By Chatto, Christin May Diamante, Mary Joy Dimanahan, Richard Dugenio, Novemar Escalera, Gelly Jane March 2019
By Chatto, Christin May Diamante, Mary Joy Dimanahan, Richard Dugenio, Novemar Escalera, Gelly Jane March 2019
By Chatto, Christin May Diamante, Mary Joy Dimanahan, Richard Dugenio, Novemar Escalera, Gelly Jane March 2019
Sikad Skateshop
Feasibility Study
By;
March 2019
Approval Sheet
The Feasibility Study entitled Sikad Skateshop prepared and submitted by, Christin May
Chatto, Mary Joy Diamante, Richard Dimanahan, Novemar Dugenio, Jane Escalera, in
partial fulfillment the requirements in FM-E4 ( Feasibility Study) has been examined and
Instructor
______________________________________________________________________
PANEL OF EXAMINERS
Accepted and approved after the presentation of the study with a grade of
PANELIST 1
Chairperson
PANELIST 2 PANELIST 3
Member Member
Acknowledgment
The completion of this feasibility study was made possible through the encouragement
and assistance of some persons who have given their time and solicited advice to this
study:
To our panelists namely Susan S. Cruz, PhD, Mary Richelle L. Boholano, DM, Lorribelle
R. Ocenar, PhD, we would like to express our profound gratitude and deep regards for
Mr. Paquito P. Pasia Jr. MM, our instructor, for his patience and guidance,
encouragement and for sharing his expertise in writing this feasibility study;
To or dear respondents, the most of them are skaters sincerest gratitude for the time they
To our relatives thank you for the moral support; also to our friends, who always there for
us.
Most of all to OUR LORD JESUS CHRIST, for his abundant graces and blessings
group of people that offers today’s progressive gentlemen a haven where they can sit
back and relax and experience the unique service and gentleman’s club atmosphere.
and will add tremendous value to our community while offering a combination of unique
services not currently offered by any competitor in the greater area. We intend to be
profitable by increasing our client base through becoming a highly sought after
destination.
whereby the clients in our area can come to refresh their minds and bodies, replenish
Title page i
Approval Sheet ii
Acknowledgement iii
Executive Summary iv
Table of Contents v
List of Tables vi
CHAPTER
1 Marketing Aspect 1
Service Description 1
Target Market 1
Area of Coverage 2
Customer 3
Supply Analysis 5
Pricing Structure 8
Projected Sales
Marketing Program/Strategies 9
Practices of Competitors 11
2 Technical Aspect 11
Technical Requirement 13
Government Requirement 14
Service Process 15
Service Schedule 16
Labor Requirement 17
Supply Requirement 17
Layout 18
Production Cost 22
Organization Structure 24
Qualification of Officer 25
Office Equipment 25
4 Financial Aspect 27
Source of Financing 29
Financial Assumptions 29
Financial Analysis 30
Payback Period 31
Profitability Ratio 32
ROI 32
Liquidity Ratio
Current Ratio
Quick Ratio
Solvency Ratio
Schedules
5 Socio-Economic Aspect 32
Customer 32
Community 33
Employment 33
Environment 34
Government 34
List of Figures
Table Page
1 Service Process 15
2 Location 17
3 Layout 18
4 Organizational Structure 24
Chapter 1
Marketing Aspect
This chapter will focus on the marketability of our service and thus refining
the decision on why we chose this kind of service which is Barbershop. Marketing aspects
is considered as the important area, because it describes market situation where the
service can be identified through demand analysis. It will also determine the opportunities
and threats, the target market, market trend, competitive advantage, source of income,
marketing strategy and marketing sales, the competition and the marketing program
Here you will follow us on our study of the potential market that we will have and
our means of marketing the said service, differing from any types of near competitors.
You will also be capable to know the projected sales of the said products of both in volume
and in peso.
Service Description
Basically a Barbershop is a place where people go to cut their hair and of course
it is the working place of a barber. A Barber is a person whose livelihood is mainly to cut,
dress, groom, style and shave men’s and boy’s hair and some cases ladies/girls who
keep low cut. It is also a place where people go to socialize with other folks in the
neighborhood and also to engage in trendy discussion in the community or country as the
case maybe; before now all those whose business is to take care of people’s hair are
called barber’s but in recent time, the term in only used for people who handles male hair.
Barbershops have long been an enjoyable gathering place for men and boys in search of
quality haircut. Since our business is about a service we now offer different services like,
for Hair: we cut and style: traditional straight razor shaves, and hot towels. The service
that we provide to our customer has a quality in terms of having a good barber and also
Target Market
Avenue, Davao City. As a matter of fact, we are well positioned and equipped to handle
only regular customers like, student and residence near the location. Before choosing a
location for our Look Barbershop, we conducted our feasibility studies and market survey
and we were able to identify those who will benefit greatly from our service offering.
Basically, those who will benefit from our service offering are adults especially male, as
well as children this type of folks cut across various sectors of the economy. Our target
As a matter of fact, those who need the services barber cuts across people of all
walks of lives, ages, cultures, race, religion, and tribes. The fact that we are going to open
our doors to a wide range of customers does not in any way stop us from abiding by the
rules and regulations governing barbershop (The Look Barbershop) industry in Davao
City. Our staffs are well trained to effectively service our customers and give them value
The plan or the establishment will be in the streets of corner Sta.ana avenue
Davao City in front of San Pedro College of Davao, we choose this area because it is
accessible to our target market specifically the students and the residence near the area.
And it is also own by Mr. Villanueva our college classmates and close friends, it is
advantage for us to have friends like Mr. Villanueva in order to lessen our rent expense.
This area is particularly near to where all customers live because it is easy for them to
The said area of coverage has more to offer and we will explain a bit more
information about the location of our business, and why we landed on this particular area.
The area is also home to many near iconic spot, one more reason why we choose this
Table1. Consumer/Customer:
Target Market Total Total Total Percentage Total
Population Person that person that Potential
Surveyed Responded Market
HCDC 2,397 100 40/100 40% 958
RESIDENCES
1,153 50 26/50 52% 599
TOTAL 2,022
3,097*55%
= 1,083
The total population of our target market is 15,876 based on our research, it
includes the population of Holy Cross of Davao College which has 5,993 total of their
student, since our main market are male, we calculate the average population of each
market into 40% for men and 60% for women. The averages population of male students
of HCDC is 2,397. Same processed are made to the other target market. The total of
population of students in San Pedro college is 7,000 in the average of 2,800 males
students residence market has a total of number of population 2,883 with the average of
1,153 males residence. To sum up all the average of men we got 6,350 male as our main
target market.
There are 250 Respondents that we surveyed for each target market, and there
are 40 respondents who respond our survey for HCDC which give us a good result for
our business. While on the SPC there are 55 respondents who responds the survey and
Residences has 26 respondents who responds also the survey all them are giving a good
And we come up a good total of average that leads us to have a good potential
market. Since, the business is for everyone most especially for men we can
accommodate a person who wants to avail our service. That’s why the team decides that
55% of the total individuals who wants to avail and will be catered resulting to 1,083
Potential Consumers.
Demand and Supply
prepare surveyed questionnaire and conducted a survey to the target market. Potential
Demand reflects the willingness of all consumers within a given market to avail our service
.The Look Barbershop giving service widgets in a certain market has a certain Percentage
of market total sales volume. The team spend a thousands of money to help ourselves
The team forecast Potential Demand because it fluctuates and has an unstable
nature. If every business knew exactly how many people would avail the service, the need
to forecast the Potential Demand would evaporate. Our goal remains forecasting future
potential Demand. This becomes more difficult for us when we trying to forecast new
services and the market potential for our services. Whether forecasting potential demand
The table shows the potential demand of service consumption with availing the
service by once a month and twice a month in order to know the capability of the customer
to avail the service. The total demand of consumption of marketers in different places like
Holy Cross of Davao College, San Pedro College, and the Residence of Sta. Ana Avenue
who avail our services for once a month are 3,706 and for twice a month are 2,512 with
The table above shows the utilities expenses of the business that includes the
electricity expenses, water expenses, and rent expenses this implies to measure the
amounts used and then prepare the billing, a business utilities expenses amount used
B 188 752
C 145 580
The table shows the number of customers who avail their services per week and
per month. The competitor A has a total number of 209 customers per week and a total
number of 836 per month, while the competitor B has a total number of 188 customers
per week and a total number of 752 per month, and the competitor C has a total number
of 542 customers per week and a total number 580 per month.
Our competitors has own strength and weaknesses, the competitor A has three
services a including the hair cutting and shaving, in addition of their service is Bare waxing
for men, while the competitor B has also three services in different from competitor A,
which also include hair cutting and shaving, in in addition of their service is hair cutting
with color.
And the competitor C has four services including also the hair cutting and shaving,
in addition of their service are scalp treatment and balm treatment. Their services is
almost the same in our service provided to our customers, the important thing is even we
don’t have there some services like coloring the hair, bare waxing, scalp treatment and
etc. we can still provide the needs our market. This information is based on an interview
=6,218 - 2,168
= 256*.80
=1,215 people who avail the service of regular cut and cut with style per
month.
= 303 people who avail the service regular cut and cut with style per week.
The table above is shows of how we observe to our competitors, as you can they
have different advantage and disadvantage and also have different means of services
like the competitor A, one of their service is bare waxing and it’s too expensive to their
market instead if they buy local product and it can cause danger to their customer
because of harmful chemicals. While the competitor B is almost the same to the
competitor A they can also buy local brand of hair coloring product that can be also
harmful to their customer. And the competitor C as well.
The table above shows the different prices of each different hairstyle. Based on
our survey the average rate of hair cutting is ₱40 to ₱60 and most of our respondents
responds that they much willing to avail the service if the rate of our services is ₱40 to
₱50 that’s why the team decided to make it the said rate. It could be also an advantage
Since the goal of our business is to provide an affordable and accessible service
for every individual. Most of our target market is students and some are residence of the
area, students don’t have enough money to go to salon or any expensive barbershop the
most important for them is to look good and comfortable of their hairs style which provided
in our services offer that’s why we decided give them a lower price of haircutting which is
₱40. The residence of the area also wants to have an affordable barbershop and has a
standard quality of services. The more affordable and quality the services, the more
we obliged to contribute each of us amounted of ₱40,000 with the total of ₱200,000 which
1,215
Projected sales:
In this area it will predict the expected amount of revenue that the Looks
Barbershop will earn in the future, it will help the business to determine whether the sales
is going down or upward. The table shows how to get the projected sales per month and
per year.
To get the projected sales per month, you have to multiply the average customers
and price of the service and then you multiply it into four weeks in order to get the
projected monthly revenue. We come up these computation by our own perspective and
discussion how to calculate each amount which can determined the projected sales per
Marketing Program
Practices of Competitor
The competitor’s way of promoting their shop is through by flyers and online
advertising only, they used that kind of selling techniques to boost their shops popularly.
Online advertising is one of the most effective way to promote the business and also a
great advantage to everybody because it’s free and aside from that it can easily invite
many people and they can post they shop on how it looks like and etc.
And some competitors used celebrity picture posted on their shop with the good
hair style. Most of the markets nowadays are influence by celebrities and famous artist,
that’s why the customer think that they are good barber because they assume that they
can copy the hair style of the celebrity. These are the strategies of our competitors with a
great effort that put them into action to invite people to check out there shop and to avail
their service offer that can boost their income and sales.
Own Marketing Program/Strategies
If we were promoting our business which is “Look Barbershop”, since our main
target market are students and student are more likely to have different gadget and more
influence of social media and internet. The first thing we do is to establish our business
brand though it’s a small, doesn’t mean we don’t have a brand. The personality and values
of our brand represents by using lively colors that trend to the millennial people, the décor
and looks of our shop must be catchy and the looks of our employees dress are more
pleasant than what they expect and the ambiance of the shop must be great than other
shop. And we posted a picture online with a great style of the shop.
All of this is also influence by who are the target market is. We will also focus our
efforts and resource towards advertising on facebook, instagram, twitter and we also give
flyers for those walk in customers. By doing this strategy we can have less expenses for
our advertisement because online advertising is free yet it’s also most effective way to
marketing is a primary business function that creates a customer for the business. As we
propose this business we need to invest in marketing to increase revenue and accelerate
That’s why the team decided to market our service through internet by posting our
area, design of the shop and important information of the services we offer. The flyers are
also made to promote the services offer of the said business. Uniform of the employees
are include the promotional activity of the business in order to have expose the
Chapter 2
The Technical aspect is the discussion of basic operation flow of the business.
The technical aspect is one of the essential of this business this factor respond s to the
technicalities and basic structure of the proposed business. This includes the
equipment, materials, structure plan and also the source of the supplies used in the
proposed business. Business plan, promotion strategies, utilities, facilities, lay out
It is also discusses how the services are provided, when these service are to be
provided, how much will it cost to provide the services, where to provide the services
and what equipment to be used. Technical aspects helps us to determine the technical
In operating this business, first we came up with the idea on how to manage and
establish the business which is the barbershop in Davao City. The first requirement that
we comply is the mission and vision of the business, because without developing a
the business services and customer. Logo and tag lines that will serve as trade mark of
the business.
The supplies and equipment needed for the operation like, razor, scissor,
cleaning brushes, mirrors, hair cutting capes, hair comb, water spray, powder, sterilizing
solution for razor and barber chair. The location of our business in front of San Pedro
College beside the cafeteria, the area of the business is much accessible and
Government Requirements:
make sure that the business qualifies and keeps it from refined or otherwise penalize for
Barangay clearance - This is one of the documents that is in demand in transacting with
government.
Tax Registration Number - Its required under the authority of the internal revenue code
or document to be filed with Bureau of Internal Revenue, for the proper identification for
tax purposes.
Department of trade and Industry (DTI) Business Name (BN) Registration Certificate-
Obtaining a registration certificate from DTI is also important. This certificate authorizes
you to use your trading name for any business related operation. It also secure your
Security and Exchange Commission (SEC) – If your business involves two or more
persons and have an agreement to contribute time, money, or property, your business
risk of potential financial loss. The insurance has been useful to the business society
also and the uncertainty of business losses is reduced. It is also important because both
human life and business environment are characterized by risk and uncertainty.
The teams are obliged to get insurance to our employee in order to show them
that we invested not just their overall health, but their future. A solid employee benefits
packaged can help to attract and retain the skills because healthier employees mean
All business who have employees must register on the following Government
mandated permits.
SSS Employer’s Registrations- Business owners are obliged to register their employees
to SSS to ensure that these employees are covered with insurance benefits, such as
disability, sickness, maternity, death and others in accordance to republic act number
8282.
Phil Health Employer’s Registration- Business owners must register their employees to
Receiving the
Avail the service Payment’s payments
Customers.
In this figure, it shows the stage and steps on how to introduce customers. The
first step is The Approach in which the employee will entertain the customer of what he
desires to avail in our service. The next step of the process is The Needed Assessment
in which the customer asks about the type of Cut he will need and how much does it cost.
This is also the step which the employee shows the nicest design of cut they have. The
third step, preparing the equipment this is the part where the barber prepares the needed
equipment in cutting the customers hair it usually takes about a minute or two.
The fourth step, Avail the service this is the part where the barber start to give the
said service, here the customers is only needed to relax and wait. The fifth step the
payments this is the part where the said service has been done and the customer is only
needed to pay to the cashier, the last step which is the receiving of payments is the part
where the cashier records the said availed service putting it into our record book.
Service Schedule:
Days Schedule
Monday to Saturday
Time Schedule
8:00am to 10:00pm
“LOOK BARBERSHOP”
The day before the operation. - Arrange all the equipment needed
chair.
The table shows the service schedule of Look Barbershop. Our team decided to
operate according to the number of people in the area considering the time. The target
market are more like avail our services offers because of the time schedule that fit to their
available time. Every Monday’s to Saturday our shop will open start at 8:00am until
10:00pm, we don’t have Sunday schedule because it’s family day and rest day of our
employee. The purpose of this working schedule is to inform the market when we
supposed to operate, and proper scheduling ensures important task are covered at
appropriate times.
Labor Requirements:
The source of income of the business is our customers who availing our services
offer.
Owner/Manager – the one who responsible for planning, directing and overseeing the
operations and fiscal health of a business unit, division or an operating unit within an
organization.
Staff (Barber) – must be knowledgeable about barbing , and can provide professional
barbing services like cutting, trimming, and shaving to the valued customers.
Location Lay-out:
Holy Cross of
San Pedro Hospital San Pedro College Davao College
Mang Inasal
Net Central
Residence Inn
Bookstore
Unlad
SHOP
LOOKS BARBER
Location lay-out
Our business location is located on the corner Guzman St. in front of the San Pedro
College Davao City, We landed in this spot for our close friend / classmate Mr. Villanueva
the owner of the place and it would be wise of us to take this opportunity to lower our rent
expenses , this location particularly is a best spot for the business for it is nearby Colleges
like the Holy Cross of Davao where the haircut inspection is very strict .
This kind of policy opens opportunity to our business and we want to take
advantage of it, the place is very accessible for people specially student because the
location of the land are near to place like Computer Shop where most of the student
spent their time playing hours of video games this student usually have taken for granted
when it comes to their Hair that they don’t seem to notice that it slowly getting longer and
when they do notice they usually want to find nearby barbershop for reason’s they want
Us students had also experienced this type of crisis especially when you have
reach the maximum penalty of getting your identification card confiscated for so many
time and due to the strict policy, the school will make you volunteer to clean some specific
area in the school which creates more hustle to the student which leads them to cut their
hair in nearby barbershop to avoid this unnecessary inconveniences to their student life.
Shop Lay-out:
20 sq. meters
25 sq. meters
25 sq. meters
The illustration above shows the physical structure of our business which is Look
has six barbers and six barber chairs which is very convenient for it can serve a wide
variety of customers and it can help to fasten the said service for it covers a handful of
customers, and if the said barbers are currently occupied there is a waiting area with our
comfortable couch where you can watch the television while waiting for your turn to avail
Waste Disposal
As every basic waste management, our waste disposal would also start off with
proper waste segregation. From the recyclables to the compostable to residuals. This is
There will be designated trash bins for the said kind of garbage. Trash bags will be
put on each bin for easy disposal. General waste is perhaps the most common type of
waste for barber shop, this could everything from clients hairs, used tissue or broken coat
hangers. We will make sure to not overfill our bin as this could be dangerous for the
people who collect it .For this type of waste, we should place in a black bin. The size of
Human hair is considered as a waste material in most parts of the world and its
dispose properly it won’t just help our business to be neater and a pleasant place to cut
Quality Control
The output of our service is the very key of this business proposal. Hence, we
would need people with sufficient knowledge and solid experience to check all of the
equipment. But we believe that aside from corrective actions, preventive measurements
are also necessary to avoid erroneous products. We also make sure that the people are
aware of everything that is happening and each individual hast at least an average idea
of how other task are done to make sure that the equipment has good quality and the
service is correctly done. This would prevent repetition of work and wasted resources and
efforts. This would also definitely result to delivering services and products accurately and
promptly.
The tables above shows that a cut with style would cost ₱50 daily multiply it by 7
cause the week has seven days the result would be ₱350 and then multiply it by 4
cause a month has four weeks it would give us ₱1,400 and lastly multiply it by 12 cause
a year has twelve months the results would be ₱16,800 same process are made with
the regular cut add those up we will have ₱30,240 service cost per year.
Chapter3
Organization and Management Aspect
This chapter tackles about the legal form of business which proves the legality of
our business and the basic consideration in forming the organization. The process of
organizing, planning, leading and controlling resources within an entity with the overall
be able to make decisions and resolve issues in order to be both effective and beneficial.
This chapter also show the form of business organization, organizational structure,
personnel needed and job specifications and qualifications of the employees for the
establishing a business. To achieve this management must be able to plan all activities
discussed in this chapter. It also includes the pre-operating activities and the time table.
When you start a small business, you have choices to make. One of the most
important is which organization form to take and each have their positives and negatives.
So, we chose to be a partnership in this business to improve our access to capital and
More capacity is more invested people to spread out management duties and more
expertise will bring different experience and skills. We have knowledge about this
particular business as we formulate the plan and brainstorming until we met our needs
and wants as an owner of the business. We can share the responsibility of running our
business and this will allow us to make the most of our abilities rather than splitting the
management and taking an equal share of each business task and more brains that can
be picked for business ideas and for the solving of problems that the business encounters.
The business is fairly easy to manage, and decisions can be made quickly without a lot
of bureaucracy.
Organizational Chart
Owner/Manager/cashier
Staff/Barber
The above figure shows the organizational chart of “Look Barbershop”. The
centralized to the managers which also the owner and cashier of the business.
The authority starts from the partner/managers and directly associated to the
Our team will consist of the owner and six employees. On the top floor, there will
be six barbers. It will be divided into two shifts which is the morning shift and the evening
shift. On the morning shift there are three barbers from 8:00 am to 4:00pm and for the
evening shift starts at 3:00pm to 11:00pm, each barbers will consume 8 hours per shift.
and performance provided by the employee must be accurate and consistent. The
success of the organization depends upon the quality of personnel selected for job.
qualification and responsibility given to the barbers are one the most effective way and
great guidance for their daily duties. Every personnel can have a personalize service like
talking to the customer it can be a good idea for barber because not only should the facility
be beautiful and the place should also include the attitudes of the personnel for the
Service Equipment
comb, hair cutting capes, mirror and brush those are basic equipment needs of our barber
for their daily operation. Having a good quality of equipment and it also reflects the work
of the employee which is the great cutting and styling the hair of the customers. Quality
is critical to satisfying your customers and retaining their loyalty so they continue to return
The television is also important in order to entertained the customer while waiting
for their turn, and also the electric fan that gives fresh air to the customer and avoid hot
Gant chart:
Months
Activities 1 2 3 4 5 6 7 8
Find Location
Permit Process
Renovate Building
Purchase Furniture
Hire Employees
Training Employees
Launching of Business
These are the specific activities in our business which is to scout the location first
within one month and second month followed up the requirements complying the
business permits needed in our business and it took 2 months to complete those
requirements. After we spotted the perfect location, we started to renovate the building
and it took 3 months to finish it. In the same month we are going to installation the power
and water supply and then we purchasing a furniture that our customers are comfortable
to seat while waiting. A head of month we are going to placing and arranging the table.
During the last month while the building is renovating, we started finding and hiring
employees to have their own positions once the building is done. After the entire building
was done renovated and the employees being hired, we purchased the needed
equipment for Look Barbershop business and arranged it inside to be ready and open our