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    Srikanth. G: (Key Accounts & Channel Marketing)

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    Ravi Chandra
    Srikanth has over 6 years of experience in sales, marketing, business development, and brand management for Hindustan Coca-Cola Beverages, where he led a team and was instrumental in developing marketing strategies and executing promotions. He holds an MBA in marketing and human resources and has experience in retail sales and operations for a KPO. Srikanth is seeking a role in marketing, brand management, or business development preferably in the liquor, telecom, or FMCG sector.

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    Srikanth. G: (Key Accounts & Channel Marketing)

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    Ravi Chandra
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    Srikanth has over 6 years of experience in sales, marketing, business development, and brand management for Hindustan Coca-Cola Beverages, where he led a team and was instrumental in developing marketing strategies and executing promotions. He holds an MBA in marketing and human resources and has experience in retail sales and operations for a KPO. Srikanth is seeking a role in marketing, brand management, or business development preferably in the liquor, telecom, or FMCG sector.

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    Srikanth has over 6 years of experience in sales, marketing, business development, and brand management for Hindustan Coca-Cola Beverages, where he led a team and was instrumental in developing marketing strategies and executing promotions. He holds an MBA in marketing and human resources and has experience in retail sales and operations for a KPO. Srikanth is seeking a role in marketing, brand management, or business development preferably in the liquor, telecom, or FMCG sector.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    30 views3 pages

    Srikanth. G: (Key Accounts & Channel Marketing)

    Uploaded by

    Ravi Chandra
    Srikanth has over 6 years of experience in sales, marketing, business development, and brand management for Hindustan Coca-Cola Beverages, where he led a team and was instrumental in developing marketing strategies and executing promotions. He holds an MBA in marketing and human resources and has experience in retail sales and operations for a KPO. Srikanth is seeking a role in marketing, brand management, or business development preferably in the liquor, telecom, or FMCG sector.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    SRIKANTH. G Mobile: 09985812663, E-Mail: srikanth.maaktony@gmail.

    com

    Dynamic, Creative, Proactive Management Professional with experience in:


    ~ Marketing ~ Brand Management ~ Business Development ~
    Preferably in Liquor / Telecom / FMCG Sector

    PROFESSIONAL SYNOPSIS

     MBA (Marketing & HR) with 6.5 years experience including 3 years of rich & extensive
    experience in Sales & Marketing, Business Development, Brand Management, Channel
    Management & Team Management.
     Adept in managing business operations with focus on performance and expertise in determining
    company’s mission & strategic direction as conveyed through policies & corporate objectives.
     An enterprising leader with proven abilities in leading teams towards the achievement of
    organisational goals and industry best practices.
     An effective communicator with excellent relationship building & interpersonal skills. Strong
    analytical, problem solving & organizational abilities.

    CAREER CONTOUR
    Hindustan Coca-Cola Beverages Pvt. Ltd., Hyderabad: Since Apr’06
    Team Leader
    (Key Accounts & Channel Marketing)

    Key Deliverable:

    Sales / Business Development


     Implementing the set plans and procedures and strict adherence to each of them.
     Conceptualizing innovative promotions and marketing strategies for brand building.
     Streamlining pre-existing processes to enhance efficiencies, while minimizing operational time /
    costs; ensuring optimum coverage of all potential customers.
     Gathering market intelligence continuously on the product performance, competitor activities
    and new emerging opportunities & happenings.

    Channel marketing
     Establishing strategic alliances / tie-ups with financially strong and reliable channel partners;
    implementing effective strategies to maximise sales and achieve revenue & collection targets.
     Supervising 60% of the city marketing requirements and south-regional activities, conducting
    regular Marketing Audits and resolving issues.
     Building new business partners to expand product reach in the market and coordinating with the
    dealers to assist them to promote the product.

    Brand Management
     Framing strategies for establishing greater awareness about company & its products.
     Building brand focus in conjunction with operational requirements; implementing pre/post launch
    sales promotional activities for brand building & market development.
     Utilizing market feedback & personal network to develop marketing intelligence for formulating
    plans for enhancing brand (s).
     Conceptualising promotional, advertising and corporate communication requirements and aid in
    appropriate marketing solutions.
     Evaluating new communication media from time to time & effectively adopting same.

    Relationship Management
     Co-ordinating with Advertising Agencies, Vendors and Sales Teams.
     Assisting marketing teams from other Divisions across the country- Hyderabad being the best
    Division for Market Execution.
     Undertaking contract negotiations & re-negotiations to formalize exclusive deals in order to
    reduce competition.
     Leading, training & monitoring the sales team to ensure efficiency in business operations and
    meeting of individual & group targets.
     Conducting meetings for setting up sales objectives and designing or streamlining processes to
    ensure smooth functioning of sales operations.

    Highlights:
     Instrumental developing & executing marketing materials / elements (Pos, Outdoor, Rop, In-
    Shop Branding. etc.).
     Significant contribution in executing model stretch as per RED (Right Execution Daily) standards
    in
    “a-a” Ammenpur to airport 350 retail outlets inclusive of three different channels (e & d,
    convenience
    & grocery).
     Actively involved in developing promotional tools like Danglers, Tabletop Display Cards,
    Standees, Posters, OBMs, etc. in coordination with the advertising agencies and vendors.
     Dextrously Handled:
    - High profile promotions including Sania-Mania, Meet Mahesh Babu, FIFA Fanatics,
    FIFA Foodball, 2Cool Offer with IMAX, Thunder All Year, Athithi Offer, Hunk a Day,
    and Limca Fresh Face Hunt
    - The Hyderabad 10K run account for 2 years
    - Tier-I clientele taking care of 65 of 230 premium key accounts
     Effectively handled new product launch & post-launch activity of MMPO, Schweppes and Fanta
    Apple.
     Holds the distinction of planning and executing brand ambassadors events for Sania Mirza and
    Mahesh Babu.
     Successfully executed the Business Development Centre for the South Region and appreciated
    by the top-brass of Coca Cola.
     Designed a consumer promo at Mount Opera resulted in achieving & exceeding more than 200%
    of business within 2 months.
     Received Bests Performer Support Function 2008.
     Acknowledged & appreciated from National Channel Management on special activation in
    transport channel (International Airport Shamshadabad) Appreciation by RVP and AOD for
    handling Fanta Apple Launch and press meet in Hyderabad successfully.

    PREVIOUS ASSIGNMENT
    BusyBeeSystems, Hyderabad Sr. Process Executive (KPO) Nov’04-Apr’06

    Westside, TRENT Ltd., Hyderabad Sales Associate (Retailing) Jun’02-Jun’04

    SCHOLASTICS

    MBA (Marketing & HR) from Nizam Institute of Business Management, Osmania University in
    2006. Secured 60%

    B.Com. (Foreign Trade) from Nizam College, Osmania University in 2004. Secured 62%

    TRAINING

    Organisation: Dr. Reddy’s Foundation, Hyderabad


    Role: Trainee
    Duration: 2006
    Title: Consumer Behaviour & Customer Satisfaction

    Organisation: Dukes Biscuits. Hyderabad


    Duration: January 2004
    Title: An OJT to know the financing of exports & the procedure for exporting

    PERSONAL VITAE
    Date of Birth 12 November, 1983
    th

    Address: M.I.G 12 / 6, 3rd Phase, K.P.H.B Colony, Kukatpally, Hyderabad-500018,


    A.P.

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