titled “Managing Beyond Academics: Delivering Competencies”.
· Mr. M. Sathish delivered a session on "Goal Setting" at Students Skill Enhancement workshop at PSG Polytechnic College
on April 27, 2017
· Mr. M. Sathish delivered a session on "Dream Achieving Process" at Student Skill Enhancement workshop at PSG
Polytechnic College on April 28, 2017
· Dr. R. Jagajeevan delivered a session on Team Building at the STEP Entrepreneurial Awareness Camp on June 1, 2017
· Dr. R. Jagajeevan delivered a session on Team Building at the STEP Entrepreneurial Awareness Camp on May 31, 2017

Flagship Events @ PSGIM

Week of Wonders (WOW) and Srijana are the flagship Week of Wonders -
programs of PSG Institute of Management. WOW aims at September 18 to September 23, 2017
bringing out the multifaceted skills of students. The year
2016-17 also witnessed the grand gala happening of this The Week of Wonders - flagship event of PSGIM was
event at PSGIM inaugurated on September 18, 2017 with a retro round.
The week long program tested the multiple skills of the
first year students. Several programs like quizzards, free
hit, stock war, Solomon's equity, branding etc were
organized by the second year students. It was a wonderful
opportunity for the students to discover and showcase
their talents. The Finale was held on September 24, 2017.
A cultural competition was also organized. The first five
best managers were interviewed by a panel which
consisted of Dr. Umesh Chandrasekar, Professor, PSGIM,
Ms. Swetha, Chief Manager, CitiUnion Bank, Former BMS
Mr. Jerome Jesudass Mr. Naveen Karunakaran and
Mr. Vignesh. Ms. Naveneetha of MBA B was crowned the
Best Manager 2017, followed by Mr. Varun Sunil of MBA A
in the second place. WOW was organized by the Finance
Stream headed by Dr. V. Srividya

Srijana 2018 - February 23-24, 2018

Srijana - the annual inter-collegiate fest was organized
during February 23-24, 2018. Dr. Nandagopal inaugurated
the event, in which 21 teams from various colleges in
Tamilnadu like Lady Doak college, Loyola Chennai, KCG
Chennai, to name a few participated. Interesting and
innovative management games were organized for the
teams. The overall championship was bagged by Lady Doak
College, Madurai. Srijana 2018 was coordinated by the
team led by Dr. D. Sudharani

II 23 II
 International Faculty @ PSGIM

The students of the MBA program (IP) attend sessions handled by International Faculty. The

following Faculty are to visit PSGIM in various time periods and handle various subjects for the

students.

1. Dr. Antony Koh - International Business

2. Dr. Ozcan Sezer - Corporate Finance

3. Dr. Bashar Gammoh - Marketing Strategy

4. Dr. Dale Dwyer - Results Based Management

5. Dr. Sonny Ariss - Strategic Management (Capstone)

Dr. Antony Koh Dr. Bashar Gammoh

Dr. Sonny Ariss

Dr. Dale Dwyer Dr. Ozcan Sezer

II 24 II
 International Visits

Faculty Dr. Arulrajan and Dr. Uma Maheswari also held discussions
with the key stakeholders of Gardner Web University
AIMST University, Kedah, Malaysia regarding the possibilities of an MOU.
The following faculty members accompanied the students Students
for the Business Across Borders program at AIMST
University, Kedah, Malaysia during November 2017 to April Global Immersion Program
2018
The Global Immersion Program at PSGIM helps students
S:No Faculty Names Batch Accompanied appreciate and understand the culture, business practices
and the socio-economic, legal and technological factors
1 Dr. V. Srividya PGDM influencing business decisions. PSGIM had signed an MOU
2 Dr. T. G. Vijaya MBA A with the Asian Institute of Medical, Science and
Technology (AIMST) University Kedah, Malaysia, for the
3 Dr. Mansurali and MBA B Global Immersion Program this year.
Dr. Manju P George
The first year students of MBA and PGDM totalling 240
4 Dr. V. Thilagam and MBA C visited AIMST University in smaller batches on 40 -50 for a
Dr. N. Ramkumar period of two weeks. Each batch was accompanied by 2
faculty members. The students underwent a week long
5 Dr. R. Sujatha and MBA D certified course at the University. As part of the course the
Dr. M. Sathish students had several sessions on Malaysian history,
USA and UK - Dr. R. Nandagopal political environment, economy, business and trade
relations.
Dr. Nandagopal attended the ACBSP Board of
Commissioners' meeting at Kansas City, USA. He also · Business Plan and the risk in the context of
visited University of Toledo, where he met the President of Malaysia - Dr Saravanan Murugeson
UT and the students of PSGIM. Dr. Nandagopal also visited · History and Political system of Malaysia - Dr.
the University of Hull and delivered a session on "Growth Elango Muniandy
Path of India" to the students. He also visited the
University of Glasgow, UK. · Cultural Nuances of Business in Malaysia -
Professor Dr. Haji Besar B. Haji Ngah
University of Toledo - Dr. K. Arulrajan and Dr. B. Uma
Maheswari · Malaysian Trade Relations - Mr. Nandakumar

Dr. K. Arulrajan and Dr. B. Uma Maheswari visited the · Entrepreneurial Experiences - Dr. Thilagavathi
College of Business and Innovation , University of Toledo Krishnan
as part of the faculty exchange program during Sep-Oct
2017 . They visited the Edward H. Schmidt School of The students of AIMST and PSGIM undertook joint projects
Professional Sales (ESSPS).The visit paved way for to understand the cultural differences between the two
interaction with faculty members of the University of countries, ease of doing business at Malaysia, Malaysian
Toledo in the area of Sales, Marketing and Strategic Infrastructure and resources, Social stratification, gender
Management. Dr. Arulrajan handled a session on "Indian roles and risk management strategies in International
Economy, Politics and Social Structure" at the University of financing. The study program involved a visit to SMT
Toledo for the students of UT. Technologies, a leading manufacturer of medical devices,
consumer products, mobile, industrial and
Dr. Arulrajan and Dr. Uma Maheswari also visited Carnegie telecommunication solutions. They also had an
Mellon University, University of Pittsburg , Kellogs opportunity to visit small business establishments and
Business School, and Illinois Institute of Technology. They rural business centres. The students completed the course
attended a session on Strategic Management at Harvard with a poster presentation on the various facets of
Business School. Dr. Arulrajan handled a session on Malaysian business, after which, they were presented with
"International Marketing" and Dr. Uma Maheswari handled certificates by Dr. Ravichandran Manickam, the Vice
a session on "Strategic Management" for the students at Chancellor of AIMST University. The students also visited
Gardner Webb University – Godbold School of Business. places in Penang, Singapore, Langkawi and Kualalumpur. In
all it was a wonderful immersion program for the students

II 25 II
 International Visits

of PSGIM that gave a deeper understanding of a new

culture, tradition, customs, food, social and legal practices.
It was an opportunity to understand and appreciate the
people and history of a new country. Students develop an
ability to adapt to different situations, evolve as brave
individuals exhibiting diverse behavior and courage when
faced with new challenges.

II 26 II
 Knowledge Partnerships

Productivity Summit National Stock Exchange – NCCMP

Productivity Conclave with CPC - February 22, 2018
National Stock Exchange offers the National Stock
PSGIM was the knowledge partner with Coimbatore Exchange Certified Capital Market Professional (NCCMP)
Productivity Council, in organizing the productivity in collaboration with PSGIM. This program is available as a
conclave on February 22, 2018. The conclave was capsule inclusive of the various NCFM modules. A batch
organized on the theme "Leveraging Coimbatore Industry comprising of 10 students have taken up this course which
Profile towards Industry 4.0". Mr. Prasath, GM, L&T was the started from December 2017
chief guest. Ms. S.P. Shrivalli, Manager - Innovation Hub,
Titan Company Ltd, Mr. Amaresh Chakrabarti, Indian
Coimbatore Toastmasters Club
Institute of Science, Bengaluru, and Mr. N. Gopalakrishnan,
GM Operations, ARaymond Ltd, Pune were the speakers. Toastmasters International is a non-profit educational
Dr. N. Vivek of PSGIM was the chairman of the organizing organization that teaches public speaking and leadership
committee of this conclave. skills through a worldwide network of meeting locations.
PSGIM supports “The Coimbatore Toastmasters Club”. The
Shaping Young Minds - CMA
members of the club meet every week on Saturday at the
PSGIM organized the Shaping Young Minds program in PSGIM premises and pursue their goals. The students of
collaboration with the Coimbatore Management PSGIM show keen interest in joining this club in order to
Association on October 27, 2017. This program provides a hone their communication skills.
platform for professionals (below the age of 30 years) to
interact with leading icons from different fields. The icons
share anecdotes from their life, and help management Coimbatore Quiz Club
students gather many insights about management of self,
choosing a career and achieving the right work PSGIM has an ongoing partnership with Coimbatore Quiz
environment. This year, Mr Piyush Pandey, Dr Arvind Lal, Mr Club. CQC conducts its quiz programs at PSGIM. The
Firdose Vandrevala, Dr Shikha Nehru Sharma students of PSGIM also participate in the quizzes
and Ambassador Dr Deepak Vohra shared their experiences. conducted by CQC.

II 27 II
 Placements

The placement season for the Batch of 2016- 2018 was successful with nearly 180 students placed as on March 2018. PSGIM
hosted 65 companies in the process, resulting in over 180 final offers. The placement team looks forward to achieving a
target of 100% placements this year with more number of companies still scheduled for campus visits in April 2018. There
were over two dozen new companies spanning for IT services to retail giants, FMCGs this year.

The Big Picture

Range Top 25 Top 50 Top 75 Top 100
Average CTC in Lakhs Per Annum 8.5 7.5 7 6.5

CTC Comparative Analysis

Our Major Recruiters

Amazon City Union Bank ELS International Education

Byju's the Learning app Cummins Goldman Sachs
Federal Bank DSP BLACKROCK INVESTMENT Naukri.com
MANAGERS PVT LTD
Aspire Systems India Private Limited Ujjivan Tarnea Technology Solutions (P) Ltd.
Hexaware Vernalis HFFC Private Limited
Wrig Nanosystems Private limited Godrej & Boyce Mfg Co. Ltd HDFC Limited, Coimbatore
Oxford University Press Tata Consultancy Services Cognizant Technology Solutions
Deloitte TCS Business Process Services DHL LOGISTICS PVT. LTD.
State Street Corporation Asian Paints
SuperGas BNY Mellon

II 28 II
 Placements

The placement team also organized sessions to improve the GD and PI handling skills of students. The following were the
sessions organized
Date Details of session Resource Person
August 3 - 5, 2017 Resume Building Workshop Mr. Ravikumar, Professor of Practice,
Adjunct, PSG IAS
July 22 - August 20, 2017 Aptitude Training Mr. Vizhiyaal Sathianandan, IMS
September 7 - 9, 2017 GD and PI Mr. Ravikumar, Professor of Practice,
Adjunct, PSG IAS
September 12, 2017 Lecture on Introduction to Mr. Harris, Aspiring Minds
AMCAT Batch 2017-19
October 5 - 7, 2017 Personal Interview Training Sessions Mr. Ravikumar, Professor of Practice,
Adjunct, PSG IAS
November 9 - 10, 2017 Resume Building Workshop Mr. Ravikumar, Professor of Practice,
Adjunct, PSG IAS
January 17, 2018 Introduction to Electives PSGIM faculty( Stream Heads)
March 28, 2018 PSGIM Placement 2018-19 Dr. R. Nandagopal & Dr. Archana
Rules and Regulations

II 29 II
 Research & Consultancy

The research efforts of an institute enhance the quality of Yash Metals - Dr. N. L. Balasudarsun
teaching, consulting and training of the institute. Well
planned and focused research efforts not only enrich the Dr. N. L. Balasudarsun is currently working on a consultancy
pedagogy but also provide an interface with the wider with Yash Metaks in Tamilnadu on Market opportunities.
academic and corporate world. PSGIM initiated a wide The consultancy is ongoing since January 2018
array of research activities during the year SAP FI-CO Training Workshop - Feb 16-18, 2018
1. Consultancies THe SAP FI-CO training workshop was organized for the
Dr. V. Srividya - Nature Retreat CBE BCom and MCom students of PSG College of Arts and
Science during Feb 16-18, 2019. This workshop was
Dr. V. Srividya executed a consultancy project on the attended by 24 students and one faculty member. Mr. M. S.
Financial Viability and Marketability of Nature Retreat at Karthikeyan delivered the workshop in which hands-on
Coimbatore training in SAP FI and CO was given to the students.

2. Funded Research
Ongoing Projects
S.No. Title Submitted By Funding Agency Amount in
Lakhs INR
1 Motivational factors driving soical start-ups Dr. D. Kavitha UGC 1.6
and strategies for sustainability to ensure
socio-economic development: An empirical
study amongst social entrepreneurs
2 Designing and developing metric based Dr. R. Krishnaveni IPE (ICSSR) 2.07
workforce effectiveness tracking model for
evidence based desicion making in SMEs in India
3 Developing a systematic methodology for Dr. R. Sujatha UGC - Minor 1.5
building capacity of employees through Research
diagnosing, assessing and building Knowledge Project
Management Practices among Pump
Manufacturing Cluster in Coimbatore (2016-19)
4 Social Media-ethics and issues Dr. Nandagopal ICSSR 15
in the Indian context Prof. Umesh Chandrasekar
and
Mr. R. S. Sathyanarayanan
5 COBI UT Research Fellowship Dr. K. Arulrajan COBI UT 2.00
6 COBI UT Research Fellowship Dr. B. Uma MaheswariCOBI UT 2.00

3. Doctoral Research

The Institute has produced 65 PhD Awardees thus far. There are 28 research scholars (both Full time and Part time) who are
currently pursuing their Ph.D under the various faculty guides at PSGIM. The following were awarded PhD during the period
of the report.

The following faculty members completed their PhD during the period of this report

II 30 II
 Research & Consultancy

S.No. PhD Awardee Supervisor The following research scholars completed their PhD
during the period of this report
1 Dr. R. S. Sathyanaryanan Dr. R. Nandagopal

2 Dr. N. L. Balasudarsun Dr. Jubilee S.No. PhD Awardee Supervisor

3 Dr. M. Sathish Dr. R. Nandagopal 1 Vaidehi Priyal Dr. Ramkumar

4 Dr. Umesh Chandrasekar Dr. R. Nandagopal
2 Sathyapriya T Dr Vivek
5 Dr. A. Mansurali Dr. R. Swamynathan
3 R. Lakshmanan Dr. Swaminathan
6 Dr. B. Uma Maheswari Dr. R. Nandagopal

II 31 II
 Socially Responsible Initiatives at PSGIM

Friends of Police - Student Wing Inauguration April 9, there is a need for proper disposal of sanitary pads in
2018 educational institutions. The students installed a sanitary
napkin incinerator at the Government Arts College,
The student wing of the "Friends of Police" was Coimbatore and also educated the students and staff on
inaugurated at PSG Institute of Management on April 9, the need for menstrual hygiene
2018. Dr. Pradeep V Phillip IPS, Additional Director
General of Police, Civil Supplies CID, Founder of Friends of
Police inaugurated the student wing and spoke to the Learning Centre at Juvenile Justice Board
students on the benefits of joining Friends of Police. Dr. R.
The idea took shape with the initiative of organizing a
Nandagopal, Director, PSGIM presided over the function.
Book Collection drive across the cities of Coimbatore and
He also felicitated two PGDM students who were
Chennai with the theme saying “Share the joy of reading
instrumental in starting the wing at PSGIM.
with the deserving.” The drive was organized for 20 days
Buttermilk Distribution - April 9, 2018 and the total number of books collected were 300. The
books include school text books and guides from grade 6
The students of I PGDM distributed buttermilk to the to grade 10 , story books , puzzles and comics. Using these
public on April 9, 2018 as part of their Manager is Society books, a learning center was established at the Juvenile
Sharing (MSS) initiative. Dr. R. Nandagopal inaugurated the Justice Board, Avinashi Road on April 26, 2018. Mr. T. N.
distribution. Hariharan, I. A. S, Collector of Coimbatore and Dr.
R.Nandagopal, Director PSGIM graced the occassion.
Food Waste Management
Cloth Collection and Distribution Drive
The students of PSGIM collected the excess food after a
few events and distributed them to the needy. This was Two teams of students one at Coimbatore and one at
done for Kovai Vizha and the farewell party organized by Chennai initiated a cloth collection drive. They spread this
the I year PGDM students for their seniors. The remaining campaign through social media, friends network and cold
food was neatly packed in small containers and distributed calling and had planned to collect 150 sets of clothes for
to the hungry and needy near the college at Avinashi road. Men and Women in three broad categories kids, adult and
elderly. Through their efforts, they collected 300 sets and
World Cancer Day
distributed the same at various shelter homes across
The students of PSGIM conducted a music program once a Coimbatore on April 29, 2018
month in January and February to soothe the minds of the
patients at the Cancer ward of the Government Hospital,
Coimbatore. High protein health mix powder was
distributed to the chemotherapy patients on account of
the same.

Stationery Drive

A stationery pack drive was launched to help the

underprivileged children. The goal was to collect 250
stationery packs for distribution. A drop box was left at
PSG College of Arts and Science. With the overwhelming
contribution from the students of PSG CAS, PSGIM
students were able to hand over a stationery pack
consisting of pen, pencil, sharpener, eraser, and scale was
handed over to 356 Students of the Gandhi Ma Nagar
Government High School.

Installation of Sanitary Napkin Incinerator

In order to address the issue surrounding menstrual

hygiene, provide solutions and educate woman about the
need for it, the students did a ground work and found that

II 32 II
 Students

PSGIM offers a vibrant learning environment for students. Students of MBA and PGDM programs bagged several
The students were exposed to a bundle of experiential awards at the National Student Management Day
learning initiatives, Corporate Exposures and challenging organized by the Coimbatore Management Association.
opportunities. The multifaceted skills of the students were · Sharukh Shamsudin, Jayasri S and Kiran Mani of II MBA
honed by these initiatives and they turned achievers secured the first place; Gokul, Praveen and Vyshali
secured the second place in the Debate Competition.
1. Achievements
· Kishore, Navaneetha, Vishnupriya and Naveen
Abilash N of MBA received the Best Management Student secured the first place; Bura Madhan Mohan, Shyam
Award from the TN Chapter of Indian Society for Technical and Vijay Bharadwaj secured the second place in the
Education at their Annual Convention for MBA, MCA, Paper Presentation.
Architecture and Pharmacy colleges for his achievement in · Bharath Surya, Harihara Puthra Sharma and
academics, co-curricular and extra-curricular activities and Shanmuga Praveen won the third place in Manager for
sports Social Good.
Srinathprasanna N S of II PGDM received the CMA - RVS Yuvaraj of II PGDM bagged the Silver medal in the We
PADMAVATHY STUDENT CHAPTER, BEST STUDENT School Innovation Award (student level) at the Annual
AWARD and Abilash N of II MBA received the CMA - AIMS Convention held at Pune in August 2017
ENTYCE, BEST MANAGEMENT STUDENT AWARD from Students of PSGIM participated in several management
Ambassador Dr. Deepak Vohra at the National fests across India and had secured many prizes. The prize
Management Day Awards Ceremony on Feb 21, 2018 winners were

S.No. Batch Names Venue Event Award/Prize

1 MBA A Bibinraj MDI Gurgoan Fimastop Placed in Top 10
All India Case Study Competition
2 MBA A Varun Sunil SDM IMD, Mysore Naissance 2018 I prize
3 MBA A Vishnu Rathinam Institute of Management Fest I prize
Technology
4 MBA A Varun Sunil Rathinam Institute of Management Fest Winner
Technology
5 MBA B Kishore B, CMA National Management Day, I prize
Navaneetha K, Paper Presentation
Vishnu Priya J,
and Naveen NC
6 MBA C Akshay S and Amrita School of Business Criclytics Winners
Navaneethakrishnan V
7 MBA D Praveen Kumar Jaipur National College Jaipur Math Quiz Third Prize
8 MBA D Praveen Kumar IIT Bombay Marketing Quiz Third Prize
9 MBA D Praveen Kumar Christ University Best Manager Second Prize
10 MBA D Praveen Kumar Microsoft Marketing Quiz Third Prize
11 MBA D Praveen Kumar GRG SMS Best Management Team Runner
12 MBA D Praveen Kumar CMA Debate Runner
13 MBA D Yoga Vignesh TSM IPL Auction Runner
14 PGDM Shyam R S, Great Lakes Invaders I prize
Madhan Kumar S Institute of Management
and
Mayur Sidharth
15 PGDM Soundarajan, GRG SMS Rural Launch I prize
Bala Gowtham,
Vigneshwaran N S
and Hari Hara Puthra
Sharma
16 PGDM Preethi S VIT Sshool of Management Start Up Pitch Third Prize

II 33 II
 Students

The first year students actively participated in the Week of Wonders and had bagged several awards.

The following table shows the winners of the various events that were conducted as part of WOW 2017

S. No Event Name WINNER(S) RUNNER(S)

1 Scion of Mayo (Individual) Kavya P – Anna D Nikhila A – UT (A)
2 Solomon's Equity (Team) ANNA D PGDM
1. Kavya P 1. Seethalakshmi S
2. Ponmani 2. Malar M
3. Sachin Nishil 3. Subhasree R
4. Thejaswi A 4. Swathi Neelakandan
5. Sri Yalini 5. Avinash UA
6. Adriel R 6. Mohammed Azurudin
7. Dheetchitha A 8. Praveen Kumar PS
3 Sales event (Individuals) Praveen C – PGDM Varun Sunil – Anna A
4 Jumpstack Sales (Team) PGDM ANNA A
1. Balagowtham M 1. Lekshmy Ambily
2. Praveen C 2. Mathan Prabhu G
3. Lavanya A 3. Srinidhi Bhaskaran
4. Tamilarasi 4. Varun Sunil
5. Vignesh M 5. Vishnu V
5 Best Brand Manager(Individuals) Karthik Shanmugam S – PGDM Harish V – UT (A)
6 Branding event (Team) ANNA A ANNA D
1. Ashwin Krishna S.S 1. Lakshman
2. Aswin Ballaji KG 2. Viknesh
3. Giri Subashne M 3. Nivedha B
4. Jagadesh A 4. Manju
5. Meenakshi R 5. Yuvasri
6. Vaishnavi S 6. Sudhakar
Special Prize – PGDM
1. Madan Mohan B
2. Gokul Krishna
3. Preethi
4. Varun
5. Karthik
6. Vijay Bharath

II 34 II
 Students

7 Stock Wars (Team) Shanmugapraveen S & Einiyan S & Navinesh SS

Abhishek P (PGDM) (UT – A)

8 Quizzards (Team) ANNA B ANNA A

1. Kishore B 1. Shreeharish KS

2. Vanathy Meera MV 2. Mahesh Priya K

3. Vijayalakshmi S 3. Venitia Varghese

4. Saravana Kumar G 4. Bharanidharan K

5. Suriyaa AP 5. Ramya R

9 The Money Metier (Individual) Robin Pal V (UT – B) Shreeharish KS (Anna A)

10 Freehit (Team) PGDMA NNA D

1. Soundararajan N 1. Venkatachalam

2. Rohit Krishnan S 2. Kakkodan Mohammed Razvi

3. Udayakumar D 3. Siva Raman M

4. Prasanna Venkatesh KRP 4. Sebastian PJ

5. Adhitya Narasimhan

11 Karya Neeti (Individual) Abhishek P – PGDM Swarnatha J – Anna B

12 Retro Round (Class-wise) PGDM Anna A

13 Retro-round Special Gopal – Anna D

Performance(Boys) Rajesh – Anna B
14 Retro Round Special Lakshmi - Anna A
Performance (Girls) Nandini Prasad – Anna D

15 Cultural Programme First – UT

Second – Anna D

Third – PGDM

16 Pro-Mob (Class) PGDM

Awards received during Annual Day & Commencement Program

The Annual Day was held on March 9, 2018. The members of the student council, placement team and the class
representatives were recognized for their effective contributions. The following students were recognized for their active
participation in various club activities.
Quiz Club
E-Club - C.S.Kumaresan, Karmega Chandru and Vivek Raja,
Photography - Shrinivas CK
Extra/Co-curricular - Yuvraj, PGDM
The Commencement program was held on April 27, 2018. The various awards bagged by the students during the academic
year are presented below

II 35 II
 Students

S# Award Recipient

1 ALG Thulasilingam Rajamani Endowment Award for Abilash N

Best Academic Performance in MBA Program 2016-18

2 ALG Thulasilingam Rajamani Endowment Award for Dhivya M

Best Academic Performance in MBA Program 2016-18

3 ALG Thulasilingam Rajamani Endowment Award for Varunya Sree M

Best Academic Performance in Part Time MBA 2015-18

4 Dun & Brad Street Award for Best Outgoing Student in Revathi M
MBA Program jointly offered by University of Toledo 2016-18

5 Dr. Mahalingam Award for Best Outgoing student in PGDM Program 2016-18 Yuvaraj J

6 UT-COBI merit award for best academic performance in PSGIM Campus Ruchita Mathew

7 UT-COBI merit award for best academic performance in UT Campus Mahalakshmi R

8 Certificate of Appreciation for outstanding performance at ALPS Hariharasudhan K

9 Certificate of Appreciation for outstanding contribution towards Campus Placements Sivasubramanian S P

2. Induction Program Internships

All the MBA and PGDM students started their internships
Induction Program MBA Full Time
during May 2017. Faculty teams visited the various
The induction program for the MBA batch of 2017-19 was organizations in which students where interning, during
held during July 21 and August 3, 2017. The students June 2017. Students had secured good feedback from the
listened to eminent people and were also given organizational guides. It was also a networking
orientation about the campus, the learning management opportunity for faculty, who has explored the various
system and LRC. They also visited Anakatty as part of the industry connect avenues.
induction program. 3. Programs Organized
Induction Program PT MBA Rotaract Club
RTR Ajay Chandran, District Trainer conducted an
The induction program for the Part Time MBA students orientation program on September 11, 2017. The
was held on July 22, 2017 at the Alumni Hall. The students installation ceremony was held on October 5, 2017. Mr.
were introduced to the faculty and facilities at PSGIM. Jyothish Pillai, Rotary Secretary, Rotary Club of
Coimbatore Main was the Chief Guest. Dr. R. Nandagopal
Induction Program International MBA
presided over.
The International MBA program was inaugurated on June Rotaract Club Orientation Program September 11, 2017
28, 2017. The students were welcomed and given an The orientation program of Rotaract club was organized
introduction to the PSG Legacy, Campus, Director and the on September 11, 2017. The program was organized by the
Faculty team. They were also briefed about the library District Rotaract Representative (DRR) Rtr. Ajay Chandran,
usage, hostel process, financial assistance available from District Trainer. Salient features about the Rotaract club
banks, student activities, Winnou campus management and its functioning were shared with the members.
system and the ALPS center. Mr. Varadarajan, Wholetime
Director, Rajshree sugars, spoke about “Understanding
current business scenario”. The students were also given 4. Semester Exchange Program
sessions on Managing Life by Dr. Ponni, Psychiatrist, KG · Ms. Franziska Patzer from the University of Bochum
Hospital. The induction program concluded with a visit to had spent one semester at PSGIM during Aug 2017 to
the ALPS center at Anakatty, where they indulged in Feb 2018.
experiential learning activities. A “Hyagreevar Homam” · Ms. Shubangi from the Hof University of Applied
was conducted on July 2, 2017 for the auspicious start of Sciences had taken up a semester course at PSGIM
the academic year. druing Oct 2017 to Dec 2017.

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 Student Profile

The student demographics for the MBA and PGDM programs is presented below

MBA Program - Total Students Enrolled 180

UG BACKGROUND

II 37 II
 Student Profile

PGDM Program - Number of students enrolled 60

Work Experience (Actual Numbers) Location (Actual Numbers)

II 38 II
 Annexure 1

Professional Memberships · Dr. B. Uma Maheswari is an associate member of

TiE Coimbatore
Institution
· Dr. D. Sudharani is a member of the Retailers
PSG Institute of Management is a member of various Association of India (RAI)
professional bodies cited below
· Dr. D. Sudharani Ravindran, Prof. Umesh
· All India Management Association Chandrasekar, Dr. K. Arulrajan, Mr. Joshua
Selvakumar, Mr. M. Sathish, Mr. Sathyanarayanan
· Association of Indian Management Schools
and Mr. R. N. Balamurugan, of the Marketing
· Association to Advance Collegiate Schools of Stream are members of The Advertising Club,
Business (AACSB) Coimbatore

· Association of Collegiate Business Schools and · Dr. H. Raman is a life member of Indian Economic
Programs (ACBSP) Association

· Association of Management Development · Dr. J. Sekkizhar, R. Sujatha and M. S. Karthikeyan

Institutions in South Asia are Registered Members in OpenERP community
group.
· AIMS International
· Dr. M. Sathish is a member of Coimbatore
· Coimbatore Productivity Council Management Association (CMA)

· Coimbatore Management Association · Dr. M. Sathish is a member of Higher Education

Forum (HEF)
· Chamber of Commerce
· Dr. M. Sathish is a member of Sales Management
· Indian Institute of Foreign Trade Association
· National HRD Network · Dr. M. Sathish is a member of the Advertising
Club, Coimbatore
· National Institute of Personnel Management
· Dr. M. Sathish is a member of the Strategic
· Quality Circle Forum of India Management Forum of India (SMFI)
· Advertising Club · Dr. Manju P George is a life member of the
American Educational Research Association for
· Indian Society for Training and Development
Mentorship, member of Coimbatore
· TiE Coimbatore Management Association and Coimbatore
Productivity Council
· Native Angels Network
· Dr. Mansurali is the faculty coordinator for the
· Entrepreneurs Organization (EO), Coimbatore Coimbatore Management Association
Faculty · Dr. N. L. Balasudarsun is a member of Coimbatore
Management Association
a. Professional Associations
· Dr. N. L. Balasudarsun is a member of the
· Dr. R. Nandagopal is the president of the Advertising Club, Coimbatore
Coimbatore Management Association
· Dr. N. Vivek, Ms. R. Sujatha and Mr. M. S.
· Dr. R. Nandagopal is the Vice President (South) of Karthikeyan are members of the Computer
the Association of Indian Management Schools Society of India
· Dr. B. Uma Maheswari is a member of · Dr. R. Deepa is a member of the Consortium for
Entrepreneurs Organization (EO). Research on Emotional Intelligence in
Organizations – An international consortium,
· Dr. B. Uma Maheswari is a member of Native
that promotes research in EI
Angels Network

II 39 II
 · Dr. R. Krishnaveni is a member of HRIS Network, · Dr. R. Nandagopal is the member, Board of
Coimbatore Studies of Madurai Kamaraj University, GRG
School of Management, Saraswathi Thiagaraja
· Dr. R. Krishnaveni is a member of NIPM College Pollachi and Karpagam Engineering
· Dr. R. Nandagopal was appointed as Commissioner College.
of the Board of Commission of Accreditation. The
· Dr. R. Swamynathan is the Chairman, Question
commission serves as an autonomous body that
Paper Board for the Distance MBA program of
determines whether institutions that apply for
Karaikudi Alagappa University; Chairman, Board
accreditation of their B Schools and programs
of Studies of Thiruvalluvar University Vellore,
meet the accreditation standards that are
Member, Board of Studies of MBA Department at
promulgated by the Board of Commissioners. His
KSR College, Tiruchengode and Expert Member
term of appointment is for 3 years. He represents
of Research Board, Department of Business
the South Asian region in the board
Administration at Annamalai University,
· Dr. R. S. Sathyanarayanan is a member of the Chidambaram
Advertising Club, Coimbatore
· Dr. V. Srividya is the Member, Board of Studies of
· Dr. R. Sujatha is a member of the Computer GRD College of Arts and Sciences
Society of India
c. Editorial Boards & Review Boards
· Dr. T. G. Vijaya is a member of Coimbatore
Management Association and Indian Society for · Dr. D. Kavitha is a reviewer of the journal
Training and Development "Corporate Governance - The International
Journal of Business in Society" from Emerald
· Dr. V. Srividya is a member of IIMA and FEN publishing since 2015.
· Dr. V. Srividya is an Executive member of
· Dr. Krishnaveni Muthiah is a member of the
Coimbatore Management Association
Editorial Board of Journal of Contemporary
· Dr.V.Srividya is a member in the CII Economic Research in Management
Affairs and Taxation Panel
· Dr. N. L. Balasudarsun is a member of the Editorial
· Prof. Umesh Chandrasekar is a life member of Board of Blue Ocean Research Journal.
Coimbatore Management Association, and
member of the NHRD Network · Dr. N. Ramkumar is a Member of the Editorial
Board – Management Wisdom - A Journal of
b. Board of Studies Business and Management
· Dr. D. Sudharani Ravindran is the Member, Board · Dr. N. Ramkumar is a member of the Editorial
of Studies of SNS Rajalakshmi college Board of Journal of Contemporary Research in
· Dr. Krishnaveni Muthiah is the Member - BOS Management
Commerce-PG, CMS College, Coimbatore
· Dr. R. Deepa is a member of the Editorial Board of
· Dr. Krishnaveni Muthiah is the Member - BOS of Journal of Contemporary Research in
MBA at Paavai Engineering College, Namakkal, Management
· Dr. Krishnaveni Muthiah is the Member BOS, · Dr. R. Krishnaveni is the Editorial Board Member
M.COM (IB) at Sree Saraswathi Thiagaraja of the AIMS International Journal of
College, Pollachi. management
· Dr. Mansurali is a member of the Question Paper · Dr. R. Krishnaveni is the Review Board Member of
Scrutiny Board of Alagappa University, Karaikudi Emerald Emerging Markets Case Studies (2011
· Dr. N. Ramkumar is a member in the board of onwards), Emerald Management Research news,
studies of PG Department of Management International Journal of Training and
Studies, Sree Saraswathi Thyagaraja College, Development (Blackwell Publication) and
Pollachi and Department of Management International Journal of Education Management
Studies, Rathinam College of Arts and Sciences, (Emerald Publication)
Coimbatore.
· Dr. V. Srividya is the Editor of The Journal of
· Dr. R. Deepa is a member of the board of studies Emerging Financial Markets
at the Department of Management at Kongu Arts
and Science college, Erode.
· Dr. R. Krishnaveni is the Member, Board of Studies
of the MBA Department of Ramakrishna college
of Engineering and Shri Bannari Amman Institute
of Management.
· Dr. R. Nandagopal is the member of Academic
Council of Kongu Engineering College and SNS
Engineering College

II 40 II
 PSGIM
ANNUAL REPORT
APRIL 2017 – APRIL 2018

PSG College of Technology

Avinashi Road, Peelamedu, Coimbatore - 641004.
Phone : +91 422 4304400 web : www.psgim.ac.in