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Sales Pitch Assignment: List at Least FIVE Product Features & Corresponding Benefits. (20 PTS)

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Name(s):______________________

______________________________
Sales Pitch Assignment
_____________________
Working with a partner you must develop a sales pitch for a product you randomly draw.
Your product must do the following:
 A name that is different and unique from what it currently is
 It must have a purpose that is totally different than what it is intended to be.
o A telephone is now the remote control for your tv
 A slogan
 An advertisement idea with a target audience
 At least 3 product features (what the product is)
o Durable, Flexible, Lightweight
 A product benefit (what the product does for you)
o Makes you stronger, faster, etc…

Product Picked : HP Scanner

New Name for Product : HP Colourscribe Marker Pen

Purpose of Product : Used for drawing or writing by scanning the color of any item that will change the pen
marker ink color.

Target audience : This product is targeted at students, cartoonists, painters, plan designers, architects and even
engineers.

Slogan : “Paint Your Black And White Painting With HP Colourscribe”

Method of advertisement : HP Colourscribe product advertising is using printed advertising methods,


displayed
in computer magazines and using digital advertising platforms.

List at least FIVE product features & corresponding benefits. (20 pts)
 One feature must be obvious, One feature must be hidden, One feature must be exclusive

Product Feature Product Benefit


(Need at least 5)
1 Allows you to scan colors from a variety of 4 pts
Scan Colors items that then produce the ink according to
the scanned colors.

2 Compatible with Mac & Windows desktop 4 pts


Can be connected to various devices as well as Android and iOS mobile devices

3 The fastest, easiest way to bring color 4 pts


Fast and Accurate information from item to marker marker.

4 The built-in memory captures the smartpen 4 pts


Great Storage Memory and saves your color information, allowing
you to save more than 10 colors at a time.

5 11.8mm-thick full aluminum body is 4 pts


Ergonomically Designed ergonomically designed to provide the same
grip as a conventional marker pen and looks
sleek.
TOTAL 20 pts

Total Grade: ___/ 30 points

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