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    Perceptual Map Notes

    Uploaded by

    Rajeev EM
    The document provides instructions for creating a perceptual map of brands or products in 7 steps: 1) Enter the map title and labels for the horizontal and vertical axes 2) Enter up to 25 brands/products to map 3) Score each brand on the horizontal and vertical attributes on a 1-9 scale 4) Copy the blank perceptual map template 5) Optionally change the circle sizes for each brand 6) Paste the completed map into a document 7) Notes are provided on maintaining formatting when copying the map

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Perceptual Map Notes

    Uploaded by

    Rajeev EM
    26 views6 pages
    The document provides instructions for creating a perceptual map of brands or products in 7 steps: 1) Enter the map title and labels for the horizontal and vertical axes 2) Enter up to 25 brands/products to map 3) Score each brand on the horizontal and vertical attributes on a 1-9 scale 4) Copy the blank perceptual map template 5) Optionally change the circle sizes for each brand 6) Paste the completed map into a document 7) Notes are provided on maintaining formatting when copying the map

    Original Description:

    Perceptual Map

    Original Title

    Perceptual Map notes

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    The document provides instructions for creating a perceptual map of brands or products in 7 steps: 1) Enter the map title and labels for the horizontal and vertical axes 2) Enter up to 25 brands/products to map 3) Score each brand on the horizontal and vertical attributes on a 1-9 scale 4) Copy the blank perceptual map template 5) Optionally change the circle sizes for each brand 6) Paste the completed map into a document 7) Notes are provided on maintaining formatting when copying the map

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views6 pages

    Perceptual Map Notes

    Uploaded by

    Rajeev EM
    The document provides instructions for creating a perceptual map of brands or products in 7 steps: 1) Enter the map title and labels for the horizontal and vertical axes 2) Enter up to 25 brands/products to map 3) Score each brand on the horizontal and vertical attributes on a 1-9 scale 4) Copy the blank perceptual map template 5) Optionally change the circle sizes for each brand 6) Paste the completed map into a document 7) Notes are provided on maintaining formatting when copying the map

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Simply type over the grey cells below to quick

    Step 1 Enter the Title of Your Map

    Step 2 Enter the two labels for your Horizontal Axis


    For the left side of the map
    For the right side of the map

    Step 3 Enter the two labels for your Vertical Axis


    For the bottom of the map
    For the top of the map

    Please note that you can click on Attribute Ideas in the menu on the ma
    Or for more information on Perceptual Maps and/or the Mark

    Step 4 Enter the Brands or Products to be Mapped Step 5


    Up to a maximum of 25 brands/products

    1=
    5=
    (Some examples provided, simply type over the brands below.) 9=
    1 McDonald's
    2 Burger King
    3 Wendy's
    4
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    16
    17
    18
    19
    20
    21
    22
    23
    24
    25

    Step 7 When finished entering your data above, simply copy

    Perceptual Map of the Fast Food Market in th

    Junk Food

    Burger King
    ells below to quickly and easily create your own Perceptual Map

    Perceptual Map of the Fast Food Market in the USA


    (This is an example only. Simply type over this map title.)

    Junk Food (These are examples only.


    Healthy Type in your attributes.)

    Limited Choice (These are examples only.


    Wide Choice Type in your attributes.)

    deas in the menu on the main website to help determine suitable brand/product attributes to use
    ptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit
    All About Perceptual Maps

    Score each brand/product for the two attributes Step 6


    Use a 1-9 scale, using the following table as a rough guide. Please note that this is an optional ste
    Horizontal Attribute Vertical Attribute
    Junk Food 1= Limited Choice 1=
    Equal mix of both 5= Equal mix of both 2=
    Healthy 9= Wide Choice 3=
    5.5 7
    4 4.5
    7 3
    data above, simply copy your Perceptual Map below and paste it into your document.

    e Fast Food Market in the USA


    Wide Choice

    To maintain the formating of the ma


    when you copy it:

    McDonald's 2

    3
    Healthy

    Burger King

    Wendy's

    Limited Choice
    tual Map

    attributes to use
    cess, please visit

    Change the circle sizes


    Please note that this is an optional step
    Sizes
    Small
    Medum
    Large
    3
    2
    1
    2
    2
    2
    3
    1
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2
    2

    your document.

    To maintain the formating of the map


    when you copy it:

    Click on the edge of the map


    to highlight it

    Select 'copy' from the menu

    Go to your document

    Select 'paste', then 'paste special'


    and choose 'bitmap'.

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