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    Reliance Jio: Counsumer Attitude and Impact

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    Reliance Jio aimed to provide 4G LTE services across India without 3G/2G networks. It offered free internet, calls and services until March 2017 to attract 100 million users. This disrupted other operators who changed their plans to compete. A survey of 200 people found Jio positively impacted common users and promoted digitalization in India. While benefiting consumers and the economy, Jio also threatened competitors by reducing their sales.

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    Reliance Jio: Counsumer Attitude and Impact

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    Anonymous G9GPlrvK
    88 views9 pages
    Reliance Jio aimed to provide 4G LTE services across India without 3G/2G networks. It offered free internet, calls and services until March 2017 to attract 100 million users. This disrupted other operators who changed their plans to compete. A survey of 200 people found Jio positively impacted common users and promoted digitalization in India. While benefiting consumers and the economy, Jio also threatened competitors by reducing their sales.

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    report on jio launch

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    Reliance Jio

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    Reliance Jio aimed to provide 4G LTE services across India without 3G/2G networks. It offered free internet, calls and services until March 2017 to attract 100 million users. This disrupted other operators who changed their plans to compete. A survey of 200 people found Jio positively impacted common users and promoted digitalization in India. While benefiting consumers and the economy, Jio also threatened competitors by reducing their sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    88 views9 pages

    Reliance Jio: Counsumer Attitude and Impact

    Uploaded by

    Anonymous G9GPlrvK
    Reliance Jio aimed to provide 4G LTE services across India without 3G/2G networks. It offered free internet, calls and services until March 2017 to attract 100 million users. This disrupted other operators who changed their plans to compete. A survey of 200 people found Jio positively impacted common users and promoted digitalization in India. While benefiting consumers and the economy, Jio also threatened competitors by reducing their sales.

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    © All Rights Reserved
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    of 9

    RELIANCE JIO

    COUNSUMER ATTITUDE AND IMPACT

    BY SURABHI SINGH
    About JIO
    "JIO" is the business name of the Reliance JIO Infocomm Limited. JIO aims to
    provide 4G LTE service network without 3G/2G based service. JIO is
    currently operating across all the 22 telecom circles in India. Its
    distinguishing offer is the free internet, calls and other services till the 31st
    December 2016. Later, this offer was extended till 31st March 2017 as a "New
    Year Offer". Mukesh Ambani confirmed that this offer is made to help JIO
    meet its target of 100 million users. Reliance JIO is the world's largest startup
    at ₹1.5 lakh crore investment. It aims at providing premium data service at low
    cost. It plans to have a partnership with thousands of small and emerging
    Indian entrepreneurs.
    OBJECTIVES OF STUDY

    1. TO IDENTIFY THE EFFECT OF JIO ON COMMON


    PEOPLES.
    2. TO ANALYZE HOW OTHER OPERATORS
    AFFECTED BY JIO.
    3. TO IDENTIFY THE BUSINESS STRATEGY BEHIND
    JIO.
    RESEARCH METHODOLOGY
    Type: Exploratory research

    Sampling procedure: Data collected from different group


    of peoples.

    Sample size: 200

    Data:   Primary data from common peoples to know their


    views on the topic with a structured questionnaire and
    Secondary data for effect on other operators and Indian
    economy from newspapers, magazines, internet etc.
    1) More than 300 live channels.
    TARGETED AUDIENCE
    2) Up to 6,000 HD movies on JIO Cinema.

    3) JIO Music is a library that offers 2.8


    million songs.

    4) JIO Mags and News Xpress gives


    access to thousands of latest magazines
    and newspapers in 10 languages.

    5) JIO Cash enables users to go cashless


    while shopping through apps.

    6) And guess what, the total subscription


    of applications worth ₹15,000 was free for
    the first year
    JIO IS ON THE MOUTH OF
    EVERYONE
    JIO not only effect common people of India but
    it also promoting digitalization, the dream of
    our honorable Prime Minister Mr. Narender
    Modi. 
    ‘anything and everything that can go digital is
    going digital.’
    India is ranked 155th in the world for mobile
    broadband Internet access, out of 230
    countries, JIO is conceived to change this
    IMPACT ON OTHER OPERATORS

    Impact of JIO on other operators is very disruptive.


     JIO force them to bring changes in their plans.
     After arrival of JIO, other operators changed their plan
    to stand with JIO because they all know that if they will
    not make any changes then it will become difficult or
    impossible for them to be in competition and increase
    their market shares.
    That’s why they all changes there plan to satisfy their
    customers so that they can get their market position
    back.
    How did JIO made money when they provided
    free sims & free services?
    Conclusion

     JIO SUPPORTS DIGITALIZATION BY LAUNCHING ITS APP JIO MONEY IN


    WHICH YOU CAN DO CASHLESS  TRANSACTIONS.

                BY PROVIDING FREE CALLS TO ITS CUSTOMERS JIO CREATE STRONG


    LINE OF CONNECTION BECAUSE NOW ITS CUSTOMER CAN COMMUNICATE
    ANYONE AND FROM ANYWHERE WITHOUT ANY TENSION OF BALANCE CUT.

                JIO EFFECT ITS OPERATORS AND BRINGS THEIR SALES DOWN.

    IT BECAME BENEFICIAL FOR OUR COMMON PEOPLE AS THEY ARE GOING


    DIGITAL.

      ON THE OTHER HAND, WHERE JIO IS BENEFICIAL FOR COMMON PEOPLE


    AND OUR INDIAN ECONOMY IT ALSO BECOME THREAT FOR ITS
    COMPETITORS.

     WE CAN SAY THAT JIO BRINGS REVOLUTION IN INDIA.  

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