425 Ebook Final
425 Ebook Final
425 Ebook Final
lucidpress
effective in less time with
Index
introduction3
posters4
sales proposals 6
advertisements7
email campaigns 8
newsletters9
bonus tip 10
conclusion11
If content is king, then it is
important for that king to have
the right crown and clothing.
A company’s brand consists of the type of content they are putting out on a daily basis, and
it can be difficult for all of this content to be cohesive and consistent. Salesman A may be
sending an email to his clients with the wrong colors. Salesman B might make a poster with
the Papyrus font instead of Times New Roman. Salesman C can take something straight from
the internet and make an advertisement that has nothing to do with the company.
Customers and clients will be exposed to this content that is unrecognizable, and off-brand.
What’s the solution? Find a way for different company departments to create content that is
efficient, on-brand, and effective in a fraction of the time.
Why?
Efficient: Your employees’ time is valuable, and they shouldn’t have to spend it learning to
be graphic designers or expert marketers. They should be doing what they get paid to do.
Also, the faster a piece of content is created, the faster it can live to achieve its purposes.
On-brand: You want your customers to know instantly that a piece of content is yours, and if
that’s not possible, it should at least look presentable and help build brand recognition.
Effective: Any content created should achieve its goal, whether that be lead generation,
brand building/recognition, or awareness. If it doesn’t do what it was meant to do, then it
was made for naught.
In this ebook, you’ll find five different tactics companies can use to communicate with its
customers: posters, sales proposals, advertisements, emails, and newsletters.
3
Posters: 01
In an age of digital marketing and advertising, flyers and posters remain a priceless promotion
tool for getting your message across to broad audiences. Flyers are cost-effective, eye-catching,
and can be printed or posted online to reach your targeted market. Posters can also build brand
recognition if done correctly.
Whether you are advertising for an event, fundraising for a special cause, or trying to generate
leads, a flyer displays all of the relevant information in a concise and organized way. It can
be as simple as an image and a call to action, or you can choose to include more details and
information for the audience.
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To get the most from advertising or marketing with flyers/posters, make sure your poster:
• Is attention-grabbing: strong visuals, bold headlines, and contrasting colors will make your
flyer stand out among the rest.
• Has a clear call to action: What is the poster meant to do? Do you want people to call your
business? Go to your website? Come to your event? Make it clear and central to the message.
• Is on-brand: Customers should be able to recognize or at least connect the piece of content
to your brand. Do this with colors, fonts, your logo, or other design elements.
Lucidpress makes it easy to make sure your posters are attention-grabbing, on-brand, and
have a clear call-to-action. By creating an editable template for sales representatives or other
employees to use, you take out the guessing and the strategic creative process and help them to
focus on what’s truly important-the messaging. Creating a poster or flyer should not be a time-
consuming project, it should be quick and painless in order to be able to distribute it and let it
create conversions.
5
The sales proposal: 02
The content king needs to use the appropriate tools to reach out to
audiences in a way that people will want to listen to.
At Lucidpress, the goals to be fast, efficient, and on-brand are pivotal. The central messages
behind sales proposals must be presented in a way that appeals to its specific audience and
makes the customer want to know more.
A sales proposal is all about key information. Some things you will want to include within a sales
proposal are objectives, timelines, goals, deliverables, terms, costs, etc. You can even include
pictures of your team members or some information behind what they do. Remember: you are
establishing a partnership between your company and the customer. These can be personalized
to match your company’s style guide and incorporate photos relevant to its purpose.
They can be as creative or strict as wanted. Just be sure that it follows the same colors, tone of
voice and brand proposition as the rest of your content. Following this formula will align your
collateral to what your targeted market wants to see.
Found below are a few options for multiple Sales Proposal Templates any business can use for
on-brand, consistent content:
6
Advertisements 03
Businesses cannot work without advertising their respective products. The promotion of said
products and services allow the business to gain more consumers, increasing loyalty and
efficiency. According to a post by Chron.com, “A strong commitment to advertising is as much an
external call to action as it is an internal reinforcement to your sales team.” If your team has this
commitment, they will understand the importance of advertising and long-term consequences
will be to their benefit.
Any smart organization will want to make sure that Salesmen A, B, and C are all consistent and
remain professional to carry out the company standards.
At LucidPress, a variety of Advertising Banner Templates are offered to help gain the attention
of potential buyers. The main characteristics of these templates are to convince your customers
that your products are crucial and benefit their everyday life, and are suited towards their
specific needs.
Templates include event, horizontal, vertical, and web banners. These are simple, easy to use,
and save you time! They can be personalized according to the needs of the product. Use a
template, attract the gaze, gain a customer! Take a look below:
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email campaigns 04
Why are email campaigns so effective? Consumers actually prefer emails over any other type
of advertising. Don’t waste the time, money, or effort of your team to try to market to your
consumers with something that won’t resonate well with your target market. Remember, the
content king wants to connect personally with its subjects.
When creating an email campaign remember these three steps in order to convert your leads
into sales.
1. Make it Convenient: With everything in our world being so instant, consumers prefer when
emails are sent at times when they want to open them. Study the geographical location of
your demographic to understand what times it is best to send your email blast and campaigns.
Sending emails earlier in the morning will result in higher open rates due to the fact that most
people check their emails at around 9 am in the morning. Sticking to this hack will help you
convert your leads to customers.
2. Subject Lines: Your subject line is the single most important part of your email. It’s the first
impression of email. If the subject line doesn’t seem appealing in just a few words, it will not be
opened. Put the most important words to the left, keeping in mind that many smartphones and
other small screens cut out the word count. Consider running tests on subject lines. LucidPress
has effective platforms which allow you to test subject lines
3. Make it Personal: Not only will personalizing emails help the customer pay attention to your
message, but they will gain even more trust in your company’s cause. People will trust those who
are similar to them. The most effective way to do this is to very clearly identify your persona in
order to play to their self-interests.
8
newsletters: 05
Newsletters are a great way to connect and feel personal because they arrive in users’ inboxes.
The positive aspect of this emotional relationship is that newsletters can create much more of a
bond between users and a company, as well as convert leads into loyal customers.
• Design in Newsletters
Content is important but something that will catch attention is the overall presentation. A good
design is key to appealing to potential customers and it is also a great way of being unique and
standing out from competitors. LucidPress designs are designed to be seen clearly and adapt to
different devices so that the consumer can identify the brand at a glance.
• Wording in Newsletters
Because most employees are very occupied and dedicated to their work time, most of their
attention will not be dedicated to reading long newsletters. Use the least amount of space and
words as possible to let the central idea sink in clearly and quickly. Be sure to include a link that
gives them access to the complete content on your website.
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Bonus tip:
Nurturing Content
When trying to convert a marketing lead to a sales lead, or turning a one time customer into
a repeating customer, it’s important for them to feel nurtured by your content. Having on-
brand content that can be quickly personalized and sent to current or potential customers
is essential. Nurturing content should include a portfolio of work that has been done before.
You are selling your products to a company, just as a person would “sell themselves” to gain
employment. There are a variety of things you can keep in your portfolio to show clients
including:
When nurturing a lead, there are a few important tips to keep in mind:
• Personalize your content: Make sure your content is on-brand but personalized. Include
names and detailed previously learned from interactions with the client.
• Don’t spam with emails: Keep in contact with your clients, but don’t overload them with
emails. Clients become annoyed and it can drive away business.
• Remember that every lead needs to be nurtured individually because they aren’t all at the
same conversion stage. Don’t send to send the same content to a client you have been
nurturing for two days to the one you’ve been nurturing for two months. Look at what
each client needs individually and use templates to have on-brand content that is easily
personalized.
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conclusion: Create content that
is relevant and
applicable to your
It is important to have good content when grooming leads or working consumers, and brand
with customers. Having content that matches your company’s brand
is also essential. Create content that is relevant and applicable to it in a way that makes
your consumers, and brand it in a way that makes the company
easily identifiable. Exposing customers and clients to content that is the company easily
unrecognizable, and off-brand will only confuse them.
identifiable.
Cohesive content helps organizations seem prepared and professional.
Make sure that it is fit for the figurative content king’s kingdom. Using
a template builder (like Lucidpress) helps sales teams quickly create
content that is on-brand. Having on-brand content will allow your leads
and customers to always know who they are dealing with, and ready-
made templates will make it easy for sales representatives to create
personalized content.
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