A Study On The Incentive Management Process at Ibs Software Services

A Study On The Incentive Management Process At IBS Software and Services
A STUDY ON THE INCENTIVE MANAGEMENT PROCESS

AT IBS SOFTWARE SERVICES
Project Report submitted to
CHINMAYA VISHWAVIDYAPEETH
FOR
Bachelor of Business Administration
By
VISHNU H
17EU3007
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DECLARATION
I, Vishnu H, 17EU3007, hereby declare that the project report entitled “A Study on the
Incentive Management Process at IBS Software Services” is a record of the original study work
carried out by me in Chinmaya Vishwavidyapeeth, Chinmaya University and that it has not
been submitted earlier elsewhere for the award of any Degree, Diploma or Fellowship.
Place: Thiruvananthapuram
Date:
VISHNU H
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CERTIFICATE
This is to certify that the project report entitled ‘A Study On The Incentive Management
Process At IBS Software Services’ is a record of work done by , Vishnu H (17EU3007) of the
degree of Bachelor of Business Administration of Chinmaya University. Under my
supervision.
Place:
Date:
Reporting Manager
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ACKNOWLEDGEMENT
I thank almighty God who has always been by my side and helped me to complete my project
successfully.
I would like to thank my managers Mr. Rahul Ramachandran, Manager: Human Resources IBS
Software Services Private Limited for the kind co-operation and constant support & providing
me with necessary information to complete my project in a successful way.
I am also grateful to my college management for their unending support during my project
I express my sincere thanks to my beloved parents and friends who have provided support and
constant encouragement throughout my project.
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TABLE OF CONTENTS
Chapter Particulars Page No.
1 Introduction 5-6
2 Industry Profile 7 - 16
3 Company Profile 17 - 24
Organizational structure
4 25 - 42
 Organizational Hierarchy
 Global HR structure
 Vision
 Mission
 Goals
 Products & Services
 Customers
5 Summary Of Findings 43-45
Conclusion 46
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CHAPTER 1
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INTRODUCTION
An incentive is something that motivates an individual to perform an action. The study of

incentive structures is central to the study of all economic activities (both in terms of
individual decision-making and in terms of co-operation and competition within a larger
institutional structure). Therefore, economic analysis of the differences between societies
(and between organizations within a society) amounts to characterizing the differences in
incentive structures faced by individuals involved in these collective efforts. Incentives aim
to provide value for money and contribute to organizational success. As such the design of
incentive systems is a key management activity.
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CHAPTER 2
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INDUSTRY PROFILE
Information Technology (IT) Industry in India has played a key role in putting India
on the global map. IT industry in India has been one of the most significant growth contributors
for the Indian economy. The industry has played a significant role in transforming India’s
image from a slow moving bureaucratic economy to a land of innovative entrepreneurs and a
global players in providing world class technology solution and business services. The industry
has helped India transform from a rural and agriculture-based economy to a knowledge based
economy. Information Technology has made possible information access at gigabit speeds. It
has made tremendous impact on the lives of millions of people who are poor, marginalized and
living in rural and far flung topographies. Internet has made revolutionary changes with
possibility of e-government measures like e-health, e-education, etc. Today , whether its filing
Income tax returns or applying for passports online or railway e-ticketing, it just need few
clicks of the mouse. India’s IT potential is on a steady march towards global competitiveness,
improving defence capabilities and meeting up energy and environment challenges amongst
others.
IT- ITeS sector in India, with the main focus on increasing technology adoption and developing
platforms, has aggregated revenue of USD 88.1 billion in FY2011, while generating direct
employment for over 2.5 million people. Out of 88.1 billion, exports revenue (including
Hardware) has reached USD 59.4 billion in FY2011 while domestic revenues (including
Hardware ) of about USD 28.8 billion. The information Technology industry has gained a
brand image knowledge economy due to its development from software exporters to providing
IT –BPO sectors in India has aggregated revenues of US $ 100 billion I FY 2012,where exports
comprises of us$69.1 billion and US$ 31.7 billion respectively growing by over 9%.
IT industry has registered a notable growth because of rich and varied expansion into verticals,
well differentials service offering and increasing growth penetration. The phenomenal success
of this industry is attributable to favorable government policies, rich and burgeoning demand
conditions, healthy growth of the related industries and competitive environment prevalent in
the industry. The interplay of these forces has put the industry on the global map.
EVOLUTION OF IT INDUSTRY: The evolution of the IT industry can be studied in 4

phases
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Phase I: Prior to 1980 Indian IT industry was basically started with the hardware products
and software industry was literally non- existent in India until 1960. Government protected the
hardware sector through high tariff barriers and licensing. In the west, there was greater
demand for software development as the inbuilt software with the systems was insufficient to
perform all the operations. The government of India realizing the potential of this sector to earn
foreign exchange. In 1972, the government formulated a software exports scheme in which it
was decided to import hardware and export software. TCS Ltd. became the first firm to agree
to this conditions. The beginning of software exports was made in the year 1974.
Phase II: 1980-1990 During this phase, in spite of the government initiatives the software
exports could not reach the expected level because of two reasons. The exports of the software
was dependent on the imports of hardware and the procedural aspects were too cumbersome.
There was no proper infrastructure facilities for software development. In order to encourage
more participants in this sector, relaxation to procedural activities and reduction in import duty
was mandatory. To counter the prevailing problem a New Computer Policy to policy was
formulated. According to this policy the import procedure were simplified and the import duty
for import on hardware for software developers reduced.
In 1986, the government took a step ahead to sustain and grow the benefits received as a result
of the New Computer Policy. It formulated software policy and liberalized the IT industry. In
this policy the imports of hardware were de-licensed and were also made duty free for the
exporters. This policy has reduced a number of entry barrier making the growth in this sector
inevitable. In 1990, government gave impetus and establish software technology park of India
in order to increase the exports of software and services.
Phase III: 1990-2000: This period has witnessed intensified competition in the IT industry.
With companies investing in research and development and variety of software services. As
this decade marked the beginning of significant changes in the economy, including trade
liberalization, opening up of India economy for foreign investment, devaluation of the rupees
and relaxation of the entry barrier. Due to the advantage this policy had attracted foreign
investment in India and MNCs in India were introduced. “Offshore Model” “Onsite Model”
Global Delivery Model (GDM) were introduced as part of their distinguished services
Phase IV: Post 2000 The global problem like Y2K, the dotcom crash and the recession in the
US economy has forced many US firms to utilize the services of the Indian firms. This has
resulted in placing the Indian IT industry on the global map. Posy 2002-03.the industry has
registered a robust growth rate. During this period there was an increase in the Indian client
base, large sized contracts and a strong global delivery model.
India is the largest sourcing destination for the Information Technology (IT) industry,
accounting for approximately 67 per cent of the US$ 124 – 130 billion market. The industry
employs about 10 million workforces. More importantly, the industry has led the economic
transformation of the country and altered the perception of India in the global economy. India’s
cost competitiveness in providing IT services, which is approximately 3 – 4 times cheaper than
the US, continues to be the mainstay of its Unique Selling Proposition (USP) in the global
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sourcing market. However, India is also gaining prominence in terms of intellectual capital
with several global IT firms setting up their innovation centers in India.
The IT industry has also created significant demand in the Indian education sector, especially
for engineering and computer science. The Indian education sector, especially for engineering
and computer science. The Indian IT and ITeS industry is divided into four major segments –
IT services, Business Process Management (BPM), Software products and engineering services
and hardware.
The IT-BPM sector which is currently valued at US$ 143 billion is expected to grow at a
Compound Annual Growth Rate (CAGR) OF 8.3 percent year-on-year to US$ 143 billion for
2015-2016. The sector is expected to contribute 9.5 percent of India’s Gross Domestic Product
(GDP) and more than 45 percent in total services export in 2015-16.
MARKET SIZE:
The Indian IT sector is expected to grow at rate of 12 – 14 percent for FY2016- 17 in

constant currency terms. The sector is also expected triple its current annual revenue to reach
US$ 350 billion by FY 2025.
India ranks third among global start-up ecosystems with more than 4, 200 start-ups.
India’s internet economy is expected to touch Rs 10 trillion (US$ 146.72 billion) by 2018,
accounting for 5 percent of the country’s GDP. India’s internet user base reached over 400
million by May 2016, the third largest in the world, while the number of social media users
grew to 143 million by April 2015 and smartphones grew to 160 million.
Public cloud services revenue in India is expected to reach US$ 1.26 billion in 2016, growing
by 30.4 percent year-on-year(y-o-y). The public cloud market alone in the country was
estimated to treble to US$ 1.9 billion by 2018 from US$ 638 million in 2014. Increased
penetration of internet (including in rural areas) and rapid emergence of e-commerce are the
main drivers for continued growth of data center co- location and hosting market in India. The
Indian Healthcare Information Technology (IT) market is valued at US4 1 billion currently and
is expected to grow 1.5 times by 2020 whereas the business to business (B2B) e-commerce
market is expected to reach US$ 102 billion by 2020.
INVESTMENTS:
Indian IT’s core competencies and strengths have attracted significant investments from
major countries. The computer software and hardware sector in India attracted cumulative
Foreign Direct Investment (FDI) inflows worth US$ 21.02 billion between April 2000 and
March 2016, according to data released by the Department of Industrial Policy and Promotion
(DIPP).
Indian start – ups are estimated to have raised US$ 1.4 billion across 307 deals in quarter ending
March 2016.
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Most large technology companies looking to expand have so far focused primarily on bigger
enterprises, but a report from market research firm Zinnov highlighted that the small and
medium businesses will present a lucrative opportunity worth US$ 11.6 billion in 2015, which
is expected to grow to US$ 2508 billion in 2020. Moreover, India has nearly 51 million such
businesses of which 12 million have a high degree of technology influence and are looking to
adopt newer IT products, as per the report
Some of the major developments in the Indian IT and ITeS sector are as follows:
 Rolta, an Information Technology (IT), engineering and geospatial services provider,

has been awarded a seven-year, multi-million pound contract by a UK based major
utility company UK Power Networks, to manage and update the firm’s spatially enabled
network asset information.
 Orange Business Services, the business services arm of Orange Group, has launched a
state data centre for Himachal Pradesh government, which will be the first data centre
in India to be designed using ‘green’ data centre concepts that minimise power
requirements and increase power utilisation efficiency.
 PurpleTalk Inc , a US based mobile solutions company, has invested US$ 1 million in
Nukkad shops, a Hyderabad based uber-local commerce platform that helps
neighbourhood retail stores take their businesses online through a mobile app.
 KartRocket, a Delhi based e-commerce enabler has completed its US$ 8 million
funding round by raising US$ 2 million from a Japanese investor, which will be used
to enhance Kraftly, a mobile- first online – to – offline marketplace targeting smaller
sellers, individuals and home - based entrepreneurs in India in product categories such
as apparel and accessories.
 JustRide, a self-drive car rental aggregator, has raised US$ 400.000 in pre- series
around of funding from a Facebook co-founder Mr Eduardo Saverin, which will help
the firm in growth and expansion of its technology platform.
 MoMark Services, a mobile based customer engagement platform for small and
medium businesses, has raised US$ 600.000 from Yournest Angel fund and LNB
Group, to scale up its product offerings and talent acquisitions.
 Shout, a social discovery app by Giant Tech Pvt Ltd, which helps consumers discover
deals, buy event tickets or redeem coupons, has raised US$ 500.000 in angel funding
from a high net- worth individual angel investor based in India.
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 Apple Inc. plans to set up its first technology development centre outside the US in
Hyderabad with an investment of US$ 25 million , which is expected to create 4,500
jobs, as per Mr Jayesh Ranjan, secretary, IT for the state of Telengana.
 Xpressbees, an e-commerce logistics firm operated by Busybees Logistics Solutions

Private Limited, has raised US$ 12.5 million in a series a funding, led by its existing
investors SAIF partners, IDG Ventures, Vertex Ventures AND Valiant Capital, which
will be used to strengthen technology initiatives and processes of the firm.
 Housejoy, an online home services provider, has raised Rs 150 crores(US$ 22 million)
in a series B round of funding led by Amazon, and which also includes new investors
such as Vertex Ventures, Qualcomm and Ru-Net Technology Partners.
 Global PE firm Blackstone Group has acquired a minority stake in an Indian travel,
transportation and logistics software firm, IBS Software, for US$ 170 million, by
Buying the stake from General Atlantic and Few other shareholders.
 India’s top-tier IT company, Infosys Ltd, has bought a minority stake worth US$3
million in Whoop, which is a US-based start-up that makes activity trackers worn by
athletes.
 Microsoft Ventures is planning to incubate 500 starts-ups in India in the next five years
with a vision to create a viable and profitable business out of the booming start-up sector
in India.
 National Association of Software & Services Companies (NASSCOM) plans to open

four more tech start-up incubation centres in different parts of India, in addition to
existing three, in support of government of India’s ‘start-up India’ initiatives.
 Nasscom Foundation, a non –profit organisation which is a part of Nasscom, has

partnered with SAP India to establish 25 National Digital Literacy Mission (NDLM)
centres in 12 cities across India, as a part of Government if India’s digital India
initiatives.
 Infosys, India’s second largest Information Technology services company has acquired
US-based Noah Consulting, a provider of advanced information management
consulting services for the oil and gas industry.
 US-based Callidus Software Inc. cloud-based sales, marketing, learning & customer
experience solution provider, has opened its centre in Hyderabad & also launched its
‘The Lead to Money’ suite in Indian markets.
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 Wipro Venture, Wipro’s US$ 100 million corporate venture arm, plans to invest in early
–stages Venture Capital (VC) funds based in the US to pursue a strategy of
investing/partnering country-focused VCs.
 A recent study by research firm International Data Corporation (IDC) suggests that
India may soon be able to catch up with the global technology trends that have disrupted
enterprise, industry and the way consumers behave and transact.
 Reliance is building a 650,000 sq.ft data centre in India –its 10th data centre in the
country-with a combined capacity of about 1 million sq.ft & an overall investment of
US$ 200 million.
 Intel Corp plans to invest about US$ 62 million in 16 technology companies, working
on wearable, data analytics and the Internet of Things (IoT), in 2015 through its
investment arm Intel Capital. The Indian IoT industry is expected be worth US$ 15
billion and to connect 28 billion devices to the internet by 2020.
 Indian e-commerce industry is expected to grow at a CAGR of 35 % to reach US$ 100

billion size in the next five year
GOVERNMENT INITATIVES:
Some of the major initiatives taken by the government to promote IT & ITeS sectors in
India are as follows:
 Mr. Ravi Shankar Prasad, Minister of Communication & Information Technology,

announced plan to increase the number of common services centres or e-Seva centres
to 250,000 from 150.000 currently to enable village level entrepreneurs to interact with
national experts for guidance, beside serving as a e-services distribution points.
 The Railway Ministry plans to give a digital push to the Indian Railway by Introducing
bar-coded tickets, Global Positioning System (GPS) based information systems inside
coaches, integration of all facilities dealing with ticketing issues, Wi-Fi facilities at the
stations, super-fast long-route train service for unreserved passengers among other
developments, which will help to increase the passenger’s traffic.
 The e-Tourist Visa (e-TV) scheme has been extended to 37 more countries thereby
taking the total count of countries under the scheme to 150 countries.
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 Department of Electronics & Information Technology & m/s Canbank Venture Capital
Fund Ltd plan to launch an Electronic Development Funds (EDF) , which will be a
‘Fund of Funds’ to invest in ‘Daughter Funds’ which would provide risk capital to
companies developing new technologies in the area of electronics, nano-electronics and
Information Technology (IT).
 The Human Resource Development (HRD) Ministry has entered into a partnership with
private companies, including Tata Motors Ltd, Tata Consultancy Services Ltd and real
estate firm Hubtown Ltd , to open three Indian Institution of Information Technology
(IIIT), through public-private partnership (PPP),at Nagpur, Ranchi and Pune.
 Government of India is planning to develop five incubation centres for ‘Internet of

Things’ (IoT) start-ups, as a part of Prime Minister Mr Narendra Modi’s Digital India
and start-up India campaign, with at least two centres to be set up in rural areas to
develop solutions from smart agriculture.
 The Government of India has launched the Digital India program to provide several
government services to the people using IT and to integrate the government
departments, and the people of India. The adoption of key technologies across sectors
spurred by the ‘Digital India Initiative ‘could help boost India’s Gross Domestic
Product (GDP) by US$ 550 billion US$ 1 trillion by 2025.
 India and the US have agreed to jointly explore opportunities for collaboration on
implementing India’s ambitious Rs.1.13 trillion (US$ 16.58 billion) ‘Digital India
Initiative’. The two sides also agreed to hold the US- India Information and
Communication Technology (ICT) Working Growth in India later this year.
 The Government of Telangana has begun construction of a technology incubator in

Hyderabad / dubbed T-Hub – to reposition the city as a technology destination. The
State government is initially investing Rs.35 crore (US$ 5.14 million) to set up a 60,000
sq. space, labelled the large start-up incubator in the country, at the campus of
International Institute of Information Technology – Hyderabad (IIIT-H). Once
completed, the project is proposed to be the world’s biggest start-up incubator housing
1,000 start-ups.
 The Department of Electronics and Information Technology (Deity) plans to start a

digital literacy programme, aimed at training over six crore Indians in the next three
years to empower them for digital inclusion.
ROAD AHEAD:
India is the topmost offshoring destination for IT companies across the world. Having
proven its capabilities in delivering both on-shore and off-shore services to global clients,
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emerging technologies now offer an entire new gaunt of opportunities for top IT firms in India.
Social, Mobility, Analytics and Cloud (SMAC) are collectively expected to offer a US$ 1
trillion opportunity. Cloud represents the largest opportunity under SMAC, increasing at a
CAGR of approximately 30% to around US$ 650-700 billion by 2020. The social media is the
second most lucrative segment for IT firms, offering a US$ 250 billion market opportunity by
2020. The Indian e-commerce segment is US$ 12 billion in size and is witnessing strong growth
and thereby offers another attractive avenue for IT companies to develop products and services
to cater to the high growth consumer segment.
India’s growing market size:
 India’s technology and BPM sector (including hardware) is estimated to have generated
US$146 billion in revenue during FY15 compared to US$118 billion in FY14.,
implying growth of 23.72 percent.
 The contribution of the IT sector to India’s GDP rose to approximately 9.5 percent in
FY15from 1.2 percent in FY98.
 The top six firms contribute around 36 percent to the total industry revenue, indicating
the market is fairly competitive, with TCS being the leader accounting for about 10.1
percent Burgeoning Indian talent pool.
 Availability of skilled English speaking workforce has been a major reason behind
India’s emergence as a global outsourcing hub.
 During FY08-15 number of graduate’s addition to talent pool during FY15.
 India added around 5.8 million graduates to the talent pool during FY15.
 Growing talent pool of India has the ability to drive the R&D and innovation business
in the IT-BPM space.
Future of IT industry in India:
IT sector alone has the potential to take Indian economy to a higher level. IT has the
ability to increase efficiency and productivity of every sector of the country. The demand for
IT sector is likely to increase due to the following reasons:
 Reduction in the price of semiconductor that in turn resulted in the reduction in

price in electronic equipment enabled more and more people to buy computers
and use it wherever possible.
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 There has been significant rise in the number of internet user and the number is
likely to increase in future. This happened due to the lowering of broadband
services and availability of large number of portable services. The use of
internet has definitely increased the number of online users of various services.
And this will surely increase in future.
 Rapid urbanization of developing countries like India has made computer
household equipment. As a result computer literacy has increased. Since a large
number of people still live in rural areas, there’s a high probability that the
increase in the number of computer and internet user will increase
exponentially. But there are also some risks associated with this sector:
 There is uncertainty in global economy due to the slow recovery in many major
markets. Moreover there is instability in major European nations. This could
lead to cut in IT budget which will ultimately result in declining demand.
 Rules and regulations that are being implemented in major markets like US will
surely lead to a demand compression. The VISA restrictions in US are in fact
targeted at the IT industry. This step was taken to curb outsourcing and will
directly affect the demand in future.
 Increased competition could result in price competition. Indian IT majors like
TCS, Infosys, Wipro, CTS etc. are close substitutes of each other. So there is
increasing pressure on the IT majors to make their service different from others.
This, however, will not affect the overall demand.
 Wage inflation and overall increase in cost could reduce the profit margin.
Appreciating rupee will further add to this problem. To deal with this companies
have to focus on increasing productivity.
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CHAPTER 3
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COMPANY PROFILE
IBS Software Services is a leading global provider of new generation IT solutions to

the Travel, Transportation and Logistics industries. A specialist in the domain, IBS offers a
range of products and services that manage mission critical operations of airlines, airports,
cruise lines, hospitality partners, tour operators and oil & gas companies that help them increase
safety, maximize efficiency, improve revenue, manage growth and reduce costs. With a domain
expertise of nearly twenty years in the Travel, Transportation and Logistics (TTL) industries,
IBS understands the needs of all stakeholders. They help customers stay ahead of the
competition by facilitating business innovation and enabling transformational changes using
next generation technologies. This is why some of the best airlines, busiest airports, leading
cruise lines, top oil & gas companies and renowned travel distributors & hotel groups in the
world depend on our software to manage their mission critical operations.
In the aviation industry alone, our award winning end-to-end new-gen IT systems cut across
all process areas – airline passenger services, cargo operations, flight and crew operations,
airport operations and aircraft maintenance engineering. No other single enterprise in the world
offers this range of technology products to the aviation industry, making us a one-stop shop.
In sectors such as oil & gas logistics, travel & cruise and hospitality too, our solutions have
established a reputation for effective/optimal management of mission-critical operations,
assuring successful delivery & business continuity.
Our IT services competence includes Business & Technology Consulting, Independent

Software Testing, Application Development & Maintenance and Managed Services in the
Aviation, Travel, Hospitality and Oil & Gas industries.
IBS Software Services was founded in 1997 in Technopark Kerala. In the same year,
business activity was started in Europe. The following year, IBS Software Services initiated
the reengineering of the management training system for the Swissair crew.
In 2000, IBS Software Services is an ISO 9001 company certified . In the same year,
business was started in the USA. In 2002 KPMG certified IBS Software Services as CMMI
Level 5 Company. In 2006, an office was opened in Tokyo.
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V K Mathews is the Founder and Executive Chairman of The IBS Group. Mathews founded
IBS in 1997 with a vision to redefine the way the global travel, transportation and logistics
industries managed their businesses. What started as a modest entrepreneurial venture with 55
inexperienced engineers and a single customer is, today, a multinational corporation, serving
over 170 clients worldwide, employing over 2000 professionals from 30 different nationalities
and poised to be the No. 1 IT solution provider to the global air transportation industry.
Mathews was instrumental in IBS acquiring six international companies (in Europe, USA and
India) during its 19 year journey which has added its portfolio of offerings to some of the best
airlines, busiest airports, leading cruise lines, top oil & gas companies and renowned travel
distributors & hotel groups in the world.
With over 30 years of work experience, Mathews is a thought leader and a specialist in
aviation business. He is a much sought after speaker at various aviation events including those
organized by IATA, ICAO and AACO.
Mathews holds several important positions in Government agencies, academic institutions

and trade bodies in India. He is the Executive Council Member of NASSCOM, the premier
trade body of the IT-BPO industries in India and chairs several institutions including
NASSCOM Regional Council, GTECH (the association of IT companies in Kerala),
Trivandrum Agenda Task Force and Trivandrum City Connect Foundation. He is a Member of
the Board of Director of Kerala State Industrial Development Corporation, Investment
Promotion Council – Kerala, Kerala ICT Academy and Technopark, Kerala, India. Mathews is
the past Chairman of Confederation of Indian Industry (CII) Kerala and a current member of
CII Southern Regional Council. He has received several awards from the Government, media
and trade associations including Management Leadership Award, Business Man of the Year
Award, IT Man of the Year Award, Millennium Leadership Award and Enterprise Excellence
Award. Mathews holds a Masters degree in Aeronautical Engineering from Indian Institute of
Technology, Kanpur and had executive management education from Harvard Business School,
Boston, USA.
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Acquisitions
Since inception we have made the following strategic acquisitions, adding depth & breadth to
our offering to the TTL industry
 Hotel Booking Solutions Incorporated (HBSi), Atlanta, an IT solutions provider to the

hospitality industry
 Moveo Systems, Bangalore, a company developing human interaction solutions for
airports and enterprises
 VISaer, a US based leader in aviation maintenance and engineering (M&E) software
solutions
 Discovery Travel Systems, Virginia, a B2B travel technology provider to the cruise,
tour, and vacation travel industry
 Avient Technologies from Honeywell International which caters to the flight ops needs
of any type of airlines
 TopAir from EDS which caters to the flight ops needs of small and medium-sized
airlines.
Milestones
2017
 Top 100 Logistics IT Provider Inbound Logistics Magazine in 2017

 Information Technology Provider of the Year for the Airline Industry - TNI in 2017
 Celebrates 20 years of Excellence.
2016
 International IT Systems Provider of the Year 2016 - STAT Times

 National IT Excellence Award for iCargo in 2016 - CMO Asia
 National IT Excellence Award for iFly Loyalty in 2016 - CMO Asia
 SunExpress Airline signs up for IBS’ Passenger Services System (PSS)
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 iCargo goes live at Turkish Cargo with over 2,000 global users spanning 284
destinations in 113 countries
 T’way Airlines extends iFly Res for a further period of five years
 Launches iTravel Cruise at Seatrade Cruise Global 2016
 Celestyal Cruises signs up for iTravel Cruise Reservation System.
 First IBS Customer Summit in Dubai with nearly 200 delegates representing more than
50 airline companies
 IBS signs deal with Lufthansa for Crew Management Application
 IBS’ iFly Res awarded NDC Capable Level 3 status by IATA
2015
 IT Provider of the Year 2015 - Payload Asia

 Testing Project of the Year 2015 at the APAC Testing Awards
 Airline Product Innovation of the Year 2015 - CAPA
 IT Software Solutions for Aviation Industry Company of the Year 2015 - Frost &
Sullivan
 iCAP project wins Testing Project of the Year 2015 India Testing Awards
 8th edition of IBS Cargo Forum (ICF 2015) at Singapore
 First OGL Advisory workshop at ADMA & ZADCO
 Organises IBS Airline Forum (IAF) in India, in April 2015 with more than one hundred
delegates of over forty leading airlines
 Lufthansa Cargo goes live with IBS’ iCargo IT solution at 120 stations
 CWT Energy, Resources & Marine signs up for iLogistics
 Blackstone made $ 170 million private equity investment in exchange for a minority
shareholding.
2014
 Wins Payload Asia 'IT Provider of the Year for the Air Cargo Industry Award 2014'
 Listed as one of the top 20 aerospace tech solution provider by CIO Review magazine,
USA
 Inks strategic deal with ANA LCC for passenger reservation and flight Ops
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2013
 Wins 'Information Technology for the Air Cargo Industry Award 2013'
 Enters into ten year contract with Chevron for iLogistics solution suite
 Turkish Cargo selects iCargo
 Henna, the largest cruise ship in mainland China, runs on Cruise Partner
2012
 Lufthansa Cargo AG selects iCargo

 Acquires Hotel Booking Solutions Inc
 Adjudged 'IT Provider of the Year' at Payload Asia Conference in Singapore
2011
 Acquires Moveo Systems (P) Ltd

 Launches independent software testing services arm
 Aer Lingus, Cargoitalia and Cathay Pacific become customers.
 South African Airways migrates to iCargo
2010
 Unique Japan Cargo Terminal Operations system with TIACT at Tokyo's Haneda
airport launched
 All Nippon Airways & Qantas adopts iCargo platform
 Passenger Reservation System adopted by MSC Cruises
 TUI Group Airlines and Jetblue become customers
2009
 Fuji Dream Airlines, Malaysia Airlines, SriLankan and SpiceJet become customers
 bmi selects iFly for its Loyalty Management System
 easyCruise goes live with Cruise Partner™
2008
 Enerjet, Austrian Airlines, KLM and Oman Air become customers

 Acquires US-based VISaer Inc., a leader in aviation maintenance and engineering
(M&E) software solutions
 Becomes Microsoft Gold Certified Partner
 Opens its third centre in India at Brigade Tech Park, Bangalore
22 | P a g e
2007
 General Atlantic LLC invests for a minority stake in IBS

 Vail Resorts Inc. and Iberia become customers
 Obtains ISO 27001:2005 certification
2006
 Opens center at Tokyo

 Nippon Cargo Airlines (NCA) becomes the launch customer for iCargo
 Acquires Discovery Travel Systems, L.P. (DTS), Washington DC, USA, marking entry
into the leisure travel and tour industry
 Forges alliance with Hotel Booking Solutions incorporated (HBSi) for Demand
Management Systems in the hospitality business
2005
 Signs contract with BAA for delivery of enhanced version of IDAHO for Terminal 5 at
Heathrow
 Three Leading Airlines join iCargo Initiative
 Opens its sixth development center in Infopark Cochin, India
2004
 Implements project Chameleon, the cargo terminal operations system, for Emirates &
Dnata
 Emirates & Cathay sign up for Crew Tracking System
2003
 Qatar Airways joins the IBS client list

 Acquires Avient Solutions from Honeywell
2002
 Acquires TopAir, a versatile and fully integrated flight management solution

 Bags major contract for upstream Oil & Gas logistics
 Initiates iRes - the new-generation PSS
2001
 Forms alliances with Oracle Corporation, Sun Microsystems and BEA Systems
 Starts operations in Australia
23 | P a g e
2000
 Joint Venture partnership with Atraxis

 Starts operations in the USA
1999
 Bags first contract for Travel Documentation Valuation System.

 Sets up Center of Excellence for technology research and consulting
1998
 Starts operations in the Middle East

 Initiates the re-engineering project on Crew Training Management system of Swissair
1997
 Commences operations from Technopark, Trivandrum, India

 Starts operations in Europe
24 | P a g e
CHAPTER 4
25 | P a g e
ORGANISATION STRUCTURE
ORGANISATION STURCTURE
Executive Chairman
V K Mathews (Dubai)
Chairman’s Office Internal Communication and

Bhavana Nair (Trivandrum) Branding (ICB)
Bhavana Nair (Trivandrum)
Chief Executive Officer

Anand Krishnan (London)
Corporate Communication TBD
Cargo & Logistics

Global Finance
Solutions (CLS) Global Sales & Marketing
Management (CFO)
Ashok Rajan (GSM)
Vikash Sureka
Jitendra Sindhwani
Aviation Operations Global Technology &

East Asia (EA) Operations (GTO)
Solutions (AOS)
Ryo Funakoshi Arun Hrishikesan
Mathew M Baby
Aviation Passenger Consulting & Domain Corporate Planning &

Solutions Services (CDS) Development (CPD)
(APS) Akshay Srivastava Jude Kishore
Rajesh J
Global Human Resources
Travel & Hospitality (GHR)
Solutions (THS) Jayan P
Peter Krebs
Oil & Gas Logistics

Solutions
(OGL)
Akshay Shrivastava
26 | P a g e
GLOBAL HR ORGANISATION
Global Human Resources

Jayan P
Business Global Hr
Partner Hr Hr shared Operations
Kiran B V services
Suresh Kumar
India
Compensation Global Suresh
& Benefits Recruitment kumar
Arun George Arun George
philip Philip USA
Cynthia
Learning and Communication Hoffman
development reward and
Dileep C engagement
Dileep c Rest of the
world
Greeshma
27 | P a g e
Mission, Vision & Core Values
 Mission
To be a leading supplier of IT solutions and services for the Travel, Transportation and Logistic
Industry sectors delivering outstanding values and services.
 Core Values
Commitment, integrity, passion, precision, respect for the individual.
 Vision & Strategy

To become the No. 1 IT solutions company in the world for air transportation industry by 2020,
by;
 Helping airlines achieve their business goals y facilitating business process innovation
 Creating next generation IT products to support such innovative business models, with
the objective of
 Reducing airline’s cost of operations
 Enhancing its revenue and market share and
 Improving customer services
 Becoming a one-stop-shop for all areas of airlines’ business – passenger services, cargo
services and flight operations, including business process outsourcing.
 Achieving schedule and cost advantage by utilizing highly scalable, cost effective
Indian IT manpower.
28 | P a g e
Products & Services
IBS currently owns the IP rights to 17 software products in the areas of airline passenger
services, airline & airport operations, airline cargo & logistics, oil & gas logistics, travel &
cruise management and hospitality distribution. The product portfolio is the result of extensive
domain experience and strong commitment to R&D, and focuses on addressing our customers’
technology & business challenges. Choose from IBS broad portfolio of products listed below
to see what solutions fit your business requirement best.
 Airline Passenger Services

To build lasting relationships with their customers, airlines need to provide differentiated travel
experiences at every touch point. To accomplish this, an airline requires an end to end
Passenger Service System (PSS) that aggregates value to passengers whilst being forward-
looking to accommodate evolving demands for personalized services. Further, as airlines
continue on their journey to anticipate and create the perfect offer for each customer,
distribution models are evolving alongside, with the focus shifting from GDSs to direct connect
/ meta-search engines / OTAs. At IBS, we have audience focused solutions catering to all of
your aviation software needs. The iFly Solution Suite, a comprehensive range of PSS
solutions, focuses on enhanced passenger experience, operational efficiency and revenue
growth. On the other hand, our next generation e-commerce offering, iTravel for Airlines, is a
comprehensive travel, sales and fulfilment platform for building and dynamically managing
marketing, sales and customer interaction. The iFly Solution Suite are:-
 Passenger Reservation –iFly Res

A next generation airline passenger services platform from IBS, is designed to provide airlines
with greater business flexibility and operational efficiency. Born out of a need for a more
dynamic PSS system in the aviation industry, iFly Res features a customer-centric design that
can seamlessly manage changing business models - from low cost to hybrid operations.
Powered by a Rules Engine that allows system configuration to meet your exact requirements,
29 | P a g e
it not only ensures higher productivity and operational ease but also reduced vendor
dependence. The six critical components of iFly Res - Reservation, Inventory, Fares, Ancillary
Fees, Departure Control and Central Customer Management, cover the entire spectrum of
airline processes working together to provide an unparalleled customer experience.
 Staff Travel Management – iFly Staff
Airline Staff travel is a challenging and resource intensive operation involving significant
costs. Complications compound when staff travel management is decentralized, as in most
large airlines, or when travel policies change. Effective management of staff travel is also a
key element in the employee motivation and retention strategy for any airline. iFly Staff, IBS’
Staff Travel Management Solution, is the most comprehensive staff travel solution currently
available in the market for managing airline staff travel.
By providing a simplified, self-serviced online environment with 'booking anytime from
anywhere' facility, iFly Staff can reduce staff travel administrative costs and lead time for
processing requests significantly. iFly Staff, handles leisure travel and duty travel bookings on
own airline & i-ET with a comprehensive rules manager that can not only manage complex
staff travel policies and interline agreements but also integrate seamlessly with other airline
systems like reservation systems (ticketless and e-ticket enabled), HRMS, payment gateways
etc.
 Loyalty Management – iFly Loyalty
iFly Loyalty,a purpose built new generation loyalty management product for airlines,
supports the diverse needs of the airline industry like FFP, Coalition Programs, SME and
Corporate programs and various other models. iFly Loyalty enables management across
multiple program ecosystems from the same software and allows personalized communication
and campaigns to reach out to customers and achieve better ROI. It empowers your business
with omni-channel touchpoints to connect members and partners. It supports strategic decision
making with data-based predictive and prescriptive analysis and is compliant with major airline
coalitions viz. Star Alliance, Oneworld, Skyteam.
 Digital Airline Enterprise – iTravel for Airlines
iTravel for Airlines’, the latest in a series of product innovations from IBS, is an e-
commerce platform for building and dynamically managing the marketing, sales and customer
interactions for airline companies. iTravel is designed to overcome the limitations in current
30 | P a g e
indirect channel distribution setup, where inflexible data protocols and traditional
communication mechanisms constrain these channels from seamlessly accessing airline rich
content, thereby preventing them from showcasing the full value of the airline offer.
 Airline Cargo Services
In today’s fully globalized world, the importance of air cargo transportation cannot be
understated. Since the 1970s, the weight of cargo flown across the globe by thousands of
aircraft has increased twelvefold. Such great leaps in cargo volume demand equally
revolutionary leaps in technology. With iCargo, IBS Software’s revolutionary cargo
management solution, service providers of any size can keep up with real time freight demands
and ensure that their cargo makes it to the right place at the right time.
 Cargo Sales & Commercial Solution – iCargo Airline
iCargo Airline – iCargo’s sales and capacity function, provides the functionality required
to manage all aspects of Capacity Management, Allotment Management, Pricing, and Sales.
This module helps airlines maximize the revenue earned from the cargo being uplifted on a
flight.
 Cargo Terminal Operations – iCargo CTO
iCargo CTO – IBS’ ground handling solution, addresses the functional requirements of
both airlines handling their own shipments at self-handled facilities as well as ground handling
agents that provide specific cargo handling facilities to carriers. The system is designed to
support multi-airport operations and multi-warehouse operations, which makes it possible for
31 | P a g e
multiple airports to be connected to one central system whilst the data is aggregated in one
logical database. It also facilitates sharing of mission critical data such as flight manifests,
shipment information, tariffs, and industry standard rules across airports, thus minimizing data
capture and inconsistencies.
 Revenue Accounting – iCargo CRA
iCargo CRA (Cargo Revenue Accounting) automates the cargo revenue accounting
process. Being fully integrated with the operations system, iCargo CRA reduces redundancies
and associated errors with minimal manual intervention by making airway bill data readily
available. iCargo CRA is also equipped to import AWB operational data from any third party
Cargo Management system.
32 | P a g e
 ULD Management – iCargo ULD
iCargo ULD – IBS’ comprehensive ULD (Unit Load Device) management solution
provides air cargo terminal operators and handling agents with asset management and tracking
capabilities for ULDs including containers and pallets. iCargo ULD also provides advanced
capabilities for management of stock and transactions, while also keeping track of maintenance
requirements.
 Mail Management – iCargo Mail
iCargo Mail tracks mail received by the carrier from receipt to handover at the destination,
allowing for bulk assignment of mail to flights or containers. The tracking process includes
scanning the mail, following its progress, and exchanging electronic messages with Postal
Administrations (PAs) at various journey milestones. iCargo Mail is also capable of generating
pre-advice and providing key information regarding data such as mail barcodes and
acceptance/delivery.
33 | P a g e
 Airline Operations
Global competition, shifting economic landscape and mounting customer expectations are
all posing a combined challenge for airlines today, rendering their operations unprofitable.
Usage of the right technology platforms can go a long way in helping airlines achieve greater
efficiency and profitability. IBS’ iFlight Solution Suite, a comprehensive delay and recovery
management solution for airlines, helps in improving efficiency, controlling costs and
managing change. Encompassing a full spectrum of solutions for crew and fleet management,
the iFlight Solution Suite empowers airlines to face operational challenges, avoid loss of
revenue, reduce crew overtime and generate/protect passenger goodwill.
 Fleet & Crew Management – iFlight NEO
iFlight NEO, the next generation solution for fleet and crew management for airlines and
alliances, optimizes resources, assets & costs by employing emerging technologies and
supports changing business models. Serving the market for over 25 years, iFlight NEO is
enriched by industry driven product development arising from CGI forums (Core Group of
Influence) consisting of select airlines. A comprehensive solution that touches all core business
areas of an airline, iFlight NEO is also technically advanced allowing device independence &
remote accessibility, thus enabling faster adoption of business and technology changes.
 Manpower Management – iFlight MPM
iFlight Manpower Management (MPM), an end-to-end manpower management solution,

assists airlines to achieve optimal utilization of its crew resources throughout the operations
cycle. Airline crew costs typically represent up to 20% of the entire operational cost base and
optimization can go a long way in realizing cost savings and increase in profit margin. iFlight
MPM can play a critical role in helping airlines minimize the overall crew resource cost and
34 | P a g e
streamline the crew supply chain thereby ensuring robust crew operations. Features such as
post-operation feedback, what-if scenario analysis, profiling of leave functions, ensures
strategic planning and screening of vital statistics such as crew high hours meeting the
regulatory compliance limits.
 Integrated Flight Operations – iFlight Lite
iFlight Lite – “Integrated Flight Operations”, a comprehensive solution for coordinating

and managing a host of activities related to flight scheduling and flight operations, ensures
consistency and promotes coordination among airline departments resulting in cost
effectiveness. A solution designed to meet the integrated flight operations needs of small,
medium and chartered airlines, it is indispensable for all departments, such as the commercial,
operations, crew, technical maintenance and finance departments of an airline to collect and
forward data to other departments for further processing or monitoring.
A combined view of both aircraft and crew movement empowers the airline with the ability to
recover from unforeseen disruptions and provide seamless updating of aircraft movements to
other core systems. iFlight Lite ensures compliance with operational and crew regulations,
union rules and company rules, along with other operating constraints avoiding compliance
failures. It is equipped with a responsive rules engine that identifies and alerts regarding FDTR
rules violations, reducing operational impact.
iFlight Lite can interface with SITA/AIRINC/FTP/EMAIL to receive and send

MVT/LDM/Daily Flight Schedule (AAS) /SSM/ASM/Eurocontrol Slot messages and provide
comprehensive Post flights analysis in the form of OTP, Delay statistics, Crew FDTR reports
and Routing distribution.
 Maintenance, Repair & Overhaul – iFlight MRO
iFlight MRO, IBS’ airline maintenance and engineering software solution, is a fully
integrated information system that is designed to meet the specific needs of airline Continuing
Airworthiness Management Organisation (CAMO) and third party Maintenance Repair and
Overhaul (MRO) business. iFlight MRO provides the foundation for the implementation of
best-in-class business processes that help maintenance and engineering facilities realize a
considerable reduction in overall maintenance costs whilst observing regulatory compliance
for the likes of the Federal Aviation Administration (FAA), the Joint Aviation Authorities
(JAA), the European Aviation Safety Agency (EASA) and the Civil Aviation of China
35 | P a g e
(CAAC). Airlines and MRO providers face formidable challenges in the form of uncertainty
in fuel prices, demand, material costs and availability of skilled labour. Furthermore, the
industry is governed by the strict mandate of the regulatory agencies. Hence, ensuring air
worthiness compliance is critical and requires smart industry-specific solutions and
technology. Management of expanding fleet sizes, shorter turnaround times and on-time
dispatch reliability calls for the deployment of modern IT solutions that improves processes
that optimizes asset utilization while keeping operating costs under control. At IBS, we give
you that competitive advantage.
 Airport Operations – iAirport
IBS’ iAirport suite, an integrated information management platform, helps airports to

enhance operational efficiency by providing differentiated passenger experience through
innovative mobility and passenger interaction technologies. By efficient monitoring and
management of the passenger feedback process, it also helps airports greatly improve service
quality. From freight systems to terminal operations, the iAirport suite has creative digital
solutions for a diverse range of ecosystems within airports, aimed at driving efficiencies,
bringing down costs, generating new business, and elevating user experience.
 Oil & Gas Logistics
The recent developments in technology resulting in shorter adoption cycles and attractive
ROI, present a Greenfield opportunity for business and technology experts to reimagine
logistics. As a leader in upstream logistics, IBS has partnered with the world’s leading Oil &
Gas companies in their pursuit to achieve logistics excellence. IBS’ solution, iLogistics,
delivers efficient and safe movement of people and material for all operating environments
including offshore, onshore, arctic, and unconventional, across the globe. The iLogistics
solution suite, is an integrated multi-modal logistics and accommodation management system
designed exclusively for the upstream value chain. In industries ranging from Oil & Gas to
Mining, iLogistics ensures that you are always in total control of your supply chain irrespective
of conventional or unconventional operations. iLogistics covers the end-to-end movement of
personnel and material via air (commercial, charter and helicopter), sea and land. In order to
achieve drastic cost efficiencies, iLogistics is widely used as a platform for collaboration and
asset sharing between Oil & Gas operators and other shared service providers.
36 | P a g e
 Aviation Logistics – iLogistics Aviation
iLogistics Aviation features advanced capabilities to manage, schedule and track personnel
& material movement by commercial, charter and helicopter flights to onshore and offshore
destinations. With the capability to integrate commercial/charter/helicopter/bus/car and
hotel/camp/offshore accommodation, iLogistics offers a powerful platform to take total control
of your end-to-end logistics operations.
 Marine Logistics – iLogistics Marine
iLogistics Marine offers an integrated platform to plan, schedule, execute & track people
and material logistics by vessels. The solution enables greater collaboration among your
logistics network and optimizes the productive utilization of vessels while improving the
marine safety, reliability and efficiency parameters. It provides integrated, best-in-class
functionality for demand and supply planning, route planning and optimization, dispatching
and manifesting, electronic vessel logging and real time tracking, along with standard
integration with your corporate ERP system.
 Land Logistics – iLogistics Land
Designed to manage onshore logistics, iLogistics Land provides capabilities to manage

personnel and material movement on land, through a variety of transport options like bus, car,
truck and rail. The Safe Journey management capabilities enables companies to reduce risks
related to journey over land and thereby reduce accidents. The system can seamlessly integrate
with TMS systems used by service providers and also take feeds from positioning and tracking
systems such as IVMS, RFID and GPS/GPRS/GIS.
 Personnel On Board Management – iLogistics POB
iLogistics PoB powers your personnel-on-board management capabilities to ensure safe

travel and stay of your personnel on offshore assets and remote land locations. Through a host
of features focusing on rotation scheduling, offshore safety compliances, mustering and
tracking of personnel, iLogistics PoB has superior platform management and emergency
evacuation capabilities.
37 | P a g e
 On- Shore Accommodation Management – iLogistics Camp & Hotel
Built for high-occupancy camps, hotels and workforce lodges, iLogistics powers your
onshore accommodation management functions through a host of features providing advanced
visibility, optimized capacity utilization and housekeeping management for owned as well as
contractor accommodation facilities.
 Logistics Add-ons – iLogistics Add ons
iLogistics provides a host of add-on modules offering extended support to suit your
business & technology needs. Ranging from voyage management systems to reporting &
tracing solutions, we offer you a multitude of plug-in modules to enhance your logistics
management needs. They are Fuel, Waste, Kiosk, Safe journey management, Mobility, Data
analytics & reporting solutions, Voyage Management system, Real – time people & material
tracking, Flight & marine Fleet optimization.
 Travel & Cruise Management
As the travel industry pivots towards convergence, cruise companies continually face the
need to be more differentiated, customer focused, flexible, and intelligent in order to be ‘total
vacation providers.’ This requires smart technology. At IBS, we strive for innovation that can
enable cruise companies to provide a tailored experience capable of adapting to their
customers’ expectations.
 Digital Travel Enterprise
In an era of travel convergence where different constituents of the travel ecosystem are
coming up with solutions that appear to be highly similar in nature, travel companies require
several market-leading capabilities for differentiation. iTravel Tour is the next-generation
reservations system designed to address the current and emerging needs of the Travel industry.
iTravel Tour provides a comprehensive set of solutions that enables end-to-end processes
(from planning to operational accounting) of Travel Companies. iTravel Tour is a flexible and
versatile platform that meets end-to-end requirements of a travel company, especially those of
travel intermediaries. IBS also has a digital reservations platform tailored for small and medium
travel companies and tour operators available for rapid implementation called Tour Partner.
38 | P a g e
 Digital Cruise Enterprise
iTravel Cruise is the next-generation reservation system designed to address the current
and emerging needs of the Cruise industry. iTravel Cruise provides a comprehensive set of
solutions that enables end-to-end processes (from planning to operational accounting) of Cruise
Companies. In line with our deep conviction that there exist significant opportunities to
redefine how the cruise industry services its customers, the vision of iTravel has been coined
as “Redefining Travel Business”.
In an era of travel convergence, where different constituents of the travel ecosystem are
throwing up solutions that appear to be highly similar in nature, cruise companies require
several market-leading capabilities for differentiation. This requires smarter technology with
iTravel at its core.
 Ship On-Board Operations
Ship Partner on-board solution suite will be core to a cruise line's digital transformation
strategy to deliver a seamless personalized experience to customers across the trip life cycle.
The functions of an on-board ship Property Management System (PMS) have grown
dramatically over time. Today's system has to facilitate the provision of best possible client
experience while effectively controlling operations and vessel security. The system must also
be tightly integrated with a cruise lines' shore-side systems to monitor fleet wide activity and
trends to enhance marketing, product planning, crew management, and financial reporting. This
must all be done in the context of the lowest possible cost of ownership.
Ship Partner, the next-generation fully web-based solution suite for on-board property, guest
and personnel management reflects the industry evolution. It is a tightly coupled series of
modules that integrates closely with CRM, Loyalty and Reservation Systems to provide
scalable functionality that meets the demands of a cruise line to maximize its clients'
satisfaction & revenue, and provide immediate access to real time data across the whole fleet,
allowing effective product planning and marketing decision support. It provides for a secure
vessel operating environment and tools, to ensure that the quality of the passengers' on board
experience is best in class.
39 | P a g e
 Loyalty & CRM
IBS offers a wide range of solutions in the Loyalty and CRM space for effective customer
engagement, transforming them to brand advocates. In today’s business environment where
customers have choices and competitors are aggressive, our Loyalty and CRM system provides
a tool to understand customer expectations, reach out to them with personalized offers through
personalized messages and engage with them for a long-term bond. The solution suites are:-
 Loyalty Management system
 Mobile Engagement solution
 Partner integration hub
 Customer engagement suite
 Smart Analytics & BI
 Hospitality Solutions
Innovative, versatile and comprehensive, iTravel Hospitality is IBS’ next generation

enterprise travel management platform representing the future of travel connectivity. The
iTravel Hospitality product suite is an intelligent, flexible, and automated sales and
distribution platform that brings together travel providers and their distribution partners.
This real-time platform can support the most complex merchandising strategies, giving travel
buyers the ability to shop, price, book and pay for their lodging across the globe, on virtually
all devices.
 Demand Gateway
 Private Label portal
 Internet Booking Engine
40 | P a g e
CUSTOMERS
Their relationship with customers transcends contractual commitments. What starts out as
a transactional relationship quickly becomes a strategic one. They see in IBS a reliable and
longstanding partner critical in realizing business goals which is why we have never failed to
do more business with our existing customers. The Various customers of IBS includes:-
 Aviation
 American Airlines Cargo
 Anai
 British Airways
 Cathy Pacific
 China Eastern
 dnata
 Emirates
 Etihad Airways
 Eurostar
 Your London Airport
 Heathrow
 Iberia
 Jet Blue
 KLM Royal Dutch Airlines
 Korean Air
 Lufthansa
 Malaysia Airlines
 NCA (Nippon Cargo Airlines)
 Qantas
 Qatar Airways
 Singapore Airlines
 South African Airlines
 Turkish Cargo
 Virgin Atlantic
 Virgin Australia
 Oil and Gas Logistics
 BP (British Petroleum)
41 | P a g e
 Conoco Phillips
 PTT Group
 Shell
 Travel, Cruise and Hospitality
 Booking.com
 Caesars Entertainment
 Copa Airlines
 Expedia
 HIS Business Group
 Hotwire.com
 Hyatt
 IHG Intercontinental Hotels Group
 Louis Cruses
 Marriott Hotels Resorts and Suits
 MGM Resorts International
 MSC Cruises
 Southwest
 Star Cruises
 Star Wood Hotels and Resorts
 Travelocity
 TUI Cruises
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CHAPTER 5
43 | P a g e
Compensation and Benefits
Compensation and benefits refers to the compensation/salary and other monetary and non-
monetary benefits passed on by a firm to its employees. It helps give benefits to employees
based on their performance and actions and brings the best out the employees at workplace.
But also the direct and indirect rewards and benefits the employee is provided with in return
for their contribution to the organization.
In IBS the compensation of their resources is based on their performance. The performance is
measured on a five point rating scale for employees ranging from job levels 1 to 13. From job
level 8 onwards the salary component is split into fixed and variable.
Importance of compensation and benefits
Companies hire people to achieve their organizational goals and people join companies to
earn money & build their career. One of the biggest factors why people join companies in the
compensation and benefits, salaries, perks, incentives etc. which is given to them.
Incentives Management
The incentive guidelines for the year is created at the beginning of every financial year, by
HR team, Senior Management, and Business Finance team, which needs to be approved by
the compensation committee.
Usually the parameters for calculating the incentives for the line of business would be
1. TCV- Total Contract Value
2. Revenue-of Line of Business
3. Gross Margin- Line of Business
4. Non-Financial Quantitative Targets
5. EBIT
And the parameters for calculating the incentives for the resources in enabling units like HR,
Finance, Technology units and Administration would be:
1. TCV- at Corporate Level

2. EBIT-at Corporate Level
3. Cash Accretion
4. PAT
44 | P a g e
5. Non-Financial Targets
Once the incentive guidelines is finalized the HR team would create incentive plans for each
resources and share it to them through their managers and agree with them the targets
finalised for the year. Incentive parameters are finalized based on the role of the resources.
At the end of the each quarter once the business finance team closes the achievements, HR
manager would calculate the incentives, for financial parameters. For NFQs the HR team
would get the targets from corresponding LoB Heads
45 | P a g e
CONCLUSION
Human resources are the vital source of every organization. Every employee in an
organization increases the productivity and goodwill of every company. An employee, being
an individual is treated as assets in the organization. So the organization should mainly
emphasis on a implementing a formal Incentive management process and development
program. It also helps to focus on the goals of the organization which in turn should be aligned
towards specific predetermined objectives for an organizational culture Both the appraiser
and appraise should realize the principle behind this system and use the tool of appraisal
system in a constructive way for the prosperity of the organization.
46 | P a g e
BIBLOGRAPHY
Reference Books
• Project reports
WEBSITE
• www.ibsplc.com
• https://www.naturalhr.com
• IBS Software Services: Online portal
47 | P a g e

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A Study On The Incentive Management Process At IBS Software and Services

A STUDY ON THE INCENTIVE MANAGEMENT PROCESS

Project Report submitted to

me with necessary information to complete my project in a successful way.

constant encouragement throughout my project.

Chapter Particulars Page No.

 Products & Services

5 Summary Of Findings 43-45

An incentive is something that motivates an individual to perform an action. The study of

EVOLUTION OF IT INDUSTRY: The evolution of the IT industry can be studied in 4

The Indian IT sector is expected to grow at rate of 12 – 14 percent for FY2016- 17 in

 Rolta, an Information Technology (IT), engineering and geospatial services provider,

 Xpressbees, an e-commerce logistics firm operated by Busybees Logistics Solutions

 National Association of Software & Services Companies (NASSCOM) plans to open

 Nasscom Foundation, a non –profit organisation which is a part of Nasscom, has

 Indian e-commerce industry is expected to grow at a CAGR of 35 % to reach US$ 100

 Mr. Ravi Shankar Prasad, Minister of Communication & Information Technology,

 Government of India is planning to develop five incubation centres for ‘Internet of

 The Government of Telangana has begun construction of a technology incubator in

 The Department of Electronics and Information Technology (Deity) plans to start a

India’s growing market size:

Future of IT industry in India:

 Reduction in the price of semiconductor that in turn resulted in the reduction in

IBS Software Services is a leading global provider of new generation IT solutions to

Our IT services competence includes Business & Technology Consulting, Independent

Mathews holds several important positions in Government agencies, academic institutions

 Hotel Booking Solutions Incorporated (HBSi), Atlanta, an IT solutions provider to the

 Top 100 Logistics IT Provider Inbound Logistics Magazine in 2017

 International IT Systems Provider of the Year 2016 - STAT Times

 IT Provider of the Year 2015 - Payload Asia

 Lufthansa Cargo AG selects iCargo

 Acquires Moveo Systems (P) Ltd

 Enerjet, Austrian Airlines, KLM and Oman Air become customers

 General Atlantic LLC invests for a minority stake in IBS

 Opens center at Tokyo

 Qatar Airways joins the IBS client list

 Acquires TopAir, a versatile and fully integrated flight management solution

 Joint Venture partnership with Atraxis

 Bags first contract for Travel Documentation Valuation System.

 Starts operations in the Middle East

 Commences operations from Technopark, Trivandrum, India

Chairman’s Office Internal Communication and

Chief Executive Officer

Corporate Communication TBD

Cargo & Logistics

Aviation Operations Global Technology &

Aviation Passenger Consulting & Domain Corporate Planning &

Oil & Gas Logistics

Global Human Resources

Mission, Vision & Core Values

 Vision & Strategy

Products & Services

 Airline Passenger Services

 Passenger Reservation –iFly Res

 Staff Travel Management – iFly Staff

 Loyalty Management – iFly Loyalty

 Digital Airline Enterprise – iTravel for Airlines

 Airline Cargo Services

 Cargo Sales & Commercial Solution – iCargo Airline