Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                

CSR STP

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 7

SHORT TERM PROJRCT ON

DIFFERENT AREAS OF CSR WHERE INFOSYS TECHNOLOGY LTD WORKS

Sarai, Usri Road, Khagaul, Patna, Bihar 801105

Submitted to:- Submitted by:-

PRATOIK BANERGEE RAVI SHONAM KUMAR

(ISM PATNA) ROLL NO- PGDM1921033


What is Corporate Social Responsibility (CSR) ?

. Corporate social responsibility (CSR) is a self-regulating business


model that helps a company be socially accountable—to itself, its
stakeholders, and the public. By practicing corporate social
responsibility, also called corporate citizenship, companies can be
conscious of the kind of impact they are having on all aspects of society,
including economic, social, and environmental.

To engage in CSR means that, in the ordinary course of business, a


company is operating in ways that enhance society and the
environment, instead of contributing negatively to them.

Understanding Corporate Social Responsibility (CSR)


Corporate social responsibility is a broad concept that can take many
forms depending on the company and industry. Through CSR programs,
philanthropy, and volunteer efforts, businesses can benefit society while
boosting their brands.

As important as CSR is for the community, it is equally valuable for a


company. CSR activities can help forge a stronger bond between
employees and corporations; boost morale; and help both employees
and employers feel more connected with the world around them.

For a company to be socially responsible, it first needs to be


accountable to itself and its shareholders. Often, companies that adopt
CSR programs have grown their business to the point where they can
give back to society. Thus, CSR is primarily a strategy of large
corporations. Also, the more visible and successful a corporation is, the
more responsibility it has to set standards of ethical behavior for its
peers, competition, and industry.
KEY TAKEAWAYS

 Corporate social responsibility is important to both consumers and


companies.
 Starbucks is a leader in creating corporate social responsibility
programs in many aspects of its business.
 Corporate responsibility programs are a great way to raise morale
in the workplace.

Example of Corporate Social Responsibility

Long before its initial public offering (IPO) in 1992, Starbucks was known
for its keen sense of corporate social responsibility, and commitment to
sustainability and community welfare. According to the company,
Starbucks has achieved many of its CSR milestones since it opened its
doors. As per its 2018 "Global Social Impact Report," these milestones
include "reaching 99% of ethically sourced coffee, creating a global
network of farmers, pioneering green building throughout its stores,
contributing millions of hours of community service, and creating a
groundbreaking college program for its partner/employees."

Starbucks’ goals for 2020 and beyond include hiring 10,000 refugees
across 75 countries, reducing the environmental impact of its cups, and
engaging its employees in environmental leadership. Today there are
many socially responsible companies whose brands are known for their
CSR programs, such as Ben & Jerry's ice cream and Everlane, a
clothing retailer.
Special Considerations

In 2010, the International Organization for Standardization (ISO)


released a set of voluntary standards meant to help companies
implement corporate social responsibility. Unlike other ISO
standards, ISO 26000 provides guidance rather than requirements
because the nature of CSR is more qualitative than quantitative, and its
standards cannot be certified.

Instead, ISO 26000 clarifies what social responsibility is and helps


organizations translate CSR principles into practical actions. The
standard is aimed at all types of organizations, regardless of their
activity, size, or location. And, because many key stakeholders from
around the world contributed to developing ISO 26000, this standard
represents an international consensus.

DIFFERENT AREAS OF CSR WHERE INFOSYS TECHNOLOGY LTD WORKS

CSR at Infosys Technologies Ltd

Infosys Foundation, the philanthropic arm of Infosys Technologies Ltd.


came into existence on 4th December 1996 with the objective of fulfilling
the social responsibility of the company by supporting and encouraging
the underprivileged sections of society (www.IndianNGOs.com). N. R.
Narayana Murthy (Chairman and Chief Mentor, Infosys) defines Infosys
Foundation as “For benefits of globalization and technology to reach the
poor, the private sector, philanthropic institutions and committed
individuals should co-operate and establish partnerships with the
government institutions. This would lift millions of our people out of
poverty, provide them with opportunities and make them participate in
the process and progress of globalization.” Promoted by Infosys
Technologies Ltd., the Foundation began its work in Karnataka, India,
gradually extending its activities to the states of Tamil Nadu, Andhra
Pradesh, Maharashtra, Orissa and Punjab. The Foundation supports the
programmes and organizations devoted to the cause of the destitute, the
rural poor, the mentally challenged and the economically disadvantaged
sections of the society.

• Constructed and donated to the school buildings for poor and orphaned
students in Orissa, Tamil Nadu, Pondicherry, Kerala and Karnataka.

• Constructed class rooms at the Wayanad Girijan Seva Trust which


works for Girijan students in Kerala.

• Donated books on the topics such as engineering, medicine,


mathematics, science, history, economics, etc. to the book banks in
Karnataka. These ‘book banks’ are tremendously useful for the poor
students who use these books for reference.

• Through company’s Computers@Classrooms initiative launched in


January 1999, the company donated 2,567 computers to various
institutions across India.

• Sponsored ‘Vijanana Sammelana’ at Shimoga, Karnataka to impart


knowledge of science to students and teachers.

• Donated computers and laptops to Gulbarga University, Athani


University, Mangalore University and to the All India Vayu Sainik Camp
in Bangalore.

• Launched OASIS, a training program for students in government


schools.

• Collaborated with Ichalkaranji Seva Bharathi, Mumbai; Vidya Prasarak


Mandal, Lucknow; Yogakshema, Hyderabad Karnataka Sikshana
Samithi, Kota Vidya Samste and Arunachal Pradesh Vidya Kendra to
provide education for underprivileged children.

• Worked with the Karavir Nagar Vachan Mandir in Kolhapur,


Maharashtra to convert the library into an e-library and then connected it
to other libraries around the world.
Healthcare

Making high-quality healthcare the norm is an ongoing challenge


(www.karmayog.org/csr500companies). The Foundation has undertaken
the following CSR actions in this area.

• Donated ‘Radiant Warmer with Electrical Slow Suction and Apgar


Timer’ to Sargur Hospital, H.D. Kote, where tribal patients are treated
free of cost.

• Supplied free medicines for diabetic children through Jnanasanjeevini,


Bangalore.

• Donated medical equipment, chairs, and an x-ray unit to Northern Bihar


Hospital, Bangalore Hospital and Jammu Hospital, where poor patients
receive treatment free of cost.

• Donated medical equipments to Pavagada Eye Hospital, Karnataka


and Kakinada Eye Hospital, Andhra Pradesh.

• Constructed an advanced Pediatric Block for Wenlock Hospital,


Mangalore. • Paid Rs. 3 crore to buy ‘Linear Accelerator’ for Chennai
Cancer Insitute, Chennai.

• Donated Computed Tomography (CT) scan machine to Government


Hospital, Bhubaneswar.

Arts and Culture

Traditional art and culture are fast disappearing due to globalization and
economic development. Preserving India’s rich heritage and honoring its
artisans are some of the ways Infosys Foundation contributes to this
space. In specific, the following actions have been undertaken by
Infosys Foundation to promote Art and Culture of the country:

• Sponsored Kala Darshan, a musical program in rural areas, through


Bhartiya Vidya Bhavan.
• Sponsored a folk fest in Bangalore to provide direct market
opportunities for rural artisan communities and promote culture.
Approximately 100 craftsmen from 20 states participated in the fest.

• Sponsored more than 5,000 students, through NGOs like Prerna and
Vidya Poshak, for the study and documentation of Karana Viniyoga, to
preserve and encourage the art. Karana is a dance form defined and
described in great detail by sage Bharatha in his work Natyashastra.

• Supported the Bhandarkar Oriental Research Institute in researching


ancient Indian manuscripts.

• Sponsored Uppina Kudru Kamath Memorial Yakshagana Gombeyatta


puppet shows in Karnataka to preserve the art of puppetry.

You might also like