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    Social CRM Best Practices

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    Demand Metric
    This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Social CRM Best Practices

    Uploaded by

    Demand Metric
    447 views5 pages
    This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

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    Social Crm Best Practices

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    447 views5 pages

    Social CRM Best Practices

    Uploaded by

    Demand Metric
    This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    SOCIAL CRM

    BEST PRACTICES

    HOW-TO GUIDE
    Social CRM Best Practices
    HOW-TO GUIDE

    Social media is now part of every business and consumer activity, joining telephone, Web, broad-
    cast, and face-to-face interactions as primary communication channels.

    This means that all marketing, sales, and service organizations should include social media as
    part of their basic activities. Yet social media are still new enough that many organizations are still
    struggling to learn how to use them, while others is learning how to use them most effectively.

    This how-to guide provides an overview of social media applications and emerging best practices
    for deploying social media at your company.

    What Is Social CRM?


    Social media includes every type of content that is generated by or shared with individual
    consumers in a public or group setting. This includes social networks such as Facebook, LinkedIn,
    or Twitter, where people connect with each other directly and have at least some control over what
    information is shared with the public. It also includes more open forms such as blogs, forums, and
    user-written reviews, even though many of these are hosted on corporate websites.

    Content sharing sites such as Reddit, StumbleUpon, and Pinterest are yet another version. Social
    media tracking systems now often extend to traditional media, such as the online versions of news-
    papers, magazines, radio, and television, less because those are truly social than because the
    technologies to monitor both types of content are so similar.

    But even though social media is now as common as other communication channels, it plays a
    different role. Specifically, it allows companies to initiate relationships with people who are other-
    wise inaccessible because they are not paying attention to conventional mass media and are not
    responsive to untargeted direct messages such as bulk emails.

    Social media can also provide an opportunity to deepen those relationships through one-on-one
    interactions, while at the same time letting observers see how a company treats its customers.
    Finally, and perhaps most important, social media allows consumers to share their own experi-
    ences with a company, providing a more credible source of information than the company itself.

    2 SOCIAL CRM BEST PRACTICES HOW-TO GUIDE


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