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    Visual Vocabulary PDF

    Uploaded by

    Yonathan Evan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Visual Vocabulary PDF

    Uploaded by

    Yonathan Evan
    226 views7 pages

    Original Title

    Visual-Vocabulary.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    226 views7 pages

    Visual Vocabulary PDF

    Uploaded by

    Yonathan Evan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    Describe This.

    Free Word Association Exercise

    Finding the right words to describe your work can be difficult.


    Language is just as important as the visuals when trying to
    sell your vision through. This exercise will help you free up
    your mind, and develop an extensive pool of words to use
    when describing your design work.

    The goal of this exercise is to help you:

    1. Stretch your creative thinking.


    2. Develop your descriptive language.
    3. Articulate your ideas more clearly.
    4. Sell through and align your vision.

    Let’s begin.

    © 2017 MATTHEW ENCINA THEFUTUR.COM


    Describe This.
    Free Word Association Exercise

    Take any image, your own or found, and describe it through


    the following prompts. There are no wrong answers, let your
    mind wander, and dig deep. Give yourself at least 5 minutes
    on each prompt.

    1. When you look at the image, what do you see?


    Colors, values, objects, weather, lights, etc.

    2. How does the image make you feel?


    Happy, Sad, Depressed, Lonely, Elated, Cold, Slow, etc.

    © 2017 MATTHEW ENCINA THEFUTUR.COM


    Describe This.
    Free Word Association Exercise

    3. What do you think of when you look at the image?


    Does it remind you of a song, a movie, a place, a memory?

    4. When you look at the image, how does it appeal to your other senses?
    What does it sound like? Does it have a smell? Does it have textures? What does it taste like?

    © 2017 MATTHEW ENCINA THEFUTUR.COM


    Describe This.
    Free Word Association Exercise

    Take your pool of words and come up with a title for the image.
    You can begin by combining two words from different columns, for some
    unexpected and exciting results. For example, something you see plus
    something you feel. Test out a few different combinations and see which
    ones best capture the feeling of the image.

    © 2017 MATTHEW ENCINA THEFUTUR.COM


    Describe This.
    Free Word Association Exercise

    Continue to practice this exercise


    with a range of images types.

    Going through this process will help


    you develop your descriptive vocabulary,
    and make talking about your work,
    less intimidating.

    Your brain is like a muscle.


    Exercise it daily.

    © 2017 MATTHEW ENCINA THEFUTUR.COM


    Was this helpful?
    Take the next step.

    Learn to create dynamic


    style frames.
    From foundation to final details, Matthew shares insights from
    his decade of experience as a creative director, animator, and
    designer. Learn the fundamentals of creating dynamic style frames
    that tell compelling stories, and take your design to the next level.

    Here’s some of what the


    course covers:
    • Story and Compositions

    • Creating Mood Boards

    • Gathering Assets

    • Compositing and Painting

    • Pitch Deck Example

    CL IC K T O L E AR N M O RE

    Win more pitches.


    Stop relying on luck.
    The Pitch Kit is your complete guide to pitching creative work.
    Remove the guesswork and learn how to get exactly what you
    need from your clients so you can craft solid pitches that win.

    Here’s some of what’s inside:


    • The Pitch Kit Guide

    • Worksheets for meetings

    • Archive of real pitches

    C LI C K T O LEAR N MO R E

    © Thefutur 2018 thefutur.com

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