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    Target Market Person Activity: Major Grade

    Uploaded by

    Doris Curry
    This document provides instructions for an activity where students will work in teams to create cutout figures that represent specific target markets. The activity involves: 1) Dividing into teams and being assigned a target market. 2) Filling out a worksheet with demographic information. 3) Creating a cutout figure and decorating it with pictures of products that would appeal to that target market. 4) Hanging the cutouts for a gallery walk where other students try to determine the demographics represented.

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    Download as DOCX, PDF, TXT or read online from Scribd

    Target Market Person Activity: Major Grade

    Uploaded by

    Doris Curry
    137 views1 page
    This document provides instructions for an activity where students will work in teams to create cutout figures that represent specific target markets. The activity involves: 1) Dividing into teams and being assigned a target market. 2) Filling out a worksheet with demographic information. 3) Creating a cutout figure and decorating it with pictures of products that would appeal to that target market. 4) Hanging the cutouts for a gallery walk where other students try to determine the demographics represented.

    Original Description:

    This allows your students to understand market segmentation in a hands-on activity

    Original Title

    Target Market

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    © © All Rights Reserved

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    This document provides instructions for an activity where students will work in teams to create cutout figures that represent specific target markets. The activity involves: 1) Dividing into teams and being assigned a target market. 2) Filling out a worksheet with demographic information. 3) Creating a cutout figure and decorating it with pictures of products that would appeal to that target market. 4) Hanging the cutouts for a gallery walk where other students try to determine the demographics represented.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    137 views1 page

    Target Market Person Activity: Major Grade

    Uploaded by

    Doris Curry
    This document provides instructions for an activity where students will work in teams to create cutout figures that represent specific target markets. The activity involves: 1) Dividing into teams and being assigned a target market. 2) Filling out a worksheet with demographic information. 3) Creating a cutout figure and decorating it with pictures of products that would appeal to that target market. 4) Hanging the cutouts for a gallery walk where other students try to determine the demographics represented.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Target Market Person Activity

    MAJOR GRADE
    Background:

    A target market is defined as a specific group of consumers that have similar


    wants and needs. Today, we are going to be using market segmentation to create
    a person who is representative of a target market.

    Process:

    1). Divide into teams of 2

    2). Fill out your Target Market Worksheet on the back. You will be assigned a
    target market by your instructor.

    3). Once you have chosen the three demographics, obtain a large piece of art
    paper and trace a team member and cut out the figure of a person. This cutout
    will be the representative for your target market.

    4). Decorate your cutout person with pictures of at least 15 products you think
    would appeal to him/her (you may print these from the internet and glue or tape
    them to the person). Magazines are also available in the business center in the
    green supply cabinet. Draw a face and other features on your cutout. Color (using
    crayons or map pencils) clothing articles on your person. Cover at least 75% of
    the figure.

    6).Hang your cutout in the gallery walk. After everyone has complete the activity,
    we will do a gallery walk to see if you can determine the demographics of each
    cutout.

    7.) Label your cutout by the number on your Target Market Worksheet.

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