Distinction Between An Invitation To Treat and An Offer Is Important in Contract Law
Distinction Between An Invitation To Treat and An Offer Is Important in Contract Law
Distinction Between An Invitation To Treat and An Offer Is Important in Contract Law
An 'invitation to treat' is inviting parties to create a contract. It represents the preliminary stage of
negotiation. A person making an invitation to treat does not intend to be bound as soon as it is
accepted by the person to whom the statement is addressed. An invitation to treat is always a
fixed price and a choice; it is not an offer to sell. Newspapers and catalogues are examples of
invitations to treat.
An 'offer' is defined as a statement of willingness where the person who is making the offer
(offeror), promises to be bound in a contract if the terms of the offer are accepted by the person
accepting the offer (offeree). An individual or organisation can make an offer to another
individual (bilateral) another company or to anyone in the world (unilateral). An offer can be
"express"- for example if A tells B he will sell his radio for �30. An offer can also be
"implied" from conduct - for example when A brings goods to the supermarket cash desk.
One type of offer is- Bilateral offer. This is an agreement by an exchange of promises between
two parties- Thornton v Shoe Lane parking Ltd [1971] 2 QB 16. The plaintiff went to park his
car in the defendant's automatic car park. A notice was visible at the entrance stating the charges
and a sign-'cars parked at own risk'. Plaintiff took a ticket from the machine. The ticket stated the
time of arrival and small print that it was 'issued subjects to conditions displayed on the premises'
It was held the ticket came out to late since contract was concluded when the motorist drove up
to the machine. Also an automatic ticket machine was an offer, rather than an invitation to
treat.[2]
A unilateral offer is an offer open to the world at large. In the famous case of Carlil v Carbolic
Smoke Ball Co. Ltd [1893] 1 QB, the defendants sold a smoke ball and put an advertisement in
the newspaper claiming they would play �100 to anyone who contracted influenza after using
the smoke ball for a specified period. The plaintiff contracted influenza after having purchased
and used as directed and claimed the reward. The defendants argued that it was impossible to
contract to the whole world, nevertheless this was rejected by the Court of Appeal. The court had
identified that for an advertisement to be viewed as an offer, it has to be very specific. In this
case there were other implications, for example �1000 was placed in a bank account to show
that it was serious, this highlighted the validity of the offer. We see the more specific an
advertisement the more likely it is to be seen as an offer.
Overall, It is extremely important to distinguish the differences between invitation to treat and
offer, if the differences are not recognized the whole meaning and purpose could lead in to a
different understanding which is incorrect.