nummerbyran.

se
Website Audit

This audit is for website http://www.nummerbyran.se/ this audit explains the issues found on the
main website.

Meta Title:
You have a title tag of optimal length (between 10 and 70 characters).

Title Nummerbyrån Sverige AB

Length: 22

Meta description:
Your website appears to be missing a Meta description tag.

Meta description is important for search engines to understand the content of your page, and is
often shown as the description text blurb in search results. These are the first things visitors see
in the search.
Meta description serves for the advertising copy purpose. It attracts readers to a SERP page and
is therefore a very noticeable and significant component of search marketing. Using
significant keywords to create a readable, convincing description can enhance the click-
through rate of a specified webpage.

We need to assign a group of keywords to all website pages and optimized Meta description
from the assign keywords.

Keyword Consistency:
Your page's main keywords are not distributed well across the important HTML tags.

Your page content should be focused around particular keywords you would like to rank for.
Ideally these keywords should also be distributed across tags such as the title, Meta and
header tags.
Header Tags:
Your page is not making effective use of header tags.

HTML header tags are an important way of signaling to search engines the important content
topics of your page, and subsequently the keywords it should rank for.

Header Tag Frequency

H1 1

H2 0

H3 0

H4 0

H5 0

H6 0

Tag Value

H1 Hitta företag på nätet!

Amount of Content:
Your page has a low volume of text content which search engines can interpret as 'thin content’.
It has been well researched that higher text content volumes are related to better ranking ability
in general.
Image alt tags:
We found 4 images on this web page.
4 ALT attributes are missing.

https://www.nummerbyran.se/assets/img/hero.jpg

https://www.nummerbyran.se/assets/img/FEj81HD.png

https://www.nummerbyran.se/assets/img/facebook.svg

https://www.nummerbyran.se/assets/img/twitter.svg

Make sure your website images have their own specific alt text. Adding ALT text to your images
makes easier for search engines to index them. Search engines don't physically see images the
way people do. ALT text is an option that allows you to specifically describe the image and helps
in optimization.

Friendly URLs:
Your page links appear friendly (easily human or search engine readable).

XML Site map:

Your website does not contain an XML sitemap and that can weaken your SEO.
An XML sitemap lists URLs that can be crawled and may offer other information such as how
often you update, when your last update occurred and importance. With an XML sitemap, search
engines can index your website more accurately.

Robots.txt:
Your website does not contain a robots.txt file. This can weaken your SEO.
https://www.nummerbyran.se/robots.txt
This file restricts the activity of search engine crawlers and stops them from accessing certain
pages and directories and also locates the XML sitemap.

Google Analytics:

We could not detect an analytics tool installed on your page. Website analytics tools like Google
Analytics assist you in measuring, analyzing and ultimately improving traffic to your page.
Favicon:
Your website has not Favicon. You should have a favicon.

Favicon reflect your brand. Having a favicon visible on your browser tabs, bookmarks, history
archives and so on helps your users save time by allowing them to identify and browse your
website without difficulties, therefore increasing the likelihood of user interaction with your
website.

SEO Friendly URL:

Congratulations! All links from your webpage are SEO friendly.

Google Page speed scores:

Google Page speed scores are optimal.
The best page speed score which help in optimization and ranking is 85/100.

 Mobile Page Speed

Mobile Page Speed score: 94 /100
https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.nummerb
yran.se%2F

 Desktop Page Speed

Desktop Page Speed score: 99 /100
https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.nummerb
yran.se%2F&tab=desktop

Website traffic:
Your website has zero visitors https://www.alexa.com/siteinfo/nummerbyran.se

AMP test:
It seems that this page does not have an AMP version. If you are a publisher, you should think
about creating Accelerated Mobile Pages, which is an easy way to make your pages load
instantly on any mobile device.
Text/HTML ratio:
2.42% — ouch! Your websites ratio of text to HTML code is below 15%. We suggest adding a
lot more text to your website.
The text to HTML ratio is not a direct ranking factor for search engines but there are many
factors related to the ratio that indicate best SEO practices and thus may indirectly result in
higher search rankings.

Mobile Friendliness:
This web site is super optimized for Mobile Visitors.

On-Page Link Structure:

We found 2 total links. 100% of your links are external links and are sending authority to other
sites. 0% of your links are no follow links, meaning authority is not being passed to those
destination pages.

Anchor Type

http://facebook.com/nummerbyran External

http://twitter.com/nummerbyran External

Broken links:
Congratulations! No broken links were found on this website.

Brocken links send users to non-existent pages. They hurt a site usability and reputation which
impact SEO. Fortunately your website does not contain any broken link.

Do follow Backlinks:
Need to drive do follow backlinks, they increase link JUICE which Google loves. Your Website
has 0 do follow backlinks.
https://ahrefs.com/backlink-checker
There is an issue need to avoid here. If all your backlinks go to the home page on your site you
are going to get an unnatural link pattern penalty from Google in the long term as your backlinks
increase. This is not an issue yet as you do not have backlinks but you need to avoid this.

This is an issue for two reasons.

 Google sees this as an unnatural link structure as backlinks are expected to appear
randomly to different pages and content on the site.

 If all the backlinks are going to one page it is going to make it very hard to rank other
content on the site.

What should do here for backlinks to your site is this. Use variations of the keywords you want
to rank for and other related keywords. With Google if keep using the same keywords (anchor
text) repeatedly to a very high level in your backlinks you will 100% get penalized so you need
to avoid this.

By anchor text I mean the keywords used in your backlinks. For example if you posted on a blog
and used the words “Plant engineering” and linked this back to your site this would be the anchor
text.

Social Media Engagement:

 Facebook Page:
Your website has not been widely shared on social networks. Your website has a link to a
Facebook Page but your Facebook page is not found.
Facebook Shares 0
Facebook Comments 0
Facebook Likes 0

 Twitter account:
Your page has a link to a Twitter profile but not registered and does not exist.

 Instagram Account:
Your website Instagram account is not found. Add your Instagram account or create one.

The impact of social media is huge for certain industries, take advantage of this digital version of
word of mouth marketing. However it looks like that nummerbyran.se has not been widely
shared on social media.
Create social media profiles associated with nummerbyran.se on Facebook, Pinterest, LinkedIn
and other sites that are of interest of your costumers. You can get a huge audience by using
social media platforms.
Your security looks very good!
We haven't identified obvious security problems on your website. Security is important to ensure
your website protects user data, doesn't become compromised or experience downtime or data
loss. We recommend ongoing patching and the continuous use of protective monitoring tools.

SSL Secure:
Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.
The SSL certificate expires in 3 months.
The certificate issuer is Let's Encrypt.
Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while
logging into your web service. It will give an extra boost to website in ranking.

HTTPS Redirect:
Your page successfully redirects to a HTTPS (SSL secure) version.

Malware Check:
Your website has been flagged as safe by popular malware scanners

Email Privacy:
No email addresses have been found in plain text on your page.
Recommendations

SEO

Include a Meta description tag

SEO

Implement a robots.txt file

SEO

Use your main keywords across the important HTML tags

Social

Encourage Page Social Sharing

SEO

Implement a XML sitemaps file

SEO

Make greater use of header tags

SEO

Increase Page text content

Social

Grow your Twitter following

SEO

Add ALT attributes to all images

 SEO

Implement an analytics tracking tool

Performance

Optimize your images to reduce their file size

Social

Create and link associated Instagram profile

Social

Create and link an associated YouTube channel

Social

Create and link an associated LinkedIn profile