Vocabulary 1
Vocabulary 1
Vocabulary 1
Banking
1 balance n. the difference between credits and debits in an account
2 bank charges n. money paid to a bank for the bank's services etc
3 branch n. local office or bureau of a bank
4 checkbookUS n. book containing detachable checks; chequebookUK
5 checkUS n. written order to a bank to pay the stated sum from one's account;
chequeUK
6 credit n. money in a bank a/c; sum added to a bank a/c; money lent by a bank -
also v.
7 credit card n. (plastic) card from a bank authorising the purchasing of goods on credit
8 current n. bank a/c from which money may be drawn at any time; checking
account accountUS
9 debit n. a sum deducted from a bank account, as for a cheque - also v.
10 deposit account n. bank a/c on which interest is paid; savings accountUS
11 fill inUK v. to add written information to a document to make it complete; to fill outUS
12 interest n. money paid for the use of money lent - interest rate n.
13 loan n. money lent by a bank etc and that must be repaid with interest - also v.
14 overdraft n. deficit in a bank account caused by withdrawing more money than is paid
in
15 pay in v. [paid, paid] to deposit or put money in to a bank account
16 payee n. person to whom money is paid
17 paying-in slip n. small document recording money that you pay in to a bank account
18 standing order n. an instruction to a bank to make regular payments
19 statement n. a record of transactions in a bank account
20 withdraw v. [-drew, -drawn] to take money out of a bank account - withdrawal n.
Company Structure
1 Accounts Dept. n. department responsible for administering a company's financial
affairs
2 A.G.M. UK
abbr. Annual General Meeting of a company's shareholders
3 board of directors n. group of people chosen to establish policy for and control a company
4 chairmanUK n. person who heads a Board of Directors; head of a company;
chairperson
5 director n. a member of the board of directors
6 executive officer US
n. person managing the affairs of a corporation - chief executive
officer n.
7 headquarters n. a company's principal or main office or centre of control
8 manager n. person responsible for day-to-day running of a dept.; executive
officerUS
9 managing n. senior director after the chairman responsible for day-to-day
director UK
direction
10 Marketing Dept. n. department that puts goods on market, inc. packaging, advertising etc
11 organisation chart n. a table or plan showing a company's structure graphically
12 Personnel Dept. n. department responsible for recruitment and welfare of staff or
employees
13 president US
n. the highest executive officer of a company; head of a company
14 Production Dept. n. department responsible for physical creation of product
15 Purchasing Dept. n. department responsible for finding and buying everything for a
company
16 R & D Department n. department responsible for Research and Development of (new)
products
17 reception n. the place where visitors and clients report on arrival at a company
18 Sales Department n. department responsible for finding customers and making sales
19 shareholder n. person who holds or owns shares in or a part of a company or
corporation
20 vice presidentUS n. any of several executive officers, each responsible for a separate
division
Contracts
1 agreement n. an arrangement between two or more people, countries etc; contract
2 appendix n. additional or supplementary material at end of contract, book etc
3 arbitration n. settlement of a dispute by a person chosen by both parties - to arbitrate
v.
4 article n. a particular statement or stipulation in a contract etc; clause
5 clause n. a particular statement or stipulation in a contract etc; article
6 condition n. anything necessary before the performance of something else
7 force majeure n. superior, power; unforeseeable event excusing one party from fulfilling
contract
8 fulfil v: to satisfy a condition; to complete the required task; to fulfillUS
9 herein adv: in here; in this (document etc)
10 hereinafter adv: in the following part (of this document etc)
11 hereto adv: to this (document etc) [eg: attached hereto]
12 heretofore adv: up until now; until the present; before this
13 in behalf of in the interests of (person etc); for (person etc); on behalf ofUK
14 null and void invalid; without legal force; not binding
15 on the one on one side - on the other hand on the other side
hand
16 party n. the person or persons forming one side of an agreement
17 stipulate v. to specify as an essential condition - stipulation n.
18 terms n. conditions or stipulations
19 warrant v. to give formal assurance; to guarantee
20 whereas conj: it being the case that; in view of the fact that [in introduction to
contracts]
Employment
1 bonus n. additional pay given to employee as incentive or reward
2 curriculum n. short account of one's education, career etc; CVUK; resumeUS; resumeUS
vitaeUK
3 dismiss v. to remove or discharge from employment; to sack [colloq.]; to fireUS
4 employer n. person or firm who employs people - employee n. person employed
5 fireUS v. [colloq.] to dismiss
6 interview v. an oral examination of an applicant for a job - also v.
7 make redundantUK v. [made, made] to dismiss because of not being needed - redundancyUK
n.
8 maternity leave n. period of absence from work (for a woman) when having a baby
9 notice n. advance warning of intention to resign - to give or tender one's notice
v.
10 perk abbr. perquisite; something additional to regular salary [eg: free meals; a
car]
11 personnel n. the people who work for a firm
12 personnel officer n. manager responsible for recruitment, training and welfare of personnel
13 promotion n. advancement in rank or position - to promote v.
14 prospects n. opportunity for success, promotion etc
15 recruit n. to look for and employ personnel - recruitment n.
16 resign v. to give up a job - letter of resignation n.
17 retire v. to leave employment, esp. because of age - retirement n.
18 salary n. a fixed, regular payment, usually monthly, made by employer to
employee
19 staff n. the people who work for a firm or a particular department; employees
20 take on v. [took, taken] to employ; to hire
Import-Export
1 bill of lading n. list of goods and shipping instructions; waybill
2 c.&f. abbr. cost & freight: includes shipping to named port but not insurance
3 c.i.f. abbr. cost, insurance & freight: includes insurance and shipping to
named port
4 cargo n. goods or products that are being transported or shipped
5 certificate of n. a document that shows where goods come from
origin
6 container n. huge box to hold goods for transport - container port n. to
containerise v.
7 customs n. 1 government tax or duty on imported goods 2 officials who collect
this tax
8 declare v. to make a statement of taxable goods - customs declaration form n.
9 f.a.s. abbr. free alongside ship [includes delivery to quayside but not loading]
10 f.o.b. abbr. free on board: includes loading onto ship
11 freight n. goods being transported; cargo
12 irrevocable adj. that cannot be undone; unalterable - irrevocable letter of credit n.
13 letter of credit n. a letter from a bank authorising a person to draw money from another
bank
14 merchandise n. things bought and sold; commodities; wares - also v.
15 packing list n. a document that is sent with goods to show that they have been
checked
16 pro forma invoice n. an invoice or request for payment sent in advance of goods supplied
17 quay n. a solid, artificial landing place for (un)loading ships; wharf - quayside
n.
18 ship v. to send or transport by land, sea or air - also n. shipment n.
19 shipping agent n. a person acting for or representing a ship or ships at a port
20 waybill n. list of goods and shipping instructions; bill of lading - air waybill n
Insurance
1 actuary n. a person who calculates risks for insurance companies
2 assessor n. a person who calculates the value of something [eg: a building, car
etc]
3 claim n. an application for payment under an insurance policy - to make a
claim v.
4 comprehensive n. [of an insurance policy] all-inclusive; providing complete protection
5 consequential loss n. a loss that happens as a consequence of or as a result of another
6 coverUK n. the protection given by an insurance policy [eg: public liability cover]
7 employer's n. liability or responsibility of a firm for damage caused to one of its
liability employees
8 goods in transit n. property, merchandise or any goods in the process of being
transported
9 insurance broker n. agent who arranges insurance; middleman between insurer &
policyholder
10 liability n. 1 the state of being liable 2 anything for which a person is liable
11 liable adj. legally obliged to pay for damage, injury etc; responsible - liability
n.
12 loss n. death, injury, damage etc that is the basis for a claim - to lose v.
13 loss adjuster n. a person who assesses the amount of compensation arising from a
claim
14 policy n. a contract of insurance [eg: a product liability policy]
15 policyholder n. the person to whom an insurance policy is issued
16 premium n. a payment, usually monthly, yearly etc, for an insurance policy
17 product liability n. liability or responsibility of a firm for damage caused by one of its
products
18 public liability n. responsibility of a firm for damage caused to a member of the public
19 reinsurance n. the insuring of risk by one insurance company with another - to
reinsure v.
20 risk n. 1 chance or possibility of injury, loss etc 2 person or thing causing
risk
Law
1 attorney n. 1 a person appointed to act for or represent another 2US lawyer
2 barristerUK n. a lawyer who pleads before a superior court
3 brief n. 1UK instructions to a barrister - also v. 2US written statement of facts
4 case n. statement of the facts in a trial, esp. the argument of one side
5 contract n. a formal agreement, usually in writing, between two or more parties
6 court of law n. the place where law cases are hear and decided; court - courtroom n.
7 evidence n. information presented to a court to prove or support a point in question
8 guilty adj. responsible for wrong; culpable - guilt n. not guilty adj.
9 judge n. official with authority to hear and decide cases in a court of law - also
v.
10 jury n. a group of people chosen to hear the evidence of a case and give a
decision
11 lawsuit n. a trial at court between two private parties
12 lawyer n. a person trained in law and who advises or represents others
13 plead v. 1 to defend a law case 2 to declare oneself to be guilty or not guilty -
plea n.
14 sentence n. 1 decision of a court, esp. as to the punishment 2 the punishment - also
v.
15 solicitor n. 1UK lawyer advising clients & briefing barristers 2US law officer for a city
etc
16 sue v. to start legal action against someone in a court of law - lawsuit n.
17 sum up v. to summarise & review the evidence of a case - summing up n.
18 trial n. a formal examination of a case in a court of law - to try v.
19 verdict n. the formal decision or finding of a judge or jury
20 without without detriment or damage to a legal right or claim
prejudice
Marketing
1 brand n. a particular make of product - to brand v. - branded adj.
2 consumer n. the person who buys and uses a product or service - to consume v.
3 cost v. [cost, costed, costed] to estimate the price of making a product - costing
n.
4 develop v. to create a new product or improve an existing one - product
development n.
5 distribution n. the delivering of products to end-users, inc. advertising, storing etc
6 end-user n. the person, customer etc who is the ultimate (and so real) user of a
product
7 image n. the concept or perception of a firm or product held by the general public
8 label n. small piece of paper, metal etc on a product giving information about it
9 launch v. to introduce a new product, with publicity etc - product launch n.
10 mail order n. the selling of goods by post - mail-order catalogue n.
11 market n. study of consumers' needs & preferences, often for a particular product
research
12 packagingUK n. the wrapping or container for a product
13 point of sale n. the place where a product is actually sold to the public - point-of-sale
adj.
14 product n. something made to be sold; merchandise [includes services] - to produce
v.
15 public relations n. creation and maintenance of a good public image - public relations
officer n.
16 registered adj. registered or officially recorded as a trademark - ® abbr. - to register
v.
17 sponsor n. firm supporting an organisation in return for advertising space - also v.
18 S.W.O.T. abbr. Strength, Weaknesses, Opportunities, Threats
19 total product n. the whole product, inc. name, packaging, instructions, reliability, after-
sales etc
20 trademark n. special symbol, design, word etc used to represent a product or firm - "
abbr.
Meetings
1 A.G.M. abbr. Annual General Meeting
2 A.O.B. abbr. Any Other Business [usually the last item on an agenda]
3 absent adj. not here; not at the meeting; not present
4 agenda n. a written programme or schedule for a meeting
5 apologies n. item on agenda announcing people who are absent; apologies for absence
6 ballot n. a type of vote, usually in writing and usually secret- secret ballot n.
7 casting vote n. a deciding vote (usually by the chairman) when the votes are otherwise
equal
8 chairman n. the person who leads or presides at a meeting; chairperson; chair
9 conference n. formal meeting for discussion, esp. a regular one held by an organisation
10 conference call n. telephone call between three or more people in different locations
11 consensus n. general agreement
12 decision n. a conclusion or resolution to do something - to decide v.
13 item n. a separate point for discussion [as listed on an agenda]
14 matters arising n. item on agenda for discussion of what has happened as a result of last
meeting
15 minutes n. a written record of everything said at a meeting
16 proxy vote n. a vote cast by one person for or in place of another
17 show of hands n. raised hands to express an opinion in a vote
18 unanimous adj. in complete agreement; united in opinion
19 videoconference n. conference of people in different locations linked by satellite, TV etc
20 vote v. to express opinion in a group by voice or hand etc - also n. - to cast a
vote v.
Money
1 A.T.M. abbr. Automated Teller Machine; cash dispenserUK
2 banknote n: a piece of paper money; billUS
3 billUS n. a banknote; a piece of paper money
4 black market n. illegal traffic in officially controlled commodities such as foreign
currency
5 bureau de n. establishment where currencies of different countries may be exchanged
change
6 cash n. 1 coins or bank notes (not cheques); 2 actual money paid (not credit)
7 cash dispenserUK n: automatic machine from which clients of a bank may withdraw money;
ATM
8 cashier n. person dealing with cash transactions in a bank, store etc
9 coin n: a piece of metal money
10 currency n. the money in general use or circulation in any country
11 debt n. money etc owed by one person to another
12 exchange rate n. the rate at which one currency can be exchanged for another
13 foreign exchange n: the currency of other countries
14 hard currency n. currency that will probably not fall in value and is readily accepted
15 invest v. to put money for profit into business, land etc - investment n.
16 legal tender n: currency that cannot legally be refused in payment of a debt
17 petty cash UK
n. a cash fund for small, everyday expenses
18 soft currency n. currency that will probably fall in value and is not readily accepted
19 speculate v. (risky) buying of foreign currency, land etc for rapid gain - speculation
n.
20 transaction n. a (usually commercial) exchange; a deal - to transact v.
Presentations
1 audience rapport n. relationship of presenter with audience, esp. when good
2 body language n. non-verbal communication through facial expressions, body
movements etc
3 Finally . . . Typical word used to signal the last of several points or subjects
4 flip chart n. a pad of large paper sheets on a stand for presenting information
5 For example . . . Typical phrase used to signal an illustration or sample of a particular
point
6 handout n. anything (report, sample etc) handed or given to people at a
presentation
7 In conclusion . . . Typical phrase used to signal the summing up or final part of a
presentation
8 Ladies & Polite phrase often used to address an audience of men and women
Gentlemen
9 marker n. whiteboard marker a pen with a broad, felt tip for writing on
whiteboards
10 microphone n. electrical instrument that one speaks into for amplification of the
voice etc
11 O.H.T. abbr. overhead transparency; sheet of film with image for o.h.p.
12 overhead projector n. device that projects an o.h.t. onto a screen - O.H.P. abbr.
13 pointer n. device (rod or electric torch etc) for indicating things on a map,
screen etc
14 screen n. large, flat, reflective white surface on which films, slides etc are
projected
15 signal v. to help the audience understand where one is in a presentation
16 slide n. small (usually 35mm) photographic transparency - slide projector n.
17 To start with . . . Typical phrase used to signal the beginning of a particular subject or
topic
18 Turning now to . . . Typical phrase used to signal a change from one subject or topic to
another
19 visual aids n. things that one can look at in a presentation [eg: films, maps, charts
etc]
20 whiteboard n. large, flat, white surface or board on which to write or draw with
markers
Selling
1 after-sales n. service that continues after a product has been sold [eg: repairs etc]
service
2 buyer n. 1 any person who buys anything 2 a person employed by a firm to buy
3 client n. a person who buys services from a lawyer, architect or other
professionals
4 close v. to finalise a deal or sale; to make a sale
5 cold call v. to telephone a prospect without previous contact - also n.
6 customer n. a person who buys goods or services from a shop or business
7 deal n. a business transaction - also v. dealer n.
8 discount n. a reduction in the price; a deduction [usually expressed as a percentage
(%)]
9 follow up v. to continue to follow persistently; to maintain contact [eg: after a lead]
10 guarantee n. a promise that a product will be repaired or replaced etc if faulty - also
v.
11 in bulk in large quantity, usually at a lower price
12 lead n. useful indication of a possible customer to be followed up
13 objection n. a reason given by a prospect for not buying - to object v. seeovercome
14 overcome v. [-came, -come] to overcome an obj-ection to show an objection is
invalid
15 product n. something made and usually for sale - to produce v. seeservice
16 prospect n. a possible or probable customer; prospective customer
17 representative n. sales representative person who represents & sells for a firm;
salesperson
18 retail v. to sell in small quantities (as in a shop to the public) - also n. see
wholesale
19 service n. work done usually in return for payment - to serve v. see product
20 wholesale v. to sell in bulk (as to a shop for resale to the public) - also n. see retail
British American
Annual General Meeting (AGM) Annual Stockholders Meeting
Articles of Association Bylaws
authorised share capital authorized capital stock
barometer stock bellwether stock
base rate prime rate
bonus or capitalisation issue stock dividend or stock split
bridging loan bridge loan
building society savings and loan association
cheque check
company corporation
creditors accounts payable
current account checking account
debtors accounts receivable
gilt-edged stock (gilts) Treasury bonds
labour labor
Memorandum of Association Certificate of Incorporation
merchant bank investment bank
ordinary share common stock
overheads overhead
profit and loss account income statement
property real estate
quoted company listed company
retail price index (RPI) consumer price index (CPI)
share stock
share premium paid-in surplus
shareholder stockholder
shareholders' equity stockholders' equity
stock inventory
trade union labor union
unit trusts mutual funds
visible trade merchandise trade
ADVERTISING
Vocabulary
COMPUTER VOCABULARY
A software application which displays unwanted pop-up
advertisements on your
Adware computer while in use. Adware is often installed on your
computer at the same
time as free software or shareware.
An application is any program designed to perform a specific
function directly for
Application the user. Microsoft Word, Excel, Outlook or Adobe Photoshop
are examples of
application programs.
A program or tool such as Internet Explorer or Mozilla that
Browser enables you to browse
or surf the World Wide Web and view internet sites.
A defect or fault in a computer program that prevents it from
working correctly.
Bug Bugs are caused by mistakes or errors made by the people who
write the
programme.
A sort of fast memory used for temporary storage of recently
accessed web pages,
Cache
which enables the browser to display them more quickly on the
next visit.
A cookie is a small piece of information on the times and dates
you have visited
web sites. A web server can temporarily store this information
Cookies within your browser.
The main purpose of cookies is to identify users and possibly
prepare customized
web pages for them.
A crash, in computing, is what happens when a program, or the
Crash entire operation
system, unexpectedly stops working.
A blinking symbol on the screen that shows where any new text
Cursor
will next be entered.
A special program which enables a computer to work with a
Driver particular piece of
hardware such as a printer.
E-business Business done over the internet or any internet-based network.
E-mail Electronic mail : messages sent from one computer to another
over the Internet.
FAQ Frequently asked questions
Specialized hardware or software designed to prevent
Firewall unrestricted or unauthorized
access into or out of a computer or network.
A particular kind of lettering (for example : Arial, Bookman,
Font
Times New Roman).
The physical equipment or touchable parts of a computer
system, the CPU
Hardware (central processing unit), the monitor, the keyboard, the mouse,
the external
speakers, the scanner, the printer, etc,
Hit A visit to a website.
The main page or opening page that appears when you visit a
Home page web site. It usually
contains links to the other pages.
Process by which a user enters a name and password to
Login
access a computer.
A device that enables a computer to send and receive
information over a telephone
Modem
line. You need a modem to connect to the Internet, to send
email and to fax.
Network etiquette : a set of informal rules defining proper
Netiquette
behaviour on the Internet
A website that acts as a gateway or entry point to the internet
(for example, Yahoo).
Portal Typically, a portal offers a search engine and links to other sites
grouped into
categories, as well as news or other services.
A sequence of instructions that a computer can interpret and
execute in order
Program
to do a particular job. Programs are collectively referred to as
"software".
Provider Company that provides access to the Internet.
A piece of hardware, or peripheral device, used to scan a
Scanner document and create a
digital copy.
Unwanted, irrelevant or inappropriate e-mail messages,
Spam especially commercial
advertising. Also referred to as "junk e-mail".
Software that collects information, without your knowledge,
about your web-surfing
Spyware habits and uses it for marketing purposes. Very often contained
in free downloads
or shareware programs.
A Trojan is a computer program that is hidden in a useful
software application and
actually used to gain access to your computer. It then performs
Trojan malicious actions
such as displaying messages or erasing files. Trojans may be
found in a hacked
legitimate program or in free software .
Interactive, audiovisual meeting between two or more people in
Videoconference different geographic
locations using two-way video technology.
A virus is a malicious self-replicating program that spreads by
inserting copies of
itself into other executable code or documents, and whose sole
Virus intent is to cause
problems on a computer.
It acts in a way similar to a biological virus, and the infected file
is called a host.
What you see is what you get. (pronounced 'wizzy-wig').
A WYSIWYG application enables you to see on the screen
WYSIWYG
exactly what will appear
when the document is printed.
World Wide Web: A hypertext information system consisting of
a network of web
WWW
pages which runs on the Internet and can be accessed with a
browser.
A computer worm is a self-replicating computer program, similar
to a computer virus.
Worm It infects additional computers (typically by making use of
network connections),
often clogging networks and information systems as it spreads.
To zip a file is to compress it so that it occupies less space in
Zip storage
and can be transferred quickly over the Internet.
EMPLOYMENT - WORK
Vocabulary
Employee
Person who works for a firm or
company
Employer Person or firm who employs people
Fire To dismiss from a job.
Fringe Advantages offered in addition to salary
benefits
(life insurance,
retirement scheme, company car, etc.).
Also called "perks", abbreviation for
perquisites.
Interview
Oral examination of an applicant for
employment
Make
redundant
Dismiss for economic reasons
Maternity
Period of absence for a female
leave employee when having
a baby
Advance warning of intention to leave
Notice one's job -
to give or hand in one's resignation
Personnel
People who work for a firm or company
(employees)
Personnel
Manager responsible for recruitment,
officer training and welfare
of personnel (employees)
Promotion
Advancement in rank or position in the
company
Prospects
Opportunities for success or promotion
in a career
Recruit Look for and hire personnel
Resign Leave a job voluntarily
Retire Leave employment because of age
Sick leave
Absence because of illness - to be on
sick leave
Staff
People who work for a firm or
department; employees
Strength Strong characteristic or particular ability
To go on strike : to stop working in
Strike protest against
something
Take on Employ or hire
Trainee
Person being trained for a job e.g. a
trainee salesman
Training A course of study to prepare for a job
course e.g. a computer course
Unemployment
Payments made by the state to an
benefits unemployed person
Vacancy A position to be filled
Weakness
A lack of ability or a shortcoming in
character
Useful vocabulary for presenting figures and trends :
Commenting
trends
Increases :
- a slight/constant/marked/substantial increase in sales
- an increase of about/roughly/approximately/in the region of
%
- a little over/above what we predicted
- the recovery/upturn began in (month)
- an overall increase in...
- an upward trend in the demand for...
- sales reached record levels/reached a peak in (month)
- a strong surge in the sales of ...
- by (month) the figure had risen to ...
- we predict that sales will soar in the coming year/over the
next ...months.
Decreases :
- just under our target
- way below our expectations
- a slight/notable/significant decrease in
- a drop of about % in ...
- a slight/regular/dramatic decline/reduction in ...
- the downturn began in (month)
- the situation began to deteriorate in (month)
- the number has continued to fall
Fluctuations/Variations :
- a slow start developed into steady progress in sales
- an initial upward trend was followed by ...
- we note slight fluctuations throughout the year
- normal seasonal variations are the cause of occasional
downward trends
- sales have been (rather) irregular
- the level/the rate has been unstable since ...
- you will note a certain instability in the rate of ...
I am enclosing ...
Enclosing Please find enclosed ...
documents You will find enclosed ...
Sincerely, }
Yours sincerely, } (for all customers/clients)
Sincerely yours, }
Ending
Regards, (for those you already know and
have a working relationship with)
MARKETING-SALES
Vocabulary
After-sales Service that continues after the sale of a product
service (maintenance, etc.).
Person or company that acts for another and provides a
Agent specified
service.
Business to business e-commerce : use of commercial
networks, online
B2B e-commerce product catalogues and other online resources to obtain
better prices and
reach new customers.
B2C e-commerce Business to consumer e-commerce :
online sale of goods and services directly to consumers.
Comparing one's products to those of competitors in order to
Benchmarking improve
quality and performance.
1) Any person who makes a purchase.
Buyer 2) A person employed to choose and buy stock for a
company.
Offer to pay back part of the purchase price of a product to
Cash refund offer customers
who send a "proof of purchase" to the manufacturer.
Two or more shops or outlets that have the same owner and
Chain store sell similar
lines of merchandise.
A person who buys services or advice from a lawyer, an
Client accountant or
other professional.
Close Finalise a deal or sale.
Small shop located near a residential area that opens long
Convenience
hours,
store
seven days a week.
Customer A person who buys something from a shop or business.
Certificate that gives customers a saving when they
Coupon purchase
a specific product.
Deal A business transaction.
A large shop or store that carries a wide variety of product
Department store
lines.
Entering a foreign market by setting up assembly or
Direct investment manufacturing
facilities in that country.
Discount A reduction in price.
Buying and selling by electronic means, primarily on the
E-commerce
Internet.
E-marketing Promotion of products and services over the Internet.
A network that connects a company with its suppliers and
Extranet
distributors.
To maintain contact after the sale to ensure customer
Follow-up
satisfaction.
Association between a manufacturer or wholesaler
(franchiser) and an
Franchise independent business person (franchisee) who buys the right
to own
and operate a unit in the franchise system.
Guarantee A promise that a product will be repaired or replaced if faulty.
A network that connects people within a company to each
Intranet
other.
A way of entering a foreign market by joining with a foreign
Joint Venture company to
manufacture or market a product or service.
Market leader The company with the largest market share in an industry.
Mark up The percentage of the price of a product added to cost to
reach a selling
price.
Person within a reference who, because of competence,
Opinion leader knowledge, or
other characteristics, exerts influence on others.
Designing and producing the container or wrapper for a
Packaging
product.
Product Anything that can be offered on the market, usually for sale.
Product line A group of products that are closely related.
Prospect A potential customer.
A sales representative is a person who represents and sells
Representative
for a company.
To sell in small quantities, as in a shop, directly to the
Retail
consumers.
Group of shops or retail businesses developed and managed
Shopping centre
as a unit.
Telephone
Using the telephone to sell directly to customers.
marketing
An exhibition at which companies in a specific industry can show
Trade fair or
demonstrate their products
The Internet version of word-of-mouth marketing - email
Viral marketing messages that
customers pass on to friends.
To sell goods and services to those buying for resale (e.g. a
Wholesale shop)
or for business use.
NEGOTIATIONS
Vocabulary
Person or company that acts for another and provides a
Agent
specified service
Agreement Arrangement between two or more people or companies
Bargain price Reduced price
Bedrock price Lowest possible price
Commitment Engagement or undertaking; to commit oneself
Each party gives up certain demands in order to reach an
Compromise
agreement.
Condition A stipulation or requirement which must be fulfilled
Contract Written agreement between two or more parties
Counter-offer Offer made in response to an offer by the other party
Counter-
Having the opposite effect to that intended
productive
Deal A business transaction
Discount Reduction in price
Estimate Approximate calculation of the cost
Facilities Equipment (e.g. parking facilities)
Feasible Possible, something that can be done
Figure out Find a solution; estimate the cost
Know-how Practical knowledge or skill
A way of entering a foreign market by joining with a foreign
Joint Venture company
to manufacture or market a product or service.
Discuss a business deal or contract in order to reach an
Negotiate
agreement
Draw attention to something (e.g. the advantages of your
Point out
proposal)
Course of action, or plan, put forward for consideration;
Proposal
to make a proposal
Quote Give an estimated price (a quotation)
Range A selection of products sold by a company
Rebate Reduction or discount
Supply Provide customers with goods or services
Supplier Person or company that supplies goods or services
An offer, in writing, to execute work or supply goods at a
Tender
fixed price
Describes equipment ready for use or operation
Turnkey
(e.g. plant or factory)
Make too low an estimate of something (cost, danger,
Underestimate
difficulty)
Work out Calculate (e.g. the price of something); find a solution
PRESENTATIONS
Vocabulary
Diagram
Graphic representation of a situation e.g. the
results of an action
Flip chart
Pad of large paper sheets on a stand for
presenting information
Focus (on) Concentrate on something
Graph
Diagram showing the relation between variable
quantities
Guidelines
Advice or instructions given in order to guide
or direct an action
Handout Written information (report etc) given to people
at a presentation
Key point Essential or main point
Ladies & Polite way of addressing an audience of men
Gentlemen and women
Pen with a felt tip used for writing on a
Marker
whiteboard
Electrical instrument used to amplify the
Microphone
speaker's voice
Overhead transparency : sheet of film with an
O.H.T. image or
printed information for overhead projector
Objective What one wants to achieve; aim
Outline Brief description or presentation
Overhead
Device that projects an O.H.T. onto a screen
projector
Overview Short presentation of the main points
Rod or stick used to indicate things on a map,
Pointer
screen, etc.
Flat, reflective blank surface on which films,
Screen
slides etc. are projected
Phrases used to help focus the audience's
Signposting
attention on different
language
parts of a presentation
Slide Small photographic transparency
Make a summary of the essential points; sum
Summarize
up
Topic Subject of a discussion or talk
Image or information printed on transparent
Transparency
plastic or film
Aids such as charts, slides, etc used at a
Visual aids
presentation
Flat white board on which to write or draw with
Whiteboard
markers
PRESENTATIONS
Useful Phrases
Presentation Vocabulary
Presentation Basics
TELEPHONE
Useful telephone vocabulary and phrases in English
►Making contact Hello/Good morning/Good afternoon ..
This is John Brown speaking.
Could I speak to .......... please?
I'd like to speak to .......... please.
I'm trying to contact ..........
►Giving more
• I'm calling from Tokyo/Paris/New York/Sydney
information • I'm calling on behalf of (Mr. X ...)
X speaking
►Taking a call Can I help you?