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    Motul Marketing

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    Bhagyesh Doke
    Integrated Experiential Solutions (IES) will handle Motul's social media initiatives to increase fan base and product awareness through Facebook engagement. The first phase will build a community of motorists, while the second phase will consolidate through content and discussions. Motul seeks to create a consumer community and be responsive to changing needs through social media. IES aims to engage users and induce repeat views to update followers on Motul and create an on-ground community of passionate motorists.

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    Motul Marketing

    Uploaded by

    Bhagyesh Doke
    290 views1 page
    Integrated Experiential Solutions (IES) will handle Motul's social media initiatives to increase fan base and product awareness through Facebook engagement. The first phase will build a community of motorists, while the second phase will consolidate through content and discussions. Motul seeks to create a consumer community and be responsive to changing needs through social media. IES aims to engage users and induce repeat views to update followers on Motul and create an on-ground community of passionate motorists.

    Original Description:

    Marketing Strategy of Motul

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    Integrated Experiential Solutions (IES) will handle Motul's social media initiatives to increase fan base and product awareness through Facebook engagement. The first phase will build a community of motorists, while the second phase will consolidate through content and discussions. Motul seeks to create a consumer community and be responsive to changing needs through social media. IES aims to engage users and induce repeat views to update followers on Motul and create an on-ground community of passionate motorists.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    290 views1 page

    Motul Marketing

    Uploaded by

    Bhagyesh Doke
    Integrated Experiential Solutions (IES) will handle Motul's social media initiatives to increase fan base and product awareness through Facebook engagement. The first phase will build a community of motorists, while the second phase will consolidate through content and discussions. Motul seeks to create a consumer community and be responsive to changing needs through social media. IES aims to engage users and induce repeat views to update followers on Motul and create an on-ground community of passionate motorists.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    MOTUL MARKETING

    Integrated Experiential Solutions (IES), the integrated experiential arm of Madison World, has added
    Motul, a global French lubricant brand, to its kitty. The agency will handle social media initiatives for
    the brand, simultaneously extending the company’s scope on the digital platform.

    The first phase of the campaign will aim at increasing the fan base and product awareness through a
    social media page. As part of the activity, IES will build a community of “Performance and
    Passionate” motorists through engagement on Facebook.

    The second phase of the campaign will be a consolidation phase wherein the fans will be engaged
    through content creation and discussions on the brand’s performance in the two-wheeler and car
    segment.

    Commenting on the brand’s thrust on social media, Srinivas Hebbar, Marketing Manager, Motul
    India, said, “We are looking at social media in terms of creating a community for our consumers, to
    create a platform for conversation, to be responsive on their changing needs, to ensure the
    convenience is addressed in terms of availability of the product.”

    Saumen Roy, Deputy General Manager, IES, said, “Motul is our first win in the social media platform
    and it is an extremely proud moment for the team. Building brand awareness, content creation and
    engagement for Facebook users involves a lot of research and relevant data compilation. Our main
    task is to engage the users in a manner that induces repeat views of the page and to keep
    themselves updated on Motul. The plan is to take this interaction on-ground to create a Motul
    community of passionate motorists. It’s an opportunity for us to create our mark in the digital space
    as the scope of work extends beyond activations and events.”

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