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Change in Demand and Supply Due To Factors Other Than Price

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Change in demand and supply due to factors

other than price


CHANGE IN DEMAND: Increase or Decrease in demand due to change in
factors other than price of a commodity (amul milk) like price of related goods,
income, taste and preferences etc.

INCREASE IN DEMAND

 Increase in Price of substitute goods- These are those goods which can
be used in place of each other.
For e.g. In case of amul milk, substitute can be mother dairy milk
In such case, increase in the price of mother dairy milk, increases the
demand for amul milk.
 Increase in income of consumer for normal goods- these are those
goods whose income effect is positive.
For e.g. when income of consumer increases, demand for amul milk
being a normal good also increases.
 Favourable taste for a commodity- if the consumer develops a
favourable taste for amul milk, the demand for amul milk increases.
The following graph shows the rightward shift of demand curve.

Here y axis shows= price

X axis shows= quantity demanded of amul (in units)

D1d1= original demand curve

D2d2=rightward shifted demand curve due to other factors


DECREASE IN DEMAND

 Decrease in the price of substitute goods- For e.g. In case of amul milk,
substitute can be mother dairy milk
In such case, decrease in the price of mother dairy milk, decreases the
demand for amul milk.
 Decrease in income of consumer for normal goods- For e.g. when
income of consumer decreases, demand for amul milk being a normal
good also decreases.
 Unfavourable taste for a commodity- if the consumer develops an
unfavourable taste for amul milk, the demand for amul milk decreases.

The following graph shows the leftward shift of demand curve.

Here y axis shows= price

X axis shows= quantity demanded of amul (in units)

DD= original demand curve

D1D1= leftward shifted demand curve due to other factors

CHANGE IN SUPPLY: increase or decrease in supply due to change in factors


other than price of own commodity like price of related goods, input price,
number of firms etc.

INCREASE IN SUPPLY

 When the price of related goods (substitute) decreases- when the


price of mother dairy milk falls in the market, the company/supplier will
want less of it because it is now less profitable and thus supply of amul
milk will increase and supply curve will shift to right.
 Reduction in input price- when input price of amul milk decreases,
marginal cost of production also decreases. This leads to increase in
profit margin and therefore supply increases.
 Increase in number of firms- more the number of firms of amul milk
more will be the market supply of amul.
The following graph shows the rightward shift of Supply curve.

Here y axis shows= price

X axis shows= quantity supplied of amul (in units)

SS= original supply curve

S’S’= rightward shifted supply curve due to other factors

DECREASE IN SUPPLY

 When the price of related goods (substitute) increases- when the price
of mother dairy milk rises in the market, the company/supplier will want
more of it because it is now more profitable and thus supply of amul
milk will decrease and supply curve will shift to left.
 Increase in input price- when input price of amul milk increases,
marginal cost of production also increases. This leads to decrease in
profit margin and therefore supply decreases.
 Decrease in number of firms- less the number of firms of amul milk less
will be the market supply of amul.
The following graph shows the leftward shift of Supply curve.

Here y axis shows= price

X axis shows= quantity supplied of amul (in units)

SS= original supply curve

S1S1=Leftward shifted supply curve due to other factors

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