Coaching U Live 2012

Speaker 1: Kevin Eastman

 ABC’s
o Attitiude – yours toward the team; within the team; team to you
o Belief – centered on trust
 Trust takes time, consistency of message, and proof (do you do what you say)
o Character/Chemistry
 No characters, want character
 Chemistry:
 Players like/respect/trust other players
 Players like/respect/trust coaches
 Coaches like/respect/trust other coaches
 Coaches like/respect/trust players
 Challenge the game w respect
o Always trends in the game; what is the next trend???
o Grow- read, listen, look
 How climb ladder – big eyes, big ears, small mouth
 Who wins??? Doubt or fear? Or belief & knowledge
o Belief and knowledge- might not always win the game
 Preparation trumps pressure
 R u a team of get or give??
o Giving teams win, Get teams lose
o Give for the betterment of the team
 Do you give in and give up or get in and get up
 Bonus: in game evaluation v. emotion – 90% of a coach must be evaluation
 Success Ingredients
o Be there before you get there
o Show up/shut up/keep up
o Big eyes, big ears, small mouth
o Better master the “bilities”
 Responsibility
 Dependability
 Accountability
 Availability
o Doesn’t stop once you get there – always must be working to get better and improve
 The better the player the more they will demand of you as a coach
 Young players get on the floor for invisible stats: charges, dive on floor, loose balls
 Broken records are reached through unbroken habits
 Coaching done in offices: leadership takes place in the locker room
 Your jerk on your team is the best recruiter
 Scouting – knowledge is quickness
 Cant win w/ “my turn” shots
 Cant win w/ “shooting turnovers”
 Do you have don’t knows or don’t cares??? Cant have don’t cares
 When the shit hits the fan, what do you do? Do you clean up the shit or turn off the fan?
 Coaching U Live 2012
 Coaching
o put out fires
o put gas in the tank
o refocus the lens
 Everything that we need to know to get better as coaches is out there; you have to go and find it
 Don’t get bored with the process
 Championship teams get past mad/sad/hard
 Thought: have a silent coaches practice
o Best teams will hear voices talking and sneakers squeaking
 Budget your bitches
 Control
o System
o Culture
o Players
o Preparation
 Best player and coach must have relationship
 Success doesn’t have business hours; they have production hours
 Best teams EXECUTE their plays, they don’t just know them
rd
o Can you get to your 3 option?
 Demand the same from them in February as you do in October
 Talent v. talented: want talented
o They have extra dimension
o Still play hard down 20
o On us to bring in these players
 Dreaded s’s
o Shots
o Stats
o Starter
o Salary
 Best coaches
o Know what they want to do – sustained thought
o Believe in what they do
o Can sell it – create a buy in within the team
o Demand it every day w/out being demeaning
o Teach it – to understand and execute
o Evaluate – constantly tweaking
o Improve it
 On us as coaches to get our best players shots in spots where they are successful
 They want players who want to play FOR the Celtics, not just play ON the Celtics
o This signifies a sacrifice
 UBUNTU – African Theory
o People are people because of other people
 Jim Rohm
o Failure is a few simple errors in judgement repeated every day
o Little things – stat these, show how they add up to a big deal
o Success is a few simple disciplines done every day
 Coaching U Live 2012
 Understand game – do your players know what this means??
 Indecision is the thief of opportunity
o Never pass up a basketball opportunity, never know where it may lead
 If not me, then who?? If them, why?? Figure this out
o Hard to break in, but there are people who have done it
 See the action, don’t force the action
 To be the best you must hold to higher standards and accountability
 3 E’s
o Energy and effort from everyone
o This gives you a chance to succeed
 Docisms
o The answer is no
o We will win if we are clutter free
o Do things right, don’t just get them done
o No emotional hijacking
 Make/miss league ; not just about getting shots, but making shots
 Do YOUR JOB completely
 Emphasis is not enough – must enforce the emphasis by correction or substitution
o If you expect something, you must inspect it
o Correct it or accept it – cant be complacent if you want something changed
o Jon Gruden – why do coaches say “ going back to the basics” , we should have never stopped
 Preparation is a competitive advantage, not a drudgery
o Knowdlege off the floor is quickness on the floor
 Coach in bullets, not paragraphs
 Everybody, Every Play, Every Day
 Just because an injured player comes back doesn’t mean you are right again
 Once someone can do what you do better or one more thing, you become expendable
 If there is ever a breach of your culture you must confront it
o Culture is your existence
o Jersey doesn’t define the team, it is the willingness to sacrifice that defines a team
 Coaching U Live 2012
Speaker 2: Jon Gordon

 Who makes a difference in people’s lives: coach impacts more people in a year than most people do
in an entire lifetime
 Always striving to get better
o Past does not determine future success
o Humble & hungry – get better every day
o The best always want to get better
 Coaches improve and then we improve our team
o How get better
 Ask a lot of questions
 Be a sponge – learn from everyone you meet
 Take action – “not afraid to die on a treadmill” outwork everyone else
o To be the best you must outwork your talent
 Create a great culture( must focus on the root of the tree, not just the fruit)
o Culture drives behavior, behavior drives habits
o Culture beats strategy all day long
o What do we stand for? What are our standards of behavior?
o If you have a strong culture the wrong people wont get on the bus
 Lead with optimism – pessimists don’t change the world, optimists do
o Infuse your team with belief – transfer beliefs to our team
o Win in the mind first, then on the court
o Optimism can give you a competitive advantage
 Know the story of your players
o Are they have to or want to
o Complaints or opportunities
o Help stay positive through negativity
 Your certainty must be greater than all the negativity around you
 Optimism doesn’t happen by osmosos – must feed the positive dog
 Complaining is like vomiting – afterward YOU feel better but everyone around you feels sick
 No complaints unless you come w a solution
 Learning
 Opportunity
 Stay
 Strong
 Faith instead of fear: faith is a positive future, fear is negative
 Emotions are contagious – can project your positive energy onto others
 Great teammates encourage one another
 “Attack this day with an enthusiasm unkown to mankind”
 Where there is a void in communication, negativity will fill it
 Communication builds trust; trust generates commitment; commitment fosters teamwork,
teamwork delivers results
 Show them that we care
o Transactional coach v. transformational coach
 Tough love – love tough (must know that you care about them)
 Coaching U Live 2012
 Rules without relationship lead to rebellion
 Know why you coach
o Must know this – won’t get burned out if filled with your purpose every day
o When you lose your why you lose your way
o Purpose must be greater than your challenges – inspire you when you have bad days
o Your why and purpose will take you where you need to go
o What kind of legacy do you want to leave?
 Helps decide how you want to live today
 Plant yourself where you are to be a success
 Who will miss you and why will they miss you???
 Great coach is one who wins on the court and off the court as well
 Coaching U Live 2012
Speaker 3: Tates Locke

 All of us have plans, but there will always be bumps in the road
 Don’t bite off more than you can chew; know all about what you are getting in to when you take a new
job
 Time is like a coin, it is how you spend it that counts
 Toughest decision you make is who to hire when you get a job
 Must get along with the AD and the president
 Consider
o Own personal happiness – what is it?
o Chance to win
 Every day there are 2 players who hate your guts, the object is to find out their problem before it affects
you and the team
 Coaching U Live 2012
Speaker 4: Lawrence Frank and Flip Saunders

 Frank Defensive Philosophy

o Goal is to force 1 contested 2 pt shot
o Shots that hurt a defense
 Layup
 Ft
 Corner 3; 3’s
o Protect the rim first
o Musts:
 Sprint back
 Shrink the floor – inside out
 Closeout hard and contest
 Aggressive defense with no fouls
 Box and gang rebound
o System – do what you do
 Rely on your principles 90-95% of the time
 Only 5-10% change based on the scouting report
 Flip Saunders Offense
o Tries to teach concepts on offense
 Want to be based on player movement on both sides of the floor
 Ball movement
 Create spacing at all times
 Get to basket – with pass or dribble
 Wing pick and roll’s/ high pick and rolls
 Finish cuts to the 3 pt line
 Basket cuts
 Easy pass leads to easy baskets – hockey assists

SEE DIAGRAMS
 Coaching U Live 2012
Lawrence Frank: Interview Thoughts

 Do your due diligence before you step in door for the interview
o Background of the owner/ AD
 Family
 Core values
o Previous hires/ why have or haven’t they worked
o Who key decision makers
o Who has influence on the decision makers
o Evaluate personnel
 Why should they select you
o How can you separate and be different
o What is your niche(offense/defense/player development)
o Buzzword in NBA is player development: how can you get them better
o Creating a winning culture and environment
o Can they see themselves working with you every day
 Areas you need to know
o Background
o Basketball philosophy
o Staff
o Relationship w AD
o Organization and structure
o Player development
o Style of play
o Media and off court
 Background ( u need to know their concerns about you before the interview and find ways to address
these)
o Which coaches do you admire? Why?
o Who is the best Head coach you have ever worked for? Why?
o Who is the best assistant you have worked with/for? Why?
o Where are your strengths as a coach?
o What are your weaknesses? How are you working to improve these?
o Who has had most impact on your professional DNA?
 Philosophy – give this a lot of thought
o What is the best way to connect with players and earn their respect
o What leadership and motivational skills do you use
o How do you address role and stats to players?
 How do you adjust if it changes
 He meets individually with each player
 Whole team must also know all roles
 Posts it on each players locker
o What is your process to hold players accountable
o What coaches and systems in league impress you?
o If you get this job, what is your plan? Short and long term
 What are your goals, short and long term
o How do you balance teams with veterans and youth
 Coaching U Live 2012
o If you were the AD, how would you build team?
o What would you like to team and organization to look like?
o What will be your role as the head coach
o Do you believe in the offensive coordinator/defensive coordinator model
o What principles are you non-negotiable on?
o How do you handle difficult players
o What is ur discipline philosophy
o How do you deal with adversity? Everyone has same problems – whats causing theirs
o Offensively it is hard for you to play a PG that cant………………..? SG that cant…………………..?SF that
cant……………………? PF that cant………………………? C that cant…………………….?
o Evaluate the current personnel, what is your plan to improve each?
 Staff
o Who are some of the best assistants
o What are the most important qualities in a good assistant coach?
 These are his
 Motivated to learn, high character, teacher, passionate, critical thinking, open-
minded, organized thoughts, ability to adjust, ability to present material to
team, believe in what we do and own it, patience, ability to confront
 Can get fence sitters to work
 Consistency
 Build trust
 Team player, time management, listener
 Problem solver
o Do you have any names in mind
o Do you believe in OC/DC model
o How do you delegate
o What did you learn in your past jobs
o What are your roles and responsibilities for your coaches
o Balance between youth and experience on your staff
o What is your balance between former players and non players
o How many do you need
o Would you keep anyone from previous staff
o How do you promote chemistry within the staff
o How do you get feedback, take feedback, utilize feedback
o What is your process of hiring
o How do you offset your weaknesses
o What do you need in support staff
 Coaching U Live 2012
Kevin Eastman

 Must have great antenna guys (see problems and concerns)

 Thermostat guys
 Coach in absolutes up to the first game, then start tweaking
 Who is your what if coach?
o What do you do if a team does this
 On scout, let the plan fail you, don’t you fail the plan
 Don’t want to be lucky, want to be good
 Your decision – is it good for the staff or is good for the players? Must do what is best for the players at all
times
 Applause waits for success
 “play with a kid’s enthusiasm but with an adult’s focus
 What are you going on the dog days to reenergize your team??
 Do the things you should be doing before the things you want to do
 If fear failure, must also give equal time to fear of never trying
 5 things must do to win on the road
o Must defend
o Eliminate transition baskets
o Must rebound- especially on the defensive end
o Must have defensive resolve
o Eliminate turnovers
 Shooting Games
o In rows
 2x at each spot for # of makes in row
o 30 3’s in 2 ½ min
 Can only make 2 in a row at the same spot
o Celtic 50
 5 spots on floor
 Make 10 at each spot
 Passer counts the # of shots taken
 # is how many shots it takes you to make 50
 Object is to get the lowest score
 Coaching U Live 2012
Lawrence Frank

 Concepts to Drill – 2 concepts in the offense to drill every day

 How do you punish the help defense?
 R u interested in separation or screen? – this based on your philosophy
 4 S’s as screener
o Starting point
o Set up (screen bottom ½ of the defender)
o Sprint
o Separation
 4 S’s of P&R
o Starting point – based on the defense
o Set up – always have to be a threat to beat the defense away from the screen
o Separation
o Think SCORE at all times
 Teaching the throwback pass to the popper
o Reverse pivot
o Rt hand hook pass
o Pocket pass
 Coaching U Live 2012
Flip Saunders: Matchup Zone

 A player is only as good as their coach thinks he/she is

 Whats your strength/ whats your weakness/ what are you going to give me
 Get gym rats/ need mentors in your program
 Cant be a good zone team without good man to man principles
o Players must be locked in all the time in the zone
 NEVER ASSUME THAT PLAYERS KNOW ANYTHING
 Matchup Zone
o Unique
o Must prepare differently
o Want give up 2 pt contested shots
 Take away layups / 3’s / put-backs
 Coaching U Live 2012
Alan Stein: Strength and Conditioning

 Basketball athleticism
o Balance
o Change direction/ acceleration & deceleration
 Best players are in the best shape
 To improve = brick by brick approach
o Precision and care to how the program is laid out
o How you do anything is how you do everything
 Barefoot exercises – believes these are crucial to any training program
o Feet are the foundation of our athleticism
o Incorporate ball into all drills
o Make time for things that are important
o Progression
 Hold knee above hip for 30-45 seconds – do palm touches to floor and then lunges
 Balance on 1 leg and throw passes (passes should not be good, force to adjust)
 Throw passes – stop catch and then touch floor with the ball
 Bend with your back parallel to the floor and then go 3x around your legs with ball
 6 movements that are crucial in basketball
o Sprint
o Backpedal
o Slide
o Pivot
o Jump/ land
o Lunge
 10 min warm up – go through the movement patterns you use in the game
o Skip with the ball overhead and reach to belly buttion
o Skip and swing the ball side to side over your head
o Skip w ball at your chin and twist ball
o Slide to ½ court and back with the same 3 actions of the ball
o Ball above head do forward/ backward jumps to ft line and then jog to ½ court
o Left to right jumps to the ft line and then slide to ½ ct
o In stance – red light green light
 Go 50% on green light, break down on red light
 Go forward/backward
 Right left
o 180 degree front pivot w rip of ball shoulder to shoulder
 Left foot pivot
 Right foot pivot
o Same pivot with rip ball below knee
o Ball over head jump – 1/ 2/ 3/ 5/ 10
o Ball below chin
o Ball at waist
o Ball at knees
o Ball at ankles
 Coaching U Live 2012
o Lunge position
 Tough ball in front
 Sway ball side to side overhead
 Twist w ball
 Switch legs
o Lateral lunge
 Same actions as in lunge position
 Flexibility/Mobility – Yoga Hoops
o Plank position
 Lunge and reach
o Crouch position – put fingers on ground and lift as high as you can
o Wide feet – shift right – shift left – walk hands into a cobra stretch
 Injury Prevention
o Not really prevention – injury reduction
o Purpose – everything you do must have a purpose to it
 What is the purpose???
 Am I making the player better overall or just better at this drill??
o Drill s- modify for weaker players, challenge the stronger
o 4 ways reduce ACL injuries
 Mobility in ankles and hips – cant move the knee without the ankle and hip
 Strengthen hamstring and glutes
 Hip raise w 1 foot on chair
 Ball reach – body parallel to ground w 1 foot on floor
 Safe landing – quiet and on balance
 Hop and hold on 1 foot
 Work front to back and side to side
 Footwork planting and cutting
 Hockey stop
 1-2
 Perceived relevance
o Players can connect the dots to what they’re doing and know how it makes them better
o Relies on building trust with the players
 Core Work
o Core is everything above your knees and below your armpits
o Address the core standing on 2 feet, this is how you play
o Exercises
 In stance with crossed arms – coach pushes on knee both sides, then hips, then
shoulders
 In stance crossed arms – coach tries to twist body with 1 hand in front and 1 hand
behind
 Plank position – push on sides/ top
 Twist
 Plank position lunge w ball
 Plank position lunge w ball overhead
 Coaching U Live 2012
 Mental Toughness – what is it?
o Ability to play in the present
 Focus on the next play –Whats Important Now
 Focus on what you can control
 Focus on the process
o What u can control
 Attitudes
 Thoughts
 Process
 Preparation
 Who’s on the floor
 Timeout in scrimmage
o Tell your players 4 things in the huddle
o Before they inbound the ball, hand each player an index card and tell them to write down the 4
things that were said in the huddle
 Coaching U Live 2012
Brendan Suhr: NBA Defense

 Best Defensive Concepts in the NBA

o How do you play the basketball? Must be based on your quickness
o Most teams will force to the sideline, but if do so we cannot open up the bottom foot
o NBA – don’t deny on the wings; deny at the elbows
 Language and terminology – all of the staff must speak the same language and be on the same page
 Coaching U Live 2012
Brendan Suhr: Offense