Case Study - What Would You Choose?: You Have One Hectare of Land

case study – what would you choose?
Hard work, climate risk, wait till

harvest to earn, purchase inputs,
sell produce, etc. and earn upto
2 lakh a year.
Two
choices
You have one Sell the land for 20 lakh, deposit
hectare of land in bank and earn 2 lakh as
interest every year (withdraw
monthly).
Why?
• Agriculture is unprofitable and a huge tax burden
• The person who feeds us, sleeps hungry at night!
• Non-farm worker on average earns 3 times more than a farmer
• China’s agricultural output is 3.5 times more than India’s, with

lesser land.
vision
• Turn agriculture from something that’s used for managing
poverty
• To something that’s used for creating wealth
• By unlocking it’s true potential

difficulties faced by existing solutions to farmers problems
1. Lack of physical presence and channel for rural delivery

due to which farmer is not aware of solution
2. High farmer acquisition cost due to his unwillingness to

change
3. Difficult / very slow to scale

problems faced by farmer
• There’s no end to end omni-channel platform for the

farmers to access solutions of multiple start-ups /
companies according to his various needs and problems
• Thus he’s not even aware of the solutions that exist
• No end-to-end scalable platform to hand hold him

our unique platform approach
1. Incentivize existing on ground entities (such as agricultural
retailers and field agents) and on-board them
2. Help the on-ground partners increase their business by

helping them diversify their services, hence making them
micro-entrepreneurs
3. Reducing the cost of services for the farmer and increasing

the penetration of innovative solutions in villages through
physical delivery channel
Strategy and current offerings in development
1. Curation of unique and innovative cost reducing
technologies and sale through offline delivery channel
partners (such as drones, affordable chaff cutters, power
weeders, etc.)
2. Platform for retailers and micro-entrepreneurs
3. Platform for offering solutions of other start-ups /

companies through retailers
our unfair advantage
1. Our Team and advisors
2. Unique model and first mover advantage
3. On ground tie ups with multiple FPOs and retailers
4. Strategic tie-ups with various organizations and Chinese government
5. Profitable and scalable model from day one

Team – we are entrepreneurs, visionaries, leaders
Rahul Garg Vipul Molaj Amit Bhardwaj Puneet Singh

Founder and CEO Co-Founder and COO Co-founder and CSO Head for North India
18 year old serial entrepreneur. Entrepreneur. Farmer’s son. Ex Entrepreneur. Founder of Level Entrepreneur. Farmer’s son.
World’s youngest angel founder of Farmola, among A commodities. Worked for National co-convener of All
investor and startup mentor. india’s leading agri commerce leading MNC companies such India Farmer’s Alliance, founder
Filed multiple patents, avid platform for farmers in as Monsanto, Noble Group, of Farm Grocer and director of
researcher and driven over $20 Maharashtra. etc. Among leading agri- Vegetable Growers Association
million in revenue in various professionals in India. of India. Reach over 1 million
pursuits. farmers.
+ 5 member backend support and IT team, + 3 member on

ground team in maharashtra
Advisors and partners
Ish Anand Kunal Tiwari

All India
Manoj Rawat Satyajit Suri
Head of agribusiness and Managing Director India, Ex COO, Justbuylive, Largest Executive Director, Center Farmers Alliance
rural banking, RBL bank. Factore Ventures. b2b commerce platform for for agriculture and rural
retailers, raised over $120 million development
Ajit Narde Indraneel Chitale Kumar Rahul, IAS

Mayank Parihar
Founder, Anekant Prakashan Partner, Chitale Bandhu GM - Punjab, Food
Head, IFFCO e-bazaar.
(pulse of Indian Sugar group, a $300 million Corporation of India
IFFCO is India’s leading
Industry). group, one of the leading fertilizer company.
dairy companies in India
revenue model
1. Sale of low cost innovative cost reducing technologies curated /
catalogued from other countries
2. Service charge to other start-ups / companies looking to offer
their services through our platform
market size
1. New technology in India alone = $10 billion
2. Services of other companies through our channel = $400 billion
3. African market = $2 trillion
Traction – farmola pilot project in Maharashtra
• Experimented with various models – input, output, advisory, data,
advertising, b2b, etc.
• Revenue of 30 lakh in first year itself
• 3 centres in Sangli district with expression of interest from 27 centres

for franchise
• Touched 25,000+ farmers, 1000 retailers and 200+ FPOs

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case study – what would you choose?

Hard work, climate risk, wait till

• Agriculture is unprofitable and a huge tax burden

• The person who feeds us, sleeps hungry at night!

• Non-farm worker on average earns 3 times more than a farmer

• China’s agricultural output is 3.5 times more than India’s, with

• To something that’s used for creating wealth

• By unlocking it’s true potential

1. Lack of physical presence and channel for rural delivery

2. High farmer acquisition cost due to his unwillingness to

3. Difficult / very slow to scale

• There’s no end to end omni-channel platform for the

• Thus he’s not even aware of the solutions that exist

• No end-to-end scalable platform to hand hold him

2. Help the on-ground partners increase their business by

3. Reducing the cost of services for the farmer and increasing

2. Platform for retailers and micro-entrepreneurs

3. Platform for offering solutions of other start-ups /

2. Unique model and first mover advantage

3. On ground tie ups with multiple FPOs and retailers

4. Strategic tie-ups with various organizations and Chinese government

5. Profitable and scalable model from day one

Rahul Garg Vipul Molaj Amit Bhardwaj Puneet Singh

+ 5 member backend support and IT team, + 3 member on

Ish Anand Kunal Tiwari

Ajit Narde Indraneel Chitale Kumar Rahul, IAS

• Revenue of 30 lakh in first year itself

• 3 centres in Sangli district with expression of interest from 27 centres

• Touched 25,000+ farmers, 1000 retailers and 200+ FPOs

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