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    Product and Brand Management Brand Trend Analysis: Nivea

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    suman
    Nivea is the largest skincare brand in the world, operating in over 160 countries with 20 product categories. It has maintained a consistent branding strategy since 1911, keeping its design, color, and logo simple yet distinctive across different eras. This consistency in branding has helped Nivea become a globally recognized brand with a good image and value.

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    Product and Brand Management Brand Trend Analysis: Nivea

    Uploaded by

    suman
    26 views1 page
    Nivea is the largest skincare brand in the world, operating in over 160 countries with 20 product categories. It has maintained a consistent branding strategy since 1911, keeping its design, color, and logo simple yet distinctive across different eras. This consistency in branding has helped Nivea become a globally recognized brand with a good image and value.

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    Brand Trend Analysis of Nevea for educational purpose; Product and Brand Management.

    Original Title

    Brand Trend Analysis

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    Nivea is the largest skincare brand in the world, operating in over 160 countries with 20 product categories. It has maintained a consistent branding strategy since 1911, keeping its design, color, and logo simple yet distinctive across different eras. This consistency in branding has helped Nivea become a globally recognized brand with a good image and value.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views1 page

    Product and Brand Management Brand Trend Analysis: Nivea

    Uploaded by

    suman
    Nivea is the largest skincare brand in the world, operating in over 160 countries with 20 product categories. It has maintained a consistent branding strategy since 1911, keeping its design, color, and logo simple yet distinctive across different eras. This consistency in branding has helped Nivea become a globally recognized brand with a good image and value.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Product and Brand Management

    Brand Trend Analysis: Nivea

    Nally Suman Raj | PGP18047

    Nivea, started in 1911 and owned by German company, Beiersdorf, has good brand image
    and value as the largest skincare provider in the world with 20 product categories in over 160
    countries.

    Nivea adapted ‘consistency & simplicity’ as its marketing strategy. From the above picture it
    is evident that Nivea followed design and colour consistency throughout the ages. In the
    1920s, Nivea understood preferences of its target customers and changed its design and logo
    to more of a simplistic design and yet a distinctive look. Even the most recent designs of their
    products have not been any different. With this they are consistent with their umbrella
    branding.

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