Change in Demand and Supply Due To Factors Other Than Price
Change in Demand and Supply Due To Factors Other Than Price
Change in Demand and Supply Due To Factors Other Than Price
INCREASE IN DEMAND
Increase in Price of substitute goods- These are those goods which can
be used in place of each other.
For e.g. In case of amul milk, substitute can be mother dairy milk
In such case, increase in the price of mother dairy milk, increases the
demand for amul milk.
Increase in income of consumer for normal goods- these are those
goods whose income effect is positive.
For e.g. when income of consumer increases, demand for amul milk
being a normal good also increases.
Favourable taste for a commodity- if the consumer develops a
favourable taste for amul milk, the demand for amul milk increases.
The following graph shows the rightward shift of demand curve.
Decrease in the price of substitute goods- For e.g. In case of amul milk,
substitute can be mother dairy milk
In such case, decrease in the price of mother dairy milk, decreases the
demand for amul milk.
Decrease in income of consumer for normal goods- For e.g. when
income of consumer decreases, demand for amul milk being a normal
good also decreases.
Unfavourable taste for a commodity- if the consumer develops an
unfavourable taste for amul milk, the demand for amul milk decreases.
INCREASE IN SUPPLY
DECREASE IN SUPPLY
When the price of related goods (substitute) increases- when the price
of mother dairy milk rises in the market, the company/supplier will want
more of it because it is now more profitable and thus supply of amul
milk will decrease and supply curve will shift to left.
Increase in input price- when input price of amul milk increases,
marginal cost of production also increases. This leads to decrease in
profit margin and therefore supply decreases.
Decrease in number of firms- less the number of firms of amul milk less
will be the market supply of amul.
The following graph shows the leftward shift of Supply curve.