KFC

Indian Ethos and Business Ethics: Case Study
N.M.Vijay MBA 1st year
1.Management lessons from Vedas, Puranas, and Indian religion
KFC: Ethical issues
Abstract
The case highlights the ethical issuses in KFC business operations in India.KFC
entered India in 1995 and has been in the midst of controversery since then.The
regulatory authorities since then. The regulatory authorities found that KFC's
chicken did not adhere to the prevention of Food Adulteration Act,1954. Chicken
contained nearly three times more monosodium glutamate (popularly known as
MSG, a flavour enhancing ingredient) as allowed by the Act. Since the late 1990s,
KFC faced severe protests by the people for ethical treatment of Animals (PETA),
an animal rights protection organization. PETA accused KFC of cruelty towards
the birds and released a video tape showing theill-treatment of birds in KFC's
poultry farms. However, undeterred by the protest nd other animal rights
organizations. KFC planned a massive expansion program in India.
Issues
Illtreatment of animals : Animal rights issues
2.Social responsibility of business
IKEA's Social and Environmental Responsibility Initiatives
Abstract
The case discusses IKEA's stand on social and environmental issues. It discusses
the factors that led IKEA's active participation in environmental conservation and
children welfare. It also details the association of the company with several
environment and social conscious agencies such as WWF,Greenpeace, UNICEF
and sace the children.The case highlights a few of IKEA's CSR initiatives and how
the company extended CSR to its customers,employees and its suppliers.
Issues
To determine a company's responsibility towards the community and the
environment in which it operates: Understand how a company's social and
environment initiatives can contribute in enhancing the company's corporate
image.
3.Indian Ethos and personality development
Knowledge management at Tata Steel
Abstract
In the late1990s, TataSteel began to introduce knowledge management initiatives
in the company. It started with a small group of people fromwithin the
organization. The group formed a “knowledge repository”, where all the
employees shared their experiences and knowledge. One year after the knowledge
repository was formed, the company formed “knowledge communities”, which
was a platform for like-minded people to meet and share their experiences. In
2001, Tata Steel developed a “KM index” to evaluate the performance of
individual employees in the KM initiative.
Issues
Knowledge management; Capturing of tacit and explicit knowledge.
4.Individual culture and ethics
Wipro’s PCMM: Level 5 Certification
Abstract
The case examines the HR measures taken by software major Wipro to get itself
assesses on the PCMM standards. The case also discusses the evolution of CMM
and PCMM standards besides examining the potential benefits for Wipro after the
certification.
Issues
The importance of quality standards such as PCMM for a software firm.
5.Ethical business issues and solutions
Microsoft: Discrimination at the Workplace
Abstract
The case examines the charges of gender/ racial discrimination and sexual
harassment against leading IT company Microsoft. It discusses the evolution of
CMM and PCMM standards besides examining the potential benefits for Wipro
after the certification.years and the measures Microsoft took to improve the work
culture of the organization. The case also discusses the lawsuits against Microsoft
that allege racial discrimination, and analyzes the implications of such changes for
the company.
Issues
Discrimination and harassment at the workplace.
6.Ethical codes of conduct and value system
Netscape’s Work Culture
Abstract
The case discusses the organizational culture of Netscape, one of the leading Web
browser companies. The case discusses various aspects of the culture that
contributed to the success of the company. In 1998, America Online acquired
Netscape Communications. The case examines the post-merger culture at Netscape
and the impact of the new culture on Netscape employees.
Issues
Role of culture in the success of a software company, cultural problems after
mergers.
7.Loyalty and ethical behavior
Indian Airlines’ HR Problems
Abstract
The case 'Indian Airlines' HR problems', examines the causes of the HR problems
faced by Indian Airlines. The case reveals how poor management and stubborn
work force can drive a monopoly into loss. The case also throws light on other
lapses such as poor canteen management and payment of excessive allowances.
The case is so structured as to enable students to understand why and how Indian
Airlines was constantly plagued by HR problems
Issues
HR problems in government owned units, airlines.
8.Work ethos and values for professional managers
The Corporate Glass Ceiling
Abstract
The case deals with the concept of 'glass ceiling,' which prevents women from
reaching top management positions in the corporate world. It explains the concept
in detail and examines the various reasons that prevent women from reaching the
top management. The case gives several examples of women who have reached top
management positions in the US and in India.
Issues
Factors that have brought corporate glass ceiling into existence.
9.Indian values, Value systems and wisdom for modern managers.
Johnson and Johnson’s Health and Wellness Program
Abstract
The case discusses the increasing importance given to Health and Wellness
Program (HWP) by corporates in order to limit the rising health care costs of
employees.The case describes in detail the components of HWP introduced by the
pharma major, Johnson and Johnson (J&J). The case provides detailed information
about how J&J went about implementing the HWP, the initial hurdles faced and
the benefits reaped after the implementation. The case also talks about the
initiatives taken by J&J to significantly enhance the health and well-being of its
employees in the new millennium.
Issues
10.Spirtuality in business management
The Tata Group: Integrating Social Responsibility with Corporate Strategy
Abstract
The Tata group has been credited for aggressively pursuing several corporate
social responsibility (CSR) initiatives in India. The case describes the vision and
mission of Tata group which places importance on CSR. It then examines how the
group's vision is translated into action through the various community development
initiatives. The case focuses on issues like, how the Tata group had gone about
integrating various CSR initiatives across the group companies, the measures it is
adopting for institutionalizing the concept and the various benchmarks adopted.
Finally, the case examines how TataGroup is integrating CSRwith its business
processes in the organization's journey towards business excellence.
Issues
To provide insights into the concept of Corporate Social Responsibility and study
how it has been practiced by the Tata group; Understand the need for integration of
various CSR initiatives with key business processes of the company; To highlight
the growing importance of CSR as a business imperative; To give insights into
concepts like triple bottomline and sustainable development.

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Indian Ethos and Business Ethics: Case Study

N.M.Vijay MBA 1st year

1.Management lessons from Vedas, Puranas, and Indian religion

KFC: Ethical issues

Illtreatment of animals : Animal rights issues

2.Social responsibility of business

IKEA's Social and Environmental Responsibility Initiatives

3.Indian Ethos and personality development

Knowledge management at Tata Steel

4.Individual culture and ethics

Wipro’s PCMM: Level 5 Certification

5.Ethical business issues and solutions

Microsoft: Discrimination at the Workplace

6.Ethical codes of conduct and value system

Netscape’s Work Culture

7.Loyalty and ethical behavior

Indian Airlines’ HR Problems

8.Work ethos and values for professional managers

The Corporate Glass Ceiling

9.Indian values, Value systems and wisdom for modern managers.

Johnson and Johnson’s Health and Wellness Program

10.Spirtuality in business management

The Tata Group: Integrating Social Responsibility with Corporate Strategy

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