What Is Big Data?

What is Big Data?
According to Forbes, every minute, users watch 4.15 million YouTube videos, send 456,000
tweets on Twitter, post 46,740 photos on Instagram and there are 510,000 comments posted
and 293,000 statuses updated on Facebook…
A huge chunk of data that is produced with such activities. This constant
creation of data using social media, business applications, telecom and various other domains is
leading to the formation of Big Data.
Evolution of Big Data
Before exploring what is Big Data, let me begin by giving some insight into why the term
Big Data has gained so much importance.
When was the last time you guys remember using a floppy or a CD to store your data?
Let me guess, had to go way back in the early 21st century right? The use of manual
paper records, files, floppy and discs have now become obsolete. The reason for this is
the exponential growth of data. People began storing their data in relational database
systems but with the hunger for new inventions, technologies, applications with quick
response time and with the introduction of the internet, even that is insufficient now. This
generation of continuous and massive data can be referred to as Big Data. There are a
few other factors that characterize Big Data which I will be explaining later in this blog.
Forbes reports that there are 2.5 quintillion bytes of data created each day at our current
pace, but that pace is only accelerating. Internet of Things(IoT) is one such technology
which plays a major role in this acceleration. 90% of all data today was generated in the
last two years.
What is Big Data?
So before I explain what is Big Data, let me also tell you what it is not! The most common
myth associated with Big Data is that it is just about the size or volume of data. But
actually, it’s not just about the “big” amounts of data being collected. Big Data refers to
the large amounts of data which is pouring in from various data sources and has different
formats. Even previously there was huge data which were being stored in databases, but
because of the varied nature of this Data, the traditional relational database systems are
incapable of handling this Data. Big Data is much more than a collection of datasets with
different formats, it is an important asset which can be used to obtain enumerable
benefits.
The three different formats of big data are:
1. Structured: Organised data format with a fixed schema. Ex: RDBMS

2. Semi-Structured: Partially organised data which does not have a fixed format. Ex: XML,
JSON
3. Unstructured: Unorganised data with an unknown schema. Ex: Audio, video files etc.
Characteristics of Big Data
These are the following characteristics associated with Big Data:
The above image depicts the five V’s of Big Data but as and when the data keeps evolving
so will the V’s. I am listing five more V’s which have developed gradually over time:
 Validity: correctness of data

 Variability: dynamic behaviour
 Volatility: tendency to change in time
 Vulnerability: vulnerable to breach or attacks
 Visualization: visualizing meaningful usage of data
Big Data Analytics
Now that I have told you what is Big Data and how it’s being generated exponentially, let
me present to you a very interesting example of how Starbucks, one of the leading
coffeehouse chain is making use of this Big Data.
I came across this article by Forbes which reported how Starbucks made use of Big Data
to analyse the preferences of their customers to enhance and personalize their
experience. They analysed their member’s coffee buying habits along with their preferred
drinks to what time of day they are usually ordering. So, even when people visit a “new”
Starbucks location, that store’s point-of-sale system is able to identify the customer
through their smartphone and give the barista their preferred order. In addition, based on
ordering preferences, their app will suggest new products that the customers might be
interested in trying. This my friends is what we call Big Data Analytics.
Basically, Big Data Analytics is largely used by companies to facilitate their growth and
development. This majorly involves applying various data mining algorithms on the given
set of data, which will then aid them in better decision making.
There are multiple tools for processing Big Data such

as Hadoop, Pig, Hive, Cassandra, Spark, Kafka, etc. depending upon the requirement of
the organisation.
Big Data Applications
 Entertainment: Netflix and Amazon use Big Data to make shows and movie
recommendations to their users.
 Insurance: Uses Big data to predict illness, accidents and price their products
accordingly.
 Driver-less Cars: Google’s driver-less cars collect about one gigabyte of data per
second. These experiments require more and more data for their successful execution.
 Education: Opting for big data powered technology as a learning tool instead of traditional
lecture methods, which enhanced the learning of students as well aided the teacher to
track their performance better.
 Automobile: Rolls Royce has embraced Big Data by fitting hundreds of sensors into its
engines and propulsion systems, which record every tiny detail about their operation. The
changes in data in real-time are reported to engineers who will decide the best course of
action such as scheduling maintenance or dispatching engineering teams should the
problem require it.
 Government: A very interesting use of Big Data is in the field of politics to analyse
patterns and influence election results. Cambridge Analytica Ltd. is one such organisation
which completely drives on data to change audience behaviour and plays a major role in
the electoral process.
Scope of Big Data
 Numerous Job opportunities: The career opportunities pertaining to the field of Big data
include, Big Data Analyst, Big Data Engineer, Big Data solution architect etc. According
to IBM, 59% of all Data Science and Analytics (DSA) job demand is in Finance and
Insurance, Professional Services, and IT.
 Rising demand for Analytics Professional: An article by Forbes reveals that “IBM
predicts demand for Data Scientists will soar by 28%”. By 2020, the number of jobs for all
US data professionals will increase by 364,000 openings to 2,720,000 according to IBM.
 Salary Aspects: Forbes reported that employers are willing to pay a premium of $8,736
above median bachelor’s and graduate-level salaries, with successful applicants earning
a starting salary of $80,265
 Adoption of Big Data analytics: Immense growth in the usage of big data analysis
across the world.

What Is Big Data?

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What Is Big Data?

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What is Big Data?

Evolution of Big Data

What is Big Data?

The three different formats of big data are:

1. Structured: Organised data format with a fixed schema. Ex: RDBMS

These are the following characteristics associated with Big Data:

 Validity: correctness of data

Big Data Analytics

There are multiple tools for processing Big Data such

Big Data Applications

Scope of Big Data

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