Questionnaire

1. "What is your favorite product?
"
This question is a great starter for your survey. Most companies want to know
what their most popular products are and this question cuts right to the point.
It's important to note that this question provides you with the customer's
perspective, not empirical evidence. You should compare the results to your
inventory to see if your customers' answers match your actual sales. You may
be surprised to find your customers' "favorite" product isn't the highest-selling
one.
2. "Why did you purchase this product?"
Once you know what their favorite product is, you need to know why they like
it so much. This qualitative data helps your marketing and sales teams attract
and engage customers. They'll know which features to advertise most and can
seek out new leads who have similar needs to your existing customers.
3. "How satisfied are you with [product]?"

When you have a product that isn't selling, you can ask this question to see
why customers are unhappy with it. If these reviews are poor, you'll know that
product needs tweaking and can send it back to product management for
improvement. Or, if these results are positive, it may have something to do
with your marketing or sales techniques. You can then gather more info during
the questionnaire and re-strategize your campaigns based on your findings.
4. "Would you recommend [product] to a friend?"
This is a classic survey question that's used with most NPS® surveys. It asks
the customer if they would recommend your product to one of their peers. This
is extremely important because most people trust customer referrals more
than traditional advertisement. So, if your customers are willing to refer your
products, you'll have an easier time acquiring new leads.
5. "Would you recommend [company name] to a friend?"
Similar to the question above, however, this question asks the customer to
consider your business as a whole and not just your product. This provides
you insight into brand reputation and shows you how customers feel about
your company's actions. Even if you have an excellent product, your brand's
reputation may be the cause of customer churn. Your marketing team should
pay close attention to this question to see how they can improve the customer
experience.
Below, we have curated a list of examples of questionnaires that my coworker
and I have received from companies.
4 Questionnaire Examples
1. Customer Satisfaction Questions
I received this questionnaire after an annual appointment with my optometrist.
This specific questionnaire is targeted at patient satisfaction. Since this is a
company that specializes in medical services and not products, there isn't a lot
of input patients can give on new things for the company to ideate and
produce.
This questionnaire is effective because it's clear and concise. As someone

with a pretty busy daily schedule, I wouldn't want to invest more than a couple
minutes in a company questionnaire. This was also a mobile-friendly
questionnaire. All the questions fit onto one screen, which saved me from
having to load several pages. The open-ended question was optional, and
since I had no strong feelings on the matter, I left it blank. However, offering
an open-ended question as such is a great way to get feedback that goes
more in-depth.
2. Customer Effort Score (CES) Questions

Recently, I took a Greyhound bus to and from New York City, and I was
emailed this survey in response. This is an example of a Customer Effort
Score (CES) question. These are questions on questionnaires that measure
the ease of a customer's experience, not just their satisfaction with the overall
experience.
This specific Greyhound survey measured the ease of my experience with my

checked bag, whether or not an employee helped me load and unload my
bag, how long the loading and unloading process took, and how that
experience affected my overall trip. With clear close-ended questions, it was
easy for me to fill out and will help Greyhound measure how much effort their
customers need to put into their bus journeys.
3. Psychographic Questions

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1. "What is your favorite product?

2. "Why did you purchase this product?"

3. "How satisfied are you with [product]?"

This questionnaire is effective because it's clear and concise. As someone

2. Customer Effort Score (CES) Questions

This specific Greyhound survey measured the ease of my experience with my

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