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    Report Netflix

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    Gunupur People

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    Report Netflix

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    Gunupur People
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    Report Netflix

    Uploaded by

    Gunupur People

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    © All Rights Reserved
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    Netflix (NFLX) is currently the dominant company in the relatively young on-

    demand media industry. By providing on-demand content, creating compelling


    original programs, using user data to better serve customers and letting
    customers consume content in the way that they prefer, Netflix is the first
    major disruption of television, forcing cable companies to change the way they
    do business. it is even making the vaunted Nielsen television rating system
    obsolete. In the long run, Netflix's success may be viewed as the first step in
    the unbundling of cable.

    In the video clip below, from The New York Times-sponsored Dealbook
    conference on November 2, 2015, Netflix CEO Reed Hastings Reed
    discusses the company and its unique corporate culture: "Ultimately, flexibility
    is more important than efficiency over the long term."

    Crushing The Competition


    Netflix is essentially a storehouse of content, including movies,
    documentaries, TV series (both pre-existing and its own). For a flat monthly
    fee, subscribers can consume any program at any time from whichever
    platform they prefer.

    It's a far cry from the company's humble beginnings. Netflix started in 1997 as
    a website service, allowing people to rent DVDs online and get them through
    the mail. While it competed to some extent with TV for people's entertainment
    time, it was competing more directly with established brick and mortar video
    rental stores.

    In 2007, Netflix came out with streaming services. Customers could watch a
    TV show or movie on a computer, TV screen, tablet, phone or gaming device.
    Offering programming on-demand made it superior to physical stores and
    television in many ways, as consumers were able to watch what they wanted,
    when they wanted and how they wanted – without being limited to a certain
    time frame or even to return a DVD in the mail.

    This innovation helped end the video rental business (RIP, Blockbuster) and
    made it more important for cable companies and TV networks to begin
    offering on-demand content of their own.

    In 2013, Netflix began competing with TV networks and cable directly for
    original content. Its terms were generous. While most networks only approved
    shows based on pilots hitting certain metrics, Netflix offered series producers
    and showrunners upfront contracts to create an entire season or two.
    Additionally, showrunners were given creative leeway to develop their
    programs without notes or approval from Netflix. As a result, many of the most
    critically acclaimed and popular new series came out on Netflix instead of the
    established networks, including "House of Cards," "Orange Is the New Black"
    and "The Crown." By creating a loyal user base, this original content has been
    a key source of Netflix's success and the appreciation of its stock.
    Around the same time, Netflix also started uploading entire seasons of
    established TV series at once, essentially creating the binge-watching
    atmosphere, in contrast to broadcast and cable TV's once-a-week
    programming model. Many TV networks are now experimenting with this
    model, even if it means sacrificing ad revenue. Netflix's production methods
    have forced TV networks to be more aggressive in recruiting and retaining
    talent by paying more generously and offering more creative freedom.

    Innovating to Stay on Top


    Another innovation of Netflix has been to mine for user data aggressively. This
    data was initially sought to serve customers and help them find content that
    would appeal to them. However, Netflix also uses this data to determine what
    type of original content the company should create, and what genres and
    talents it should pursue. This has led to Netflix having a high success rate in
    manufacturing hits.

    Netflix also forced the TV industry to change its ways by giving customers the
    flexibility to consume content in the exact way they desire based on their
    needs

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