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Oc Project

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Stationery Introduction

Stationery is a mass noun referring to commercially manufactured writing materials, including cut
paper, envelopes, writing implements, continuous form paper, and other office
supplies. Stationery includes materials to be written on by hand (e.g., letter paper) or by equipment
such as computer printers

Business in stationery industry largely focuses on using paper or paper board to create
products that can be used in art work, filing, writing, and other accomplishments. The
stationery industry buy’s the necessary materials, such as uncoated paper and paper board
from paper/paper board mills and plants, and then proceeds to convert the base paper
products into stationery materials like die-cut paper, tablets, office paper, envelopes, or a
range of stationery pieces.
Stationery manufacturers purchase supplies such as wood, plastic, and ink to create pencils
and pens, art supplies, carbon paper or marking devices. In stationery industry, products
are sold to retailers, wholesalers as well as large corporations. The products are sold
through these mediators to businesses and personal consumers.
The wholesalers of stationery industry buy paper products in bulk from the manufacturers,
mostly in the form of paper rolls to process and distribute to different manufacturers,
commercial printers, and publishers for their uses. Stationery wholesalers provide services
to the manufactures and other end user, due to which the wholesalers gain the cost on the
paper goods that they distribute in order to generate a profit.
Stationery industry is one among all the niche industries. With the introduction of electronic
media, there is a vertical competition with the stationery industry since both of them are two
different fields of communication. Stationery is associated to paper and the written word and
is a personal form of communication. The techniques employed in stationery industry in
order to make the overall product specific include embossing, thermographic printing,
letterpress printing, and engraving. The stationery market is mostly used for formal event
specialized invitations, special occasion programs or office stationery.
As per the new stationary industry market research reports, Europe and the US are the
countries that have the largest regional markets for stationery products

Aims and objectives:

 To know about the working of stationary Shop.

 To know the profit ratio in stationery shop.

 How to start the stationery shop?

 The best location of stationery shop.

 Products use in display side of shop.

 How much capital is required to start a stationery shop?


 Which type of advertisement is use for more profit?

Method and methodology:

Detail report:

The shop name is Mahavir Stationery and Gift Articles. It was started in the year 1985 by Mr. Dhanraj
Jain. The shop is located near Nilgiri Gardens, Sec- 24 , Shop No. 1 , Nerul, Navi Mumbai, 400614 . It is a
type of business organizations where he only owns, manages and controls everything. Initially this
business has been started by grandfather. Where he used to do job after that he has started his own
business by seeing grandfather. Mr Dhanraj Jain also worked then only he got a idea about doing a
business.

The products which are mostly used by him is many things which he gives to customers when they want
that product and if it is not available in the shop then he goes to market where he gets the product
available as customer’s demand for that product. But he keeps all the product available in the shop
because customer’should not think that this shop doesn’t keep whatever products the consumer’s want.

As we all know that customer is the king of market. Though he keeps all the things or product like
Stationery items like Pen, Pencil, Sharpener, Eraser, Ruler , other like medical items such as

There is lots of profit and some time losses also because of some schools providing stationery to
students so very less students come to buy books and many more things so the stationery is selling very
less and it effect to there profit.

Many shops that sell stationery also sell other school supplies for students
in primary and secondary education, including pocket calculators, display
boards, compasses and protractors, lunchboxes.

 Desktop instruments: hole punch, stapler and staples, tapes and dispenser,
 Drawing instruments: brushes, colour pencils, crayons, water colour,
 Erasers
 Ink and toner:
o Dot matrix printer's ink ribbon
o Inkjet Ink cartridge
o Laser printer toner
o Photocopier toner
 Filing and storage:
o Expandable file
o File folder
o Hanging file folder
o Index cards and files
o Two-pocket portfolios
 Mailing and shipping supplies:
o Envelope
 Paper and pad:
o Notebooks, wirebound notebook, writing pads, college ruled paper,
wide ruled paper,
o Office paper: dot matrix paper, inkjet paper, laser
paper, Photocopy paper.
 Writing instruments: ballpoint pen, fountain pen, pencil, porous point
pen, rollerball pen, highlighter pen.

Retail Survey Analysis


The categorization was as follows: A Class-10, B Class-76, C Class-122. The retailers were probed
based on a one to one structured questionnaire interview. The results of the survey are depicted in
the following.
Average Monthly Retailer Sales.
If all retailers are taken into account, majority of them sell pens worth Rs 3000 – Rs 5000 & Re 1 –
Rs 3000 per month. However, the A Class retailers sell more than Rs 9000 per month. Avg. sales of
a B class retailer range between Rs 7000 – Rs 9000 per month. Avg. sales of a C Class retailer
range between Re 1 – Rs 5000 shown.
Brand wise Sales Segregation for Various Class of Retailers.
Findings: Out of the total pens sold Cello & Lexi are the ones that are sold the most. Cello occupies
about 33.7% and Lexi occupies about 28.3% of the total share. The major strength of Cello is its
wide product range & that of Lexi is its pricing. The others that are doing well are Reynolds, Montex
and Flair occupying about 9%, 8% and 6% respectively. In A Class outlets Parker occupies 3.3% of
the share. The data being in units, this is a substantial pie for a premium brand as shown.
: Market Share for Cello Brands.

MRP RDS

6.5 3.82

6.5 4.2

9 6.05

8 5.4

9 6.05
MRP RDS

10 7

Market Share for Cello Brands.


This chart exhibits the sub-brands of Cello that are doing well. The base is the no. of responses for a
particular brand from the total responses as told by the retailer.
Clearly, Cello Gripper rules the charts across all categories. It is followed by Cello Maxwriter which is
especially doing well in A Class outlets. Cello Pinpoint and Cello Maxwriter also do considerably well.
Cello Trica is a new launch; it is a bold pen from the house of Cello which is still in nascent stage.
LEXI
Lexi 5 is one of Mumbai’s highest selling ballpoint pen.
Its MRP is Rs 5/- and RDS rate is Rs 3.4/-.
Lexi range also consists of gel pens, roller pens etc. It can be seen below.

Total A Class B Class C Class

Base 152 7 50 89

Statistics of LEXI
Reynolds 045 is the traditional fine pen from Reynolds. It occupies an important share of the pie
among all other Reynolds brands. Reynolds 040 is the bold pen and Reynolds Jetter is the upmarket
brand. These three are the major brands from the house of Reynolds that are working well can be
seen here:

BRAND MRP RDS

REYNOLDS 045 6 4.9

REYNOLDS 040 5 3.9

REYNOLDS JETTER 16 13

Market Share for REYNOLDS.

Total A Class B Class C Class

Base 48 4 20 22

Statistics of REYNOLDS.
REYNOLDS
Montex occupies 7.26% of the total pie. Within Montex, there are several brands. Out of these,
Montex Hi-Scale is sold the most. It occupies 58% of the total pie. The other ones that are doing well
are Mercury, Miracle and Hi-Tech.
Within Flair, the brands that are doing well are Sporty, Writometer and Jackpot occupying 25%, 18%
and 31% respectively out of the total pie.
The two prominent ink colours used by consumers are blue and black. Out of these blue has a
significant share of 75.92% and black has a share of 23.18%. The other ink colours viz., red, green
etc. have a very negligible share of the market. Thus blue ink colour is a lucrative segment for a new
player. The 1.E and 1.F shows the details of it.
Market Share for Flair Brands r.
Sales Percentage According to the Color of the Ink.
Various types of pens are available to consumers; right from roller pens, fibre tip pens, marker pens,
fountain pens, gel pens to ballpoint pens and many others. However, gel and ballpoint pens are the
ones that are more popular.it shows the details of it.
Types of Pens Sold the Most.
Gel pens occupy about 44% share and ballpoint pens about 54% of the total market. The share of
ballpoint pens increases as we move from A Class to C Class. Gel pens being somewhat expensive
are demanded more in A Class outlets.
Ballpoint pens are available for various prices depending on the brand and the quality. One can get a
ballpoint pen right from Rs 2 to a few thousand rupees. However, if we categorize the MRP in four
price ranges as stated above, we can infer that 51.67% of the sales come from pens that are
available for less than Rs 5/-. Rs 5 – Rs 10 price range contributes 33% to the total pie. Majority of
pens that are sold in A Class outlets range between Rs 5 – Rs 10. As we move towards C Class, the
share of less than Rs 5 pens keeps on increasing. It shows the details of it.
MRP Wise Classification.
Out of the total ballpoint pen consumers, majority are children (40%), adults are about 34% and 25%
are teens. Further, in residential areas children form a major part of the consumers, while in
commercial areas adults form a major part.it shows the details of it.
Consumer Classification.
In A Class outlets adults form a majority with 43.5%. As we move towards C Class, the percentage of
adults keeps on falling and that of children keeps on rising.

There is not a single major player who does business in all the segment of the
stationary. Some dominates the note book segment while some dominates writing
equipment. Following are the market leader in their respective .

CONCLUSION:

This was an exciting project because it called for a logo to be created for use on
print media. The stationery system is something we all see on a daily basis. While it
is easy to figure out why a certain company’s stationery is less than effective, it is
sometimes difficult to understand why one is neither good, nor bad. I wanted to
create something that fell into the good category so I had to be mindful of
mediocrity. My design works because it is clean and simple. It appears to be
something you would see in day to day business transactions. It is colorful, includes
style cues specific to the fishing industry, and is not dated with a fad’ish style font or
colors. This logo serves the client well by not being overly complicated. The clean
appearance allows viewers to quickly spot the logo and recognize that it belongs to
the client. This logo has a definite balance. The main focal point is the company
name. The size of the word “Anglers” threatened to throw the balance off so I used
the width tool to increase the weight of the line on the right side of the oval. This
restored balance while adding better flow and unity.

DISCUSSION AND SUGGESTION:

Indian stationary sector is one of the rapidly growing sectors of the Indian economy as there is
rapid rise in per capita expenditure on the education. Government is also generously spending on
the education sector leading to the rapid growth of stationary business in India. According to one
research report up to 2012 this sector is poised to grow at the rapid rate of 32%.
Except 2-3 major players namely ITC, NAVNEET, and SunDaram this sector is left totally to the
unorganized sector. Most of the demand of the local market is being served by the local player.
There is not a single player who can claim that he is leader in the stationary sector. Some player
has advantageous position the production of notebook while some has advantage in writing
equipments.

Thinking on these points, our plan is to establish a stationary manufacturing plant in Dandeli,
Karnataka on the banks of river Kali. We are planning to produce different range of stationary
range like notebooks, exercise book, autograph books, Note pad, folders, stick files, engineering
equipments, and Xerox sheet.

Total cost of the production as per the assumption made will be to the tune of 2.75 crore and
company will achieve break even between 2nd and 3rd year of operation.

Looking into the fact shown above it can safely be concluded that it is profitable to foray into the
stationary sector.

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