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    What Makes A Truly Great Logo: (Https://Youtu - Be/Rbtitchm - Ac)

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    Hai Anh
    The document discusses different types of logos and how they evolve over time. The three main types are wordmarks, pictorial logos, and abstract logos. The holy grail is an abstract logo like the Nike swoosh, which was designed in 1973 and took time to gain widespread recognition. Nike's successful marketing made the swoosh synonymous with athletic achievement. Logo systems allow brands flexibility with endless permutations while maintaining brand recognition. Logos need longevity rather than short-term recognition to be truly successful.

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    What Makes A Truly Great Logo: (Https://Youtu - Be/Rbtitchm - Ac)

    Uploaded by

    Hai Anh
    18 views2 pages
    The document discusses different types of logos and how they evolve over time. The three main types are wordmarks, pictorial logos, and abstract logos. The holy grail is an abstract logo like the Nike swoosh, which was designed in 1973 and took time to gain widespread recognition. Nike's successful marketing made the swoosh synonymous with athletic achievement. Logo systems allow brands flexibility with endless permutations while maintaining brand recognition. Logos need longevity rather than short-term recognition to be truly successful.

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    The document discusses different types of logos and how they evolve over time. The three main types are wordmarks, pictorial logos, and abstract logos. The holy grail is an abstract logo like the Nike swoosh, which was designed in 1973 and took time to gain widespread recognition. Nike's successful marketing made the swoosh synonymous with athletic achievement. Logo systems allow brands flexibility with endless permutations while maintaining brand recognition. Logos need longevity rather than short-term recognition to be truly successful.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views2 pages

    What Makes A Truly Great Logo: (Https://Youtu - Be/Rbtitchm - Ac)

    Uploaded by

    Hai Anh
    The document discusses different types of logos and how they evolve over time. The three main types are wordmarks, pictorial logos, and abstract logos. The holy grail is an abstract logo like the Nike swoosh, which was designed in 1973 and took time to gain widespread recognition. Nike's successful marketing made the swoosh synonymous with athletic achievement. Logo systems allow brands flexibility with endless permutations while maintaining brand recognition. Logos need longevity rather than short-term recognition to be truly successful.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 2

    What makes a truly great logo (https://youtu.

    be/RBTiTcHm_ac)
    - They have to work at tiny sizes, and huge. There are three specific types .

    + First type is the Wordmark. "the wordmark is the easiest one.

    + The second is PICTORAL. "Pictoral logos often function as a kind of rebus. It's a
    picture, and it'sidentifying the name of the company. Sometimes directly like Target.
    Sometimes indirectly like LaCoste." The third kind is kind of the holy grail, (1)
    ________________________.

    + The third type is favorite kind of category because it just seems almost like
    magic.As a designer people will come to me and they'll say I want something like the
    Nike swoosh. They think the Nike swoosh was the Nike Swoosh the day it was drawn.
    But it was nothing the day it was drawn." The company that birthed nike(2)
    ________________ student named Carolyn use that one." It wasn’t an overnight
    success. And then to draw some ideas.

    - Nike's (3) ___________________ made us further associate that product not merely
    with performance athletic gear but with the very idea of athletic achievement itself.
    And that's how over a long time a little mark means something big. "That’s exactly
    how religious symbols work

    - But there's a fourth type of logo that goes beyond these three types, and can use
    elements of each of them: The Logo System. A kind of framework, but one that can
    have (4) __________________.The first huge, popular example of the logo system
    would be MTV. This approach all has to do with technological change. "It used to be
    if a company was doing a logo there'd be this military operation by which it would be
    inscribed on all their equipment and on their airplanes and their retail facilities and (5)
    _______________________ would be made for the executive suite and put on (6)
    ___________________, the top of the skyscraper, and everyone’s business card.

    - The use of logo systems seems to be continually (6) __________________ –


    probably because it allows the the brand using it to expand the conversation beyond
    it’s own name. "The logo really reminds people that’s what our priority is today.
    - It’s about how long you can (7)_______________________________." Logos need
    to have a long
    life, not win points in a discussion. 12 years after the birth of the nike logo, Nike came
    back to that graphic design student Carolyn with a gift "A Nike ring with her own
    trademark
    on it, the swoosh. Thank you very much it's beautiful." And(8)
    _____________________ of Nike
    stock. "Wow." In 1973 when it was designed, her was $35.
    1. abstract inconography

    2. commissioned a design

    3. marketing apparatus

    4. endless permutations

    5. gold pins and cufflinks

    6. spitoons in ashtrays

    6. on the upswing

    7. keep your head above that water

    8. an undisclosed amount

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