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    The Taste of Tradition: Submitted by

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    vijay malik
    Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has since expanded across India and internationally. Haldiram's success is due to its high quality products, competitive pricing, and robust distribution network. It offers a wide variety of seasonal snacks and sweets and uses attractive packaging. Haldiram's growth has been driven by loyal customers, effective advertising, and a focus on quality standards. It aims to continue expanding its outlets both within India and overseas.

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    The Taste of Tradition: Submitted by

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    vijay malik
    282 views14 pages
    Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has since expanded across India and internationally. Haldiram's success is due to its high quality products, competitive pricing, and robust distribution network. It offers a wide variety of seasonal snacks and sweets and uses attractive packaging. Haldiram's growth has been driven by loyal customers, effective advertising, and a focus on quality standards. It aims to continue expanding its outlets both within India and overseas.

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    Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has since expanded across India and internationally. Haldiram's success is due to its high quality products, competitive pricing, and robust distribution network. It offers a wide variety of seasonal snacks and sweets and uses attractive packaging. Haldiram's growth has been driven by loyal customers, effective advertising, and a focus on quality standards. It aims to continue expanding its outlets both within India and overseas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    282 views14 pages

    The Taste of Tradition: Submitted by

    Uploaded by

    vijay malik
    Haldiram's is a major Indian snacks and sweets manufacturer founded in 1937 in Bikaner, Rajasthan. It has since expanded across India and internationally. Haldiram's success is due to its high quality products, competitive pricing, and robust distribution network. It offers a wide variety of seasonal snacks and sweets and uses attractive packaging. Haldiram's growth has been driven by loyal customers, effective advertising, and a focus on quality standards. It aims to continue expanding its outlets both within India and overseas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    The Taste Of Tradition

    Submitted By :
    Arshia
    Aishwarya
    Ambika Malik
    Aman Narula
    Chaitanya Sood
    INTRODUCTION
    ❖ It is one of the best food industry flourishing all over the world.

    ❖ It was founded in Bikaner, Rajasthan, India.

    ❖ It is a major Indian sweets and snacks manufacturer based in Nagpur ,


    Maharashtra , India.

    ❖ They has its own retail chain stores and a wide range of restaurants.

    ❖ They have International Memberships with :


    a) Snack Food Association (SFA) , Virginia , USA
    b) European Snack Association (ESA), London, UK
    c) International Association of Amusement Park Attractions, Alexandria , USA
    History

    ❖ Haldiram’s was started in year 1937.


    ❖ Shivkisan Agarwal was the founder of Haldiram’s.
    ❖ First retail sweets and namkeen shop was started in Bikaner,Rajasthan.
    ❖ In year 1970 business was expanded and retail outlets were established in
    Nagpur.
    ❖ By year 2014 Haldiram was ranked 55th among most trusted brands.
    ❖ It has also been awarded International award for food and beverages.
    PRODUCT LINE
    Marketing Strategy Behind
    Haldiram
    ❖Product and Packaging

    ❖Variety and Pricing

    ❖Birthplace

    ❖Loyalty among Rich and hence, the mouth publicity

    ❖Tagline

    ❖Advertisements

    ❖Distribution

    ❖Mobile App

    ❖Target Marketing

    ❖Reading the consumer’s mind


    Don’t eat at home today: Always in good taste
    The Major 4Ps Of Marketing

    MARKETING MIX
    PRODUCT PRICE PLACE PROMOTION
    • Wide Variety • Robust • Enhancing brand
    • Competitive visibility
    • Seasonal distribution
    pricing strategy • Promotion
    Products network
    • Small packets through print
    • Ready to eat • Attractive profit
    • Penetration media and film
    food margins to
    pricing policy media
    • Savoury snacks middleman
    • Festival Packs • Distribution • Catch
    • Attractive through Carrying punchlines
    packaging & Forward • Focused on
    • Namkeens long agents quality
    shelf life • Partnered with standards
    various websites • colourful
    • Sale through hoardings and
    SAFAL posters used
    SWOT ANALYSIS
    STRENGTHS WEAKNESS
    Strong brand Product promotion
    Attractive packaging Outlets are confined to North
    Innovative thinking India
    Trusted for quality and hygiene Internal rivalry
    Product line Limited no. of outlets
    Global presence Customer service

    OPPORTUNITIES THREATS
    Expansion of outlets Increasing western taste
    Enlarging the hotel business Bad reputation
    Foreign market Unorganised market players
    Youth oriented products Supirious products
    Advertising and branding Family disputes
    Haldiram’s: India’s answer to McDonald’s
    REASONS Brands Reven
    • Multi cuisine Indian fast food restaurants
    • Personal supervision
    ues
    2016-17
    • Menu limited to Indian cuisine Haldiram’s INR
    • Vision to create their on markets 4224.8
    • Customer behaviour plays vital role in decision making crore
    • Correct positioning as India fast food restaurant
    • Live packaging of sweets is done Dominos INR
    2546.1
    LIMITATIONS crore
    • Lack of professionalism
    • Expansion problems McDonald INR 1638
    • Lack of food technologist crore
    • Frozen food technology not used
    FUTURE GOALS
    EGGLESS MEGA FUNG FRANCHISING
    BAKERY ITEMS RAISING

    INVESTMENT IN
    R&D
    STRONG
    DISTRIBUTION
    NETWORK
    Conclusion
    ❖ The brand awareness is quite high amongst the retailers

    ❖ They have vast market coverage

    ❖ It enjoys 8% market share overall of around 8 millions

    ❖ Thus , through hard work and correct marketing strategies : Haldiram has become
    an integral part of each family

    ❖ Haldiram's – a place where Quality and Services a matter of habit.

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