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    MA (Advertising & Marketing Management)

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    This document outlines the course structure for a two-year MA (Advertising & Marketing Management) program from Amity University. It lists the core and elective courses offered each semester, including subjects like Advertising Principles & Practices, Media Planning & Buying, Consumer Behaviour, and Digital Marketing. Students also complete value addition courses in communication skills and behavioral science, take a foreign language, and undertake a summer project and NTCC internship.

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    MA (Advertising & Marketing Management)

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    Love_the_duck
    59 views2 pages
    This document outlines the course structure for a two-year MA (Advertising & Marketing Management) program from Amity University. It lists the core and elective courses offered each semester, including subjects like Advertising Principles & Practices, Media Planning & Buying, Consumer Behaviour, and Digital Marketing. Students also complete value addition courses in communication skills and behavioral science, take a foreign language, and undertake a summer project and NTCC internship.

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    This document outlines the course structure for a two-year MA (Advertising & Marketing Management) program from Amity University. It lists the core and elective courses offered each semester, including subjects like Advertising Principles & Practices, Media Planning & Buying, Consumer Behaviour, and Digital Marketing. Students also complete value addition courses in communication skills and behavioral science, take a foreign language, and undertake a summer project and NTCC internship.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    59 views2 pages

    MA (Advertising & Marketing Management)

    Uploaded by

    Love_the_duck
    This document outlines the course structure for a two-year MA (Advertising & Marketing Management) program from Amity University. It lists the core and elective courses offered each semester, including subjects like Advertising Principles & Practices, Media Planning & Buying, Consumer Behaviour, and Digital Marketing. Students also complete value addition courses in communication skills and behavioral science, take a foreign language, and undertake a summer project and NTCC internship.

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    12/15/2019 MA (Advertising & Marketing Management)

    MA (Adver sing & Marke ng Management)


    MA (Adver sing & Marke ng Management) is a two years full- me degree program from Amity University.
    Semester 1 Semester 2

    Core Courses Core Courses


    Adver sing Principles & Prac ces Media Planning & Buying
    Principles & Prac ces of Marke ng Industrial Marke ng
    Public Rela ons Client Servicing & Account Planning
    Consumer Behaviour Adver sing Planning & Strategy
    Product & Brand Management Adver sing Laws & Ethics
    Fundamentals of Communica on Research Adver sing Research
    Media Design Media Design & Produc on
    Value Addi on Courses Value Addi on Courses
    Communica on Skills Communica on Skills
    Behavioural Science Behavioural Science
    FBL (Choose any one) FBL (Choose any one)
    French French
    German German
    Spanish Spanish
    Japanese Japanese
    Chinese Chinese
    Open Elec ve (OE) Open Elec ve (OE)

    SUMMER PROJECT (6 WEEKS)


    Semester 3 Semester 4

    Core Courses Core Courses


    Interna onal Strategic Marke ng (ABS) Marke ng of Services
    Crea vity in Adver sing Digital Marke ng
    Specialisa on Elec ves (Choose any three) Specialisa on Elec ves (Choose any three)
    Rural Marke ng Sales Management
    Understanding Consumers in India Direct Marke ng
    Interna onal Retail Management Global Marke ng Communica on
    Customer Rela onship Management Domain Elec ves (Choose any one)
    Domain Elec ves (Choose any one) Managing Special Events
    Event Planning & Strategy Print Media Marke ng & Circula on
    Corporate Communica on Value Addi on Courses
    Value Addi on Courses Business Communica on
    Business Communica on Behavioural Science
    Behavioural Science FBL (Choose any one)
    FBL (Choose any one) French
    French German
    German Spanish
    Spanish Japanese
    Japanese Chinese
    Chinese Open Elec ve
    Open Elec ve NTCC Internship (6 Weeks)
    NTCC Summer Project

    https://www.amity.edu/admission/course_structure/A20004.html 1/2
    12/15/2019 MA (Advertising & Marketing Management)

    https://www.amity.edu/admission/course_structure/A20004.html 2/2

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