Chapter # 1. Introduction: 1.1. Background of The Study
Chapter # 1. Introduction: 1.1. Background of The Study
INTRODUCTION
1.1. Background of the Study
This study is about organizational culture that how it affects the employees’
performance which can result in employees’ efficiency towards their work. As understand
people to like their duty and responsibility for that organization should motivate them. In the
present century, it is must for the employees to get know about the importance of hardworking.
In every organization employee are motivated in different ways. The organization culture has
great impact on employee’s efficiency. The culture is an arrangement of different attitudes,
behaviors, norms and values that differentiate the organization from other organization. Every
organization had different culture that leads to the employees’ efficiency and good
performance.
The amount of research studying organizational culture has increased significantly over
the last decade (Denison 1990; Agbonna 2000; Hofstede 2001. scholars (Hofstede, 1980;
Ouchi, 1981; Hofstede & Bond, 1988; Kotter and Heskett, 1992; Magee, 2002) claim that
organizational culture could be used for measuring economic performance of an organization.
However, organizational excellences could be varied since cultural traits differ from
organization to organization and certain cultural traits could be source of competitive
advantages through causal ambiguity (Barney, 1991 and Peters and Waterman, 1982). The
world is changing rapidly, and the level of employee expectation and satisfaction also change
accordingly. Organizational culture adapts overtime to cope up with such dynamic changes and
meet the varying demand of employee expectations and satisfactions. Therefore, a supportive
culture as pointed out by Ritchie (2000) is considered as a motivational instrument which
promotes the employees to perform smoothly and ensures better productivity (Ritchie, 2000).
In the time of economic recession, increasing the profitability of an organization is more
important to stakeholders. The organization culture can connect the employees to their business
and by implementing policies that help to fulfill the employees’ needs. The change is needed
if the organization culture negatively affects the employees’ efficiency. The organization
culture should adopt a way which will improve the betterment of the organization’s
performance and reputation. The environment of an organization is developed by the
organization culture. The strong organizational culture helps employees to communicate and
participate effectively and efficiently in the decision making and with the customer’s
satisfaction.
Research has been carried out on various issues of organizational culture, for example,
organizational culture types (Tharp, 2009) emphasize the stages of culture across the
organization whereas organizational psychology (Schein, 1990) focuses on how culture makes
an impact on employees’ psychology and performance. These two issues of organizational
culture set up equilibrium where an organization can achieve its maximum level of
effectiveness and efficiency (Deem, Barnes, Segal & Preziosi, 2000) that shows the link
between organizational culture and employee performance. (J. Meng, B.K. Berger, 2019)
showed that a supportive culture and a strong leadership performance in public relations
facilitate the organization’s communication and development initiatives to increase
professionals’ work engagement. Dasgupta and B. Gupta, (2019) showed that espoused
organizational culture values have an impact on the individual’s acceptance and use of Internet
technology in a government agency in developing country. This implies that organizational
culture should be carefully managed for the successful adoption and diffusion of Internet and
other technologies. Juris Iljins et al, (2015) results confirmed that stability, reward system, job
satisfaction, team orientation, empowerment, core values and agreement are most important
organizational culture factors influencing organizational climate. A.A. Eniola et al, (2019)
outcomes demonstrate that TQM has an immediate positive and significant impact on SMEs'
performance just as an indirect, significant and positive effect on their performance through
OC. Top management leader's benevolence, and adhocracy OC dimension have positive and
significant effects on employee creativity (Ogbeibu et al 2018).
Thus, this study intends to comprehensively analyze the impacts of organizational culture
on employee efficiency and examine the moderating role of motivation on such relationship in
Banking sector of Pakistan (Rawalpindi) in particular.
1.3. Problem Statement
“Organizational culture determines organizational behavior it functions as an internal
control measure that coordinates employees’ effort. Rigid or dry culture can lead to
inefficiency of employees and can cause serious consequences for an organization.
Motivation plays a vital role if the organizational culture is motivating then the employee
will feel encouraged and perform better. On the other hand, if there is dry or non-
motivating culture then it will lessen the employee efficiency.”
b) This present study will help the organization to cope up with the upcoming
challenges. As organizational culture stimulates independent thinking,
entrepreneurship and innovation in the individual employee, strong
Organizational cultures proffer more advantages such as more motivated
employees, unity and groupthink among employees, and often Organizations
with the later culture outdo the ones with the former.
c) In addition, this study attempts to create awareness to the employees that how
the organizational culture can affect their performance.
d) This study intends to identify barriers and challenges faced by the management
in handling cultural issues and suggest appropriate solutions.