APPENDIX

QUESTIONNAIRE
RELEVANCE OF MULTILEVEL MARKETING IN KERALA
______________________________________________________________________________
Dear Sir,
I am a research scholar from the Dept. of Commerce and Management Studies,
University of Calicut. My research topic is the “Relevance of Multilevel Marketing in Kerala”.
Please be kind enough to spare few minutes to fill this questionnaire. I assure you that your
answers will only be used as an input for analyzing data for the purpose this research and it will
be kept complete confidential. Please mark you answer with check mark in the appropriate box or
boxes.
1.Name
2. Address

3. Gender
Male
Female
4. Age
18-30
30-40
Above 40
5. Marital Status
Married
Unmarried
6. Type of family
Nuclear
Joint
7. Place of residence
Urban
Semi urban
Rural
8. Education
SSLC or below
Higher Secondary
College
Any Other (Specify………)
9. Occupational Status
Govt. or Private
Business or Profession
Unemployed
10. Monthly Income
Below Rs.5,000
Rs. 5,000- 10,000
Above Rs. 10,000
11. Source of monthly income
Salary
Business
Multilevel Marketing
Other source………….
12. Region
South
Central
North
13. Name of your MLM Company
Amway
Modicare
Quantum
14. State whether you have enrolled as a distributor full time or part time basis.
Full time
Part time
15. How long have you been working in multilevel marketing?
Less than 2 years
Between 2-5 years
More than 5 years

16. In your opinion, what is the essential success factor of MLM business?
High volume of sales
Duplication of downline
Other factors
17. Average percentage of time spent on the following (Total should be 100 percent)
Selling products
Recruiting and sponsoring
Network Administration
18. Please circle your response in the scale given below
Item Item
No

Slightly Disagree
Strongly Disagree

Strongly Agree
Quite Disagree

Slightly Agree

Quite Agree
No opinion
1 Reading of business related articles will 1 2 3 4 5 6 7
improve my awareness to MLM business
2 I must collect information from many 1 2 3 4 5 6 7
sources before I join MLM
3 I feel that joining in MLM should be with 1 2 3 4 5 6 7
out pressure from any corner.
4 I should have a clear target in my mind 1 2 3 4 5 6 7
before I join MLM
5 Participating in training programmes will 1 2 3 4 5 6 7
help me to improve my performance.
6 I should spend my time and effort to 1 2 3 4 5 6 7
develop my MLM business
7 The most important aspect of MLM should 1 2 3 4 5 6 7
be recruiting and sponsoring

19. Which means of information (and/or media) do you use more for doing MLM business?
Telephone
Mobile phone
E-mail
Face to face
Other
20. How many distributors have been recruited under you for the last six months?
Below 10
Between 10-20
Above 20
21. The method you regularly employed to attract and recruit new distributors.
Business opportunity meeting
Training by upline leaders
Own training programme
22. Average hours of monthly training received from Upline leader
0-4 Hours
4-8 Hours
8-12 Hours
23. Average hours of monthly training received from others
0-4 Hours
4-8 Hours
8-12 Hours
24. The products you regularly buy and distribute through multilevel marketing. (Check out all
that apply)
Type of products Initial purchase Repurchase
Personal Care Products
Home care products
Food and beverages
Other products
25. What are the important factors that you would consider while buying products? (Check out all
that apply)
High quality
Reasonable price
Wide selection
Good packing
Refund policy
Good after sales service
Quick delivery
Image of the company
Likable salesperson
26. What are the important factors that you would consider while repurchasing products? (Check
out all that apply)
High quality
Effectiveness
Reasonable price
27. What are the important factors that you would consider for not repurchasing products? (Check
out all that apply)
Unreliable quality
High price

28. Please state your average sales for a month

Below Rs. 5,000

Between Rs. 5,000-10,000

Above Rs. 10,000

29 Who influenced you to join MLM?
Friends
Relatives
Colleagues
Upline Leaders

30. What prompted you to join MLM?

To earn additional income
To use quality products at reasonable rates
Pressure from existing distributors
31. Who are the people you contacted for recruiting?
Friends
Relatives
Colleagues
Others
32. Please circle your response in the scale given below
Item Item
No
Might not be
Definitely not

May not be

Definitely
Might be
Not Sure

May be

1 Intimacy: Suppose you were facing a 1 2 3 4 5 6 7

difficult problem, how likely is it that you
would discuss this problem with your
sponsor?
2 Voluntary Social Interaction: How likely 1 2 3 4 5 6 7
is it that you would spend an evening with
your sponsor?
3 Exchange Orientation: How much of an 1 2 3 4 5 6 7
obligation do you feel to your key up line
contact to have a successful MLM
business?
4 Intrinsic Orientation: My sponsor truly 1 2 3 4 5 6 7
cares about me and not just my business.

33. Please circle your response in the scale given below

1 2 3 4 5 6 7
How would you describe
your relationship with
He was a close
He is familiar
Did not know

acquaintance

I know him
Know him

He was an

your sponsor before you

He was a
friend

friend
little

well

began using company’s

him

products or working as a
distributor?
34. Please circle your response in the scale given below
Item Item
No

Strongly Disagree

Neither agree or

Strongly Agree
Quite Disagree

Quite Agree
disagree
1 Generally speaking, the executives at 1 2 3 4 5
[company name] really understand my needs
and those of my fellow agents.
2 Generally speaking, the executives at 1 2 4 6 7
[company name] really understand my needs
of retail customers.
3 [Company name]’s product quality is very 1 2 4 6 7
good.
4 [Company name]’s product range is too 1 2 4 6 7
narrow.
5 [Company name]’s packaging is very 1 2 4 6 7
effective.
6 [Company name]’s product brochures are 1 2 4 6 7
very effective.

35. What are the promises offered to you at the time joining MLM business? (Check out all that
apply)
Huge permanent income
Time freedom
Full time employment
Use quality products
Buying of products at discounted rate
Recognition in the society

36. The responses you normally get from the prospects are:
Encouraging
Discouraging
37. What reason you noticed for refusing the distributorship by prospects?
They have no faith in network marketing
They feel the concept as fraudulent
They are not enterprising
Any other reason (Specify)……………….
38. Please circle your response in the scale given below to know met expectations
Item Item
No

Slightly Disagree
Strongly Disagree

Strongly Agree
Quite Disagree

Slightly Agree

Quite Agree
No opinion
1 After joining MLM I could earn lot of 1 2 3 4 5 6 7
income
2 I could make money in MLM business by 1 2 3 4 5 6 7
working at my leisure
3 MLM provided me a full time employment 1 2 3 4 5 6 7
4 I could use quality products through MLM 1 2 3 4 5 6 7
5 I could bought goods at discounted rate 1 2 3 4 5 6 7
6 Doing MLM business enhanced my position 1 2 3 4 5 6 7
in the society

39. Please circle your response in the scale given below know the job image of MLM
Item Item
No

Slightly Disagree
Strongly Disagree

Strongly Agree
Quite Disagree

Slightly Agree

Quite Agree
No opinion

1 I feel I am working in a reputed company 1 2 3 4 5 6 7

2 In comparison to my friends, I feel I have a 1 2 3 4 5 6 7
pretty good job
3 In comparison to my relatives, I feel I have a 1 2 3 4 5 6 7
pretty good job
4 My friends and relatives think I have a good 1 2 3 4 5 6 7
job.
5 I like the quality of social interaction related 1 2 3 4 5 6 7
with the job.
6 My view of life, in general, is positive. 1 2 3 4 5 6 7

40. Please circle your response in the scale given below to know the level of your job satisfaction
Item Item
No
Slightly Disagree
Strongly Disagree

Strongly Agree
Quite Disagree

Slightly Agree

Quite Agree
No opinion

1 It is likely that I will actively search for a 1 2 3 4 5 6 7

new job next year
2 I often think about quitting 1 2 3 4 5 6 7
3 I will probably leave this company during 1 2 3 4 5 6 7
the next year
41. Please circle your response in the scale given below to know the level of your job satisfaction
Item Item
No

Slightly Disagree
Strongly Disagree

Strongly Agree
Quite Disagree

Slightly Agree

Quite Agree
No opinion
1 I find real enjoyment in my job. 1 2 3 4 5 6 7
2 I like my job better than others. 1 2 3 4 5 6 7
3 I am seldom bored with my job 1 2 3 4 5 6 7
4 Most days I am enthusiastic about my job. 1 2 3 4 5 6 7
5 I feel fairly well satisfied with my job. 1 2 3 4 5 6 7
6 I feel optimistic with my career 1 2 3 4 5 6 7

42. Whether you originally represent for you or your spouse.

Thank you for filling out this questionnaire. I value your answers and will keep all personal
information confidential.

Abdul Assis. Koroth