Impact of Electronic Banking Technology On Customers' Satisfaction and Economic Growth in Nigeria PDF
Impact of Electronic Banking Technology On Customers' Satisfaction and Economic Growth in Nigeria PDF
Impact of Electronic Banking Technology On Customers' Satisfaction and Economic Growth in Nigeria PDF
Volume 9, Issue 12, December 2018, pp. 536–544, Article ID: IJCIET_09_12_059
Available online at http://www.iaeme.com/ijciet/issues.asp?JType=IJCIET&VType=9&IType=12
ISSN Print: 0976-6308 and ISSN Online: 0976-6316
A. E. Omankhanlen
Banking and Finance Department, Covenant University, Ogun State, Nigeria
L. U. Okoye
Banking and Finance Department, Covenant University, Ogun State, Nigeria
B. U. Achugamonu
Banking and Finance Department, Covenant University, Ogun State, Nigeria
M. E. Adebayo
Sociology Department, Covenant University, Ogun State, Nigeria
G. T. Afolabi
Banking and Finance Department, Bells University of Technology, Ogun State, Nigeria
O. E. Ayodeji
History Department, University of Ilorin, Kwara State, Nigeria
ABSTRACT
Various researchers have studied the impact of e-banking on banks’ performance,
banks’ profit, and e-banking challenges, but this study is looking at its impact on both
customers’ satisfaction and economic growth. The methodology employed for testing
the hypotheses is a statistical parametric test called Pair Sample t-test through the use
of SPSS statistical package. The study rejects both null hypotheses which mean that e-
banking has improved both customers’ satisfaction and caused economic growth in
Nigeria. The study recommends adequate legislation on all aspects of e-banking so that
both the operators of the system and the public can be adequately protected. Also, banks
should charge low or no fees for e-banking services in order to motivate their customers
to take advantage of e-banking services.
1. INTRODUCTION
There is nothing as constant as change in life and this is also the case with the service industry
made up of both the-banking and the non-banking financial institutions. A high customers’
enlightenment and their need for efficient and effective service have made the financial
environment both dynamic and complex in nature. The booming commerce world has giving
birth to globalization. Likewise, there is a need to manage business know-how like any other
asset for efficient performance of the business in particular and for the growth of the economy
in general. To manage knowledge, there is the need for banks to both share information and
also to enforce schemes for creating fresh ones (Nabil Al-Fahim, 2012), hence the need for
electronic banking.
According to Garuba (2010), “three or four decades ago, banking was a simple business;
customers saved their money with and received their financial services from banks. When they
open savings account, they received passbook from the bank with which the account would be
operated; and when it is a current accounts, they received cheque books for the same purpose”.
In modern times, the banking sector has changed into the use of banking applications. These
applications can fulfill all banking operations online while relying on information. The use of
electronic banking to execute banking operations has become vital to banks operating in
Nigeria and also caused local and global competiveness (Ndubuisi, 2006; Ehigie, 2006). This
is because banks as financial intermediaries connect both the surplus and the deficit investors
together and as financial institutions carry out banking and financial services which are very
crucial for economic growth. Also, they act as catalyst for the implementation of monetary
policies by the Central Bank of Nigeria; hence one can see the importance of banks to economic
growth and thus the need for e-banking to help speed up the delivery of their services to their
customers. According to Daniel (1998), bank customers are satisfied when they know that there
will be no queue or delay in them getting their various services from the bank and one way
banks can ensure the satisfaction of their customers is through the introduction of e-banking.
E-banking is also known as online-banking that is an offshoot of Personal Computer
banking using the internet as the distribution line by which banking activities like paying bills,
checking of account balances, and fund transfers are executed (Mohammed, et al, 2009).
Prakash and Malik (2008) defined electronic banking as “the use of technology to communicate
instructions and receive information from a financial institution where an account is held”.
According to them, electronic banking services include the arrangement that allows bank
customers access accounts, carry out business transactions, and receive information on
financial products and services online.
The growth and development of the-banking sector is a sine qua non for economic growth
hence every country seek the development of that sector, and just as banks depend on
customers’ patronization either for deposit, loan, or other services in order to make profit and
grow, customers too need service satisfaction from banks in order to continue transacting
business with such bank and the successful continuation of the cycle is a major boost for
economic growth, hence the need for this study.
2. LITERATURE REVIEW
E-banking services are beneficial to both banks and customers. For banks, it is used as artillery
to aid them in achieving competitive advantage and increase market share price. Moreover,
using e-banking can saves cost compared to traditional banking style (Jayawardhena and Foley,
2000). From the customers' viewpoint, Aladwani, (2001) discovered that e-banking allow
efficient and effective services to customers though some customers are still reluctant to use it
due to security reasons.
According to Robinson (2000), the cost of an online transaction is less when compared to
a branch. Bowen and Chen (2001) opined that electronic banking is the conduct of banking
business electronically which involves the use of information communication technology to
drive-banking business for immediate and future goals. E-banking is seen to be an innovative
service delivery style that offers different financial services (Robinson, 2000).
Similarly, Garuba and Aigbe (2010) and Taiwo, Agwu, Isibor, and Ikpefan (2014) saw e-
banking as a procedure by which a customer performs banking operations online without
visiting the bank. E-banking connotes a service that allows customers to conduct banking
operations from any location like home or office, (Agwu et al 2014).
The root of e-banking in Nigeria was the downfall of the Structural Adjustment Programme
(SAP) in 1986 which ended the “Arm Chair Banking” the first generation banks were using
that time (Isibor, Olokoyo, Arogundade, Osuma, and Ndigwe, 2018), it changed both the
structure and the content of banking business. The number of banks increased from 40 in 1985
to 125 in 1991 because the licensing of banks was made easy (Olokoyo, Isibor, Oladeji, and
Edosomwan, 2016). This however threatened the existing ones; hence, aggressive marketing
methods were adopted by the existing banks. The increased competition changed to the
adoption of e-banking seen as a necessity to survive the business environment.
(adopting the technology); implementation (using it); and confirmation (benefits based on
positive use of it).
3. METHODOLOGY
The researcher went to four banks in Sango Ota in Ogun state: Zenith Bank, Guaranty Trust
Bank, Access Bank plc, and UBA plc and then distributed 120 questionnaires to various
customers within the-banking premises. The customers were chosen based on two things, first,
the objective of the study as it involves electronic banking, and two, their use of the banks’
electronic services. Out of the 120 questionnaires that were distributed, only 107 were
retrieved. The reason for this is that while some customers returned their questionnaires, others
left the banking premises without submitting it. Also, out of the 107 questionnaires recovered,
100 were sufficiently usable, thus giving us a response rate of 70 percent. This sampling
procedure is non-probability purposive sampling technique (Asika, 1991). In non-probability
sampling, elements of a population are not deliberately given equal or known chance of being
included in a sample. In other words, non-probability sampling does not guarantee randomness
(Nachmias and Nachmias, 1982).
For testing the hypothesis, a statistical parametric test called Pair Sample t-test was
employed to test the significance through the use of SPSS statistical package. The researcher’s
intention is to establish the level of significance of electronic banking and customers’
satisfaction on the one hand and electronic banking and economic growth on the other hand.
The results obtained for the question four shows a mean of 1.81 which means that on the
average people prefer electronic banking to manual banking. It also shows a standard deviation
of 0.210 which is clustered around the mean, hence showing that there is no serious deviation.
The result obtained for question five shows a mean of 2.00, meaning that on the average,
people prefer using their ATM cards twice in a month. It shows a standard deviation of 0.744.
For question six, the mean of 2.55 shows that many people agree that they are satisfied with
the use of e-banking in Nigeria. They are satisfied in the sense of reduction in queue and plenty
of time saved when visiting the banking halls.
For question seven, the mean result of 1.37 shows that many Nigerians are of the opinion
that e-banking has led to economic growth in the Nigerian context. The standard deviation of
0.482 is clustered around the mean, hence showing that there is no serious deviation.
Finally, for question eight, the mean of 2.53 shows that people are indifferent as to which
area the government should focus on while pushing for economic growth. Many do not know
if the focus should be on e-banking or controlling other macroeconomic variables like inflation,
interest rate, etc, but what they want is to see the economy grow.
The details provided by table 5 above show that there is a means score of 2.652 with t-value
of 16.357. The mean score is higher than all the mean values in table one which by implications
indicate that, electronic banking is strongly linked to the issue of customer satisfaction.
Decision: The result is significant at a value of p < 0.000; the null hypothesis which states that
E-banking has not improved customers’ satisfaction in Nigeria is rejected.
Table 3 above shows that there is a mean score of 2.237 with t value of 16.452. Some of
the mean scores in table one above are higher than this mean score and by implication indicate
that the economy is still improving and has not attained full growth. The result is significant at
a value of p < 0.000; hence the null hypothesis which states that e-banking has not improved
the economy is rejected.
5. RECOMMENDATIONS
The study recommends the following for effective and efficient e-banking in Nigeria:
(i) There should be adequate legislation on all aspects of the operations of e-banking so that
both the operators of the system and the public can be adequately protected while ensuring
economic growth.
(ii) There should be improvement in internet services in banks so that it will not erode the
gains of e-banking.
(iii) Government through the Central Bank of Nigeria should ensure that almost all bank
services should be done electronically while at the same time creating job and financial
empowerment for staffs whose jobs would be replaced by the use of computer.
(iv) Banks should ensure adequate awareness and training of e-banking services to the
Nigerian populace who still prefer the manual ways of carrying out banking operations.
(v) Low or no bank charges should be used by banks to motivate their customers to use e-
banking services.
ACKNOWLEDGEMENTS
The researchers wish to thank Covenant University for its unwavering support towards making
this research study a reality.
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