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    Company Profile: An Introduction To The LEGO Group 2007

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    magician1000
    The founder, Ole Kirk Christiansen, took the first two letters of the development departments therefore Danish words LEG GODT, meaning work systematically with the evo"play well", and put them together. Today - many years later - LEGO is things like play habits, family patterns and housing conditions.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Company Profile: An Introduction To The LEGO Group 2007

    Uploaded by

    magician1000
    305 views4 pages
    The founder, Ole Kirk Christiansen, took the first two letters of the development departments therefore Danish words LEG GODT, meaning work systematically with the evo"play well", and put them together. Today - many years later - LEGO is things like play habits, family patterns and housing conditions.

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    lego

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    The founder, Ole Kirk Christiansen, took the first two letters of the development departments therefore Danish words LEG GODT, meaning work systematically with the evo"play well", and put them together. Today - many years later - LEGO is things like play habits, family patterns and housing conditions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    305 views4 pages

    Company Profile: An Introduction To The LEGO Group 2007

    Uploaded by

    magician1000
    The founder, Ole Kirk Christiansen, took the first two letters of the development departments therefore Danish words LEG GODT, meaning work systematically with the evo"play well", and put them together. Today - many years later - LEGO is things like play habits, family patterns and housing conditions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Company Profile

    An introduction to the LEGO Group


    2007

    Campany Profile 2007 


    It all began in 1932 ...
    The founder, Ole Kirk Christiansen, Child’s play is an ever‑changing
    hit upon the LEGO® name in 1934. world, and the company’s product
    He took the first two letters of the development departments therefore
    Danish words LEG GODT, meaning work systematically with the evo‑
    “play well”, and put them together – lution of familiar play themes and
    quite unaware that one meaning of product lines based on research
    the word in Latin is ... “I put together”. among children and parents into
    Today – many years later – LEGO is things like play habits, family pat‑
    both the name and the idea behind terns and housing conditions. Added
    the company. Play is a key element to this is the fact that a combination
    in children’s growth and develop‑ of systematisation, logic and unlim‑
    ment, and play ited creativity ac‑
    stimulates the It is LEGO philosophy that “good tivates learning
    imagination, the play” enriches a child’s life – and through play in a
    emergence of its subsequent adulthood. With very special LEGO
    ideas, and cre‑ this in mind, the LEGO Group has way which – in an
    ative expression. developed and marketed a wide age of increasing
    It is LEGO philos‑ range of products, all founded demands upon
    ophy that “good on the same basic philosophy the child’s learn‑
    play” enriches a of learning and developing ing and ability to
    child’s life – and – through play. solve complex
    its subsequent problems – ca‑
    adulthood. With ters uniquely for
    this in mind, the LEGO Group has tomorrow’s child. It is for this reason
    developed and marketed a wide that the LEGO system is frequently
    range of products, all founded on cited by many leading organisations
    the same basic philosophy of learn‑ and individuals as a specially cre‑
    ing and developing – through play. ative play material used in learning
    contexts by institutions and schools
    True to its motto – Only the best is throughout the world.
    good enough – the LEGO Group
    has emphasised the importance of The child of the future will have plen‑
    high quality throughout its 75‑year ty of things to play with. Consumer
    history, ensuring that consumers electronics is a tough competitor to
    return to LEGO products again and traditional toys. But the LEGO Group
    again. At the same time the LEGO is in no doubt that the LEGO brick
    system means that many thousands will continue in future to be relevant
    of building elements can be easily to children of all ages. A world of
    combined in innumerable ways – imagination and total absorption.
    and just as readily dismantled again. Putting two LEGO bricks together
    The more LEGO bricks you have, the is intuitive and delivers the sponta‑
    more fertile your creativity can be‑ neous joy of creation which can be
    come, and there are hours of play supplemented – but never replaced
    in the LEGO brick that you don’t find – by electronic experiences.
    elsewhere.
    Campany Profile 2007 
    The LEGO Group
    The LEGO Group has a global work‑ duced in 2006 as part of the LEGO
    force of approx. 4,500 people, all of Group’s strategy, Shared Vision. Cor‑
    them employed in one of the four porate Management comprises the
    business areas illustrated below. The Chief Executive Officer and four Ex‑
    organisation chart also illustrates ecutive Vice Presidents, each with
    the areas of responsibility of Group their own business area.
    Management after changes intro‑

    Chief Executive Officer

    Markets & Products Community, Education Corporate Center Global Supply Chain
    & Direct

    Markets & Products (M&P) Community, Education & Corporate Centre (CC) Global Supply Chain
    has global responsibility Direct (CED) is respon‑ covers the administrative (GSC) is the business
    for product development, sible for direct contact service departments: Cor‑ area responsible for the
    marketing, sales and with consumers via brand porate Finance, IT, Human Group’s supply chain
    distribution to the retail retail stores, online sales, Resources, Corporate – from procurement and
    trade. and mail order. In addi‑ Communications, Corpo‑ production to shipping to
    tion this business area rate Governance and Cor‑ the distribution centres.
    handles contacts with porate Legal Affairs.
    fans and the develop‑
    ment of new business
    concepts aimed directly
    at end‑users. And it is this
    unit that is responsible
    for the LEGO Group’s
    development, marketing
    and sale of educational
    materials.

    Campany Profile 2007 


    Idea and production
    Concept and product development LEGO bricks are manufactured at
    takes place primarily at the com‑ the Group’s own factories in Den‑
    pany’s Billund headquarters – but mark and by external suppliers
    the LEGO Group also has listening abroad. Approx. 19 billion LEGO ele‑
    posts in Munich, Barcelona, Los An‑ ments are made every year in Bil‑
    geles and Tokyo in order to monitor lund – equivalent to approx. 2m ele‑
    the latest trends. The creative core is ments an hour or 36,000 a minute.
    made up of 120 designers represent‑
    ing about 15 different nationalities. There are about 2,200 different ele‑
    Most of the designers have trained ments in the LEGO range – plus 55
    at design or art schools in various different LEGO colours. Each ele‑
    parts of the world. The LEGO Group, ment may be sold in a wide variety
    however, does not formally stipulate of different colours and decorations,
    that its designers must have such bringing the total number of active
    a training; selection is based on combinations to more than 6,000.
    hands‑on work and face‑to‑face in‑
    terviews.

    How LEGO bricks are made


    During the moulding process, the plastic is heated to 232° C until its
    consistency is about that of dough. It is then injected into the moulds
    at a pressure of 25‑150 tons, depending on which element is being
    produced. It takes seven seconds to cool and eject new elements.
    The moulds used in production are accurate to within two‑thousandth
    of a millimeter (0.002 mm), and the accuracy of the moulding process
    means that only 18 elements in every million produced fail to meet the
    company’s high quality standard.

    All LEGO elements are fully compatible, irrespective when they were
    made during the period from 1958 to the present or by which factory.

    Campany Profile 2007 

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