Ellen’s Bookshelf

For: Subscribers of
Naylor’s Mailer

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 1
Ellen Naylor’s Bookshelf

Over 200 books are listed in Alphabetical Order by Title in the following categories with direct links to
Amazon or another source, if not in Amazon.

 Competitive Intelligence: General

 Strategic Competitive Intelligence
 Global Competitive Intelligence
 Technical Competitive Intelligence
 Counterintelligence and Security
 Online and Internet Research
 Social Networking, Web 2.0 and Big Data
 Product Development
 Knowledge Management

Competitive Intelligence: General

A New Archetype for Competitive Intelligence by John J. McGonagle, Jr. and Carolyn M. Vella, 1996,
Quorum Books, 240 pages.

Analyzing Your Competitor's Financial Strengths: How to Evaluate Key Threats and Opportunities by
Sydney Howell, 1993, Financial Times/Pitman Publishing, 335 pages.

Bottom Line Competitive Intelligence by John J. McGonagle and Carolyn M. Vella, 2002, Quorum Books,
272 pages. Provides tools for selecting the right kind of CI and assessing its contributions to a company's
financial performance.

Competition in the 21st Century by Kirk W. M. Tyson, 1997, St. Lucie Press, 279 pages. Both historical
and future looking, the book provides characteristics of successful companies, leaders and business
practices of the 21st century using examples from companies globally.

Competitive Intelligence by Chris West, 2001, Palgrave Macmillan, 256 pages. A good general CI book,
very encompassing in its discussion about the many facets of competitive intelligence.

Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business
in a Changing World by Seena Sharp, 2009, John Wiley & Sons, 304 pages. A great read on why and how
to use competitive intelligence which dispels a lot of myths management mistakenly holds about the
value proposition of using competitive intelligence in decision-making.

Competitive Intelligence, Analysis and Strategy: Creating Organizational Agility by Shelia Wright, 2012,
Routledge, 248 pages. This book addresses the question of how to leverage the unique intangible assets
of an organization: its explicit, implicit, acquired and derived knowledge. Kindle Edition: 2014

Competitive Intelligence for Dummies by James D Underwood, 2013, Dummies, 384 pages. Competitive
intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products,

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 2
customers, competitors, individuals, concepts, information, ideas, or data needed to support executives
and managers in making strategic decisions for an organization. This book gives you the tools you need
to incorporate it into your business decision-making process.

Competitive Intelligence: A Guide for Your Journey to Best-practice Processes by Paige Levitt, Darcy
Lemons, John Prescott and Farida Hasanali, 2004, American Productivity & Quality Center, 81 pages.
Short read, rich and very informative!

Competitive Intelligence: Fast, Cheap and Ethical by Rob Duncan, 2008, AuthorHouse, 136 pages. Rob
shares the nuggets and tippers of CI collection and analysis that he has compiled during his 10 years of
teaching and consulting in CI, including some nuggets of social networking.

Competitive Intelligence: From Back Ops to Boardrooms - How Businesses Gather, Analyze, and Use
Information to Succeed in the Global Marketplace by Larry Kahaner, 1998, Touchstone, 304 pages. A
clearly written book on how businesses gather, analyze and use competitive information.

Competitive Intelligence and the Sales Force: How to Gain Market Leadership Through Competitive
Intelligence [Kindle Edition] by Joel Le Bon, 2013, Business Expert Press, 125 pages.

Competitive Intelligence Ethics: Navigating the Gray Zone edited by Bonnie Hohhof and Dale Fehringer,
2006, SCIP publication. Over 20 competitive intelligence professionals contributed.

Competitive Intelligence: The Key to Strategic Advantage: A Guide for Small Business Owners by Carol
Tallon, 2011, NuBooks, 23 pages. Kindle edition, mini-eBook.

Competitor Targeting: Winning the Battle for Market and Customer Share by Ian H. Gordon, 2001, John
Wiley & Sons, 320 pages. Learn why going on the offensive rather than just gathering information on
competitors helps increase market share and shareholder value.

Competitors: Outwitting, Outmaneuvering and Outperforming Competitors by Liam Fahey PhD, 1998,
John Wiley & Sons, 558 pages. Provides a new, integrated, comprehensive method for analyzing the
competition called "competitive learning."

Conference and Trade Show Intelligence edited by Bonnie Hohhof and Jonathan Calof, 2007, SCIP
publication. 23 competitive intelligence professionals contributed.

Confidential: Business Secrets - Getting Theirs, Keeping Yours by John Nolan, 1999, Harperbusiness,
384 pages. The book covers both elicitation skills for intelligence gathering as well as counterintelligence
tactics. A must read for anyone doing primary research over the phone, SKYPE or in-person.

Controversies in Competitive Intelligence: The Enduring Issues by Craig Fleisher and David L. Blenkhorn,
2003, Praeger Publishers, 344 pages. Very thought provoking: deals with thorny ethical issues that CI
professionals face.

Corporate Intelligence Awareness: Securing the Competitive Edge by Rodger Nevill Harding, 2006,
Multi-Media Publications, Inc., 300 pages. Intelligence awareness is more than just good intelligence

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 3
gathering. Understanding how intelligence is gathered and processed is the key to staying ahead of the
game and to protect your secrets.

Critical Thinking and Intelligence Analysis by David T Moore, 2007, National Defense Intelligence
College, 134 pages. A classic in the intelligence world. Critical thinking is a sought after skill in all forms
of intelligence. (Free)

Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create
Powerful Strategies by Ben Gilad, 2004, AMACOM, 256 pages. Risk identification, intelligence
monitoring and management actions are identified at the key components of the competitive early
warning triangle. Many case studies are included to give life to the processes discussed.

Establishing a World Class Competitive Intelligence Function (workbook) by Alessandro Comai and
John E. Prescott, 2007, Emecom Ediciones, 102 pages. This workbook, based on systematic research,
illustrates how to design CI administration to achieve a world-class standard.

Hyperformance: Using Competitive Intelligence for Better Strategy and Execution by T. J. Waters,
2010k Jossey-Bass, 232 pages. The author has taken his government intelligence learning to
corporations and shows how they win using competitive intelligence best practices.

L'intelligence économique à l'heure du Jugaad (French Edition) [Kindle Edition] by Henri Dou, 2014,
CIWorldWide, 130 pages.

Managing Frontiers in Competitive Intelligence by Craig Fleisher and David Blenkhorn, 1999, Quorum
Books, 328 pages. Shows how advances in computers and technology have accelerated progress in CI
management, and the ways CI has affected and been affected by major business functions and
processes. For more experienced competitive professionals.

Marketing Intelligence: Discover What Your Customers Want and What Your Competitors Are Up To
by John Savidge, 1992, Business One Irwin, 237 pages. Quick read, includes lots of provoking questions.

Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age by
Jerry P. Miller, PhD (editor) and the Business Intelligence Braintrust, 2000, CyberAge Books, 276 pages.
Great breadth of coverage on business intelligence by Miller and his team of subject experts.

New Directions: A Competitive Intelligence Tale by Gary D. Maag and David J. Kalinowski, 2012,
lulu.com, 138 pages.

Outsmarting the Competition: Practical Approaches to Finding and Outsmarting the Competition by
John McGonagle, Jr. and Carolyn Vella, 1990, Sourcebooks, Inc., 388 pages. A good practical overview on
how to win by conducting competitive intelligence.

Perfectly Legal Competitor Intelligence: How to Get It, Use It and Profit from It by Douglas Bernhardt,
1994, Pitman Publishing, 276 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 4
Proactive Intelligence: The Successful Executive’s Guide to Intelligence by John McGonagle and Carolyn
Vella, 2012, Springer, 275 pages. Learn how to do competitive yourself and how to effectively manage
the parts you cannot.

Proven Strategies in Competitive Intelligence: Lessons From the Trenches edited by John Prescott and
Stephen Miller, 2001, John Wiley & Sons, 317 pages. A compendium of articles from various publications
from SCIP (Society of Competitive Intelligence Professionals) publications.

Psychology of Intelligence Analysis by Richards J. Heuer Jr., 2005, Novinka Books, 216 pages. A central
thesis of this book is "Analysts should be self-conscious about their reasoning processes...think about
how they make judgments and reach conclusions, not just about the judgments and conclusions
themselves." Data is presented from internal and external cognitive studies and past CIA success and
failure cases.

Real World Intelligence: Organized Information for Executives by Herbert Meyer, 2001, Storm King
Press, 102 pages. A concise, classical book on intelligence. (Kindle edition)

Silent Warfare: Understanding the World of Intelligence by Abram N. Shulsky and Gary J. Schmitt, 2002,
Potomac Books, 262 pages. This book takes account of the expanding literature in the intelligence field,
and deals with the consequences for intelligence of changes in telecommunication and computer
technology the new “information age.”

Starting a Competitive Intelligence Function edited by Bonnie Hohhof and Ken Sawka, 2008, SCIP. Over
30 competitive intelligence professionals wrote chapters in this book.

The Art of Intelligence - Why Companies Need Intelligence to Stay Ahead in a Changing World by
Johannes Deltl, 2013, CreateSpace Independent Publishing Platform, 232 pages.

The Art of War by Sun Tzu, Chartwell Books; Bilingual edition, 2012, 94 pages. A classic novel for every
competitive intelligence professional.

The Complete Guide to Competitive Intelligence by Kirk W. M. Tyson, 5th Edition, 2010, Leading Edge
Publications, 168 pages. Comprehensive guide to collecting, analyzing competitive intelligence and
building a corporate competitive intelligence process.

The Demand Side of Competitive Intelligence: The Missing Link by Walter D. Barndt, Jr., 1997, Society
of Competitive Intelligence Professionals, 76 pages. Walter argues that for competitive intelligence to
flourish, it must meet the needs of the right consumers, and suggests ways for CI units to get the right
message to the right managers in a timely fashion.

The Intelligent Corporation: Creating a Shared Network for Information and Profit by Ruth Stanat,
1990, American Management Association, 270 pages. A step-by-step guide on how to build a business
intelligence process.

The Manager's Guide to Competitive Intelligence by John J. McGonagle, Carolyn M. Vella, 2003, Praeger
Publishers, 272 pages. Focuses on the solo competitive intelligence practitioners' needs.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 5
The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using
Information about Your Competitors by Leonard Fuld, 1994, John Wiley & Sons, 512 pages.

The New Rules of Competitive Intelligence by Mary Ioia, 2014, XLIBRIS, 174 pages.

The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business
Disruptions, Distortions, Rumors and Smoke Screens by Leonard Fuld, 2006, 320 pages, Crown
Business.

The WarRoom Guide to Competitive Intelligence by Steven M. Shaker and Mark Gembicki, 1998,
McGraw Hill, 240 pages. A strategic guide to applying government intelligence tactics to business from
two former CIA and NSA officers.

User-Directed Competitive Intelligence: Closing the Gap Between Supply and Demand by Walter D.
Barndt, Jr., PhD, 1994, Quorum Books, 208 pages. Focuses on user's needs for competitive intelligence.
Educates both producers and users of intelligence.

Wake Up Or Die: Business Battles Are Won With Foresight, You Either Have It Or You Don't by Corinne
Sandler, 2013, Advantage Media Group, 144 pages.

Wide Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers and
Rogue Employees by Wayne Burkan, 1996, John Wiley & Sons, 275 pages.

Win/Loss Reviews: A New Knowledge Model for Competitive Intelligence by Rick Marcet, 2011, John
Wiley & Sons, 224 pages. This is a new model using sales data for win/loss reviews and obtaining some
awesome data!

Winning the Big Ones: How Teams Capture Large Contracts by Michael O’Guin and Kim Kelly, 2012,
lulu.com, 336 pages.

Strategic Competitive Intelligence

Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions by Craig Fleisher and Babette
Bensoussan, 2012 2nd Edition, FT Press, 288 pages.

Analyzing Intelligence: Origins, Obstacles, and Innovations co-edited by Roger Z. George and James B.
Bruce, 2008, Georgetown University Press, 352 pages. The contributors include the elite of the
intelligence analysis business - Heuer, Kerr, Davis, Gannon, and Lowenthal, among others.

Anticipating Surprise: Analysis for Strategic Warning by Cynthia Grabo, 2004, University Press of
America, 184 pages. 2002 version from Joint Military Intelligence College (free PDF)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by
W. Chan Kim and Renée Mauborgne, 2005, Harvard Business School Press, 256 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 6
Business and Competitive Analysis: Effective Application of New and Classic Methods by Craig Fleisher
and Babette Bensoussan, 2007, FT Press, 528 pages. 24 additional tools and techniques to complement
their prior book, Strategic and Competitive Analysis.

Business Blindspots: Replacing Your Company's Entrenched and Outdated Myths, Beliefs and
Assumptions with Realities of Today's Markets by Benjamin Gilad, 1993, Probus Publishing Company,
224 pages. Timeless.

Business Blindspots - The Sequel, 3rd edition [Kindle Edition] by Ben Gilad, 2012, The Academy of
Competitive Intelligence, Inc., 207 pages.

Business Wargames How Large, Small, and New Companies Can Vastly Improve Their Strategies and
Outmaneuver the Competition, 2008, The Career Press, 224 pages.

Cases in Intelligence Analysis: Structured Analytic Techniques in Action by Sarah Miller Beebe and
Randolph H Pherson, 2011, CQ Press, 241 pages.

Collaborating to Compete: Using Strategic Alliances and Acquisitions in the Global Marketplace by Joel
Bleeke and David Ernst, 1993, John Wiley & Sons, 284 pages. A thought provoking read on strategy,
acquisitions and alliances.

Company Analysis: Determining Strategic Capability by Per Jenster and David Hussey, 2001, John Wiley
& Sons, 282 pages. Gives readers a methodology to analyze companies, their own and their competitors.

Competing on the Edge: Strategy as Structured Chaos by Shona L. Brown and Kathleen Eisenhardt,
1998, Harvard Business School Press, 297 pages. Presents novel and sometimes provocative ideas on
conducting business in today's environment of "structured chaos".

Competing for the Future by Gary Hamel and C.K. Prahalad, 1996, Harvard Business School Press, 357
pages.

Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter, 1985, The
Free Press, 592 pages. Over 30 printings in English and translated into 13 languages. A classic textbook
on competitive intelligence.

Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility Kindle Edition by Sheila
Wright, 2014, Routledge, 248 pages. Print edition published 2012.

Competitive Intelligence and Senior Management by J.H.A.M. Rodenberg, 2008, Eburon Academic
Publishers, 284 pages.

Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael Porter, 1998,
Free Press, 397 pages. A textbook on competitive intelligence.

Competitive Strategy: Options and Games Paperback by Benoit Chevalier-Roignant and Lenos
Trigeorgis, 2014, The MIT Press, 516 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 7
Competitor Intelligence: Turning Analysis into Success (Wiley Series in Practical Strategy) by David
Hussey and Per Jenster, 1999, John Wiley & Sons, 292 pages.

Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation: The Game Theory
Strategy That's Changing the Game of Business by Adam M Brandemburger, Barry J. Nalebuff, 1997,
Currency Doubleday, 304 pages.

Critical Thinking For Strategic Intelligence by Katherine Hibbs Pherson and Randolph H Pherson, 2012,
CQ Press, 329 pages.

Harnessing the Power of Intelligence, Counterintelligence & Surprise Events by Alain P. Martin, 2002,
Professional Development Institute, 288 Pages. The content is based on Harvard University Global
System™ management road maps pioneered by the author.

Intelligence Analysis: A Target-Centric Approach by Robert Clark, 2009, CQ Press, 360 pages.

It's not the BIG that eat the SMALL... it's the FAST that eat the SLOW by Jason Jennings and Lawrence
Haughton, 2002, Harper Business, 288 pages. Lots of ideas about speed and savvy to stay on top of the
competition are discussed using specific company examples.

Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company by George S.
Day and Paul J. H. Schoemaker, 2006, Harvard Business Review Press, 256 pages.

Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin, 2013, Harvard Business
Review Press, 272 pages.

Scenario Planning in Organizations: How to Create, Use, and Assess Scenarios by Thomas J. Chermack,
2011, Berrett-Koehler Publishers, 288 pages.

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition by
Craig S. Fleisher, Babette Bensoussan, 2002, Prentice-Hall, 457 pages. Discussion, illustration &
assessment of many strategic competitive intelligence tools.

Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management by

Jay Liebowitz, AUERBACH, 2006, 248 pages.

Strategic Intelligence in Future Perspectives: A vision for how a wide range of management tools and
case examples can give you the right insights ... position this phenomenon in your organization by
Joseph H.A.M. Rodenberg, Eburon Academic Publishers, 2012, 176 pages.

Strategic Management: Building and Sustaining Competitive Advantage (4th Edition) by Robert A Pitts
and David Lei, 2005, South-Western College Publishing, 560 pages. Textbook for strategic management.

Strategic Thinking and the New Science: Planning in the Midst of Chaos, Complexity and Change by T.
Irene Sanders, 1998, The Free Press, 192 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 8
Structured Analytic Techniques for Intelligence Analysis by Richards J. Heuer Jr. and Randolph H.
Pherson, 2010, CQ Press College; Spi edition, 343 pages.

The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs by Adrian Slywotzky
and Karl Weber, 2007, Crown Business, 288 pages.

The Analyst's Cookbook by Kristan J Wheaton, Emily E Mosco and Diane E Chido, 2006, Mercyhurst
College Institute of Intelligence Studies Press, 164 pages. 16 strategic tools explained in clear English and
easy to read. Authors are Mercyhurst students under the guidance of CI pro and Professor, Kristan
Wheaton.

The Analyst's Cookbook, Volume 2 [Kindle Edition], 2011, MCIIS (Mercyhurst College Institute for
Intelligence Studies) Press, 84 pages.

The Complete Guide to Business Analytics - collection of 3 books (Kindle edition) by Craig Fleisher,
Babette Bensoussan and Thomas Davenport. 3 books: Enterprise Analytics: Optimize Performance,
Process and Decisions through Big Data (2012) by Thomas Davenport; Business and Competitive
Analysis: Effective Application of New and Classic Methods (2007) by Craig Fleisher and Babette
Bensoussan; Analysis Without Paralysis; 12 Tools to Make Better Strategic Decisions (2012) by Craig
Fleisher and Babette Bensoussan. FT Press.

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by
Rita McGrath, 2013, Harvard Business Review Press, 240 Pages.

The Way of Strategy: A Restatement Based on The Urantia Book by William A. Levinson, 2000,
iUniverse, 284 pages. A systematic treatment applying military strategies and principles to business
management.

Think Big, Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive by
Jason Jennings, 2012 reprint edition, Portfolio Trade, 304 pages.

Value Migration: How to Think Several Steps Ahead of the Competition by Adrian Slywotzky, 1995,
Harvard Business Review Press, 336 pages. A book on business strategy in competitive and changing
markets, clearly written, easy read. A classic.

Wharton on Dynamic Competitive Strategy by George S. Day and David Reibstein, 2004, John Wiley &
Sons, 480 pages. Addresses both the basics on competitive strategy as well as more complex analysis
tools, such as game theory and conjoint analysis.

Global Competitive Intelligence

Competitive Intelligence and Global Business by David L. Blenkhorn (Editor) and Craig S. Fleisher, 2005,
Praeger Publishing, 312 pages. Explores emerging trends that affect and influence CI today, such as the
impact of digital commerce, the effects of interest groups, and new laws governing the practice of CI
across borders.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 9
Competitive Intelligence: Scanning the Global Environment by Robert Salmon and Yolaine de Linares,
1999, Economica Ltd, 196 pages.

Competitive Intelligence: Strategische Wettbewerbsvorteile erzielen durch systematische Konkurrenz-

Markt- und Technologieanalysen by Rainer Michaeli, Springer, 650 pages. Written in 2006, paperback
published in 2012. (German)

Global Gold: Panning for Profits in Foreign Markets by Ruth Stanat, 1998, American Management
Association, 400 pages. Packed with country-by-country information on do's and don'ts of expanding
businesses globally.

Global Perspectives on Competitive Intelligence edited by John Prescott and Patrick Gibbons, 1993,
Society of Competitive Intelligence Professionals, 388 pages. Many experts by discipline and country,
contributed to this collection of articles.

Global Strategies for Emerging Asia by Anil K. Gupta (Editor),Toshiro Wakayama (Editor),U. Srinivasa
Rangan (Editor), 2012, Jossey-Bass, 352 pages.

L'intelligence économique by Bruno Martinet and Yves-Michel Marti, 2001, Editions d'Organisation.
(French)

Mapping & Anticipating the Competitive Landscape by Alessandro Comai and Joaquin Tena Millan,
2006, Emecom Ediciones, 145 pages. One of the most global collections of intelligence I have seen
anywhere. Chapter 7 provides a good structure for Early Warning. Also includes an impressive
bibliography.

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter by Pankaj
Ghemawat, 2007, Harvard Business School Press, 304 pages.

The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets by Hans
Hedin, Irmeli Hirvansalo, Markk Vaarnas, 2011, Wiley, 256 pages. Gives a step-by-step roadmap for
establishing, conducting and developing market intelligence programs within an organization, and
turning market data into actionable insight.

The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage by
Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang, 2012, Jossey-Bass, 320 pages.

Technical Intelligence

Competitive Technical Intelligence: A Guide to Design, Analysis and Action by Mathias M. Coburn,
1999, Oxford University Press; 2 edition, 192 pages.

Competitive Technical Intelligence - A Focus on Industry Development in Developing Countries

(Competitive Intelligence for Developing Countries Book 2) [Kindle Edition] by Henri Dou, Sri Damayanty
Manullang and Jean-Marie Dou, 2013, CIWORLDWIDE, 4016 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 10
Keeping Abreast of Science and Technology: Technical Intelligence for Business by Bradford Ashton &
Richard Klavans, 1997, Battelle Press, 560 pages. Shows those implementing a technical intelligence
program how to get started and brings experienced practitioners up-to-date on the latest techniques.
Great book.

Counterintelligence and Security

Among Enemies: Counter-Espionage for the Business Traveler by Luke Bencie, 2013, Mountain Lake
Press, 152 pages.

Commercial Espionage: 79 Ways Competitors Can Get Any Business Secrets by Boris Parad and Mark T.
Banner, 1997, Global Connection Inc., 172 pages. Provides a checklist of practices you should take to
protect your company followed with a brief discussion of each practice.

Confidential: Business Secrets - Getting Theirs, Keeping Yours by John Nolan, 1999, Yardley-Chambers,
2nd edition, 359 pages. The book covers both elicitation skills for intelligence gathering and counter-
intelligence tactics. A must read for anyone doing primary research over the phone, SKYPE or in-person.

Corporate Espionage: What It Is, Why It Is Happening in Your Company, What You Must Do about It by
Ira Winkler, 1999, Prima Lifestyles, 384 pages.

Deep Web Secrecy and Security - an inter-active guide to the Deep Web and beyond [Kindle Edition] by
Conrad Jaeger, 2012, DeepWebGuides.com, 78 pages.

Digital Defense: What You Should Know About Protecting Your Company's Assets by Thomas J.
Parenty, 2003, Harvard Business Review Press, 192 pages. A guide to protecting business information.
Goes beyond common measures such as firewalls and virus protection software, and offers a corporate
security process called the "Trust Framework."

Economic Espionage and Industrial Spying by Hedieh Nasheri, 2004, Cambridge University Press, 288
pages.

No Tech Hacking: A Guide to Social Engineering, Dumpster Diving, and Shoulder Surfing by Johnny
Long and Jack Wiles, 2008, Syngress, 284 pages.

Protecting Your Company Against Competitive Intelligence by John McGonagle and Carolyn, M. Vella,
1998, Praeger, 176 pages.

Secrets Stolen, Fortunes Lost: Preventing Intellectual Property Theft and Economic Espionage in the
21st Century by Christopher Burgess and Richard Power, 2008, Syngress, 300 pages.

Spy the Lie: Former CIA Officers Teach You How to Detect Deception by Philip Houston, Michael Floyd,
Susan Carnicero, and Don Tennant, 2013, St. Martin's Griffin; Reprint edition, 272 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 11
Spies Among Us: How to Stop the Spies, Terrorists, Hackers, and Criminals You Don't Even Know You
Encounter Every Day by Ira Winkler, 2005, Wiley, 346 pages.

The Art of Deception: Controlling the Human Element of Security by Kevin D. Mitnick and William L.
Simon, 2003, Wiley, 368 pages. Describes how humans penetrate information security, offer solutions as
well as training and security policy ideas.

The Art of Intelligence: Lessons from a Life in the CIA's Clandestine Service by Henry A. Crumpton,
2013, Penguin Books, 352 pages. “Hank” Crumpton, a twenty-four-year veteran of the CIA’s Clandestine
Service, offers a thrilling account that delivers profound lessons about what it means to serve as an
honorable spy.

The Art of Intrusion: The Real Stories Behind the Exploits of Hackers, Intruders & Deceivers by Kevin D.
Mitnick and William L. Simon, 2005, Wiley, 288 pages.

The Definitive Book of Body Language by Barbara Pease and Allan Pease, 2006, Bantam, 400 pages.

The Grey Line: Modern Corporate Espionage and Counterintelligence by Andrew Brown, 2012,
CreateSpace Independent Publishing Platform, 374 pages.

Understanding Counterterrorism A Guide for Law Enforcement, Policy Makers and Media by David Cid
(Kindle edition), Amazon Digital Services, 78 pages.

War by Other Means: Economic Espionage in America by John J. Fialka, 1999, W. W. Norton &
Company, 256 pages.

Web of Deceit: Misinformation and Manipulation in the Age of Social Media by Anne P Mintz, Amber
Benham, Eli Edwards, Laura Gordon - Murnane, Cynthia Hetherington, Deborah Liptak, Meg Smith and
Craig Thompson, 2012, Information Today, 256 pages.

What Every BODY is Saying: An Ex-FBI Agent's Guide to Speed-Reading People by Joe Navarro and
Marvin Karlins, 2008, William-Morrow Paperbacks, 272 pages.

Online and Internet Research

Assessing Competitive Intelligence Software: A Guide to Evaluating CI Technology by France Bouthillier

and Kathleen Shearer, 2003, Information Today, 187 pages.

Business Background Investigations: Tools and Techniques for Solution Driven Due Diligence by
Cynthia Hetherington, 2007, Facts on Demand Press, 288 pages.

Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making by Conor Vibert,
2004, Cengage Learning, 264 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 12
Competitive Intelligence: The Internet Way by Charlene Burke, 2014, SB-2 Group, Kindle only, 32 pages.
This book is a basic introduction to using online tools to find information about companies, people and
activities on the Internet, including sources that are not Google.

Cybrarian's Web: An A - Z Guide to 101 Free Web 2.0 Tools and Other Resources by Cheryl Ann Peltier-
Davis, 2013, Information Today, 456 pages.

Find It Online, Fourth Edition: The Complete Guide to Online Research by Alan M. Schlein, 2004, Facts
on Demand Press, 564 pages. Gets excellent reviews.

How to Find Out Anything: From Extreme Google Searches to Scouring Government Documents, a
Guide to Uncovering Anything About Everyone and Everything by Don MacLeod, 2012, Prentice Hall
Press, 272 pages.

Information and Communications Technology for Competitive Intelligence by Dirk Vriens, Irm Press,
2003, 320 pages. Discusses linking competitive intelligence and intranets, using web link analysis to
detect and analyze hidden web communities, a framework for business performance management,
using geographical information systems for CI, and using groupware to build a scenario-based early
warning system.

Introduction to Online Competitive Intelligence Research by Conor Vibert, Cengage Learning, 2004, 330
pages.

Introduction to Online Market and Industry Research by Cynthia Shamel, Cengage Learning, 2004, 464
pages. Provides comprehensive business and financial research reference guides and online training
manuals which provide step-by-step advice on how to analyze, interpret, and present data for informed
decision-making.

Librarian's Guide to Online Searching by Suzanne S. Bell, 2012, Library Unlimited, 3rd edition, 286 pages.

Online Competitive Intelligence: Increase Your Profits Using Cyber-Intelligence (2nd edition) by Helen
Burwell, 2004, Facts on Demand Press, 400 pages. Provides organized lists and descriptions of web
addresses and online sources for data gathering and more.

Open Source Intelligence in a Networked World (Continuum Intelligence Studies) by Anthony Olcott,
2012, Bloomsbury Academic, 304 pages.

Open Source Intelligence Techniques: Resources for Searching and Analyzing Online Information, 4th
edition, by Michael Bazzell, 2014, CreateSpace Independent Publishing Platform, 418 pages.

Research on Main Street by Marcy Phelps, 2011, Information Today, Inc., 240 pages. Provides an
approach and Internet source directories for all kinds of local and regional US data.

Researching Online for Dummies (2nd Edition) by Reva Basch and Mary Ellen Bates, 2000, IDG Books
Worldwide, 384 pages. Reference for using the Internet. Includes links to all sites in the book on CD-
ROM.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 13
Sources and Methods for Investigative Internet Research by Richard B. McEachin, 2013, Confidential
Resource Press, 214 pages.

Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers by
Margaret Metcalf Carr and Reva Basch, 2003, Information Today, Inc., 336 pages.

Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online
Research Strategies by Grace Avellana, 2003, Information Today, Inc., 256 pages. 13 research
professionals from leading advertising and marketing companies share their approaches to researching
online.

The Extreme Searcher's Internet Handbook: A Guide for the Serious Searcher, 4th edition by Randolph
Hock, 2013, Information Today, Inc., 336 pages.

The Invisible Web: Uncovering Information Sources Search Engines Can't See by Chris Sherman and
Gary Price, 2001, Cyberage Books, 402 pages.

The Manual to Online Public Records: The Researchers Tool to Online Resources of Public Records and
Public Information, 2nd edition by Michael Sankey and Cynthia Hetherington, 2010, Facts On Demand
Press, 600 pages.

The Open-Source Everything Manifesto: Transparency, Truth, and Trust by Robert David Steele, 2012,
EVOLVER EDITIONS, 240 pages.

The Skeptical Business Searcher: The Information Advisor's Guide to Evaluating Web Data, Sites, and
Sources by Robert Berkman, 2005, Information Today, Inc., 288 pages.

Social Networking, Web 2.0 and Big Data

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter,
Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! By Andrew Macarthy, 2013, CreateSpace
Independent Publishing Platform, 109 pages.

Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast! by Keith Carter,
2014, Wiley, 224 pages.

A World Gone Social: How Companies Must Adapt to Survive by Ted Coine and Mark Babbitt, 2014,
AMACOM, 256 pages.

Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses by
Michael Minelli, Michele Chambers and Ambiga Dhiraj, 2013, Wiley CIO, 187 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 14
Convergence Culture: Where Old and New Media Collide by Henry Jenkins, 2008, NYU Press, 368 pages.

Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables
Competitive Advantage by Rodney Heisterberg and Alakh Verma, 2014, Wiley, 384 pages.

Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking by
Foster Provost and Tom Fawcett, 2013, O’Reilly Media, 414 pages.

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff,
2008, Harvard Business School Press, 224 pages.

Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky, 2008, Penguin
Press, 336 pages.

I'm on LinkedIn -- Now What???: A Guide to Getting the Most OUT of LinkedIn third edition by Jason
Alba, 2012, Happy About, 152 pages.

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's
Hottest Social Network 1st edition by Jason G. Miles and Karen Lacey, 2012, McGraw-Hill, 240 pages.

Present Yourself: Using SlideShare to Grow Your Business by Kit Seeborg and Andrea Meyer, 2013,
O'Reilly Media, 224 pages.

Social Information: Gaining Competitive and Business Advantage using Social Media Tools by Scott
Brown, Chandos Publishing, 2012, 352 pages. The book outlines different categories of social tools,
competitive and business applications of these tools, and provides many example searches with
screenshots.

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick, 2014,
Portfolio Hardcover, 208 pages.

The Future of the Internet And How to Stop It by Jonathan Zittrain, 2008, Yale University Press, 352
pages.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video
and Viral Marketing to Reach Buyers Directly, 4nd edition by David Meerman Scott, 2013, Wiley, 464
pages.

The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time by Mark Schaefer, 2012,
McGraw Hill, 169 pages.

The Virtual Handshake: Opening Doors And Closing Deals Online by David Teten and Scott Allen, 2005,
AMACOM, 272 pages.

The Wealth of Networks: How Social Production Transforms Markets and Freedom by Yochai Benkler,
2007, Yale University Press, 528 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 15
Too Big to Know: Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere,
and the Smartest Person in the Room Is the Room by David Weinberger, 2012, Basic Books, 256 pages.

Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0
implementations, 2008, O'Reilly Media, Inc., 272 pages.

What the Plus!: Google+ for the Rest of Us by Guy Kawasaki, 2012, McGraw-Hill, 208 pages.

Wikinomics: How Mass Collaboration Changes Everything Expanded edition by Don Tapscott and
Anthony D. Williams, 2008, Portfolio Hardcover, 368 pages.

Product Development

Cracking Creativity: The Secrets of Creative Genius by Michael Michalko, 2001, Ten Speed Press, 320
pages. A follow-up to the author's earlier best-selling book on creativity and ideation techniques,
"Thinkertoys."

Cradle to Cradle: Remaking the Way We Make Things by William McDonough and Michael Braungart,
2002, North Point Press, 208 pages.

Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management &
Product Marketing by Brian Lawley, 2007, Happy About, 104 pages.

Green Marketing: Opportunity for Innovation: Strategies, Tools and Inspiration for Sustainable
Branding by Jacquelyn A. Ottman, 2011, Berrett-Koehler Publishers, 256 pages. Develop and market
products to the growing legions of environmentally conscious consumers.

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and
Build Competitive Advantage by Daniel C. Esty and Andrew S. Winston, 2006, Yale University Press, 384
pages.

How to Drive Your Competition Crazy by Guy Kawasaki, 1996, Hyperion, 256 pages. Creating disruption
for fun and profit. A book which describes a variety of novel and non-traditional approaches to product
management.

How to Grow When Markets Don't by Adrian Slywotzky, Richard Wise and Karl Weber, 2004, Business
Plus, 352 pages.

Information Rules: A Strategic Guide to the Network Economy by Carl Shapiro and Hal R. Varian, 1998,
Harvard Business Review Press, 368 pages. Focuses on the new "information economy" and its unique
characteristics which impact developing products in that arena.

Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates by Peter
Skarzynski and Rowan Gibson, 2008, Harvard Business School Press, 320 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 16
Inspired: How To Create Products Customers Love by Marty Cagan, 2008, SVPG Press, 242 pages.

Jamming: The Art and Discipline of Business Creativity by John Kao, 1997, Harper Business, 228 pages.
A book which provides ideas on how managers can improve the creative output of their departments
and companies via techniques and rewards.

Less is More: How Great Companies Use Productivity as a Competitive Advantage by Jason Jennings,
2002, Portfolio Hardcover, 272 pages.

Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath, 2007, Random House,
291 pages.

Make Your People Before You Make Your Products: Using Talent Management to Achieve Competitive
Advantage in Global Organizations by Paul Turner and Danny Kalman, 2014, Wiley, 320 pages.

Making Innovation Work: How to Manage It, Measure It, and Profit from It by Tony Davila, Marc J.
Epstein and Robert Shelton, 2012, FT Press, 368 pages.

Managing Product Management: Empowering Your Organization to Produce Competitive Products

and Brands by Steven Haines, 2011, 288 pages.

Managing Strategic Innovation and Change: A Collection of Readings (Second Edition) by Philip
Anderson, 2004, Oxford University Press, 656 pages. A high-level and rich collection of essays relating to
corporate innovation, from a variety of perspectives.

Seeing What's Next: Using Theories of Innovation to Predict Industry Change by Clayton M.
Christensen, Erik A. Roth, Scott D. Anthony, 2004, Harvard Business Review Press, 352 pages.

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World by Satish
Nambisan and Mohanbir Sawhney, 2007, Wharton School Publishing, 304 pages.

The Human Side of Managing Technological Innovation: A Collection of Readings 2nd Edition by Ralph
Katz, 2003, Oxford University Press, 752 pages. These articles increase the sensitivity and understanding
of individuals who are managing or influencing innovation and change processes within organizations.

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business by
Clayton M. Christensen, 2011 reprint, Harper Business, 336 pages.

The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen,
Michael E. Raynor, 2013, Harvard Business School Press, 320 pages.

The Product Manager's Handbook Fourth Edition by Linda Gorchels, 2011, McGraw-Hill, 432 pages.

The Product Manager’s Survival Guide: Everything You Need to Know to Succeed as a Product
Manager by Steven Haines, 2013, McGraw-Hill, 240 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 17
Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) by Michael Michalko, 2006,
Ten Speed Press, 416 pages.

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull,
Phil Myers and David Meerman Scott, 2008, Wiley, 224 pages.

Wharton on Managing Emerging Technologies by George S. Day and Paul J. H. Schoemaker, 2004,
Wiley, 480 pages. Based on six years of Wharton Research, the book provides a comprehensive look at
the high-tech future facing existing firms and the ways they must weigh and accommodate its impacts in
order to compete in the future.

Knowledge Management

Building a Knowledge-Driven Organization by Robert H Buckman, 2004, McGraw-Hill, 300 pages. A

practical book on getting managers to change from hoarding to sharing information to help your
company win through Robert's experience doing this as Buckman Laboratories.

Enabling Knowledge Creation: How to Unlock the Mystery of Tacit Knowledge and Release the Power
of Innovation by Georg von Krogh, Kazuo Ichijo and Ikujiro Nonaka, 2000, Oxford University Press, 304
pages.

From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy by Helen N.
Rothberg and G. Scott Erickson, 2011, Routledge, 400 pages. Shows how competitive intelligence
practices can add value to knowledge management systems.

Harvard Business Review on Knowledge Management, 1998, Harvard Business School Press, 6th edition,
223 pages. 1 chapter per author, includes Peter Drucker, Ikujiro Nonaka and others.

If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice (Paperback)
by Carla O'dell and C. Jackson Grayson, 2011, Free Press, 256 pages.

Intellectual Capital: The New Wealth of Organizations edition) by Thomas Stewart, 2010, Crown
Business, 1st edition, 320 pages. Reveals how to unlock the value of hidden assets; how to find them in
the talent of employees; the loyalty of its customers; and the collective knowledge embodied in an
organization's culture, systems & processes.

Knowledge Creation and Management: New Challenges for Managers by Kazuo Ichijo and Ikujiro
Nonaka, 2006, Oxford University Press, 336 pages.

Knowledge Management (2nd edition) by Carl Frappaolo, 2006, Capstone, 142 pages.

Knowledge Management in Theory and Practice by Kimiz Dalkir, 2011, The MIT Press, Second Edition,
504 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 18
Knowledge Management Handbook: Collaboration and Social Networking by Jay Liebowitz, 2012, CRC
Press; Second Edition, 336 pages.

The Complete Guide to Knowledge Management: A Strategic Plan to Leverage Your Company's
Intellectual Capital by Edna Pasher and Tuvya Ronen, 2011, Wiley, 224 pages.

The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation by
Ikujiro Nonaka and Hirotaka Takeuchi, 1995, Oxford University Press, 304 pages.

The Knowledge Management Toolkit: Orchestrating IT, Strategy, and Knowledge Platforms (2nd
Edition) by Amrit Tiwana, 2002, Prentice Hall, 2nd edition, 416 pages.

The New Edge in Knowledge: How Knowledge Management Is Changing the Way We Do Business by
Carla O’Dell and Cindy Hubert, 2011, Wiley, 256 pages.

Working Knowledge: How Organizations Manage What They Know 2nd edition by Thomas Davenport
& Laurence Prusak, 2000, Harvard Business Review Press, 240 pages.

Competitive Intelligence Book List Dec 2014 | A Gift from Ellen Naylor, The Business Intelligence Source 19