Business Plan Template

Plan name - Rural Lubes Distributor (RLDs) of
Bharat Petroleum Corporation Limited
company name – M/s Bhawani

Traders
company address – Arrah,Bhojpur,

Bihar
company phone - 9934128141
email address – binita66@rediffmail.com

Legal Page
Confidentiality Agreement
The undersigned reader acknowledges that the information

provided by SARITA SINGH in this business plan is confidential;
therefore, reader agrees not to disclose it without the express
written permission of SARITA SINGH.
It is acknowledged by reader that information to be furnished in
this business plan is in all respects confidential in nature, other
than information which is in the public domain through other
means and that any disclosure or use of same by reader, may
cause serious harm or damage to SARITA SINGH.
Upon request, this document is to be immediately returned to
SARITA SINGH.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.

Table of Contents
1.0 Executive Summary
2.0 Company Summary
1. 2.1 Start-up Summary

a. Table: Start-up
3.0 Services
4.0 Market Analysis Summary
a. Table: Market Analysis
5.0 Strategy and Implementation Summary
1. 5.1 Sales Forecast

a. Table: Sales Forecast
2. 5.2 Milestones
a. Table: Milestones
6.0 Management Summary
7.0 Financial Plan

1.0 Executive Summary
BPCL markets lubricants under Brand name MAK and other OEM
specific genuine oils like Hero, TVS, General Motors, TATA Motors,
Larsen & Tubro, Kirloskar Oils etc through different distribution
channels in order to ensure that the products are available to
customers closer to their point of use. BPCL plan to market
lubricants through Rural Lubes Distributors (RLDs) as a channel in
BHOJPUR, BIHAR:
Rural Lubes Distributors (RLDs): RLDs are authorized distributor

of MAK who receive supplies directly from BPCL. Predominantly
they cater to rural segment at taluka level. They closely engage
with farmers on their lubrication needs for various applications like
tractors, pumpsets, automobile applications, generators etc.
2.0 Company Summary
Prop. Name Sarita Singh

Age 30 Yrs.
Educational Qualification Commerce Graduate
Applied For Rural Lube Distributor (Bhojpur)
Financial Capacity 2 Lacks
Prospected Marketing 35 KL/Annum
Technical Support Form my husband as he is from technical background
Marketing Support From my father-in-law as he is already in same type of business
Management Support From my Sister-in-law as she is Master Degree in Commerce with HR
Location of business ARA (BHOJPUR)
Objective To become a leading position in distribution of BPCL LUBES products.
2.1 Start-up Summary
Table: Start-up
Requirements
Start-up Expenses Amount in Rs.

Building on Rent with Advance 60000
Furniture 55000
IT Infrastructures 80000
Stationary 5000
Vehicle for distribution (on RENT) 40000
MISC 5000
Total Start-up Expenses 245000
Start-up Assets
Cash Assets 400000
Other Current Assets 200000
Long-term Assets 200000
Total Assets
Total Requirements 1045000
3.0 Services
Product Details
Lubricants play a very vital role in the smooth & trouble free operation of any
automobiles. There are different accretes fitted in an automobiles vehicle such as
engines, gear & transmission, brake system, radiator coolant, wheel bearing etc
requires different type of oils and greases.
The heart of any automotive vehicle is the engines which power the vehicle
motion. The engines fitted in these vehicles are broadly classified as follows based
on the fuel it use and the number of strokes:
 Petrol Engines – Spark
 Ignition Engines
 Two Stroke Engines
 Four Stroke Engines
 Diesel Engines – Compression Ignition Engines
Four stroke petrol engines are used in passenger cars and also in current
generation motor cycles, scooters and Auto Rickshaws. Two stroke engines are
used in the two wheeler, motor cycles and auto rickshaws.
Diesel engines are used in all commercial vehicles. Also high performance diesel
engines are used in certain passenger vehicles also
Today, the pace driving the lubricants industry is primarily dictated by two factors:
rapid advancements in technology and stringent environmental regulations. So be
it Automobile, Steel, Cement, Power, Coal or Engineering industry, the
technological advancements in design, manufacturing and processes are primarily
influenced by these two main factors. The outcome is there for all to see-enhanced
vehicle and machine life and protection of our fragile environment so that our next
generation can have a better standard of living. MAK lubricants also has a role to
play in this initiative by continuously striving to upgrade the technology and
thereby providing top quality lubricants/greases to the industry which are
environment friendly and technologically superior quality. BPCL produce Group II
plus base oil - "MAK Base" in own refinery which has helped to gain the upper
hand as far as the quality of Industrial lubricants is concerned.
4.0 Market Analysis Summary

Today, the pace driving the lubricants industry is primarily dictated by two factors:
rapid advancements in technology and stringent environmental regulations. So be
it Automobile, Steel, Cement, Power, Coal or Engineering industry, the
technological advancements in design, manufacturing and processes are primarily
influenced by these two main factors. The outcome is there for all to see-enhanced
vehicle and machine life and protection of our fragile environment so that our next
generation can have a better standard of living. MAK lubricants also has a role to
play in this initiative by continuously striving to upgrade the technology and
thereby providing top quality lubricants/greases to the industry which are
environment friendly and technologically superior quality. BPCL produce Group II
plus base oil - "MAK Base" in our own refinery which has helped us to gain the
upper hand as far as the quality of our Industrial lubricants is concerned.
5.0 Strategy and Implementation Summary

1. To take distributorship from BPCL.
2. To take PMEGP loan form Bank
3. Take all legal approval for concern authorities for stand and run the
business.
4. Establish the godowen and Showroom in with IT infrastructure
5. Campaigning the opening of Showroom in nearby areas.
6. Take the indent from dealers/Users at doorsteps.
7. Receive the product form BPCL 1.5 times of the indent.
8. Supply the product among dealers/Users.
5.1 Sales Forecast
Table: Sales Forecast
Sales Year 1 Year 2 Year 3

Direct SALE TO USER 20 KL 25KL 35KL
SALE THROUGH MECHANIC 10KL 15KL 20KL
SALR THROUGH SUB DEALER 5KL 10KL 15KL
Total Sales 35KL 50KL 65KL
Direct Cost of Sales Year 1 Year 2 Year 3

Row 1 $0 $0 $0
Row 2 $0 $0 $0
Row 3 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0
5.2 Milestones
YET TO BE PLAN
6.0 Management Summary

Man Power Planning for Rural Lube Distributor (BHOJPUR)
Particulars Name Educational Qualification Experience

Owner Sarita Singh Commerce Graduate Beginner
Mentor Arvind Kr. Singh Graduate with 30 Yrs. Experience 30Yrs
Office Manager Binita Kumari Master Degree with HR Specialization Fresher
Sales Manager Bibha Kumari Graduate 10 Yrs.
Marketing ManagerVijay Kumar Singh Graduate 20 Yrs.
Harendra Singh Graduate 25 Yrs
Jitendra Singh Graduate 20Yrs
Sales Man Dhiraj Kumar Intermediate Fresher
Neeraj Kumar Matriculation Fresher
7.0 Financial Plan

Building – On rent basis Location identified
Machinery & Equipment – Rs.104500 Fund Provided by My Spouse
Pre Operative Cost – RS.440500 Applied For PMEGP Loan
Working Capital/Cash Credit Limit - Rs.500000 Applied For PMEGP Loan

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Plan name - Rural Lubes Distributor (RLDs) of

Bharat Petroleum Corporation Limited

company name – M/s Bhawani

company address – Arrah,Bhojpur,

company phone - 9934128141

email address – binita66@rediffmail.com

The undersigned reader acknowledges that the information

This is a business plan. It does not imply an offering of securities.

2.0 Company Summary

1. 2.1 Start-up Summary

4.0 Market Analysis Summary

a. Table: Market Analysis

5.0 Strategy and Implementation Summary

1. 5.1 Sales Forecast

6.0 Management Summary

7.0 Financial Plan

Rural Lubes Distributors (RLDs): RLDs are authorized distributor

2.0 Company Summary

Prop. Name Sarita Singh

2.1 Start-up Summary

Start-up Expenses Amount in Rs.

Total Requirements 1045000

4.0 Market Analysis Summary

5.0 Strategy and Implementation Summary

5.1 Sales Forecast

Table: Sales Forecast

Sales Year 1 Year 2 Year 3

Direct Cost of Sales Year 1 Year 2 Year 3

6.0 Management Summary

Particulars Name Educational Qualification Experience

7.0 Financial Plan

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