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    Coca - Cola Pepsi Critical Success Factors Weight Rating Weight Score Rating

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    Faisal Rafiq
    The document compares the critical success factors of Coca-Cola and Pepsi. It shows the weighted scores for 8 factors, with Coca-Cola receiving an overall score of 3.57 and Pepsi receiving 3.42. It then lists opportunities and threats in the beverage industry, scoring them based on importance. Finally, it analyzes the strengths and weaknesses of Coca-Cola, scoring strengths of 2.99 and no score provided for weaknesses.

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    Coca - Cola Pepsi Critical Success Factors Weight Rating Weight Score Rating

    Uploaded by

    Faisal Rafiq
    67 views6 pages
    The document compares the critical success factors of Coca-Cola and Pepsi. It shows the weighted scores for 8 factors, with Coca-Cola receiving an overall score of 3.57 and Pepsi receiving 3.42. It then lists opportunities and threats in the beverage industry, scoring them based on importance. Finally, it analyzes the strengths and weaknesses of Coca-Cola, scoring strengths of 2.99 and no score provided for weaknesses.

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    Book 2

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    The document compares the critical success factors of Coca-Cola and Pepsi. It shows the weighted scores for 8 factors, with Coca-Cola receiving an overall score of 3.57 and Pepsi receiving 3.42. It then lists opportunities and threats in the beverage industry, scoring them based on importance. Finally, it analyzes the strengths and weaknesses of Coca-Cola, scoring strengths of 2.99 and no score provided for weaknesses.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Download as xls, pdf, or txt
    67 views6 pages

    Coca - Cola Pepsi Critical Success Factors Weight Rating Weight Score Rating

    Uploaded by

    Faisal Rafiq
    The document compares the critical success factors of Coca-Cola and Pepsi. It shows the weighted scores for 8 factors, with Coca-Cola receiving an overall score of 3.57 and Pepsi receiving 3.42. It then lists opportunities and threats in the beverage industry, scoring them based on importance. Finally, it analyzes the strengths and weaknesses of Coca-Cola, scoring strengths of 2.99 and no score provided for weaknesses.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Download as xls, pdf, or txt
    of 6

    Coca - Cola Pepsi

    Critical Success Factors Weight Rating Weight Score Rating

    Market Share 0.15 4 0.6 3


    Price Comparison 0.1 3 0.3 3
    Financial Position 0.12 4 0.48 4
    Product Quality 0.15 3 0.45 3
    Product line 0.15 4 0.6 4
    Customer loyalty 0.15 4 0.6 4
    Employees 0.11 3 0.33 3
    Marketing 0.07 3 0.21 3
    Total 1 3.57
    Pepsi
    Weighted Score

    0.45
    0.3
    0.48
    0.45
    0.6
    0.6
    0.33
    0.21
    3.42
    Key External Factors
    Opportunites
    1. Bottled water consumption has Increased
    2. According to the Survey, consumers are drawn
    to new smaller beverage brands that are not sold on a mass scale
    3. Less developed countries are in desperate need to improve community water supplies.
    4. Energy drink sales are expected to increase
    5. Disposable income has increased.
    6. Consumers are striving to drink and eat their way to better health than pervious…
    Threats
    7. Consumption of American beverages is denounced by foreign officials....
    8. Smaller, lesser known brands are turning to major distributors for bottling.
    9. Overall carbonated drink sales have been flat due to links of sugar to obesity…
    10. Pepsi is more diversified offering beverage and food products.
    11. High cost of commodities such as sugar, and metals used in production of cans.
    12. Many smaller companies are fierce competitors around the world in their local markets.
    Total
    Weight Rating Weighted Score

    0.06 4 0.24

    0.05 2 0.1
    0.02 2 0.04
    0.06 3 0.18
    0.05 3 0.15
    0.07 3 0.21

    0.02 3 0.06
    0.06 2 0.12
    0.1 2 0.2
    0.2 3 0.6
    0.1 3 0.3
    0.08 3 0.24
    1 2.44
    Key External Factors Weight
    Strength
    1. Product line has a large number of brands 0.09
    2. Strong global presence, located in over 200 countries 0.1
    3. Long history has built excellent brand recognition 0.06
    4. Partnership longevity with established sporting events including the Olympics 0.05
    5. Industry leader in market capitalization 0.12
    6. Higher return on Equity yielded 0.04
    7. Leader of dividend yields 0.04
    8. Joint venture between The Coca Cola Company and Nestle 0.06
    9. Coca-Cola has formed a strong partnership with McDonalds 0.1
    Weaknesses
    10. Product line is limited to beverages 0.09
    11. A failed acquisition of Quaker Oats hinders long- term growth 0.1
    12. Negative publicity in India because of water issues 0.03
    13. Lack of management willingness to place foreign products 0.02
    14. Marketing deficiencies due to turnover in leadership… 0.05
    15. Cola’s inventory turnover is less compared to Pepsi Co.’s 0.05
    Total 1
    Rating Weighted Score

    4 0.36
    4 0.4
    4 0.24
    4 0.2
    4 0.48
    3 0.12
    3 0.12
    3 0.18
    4 0.4

    1 0.09
    1 0.1
    2 0.06
    2 0.04
    2 0.1
    2 0.1
    2.99

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