Business Plan

Business Name: Fassion Apparel

Member:

Ronalyn A. Abaricia

Clarisse A. Calimutan

Tiffany Joy O. Gervas

Patricia Anne R. Ignacio

Maria Christine O. Imperial

Maydel P. Imperial

April Joy A. Martinez

Maraniel Sara N. Salazar

Shierylle Joy E. Sales

Fherzie Ann D. Villaverde

1. EXECUTIVE SUMMARY

Fassion Apparel wants to provide high-quality product and services. The

satisfaction of the buyer is the desire and goal of the business so that it formulate a

continuing system where the business assign personnel in designated area wherein each

team has an assigned task. The online shop has one person to handle the transaction

between online buyers and the business. The assigned team for the manufacturing and

design would be required in making the latest design of clothes that will be going to pull-

out on sales. The business will conduct a rules and regulation to operate the system of a

business. The purpose of the formulated system is to have a positive feedback from the

customer. Fassion Apparel Online Shop area accepting some suggestions and request

from the regular buyer. This process looking forward to perform a good relationship

between the buyer and seller.

The potential customers of Fassion Apparel are both male and female students,

teenagers and online shopper. It is expected to reach the places in Lucban and also near

towns. Fassion Apparel online shop are for the customers who wants a stress-free

shopping and at the some time a high-quality product and services. Fassion Apparel

provides the needs, wants and desire of customer to satisfy them and build a strong

relationship and gain their trust.

Fassion Apparel current and future products require extensive customizations to

match consumers wants, it is neccessary to organize the marketing function by

customer groups. This will allow the shop to focus its marketing efforts exclusively on

the wants and specifications of each target buyer segments. There will be an assigned

personnel in each task to fulfill the process smoothly.The raw materials used in

manufacturing the products is quality to satisfy the buyers and build their trust. This

system will give Fassion Apparel a better opportunity to monitor the activities inside the

organizations as well as its competitors.

2. CONTENT, IDEA, AND RATIONALE

The Fassion Apparel aimed to provide the online shopper a sort of clothes and

personalize shirts made from high-quality raw materials.

In this era, millennial people prefer and choose clothing which brings arrogance

but elegant style. A lot of people desire to buy comfortable apparel that brings confidence

as they wear their attire. Most of the buyers are satisfied with simple style but timely

design to be included in the fashion world. Shirts, shoes and accessories are the rarely

of products that teenagers ranging 13 years old and above more likely to purchase. The

potential customers of Fassion Apparel are both male and female students, teenagers

and online shopper. It is expected to reach the places in Lucban and also near towns.

Fassion Apparel online shop are for the customers who wants a stress-free

shopping and at the some time a high-quality product and services. Fassion Apparel

provides the needs, wants and desire of customer to satisfy them and build a strong

relationship and gain their trust.

3. VISION, MISSION, GOAL AND OBJECTIVES

Vision

• To make the Fassion Apparel as one of the people’s choice in choosing

an online shop.

• To create long term transaction to its consumer.

Mission

By month of March 2018, Fassion apparel aim the business to be stable and

high earning profit. The business committed that the product and services it qualify to the

preferences of the customers or buyers such as innovated, standard and quality one.
Fassion Apparel expected to gain high number of demand. Specifically the business

intends to be successful and stable in the future.

Goal

Fassion Apparel is created to earn profit and patronized to the online buyers

and hand to hand transaction. The business aimed to be known with positive feedback,

good background and responsible organization. The goal of the business is to earn the

trust of the consumer.

Objectives

• To earn profit

• To be productive

• To satisfy the online buyers by providing quality and standard product

• To increase and double the digit growth rate of the number of buyers and

demand

• To develop and increase sales while achieving a status quo state

• To develop awareness of structured conversation system measured by

customers coming to the online shop for meeting people

4. MARKET ANALYSIS

4.1 Target Market

The target market of Fassion Apparel is the students, teenager and the

online shopper who range of age of 13 years old and above. Most of that age are incline

to or seek for what today's trend clothes, accessories, etc. They are also incline in

fashioning for their style in anywhere they want to go or for occasional. They are also

using online shop for shopping they want. Fassion Apparel are open for anyone who

seek for clothes, shoes, accessories for both male and female in online shop. Fassion

Apparel will make sure that every product will sell are innovative, standard, good quality.

Fassion Apparel potential respondents are the resident of Lucban, Quezon and the

other near towns.

4.2 Market Size

The community of Lucban, Quezon are increasing of it's number when it

comes in business of clothes, accessories, shoes. It almost 25 shop and above are

open in Lucban, Quezon for selling clothes, accessories, shoes. And aside from shop

there are also 10 and above shop that onlining their product. Some of this shop are

leading to be one of the known in Lucban are Color and Strap, Pretty 99, Marella,

Celhia, Ajegram, Boyz Avenue, Avon, Personal Collection.

4.3 Market Growth

Clothes, accessories and shoes are one of the people's need. The number

of people's demand and wants are increasing. As estimated, people's population in

Lucban. That 75% population need clothes and some accessories and shoes in there

daily life. Some of them are using in everyday, for party, for travel or for any occasion.

The buyer's demand of clothes, accessories, shoes increase as estimated of 20% as

well as the seller of each product.

4.4 Market Probability

 Increase it's demand and wants of people by giving them what trends

nowdays. The high-quality, innovated, and standard fashionable one

 Increase it's customers number by having a good transaction and

relationship. Providing a good quality of a product.

 Get in touch in supplier as maintaining a good transaction, be regular

customers and be persuasive.

 A trusted online shop by being realistic on the product were selling out. Be

honest on the customers.

 As one of the prominent business online shop, be ethical sensitive.

 Grow and expand, be competetive to take risk taker and opportunities. Be

productivity. And adopt new idea, strategy and technique

 Earn more money, putting the income into good use and proper

investment.

4.5 Market Brands

People choice a brand based on the quality, it's durability, style, design, and

at the same time its price. There are 25% people as estimated that are choosing a

brand base on it's durability and quality but cost a high price. Even they spend a cost

they just want a life long product for their own. But there are people base on style,

design about 30% as estimated that just look for its style because it's look beautiful

especially in the teenager who are want fashion for their style. And there are also 40%

people that base on price, depends on their budget.

4.6 Key Sources Factor

Fassion Apparel observe the population of people is about 75% as

estimated and most of them are the teenager about 45% and 36% online shopper.
Teenager nowdays are seeking for an trending clothes, accesories, shoes etc. for their

to wear to any occasion. Fassion Apparel also observes that people are a media literate

one. They are always on social media site like facebook, instagram, twitter, etc. not only

for sharing their personal thought, or communicating to one another. And now it's also

for businesses, like online shopping. They can now choose clothes, accessories, shoes,

appliances, furniture on online shop through their phone and account. They can easily

buy and can save their time.

5. COMPETITOR ANALYSIS

5.1 Competitor Identification

As a newly opened online business we are identifying our competitors strategies

on how they manage their business that is relates to our online business. We're

evaluating their weaknesses and strengths for us to determine and make new strategies

that are will made out online business unique and eye catch.

The following businesses have a sale that able to be a Fashion apparels

Competitor:

• Avon

• Ajegram

• Cehlia

• Marella

• Pretty 99

• Collar and strap

• Personal Collection

• Snap shop
 • G shop

• Glam in a can

5.2 Competitor Comparison

Fashion apparel is in progress that the opening is successful. But we are aware of

the similar online business. This study is related to Competitor analysis it includes the

Competitor strength, weaknesses, strategies, product and services in case there is have

similarities.

5.3 Competitor Positioning

This is usually what is happening in the market place. Every business wants to get

into the top or to be known for them to have their feedback and sale. We want our

business beyond our expectations or at least to be known. To commit the goal we

identify our Competitor Positioning and offer for us to be aware and avoid distribution.

5.4 Competitor Ranking

There is a lot of garment shop in lucban. The potential Competitors of Fashion

apparel are Chelia, Colar and Strap, Ajegram, Marella, Pretty 99, Avon, boy avenue and

other garment shop retailers in the town of lucban. Inside of this instance there is have

undeclinable rivalry for consumers and to other Competitors. The Fashion apparel is the

assembled organization to take a chance in the process of dealing/business. As for

now, the millennial should be a time serving on what are new, faddy or popular styles in

the field of fashion.

 We ranked the following businesses according to the perception of the buyers

based on their desiring shop:

SELECTED SHOP RANKING

Avon 1

Marella 2

Ajegram 3

Cehlia 4

Colar and Strap 5

Personal Collection 6

Pretty 99 7

Boy Avenue 8

G Shop 9

Snap Shop 9

Glam in a can 9

5.6 Key findings

Fashion apparel should have strategies to overcome their dilemma in the field of

dealing. This online business develops a suitable expedient of the disadvantage of

every market to thier Competitor. The fashion apparel interacts with the other garment

shop in lucban like in Rica and Ericka tailoring, Merlin Boutique and Migoy's. Even

though, for having a Competitor this is the measurements of your abilities to maintain

your business management and inside of this aspect we need a good relationship to the

costumers and also to the other businesses, this is the reflection of fairness or equality

and for having impressive business.

6. MARKETING PLAN

6.1 Overview

Fassion Apparel current and future products require extensive customizations to

match consumers wants, it is neccessary to organize the marketing function by

customer groups. This will allow the shop to focus its marketing efforts exclusively on

the wants and specifications of each target buyer segments. There will be an assigned

personnel in each task to fulfill the process smoothly.The raw materials used in

manufacturing the products is quality to satisfy the buyers and build their trust. This

system will give Fassion Apparel a better opportunity to monitor the activities inside the

organizations as well as its competitors.

6.2 Product

Fassion Apparel wants to provide a quality product with popular design for the

teenagers or what us called millenials. Fassion Apparel marketed clothing apparel and

other related in fashion. It provides on what is trendy, in demand and competitively

price. We will introduce and offer different types of clothing design this 2018. The most

unusual aspects of our line will be designated on its design. Several of these are

customise t-shirt, pants, and fashionable clothes for men and woman. For our target

customers and buyers suchlike teenager there will be seasonable clothes according to

their preferences.

6.3 Price

One component of Fassion Apparel clothing brand is competitive price. The online

shop may not always give the lowest cost option in the market although the product and

services is standard and quality. It seeks to give its online shopper good value for their

money. This is important at the online store where online buyers comparison. Shop

before purchase to locate the lowest total cost product prize plus shipping fee. Fassion

Apparrel can offer low prices because of high sales volume and gross margins. The

Fassion Apparel will offer suggested retail price of 150 above. We assure that the
product we have are quality of price and product. This pricing strategy, coupled with our

efficient production methods, aims in achieving our relatively high market sales and

demand for the business future.

6.4 Place

Fassion Apparel expand its location in Lucban Quezon and other near towns. The

shop is located at the town of Lucban. It has no given exact address or a small retail

stores. Interested buyers can purchase item through direct message or in retailer. The

meet ups for the purchase is available in the town of Lucban and shipment for other

towns. Fassion Apparel is currently working to expand its manufacturing and distribution

capabilities. The online shop promoted regularly for it to be recognizable among

consumers. In addition, Fassion Apparel plans to expand online sales by offering the

customized product line via internet only, thus distinguishing between internet offerings

and specialty ship offerings.

6.5 Promotion

Fassion Apparel focuses on new product offerings and open for resellers though

the official facebook page Fassion Apparel communicates with online buyers and

retailers about its products in a variety of ways. The shop as well as its product - is

available via social networking sites and in person. The firms promotional efforts also

seek to differentiate its products from those of its competitors. Fassion Apparel relies on

personal contacts with retailers to establish the items to the online shop. It demonstrate

the items unique qualities and assurance of using the product. At distribution expands,

Fassion Apparel will adjust to meet the greater demand to make sure that the shop is

visited more frequently.

7. ORGANIZATIONAL PLAN

7.1 Teams of Founders

 Fassion Apparel would like to have a proper process to maintain the good

reputation of a business without any complication. To ensure the success of a business

in the future. However, every member assign to what position given to them.

Patricia Anne R. Ignacio assign as the overall supervisor of Fassion Apparel.

She was the who responsible in monitoribg the overall transaction.

Maydel P. Imperial assign as the financial manager. As trustworthy and

responsible person in handling the money. She is also good at financing.

Shierylle Joy E. Sales assign as the Inventory Manager. The one who are

handling the stock. She is well in stocking the product and ensure that the product will

be in good condition.

Tiffany Joy O. Gervas assign as the Order in Charge who is diligence and

capable in managing the orders from the customers.

Clarisse A. Calimutan and April Joy A. Martinez are assign as the spokesperson.

The two of them are good in communicating either to a supplier or a customers. The

ability are suit to accomudate the task given position.

Maria Christine O. Imperial assign as the Documentary. The one who sees the

processing the transaction and good at documentering.

Maraneil Sara N. Salazar, Ronalyn A. Abaricia and April Joy A. Martinez are

assign as the delivery. The three of them are attentive. They has the characteristics of

being early bird. They are on-time in delivering the business products which id ordered

by a customers.
7.2 Business Legal Form

FASSION APPAREL

555-444-999

TT
 Maydel P. Imperial
7.3 Organizational Form
( Financial Manager )

Shierylle Joy E. Sales

( Inventory Manager )

Tiffany Joy O. Gervas

( Order in Charge )
Patricia Anne R. Ignacio

( Overall Supervisor )

Clarisse A. Calimutan April Joy A. Martinez

( Spokesperson ) ( Spokesperson )

Maria Christine O. Imperial

( Documentary )
Ronalyn A. Abaricia

( Delivery )
Maraneil Sara N. Salazar

( Delivery )

Fherzie Ann D. Villaverde

( Delivery )

7.4 Key Personnel

The Fassion Apparel employees background and information are listed:

Patricia Anne R. Ignacio, grade 12 senior high school student currently

taking Accountancy and Business Management. Has an experience in handling a

business and a character of being a good leader.

 Maydel P. Imperial, grade 12 senior high school student taking

Accountancy and Business Management. She has a potential that can be improve to

make the business to be stable and successful. Aside from that she is capable in

financing.

Tiffany Joy O. Gervas, grade 12 senior high school student taking up

Accountancy and Business Management. She is diligent and capable in managing the

business and also good in communicating.

Maria Christine O. Imperial, grade 12 senior high school student taking

up Accountancy and Business Management. A character of a good speaker and a

potential in the fields of handling a promotion of a business.

Clarisse A. Calimutan, grade 12 senior high school student who taking

up Accountancy andBusiness Management. Potential in promoting business products.

Shierylle Joy E. Sales, grade 12 senior high school student taking up

Accountancy and Business Management. Has a potential in marketing and experience

in selling products.

Maraneil Sara N. Salazar, grade 12 senior high school student taking up

Accountancy and Business Management. She is good in communicating that can make

the business fully recognize.

 Fherzie Ann D. Villaverde, grade 12 senior high school student taking up

Accountancy and Business Management. Fherzie has a potential in certain business

and a skills that can be improved.

April Joy A. Martinez, grade 12 senior high school student taking up

Accountancy and Business Management. April has the skilled in communicating and

can make the business invoice out. She also have a potential in running a business that

can improved.

Ronalyn A. Abaricia, a grade 12 senior highschool student taking upq

Accountancy amd Business Management. Ronalyn is responsible in desicion-making

which one can make the business successful.

7.5 Key External Contacts

Advisory and Consultant

 Rica and Ericka’ Tailoring Shop

09217954818

 Merlyn Boutique

09183137902

 Migoy/Muslim

09100384601

7.6 Office and Plan Location

 Fassion Apparel is open at 8 o’clock in the morning to 10 o’clock in the

evening for orders and it is located at Barangay 1, 1 Conception Street, Lucban,

Quezon, Philippines 4328. Meet up would be on Saturday at 9 o’clock in the morning to

3 o’clock in the afternoon while for delivery is open at 10 o’clock in the morning to 2

o’clock in the afternoon and for shipment is open at 2 o’clock in the afternoon to 3

o’clock in the afternoon through JRS Express or LBC. In Roman Catholic Church will be

the exact place of meet up and for waiting should be 1 hour only (9am - 10am).

8. FINANCIAL PLAN

8.1 Overview

The Fassion Apparel expected to have a high demand of sales within the

two months operation.

8.2 Set-up Costl

Fassion Apparel start-up a capital use to purchase products such as T-

Shirt and printing expense. The capital lend in computer expense, office supplies,
transportation and freight charges. The invested capital has a corresponsding uses as
for manufacturing, documentation and receipts.

8.3 Start-up Capital

The Fassion Apparel provide P2500 for it's initial capital in order to settle

or purchase an order to a supplier. Each of the members of a business have a

contibution of P250.

8.4 Profit and Loss Forecast

Based on the graph below, the calculate revenue is 2,638 after deducting

the expense which is 1,752 to the total sales of 4,390.

8.5 Cash Flow Forecast

On the table below the cash flow of Fassion Apparel is looking forward to the

business operation. The cash at the beginning of the period increased.

CASH FLOW FORECAST OF FASSION APPAREL

Cash Flow from Operating Activities

Cash receipts from customers P

Cash paid to supplies

Cash generated from operations

Operating Expense

Computer Expense

Supplies Expense

Net Cash Flow from Operating Activities

Cash Flow from Investing Activities

Purchase T-shirt

Net Cash Flow from Investing Activities

Net Increase/Decrease in Cash

Cash at the beginning of the period

Cash at the end of the period

8.6 Balance Sheet Forecast

8.7 Financial Ratio

9. ACTION PLAN

HAVE A ENTREPRENEURIAL MIND, know all the strategyand techniques in conducting an online business.

GIVE TIME & EFFORT, to work for what the goal is.

TAKE RESPONSIBILITY, on whatever the business encounter a problems in case.

TAKE AN ACTION, because actions as something that can lead you to success. Without actions, you can't
expect to become a succesful businessperson.

BE PRODUCTIVITY, create something new and be a creative one.

BE POSITIVE, that everything will work out fine and continue growing.

BE REALISTIC, on the product you were seeling out. Be true to your customers to gain trust.

10. EXHIBIT