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    BRITANNIA

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    salma
    Britannia Industries began in 1892 in Calcutta as a small biscuit company called Britannia Biscuit Company. It has since grown to become a major FMCG company in India with annual revenues of Rs. 6000 crores. Britannia's vision is to be among the fastest growing FMCG companies in India and its mission is to dominate the food and beverage market by providing "Tasty Yet Healthy" products. The company generates around 90% of its revenue from biscuit sales and has diversified into other product categories like bread, cakes, and dairy. Key strategies for its growth include maintaining a strong focus on quality, customer satisfaction, monitoring competitors, and building good customer relationships.

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    BRITANNIA

    Uploaded by

    salma
    649 views3 pages
    Britannia Industries began in 1892 in Calcutta as a small biscuit company called Britannia Biscuit Company. It has since grown to become a major FMCG company in India with annual revenues of Rs. 6000 crores. Britannia's vision is to be among the fastest growing FMCG companies in India and its mission is to dominate the food and beverage market by providing "Tasty Yet Healthy" products. The company generates around 90% of its revenue from biscuit sales and has diversified into other product categories like bread, cakes, and dairy. Key strategies for its growth include maintaining a strong focus on quality, customer satisfaction, monitoring competitors, and building good customer relationships.

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    Britannia Industries began in 1892 in Calcutta as a small biscuit company called Britannia Biscuit Company. It has since grown to become a major FMCG company in India with annual revenues of Rs. 6000 crores. Britannia's vision is to be among the fastest growing FMCG companies in India and its mission is to dominate the food and beverage market by providing "Tasty Yet Healthy" products. The company generates around 90% of its revenue from biscuit sales and has diversified into other product categories like bread, cakes, and dairy. Key strategies for its growth include maintaining a strong focus on quality, customer satisfaction, monitoring competitors, and building good customer relationships.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    649 views3 pages

    BRITANNIA

    Uploaded by

    salma
    Britannia Industries began in 1892 in Calcutta as a small biscuit company called Britannia Biscuit Company. It has since grown to become a major FMCG company in India with annual revenues of Rs. 6000 crores. Britannia's vision is to be among the fastest growing FMCG companies in India and its mission is to dominate the food and beverage market by providing "Tasty Yet Healthy" products. The company generates around 90% of its revenue from biscuit sales and has diversified into other product categories like bread, cakes, and dairy. Key strategies for its growth include maintaining a strong focus on quality, customer satisfaction, monitoring competitors, and building good customer relationships.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    BRITANNIA INDUSTRIES

    INTRODUCTION:

     Britannia biscuit company was started in 1892 in Calcutta with an initial


    investment of Rs. 295.
     The company we all know as Britannia today.
     Gupta brothers owning the Britannia biscuit company limited (BBCo) which
    is a tiny company that time having a stake along with of English business
    man C.H. Homles.
     At the time Second World War there was demand for biscuits at the same
    time Britannia reached the pinnacle in sales in 1979 the company ( BBCo)
    changed into Britannia industries.
     Britannia industries Ltd. Has been seeing growth of around 27% per year
    compared to the industry growth rate of about 20%
     90% of their revenue comes from biscuit manufacturing.
     BILs present annual revenue is around Rs. 6000 cr half of which is
    generated through biscuit sales.

    Vision and mission statement

    Vision :
     A vision is defined as ‘An image of the future we seek to create’.
    Vision statement therefore contains details of the company’s future
    .they want to be Britannia consumer by the year 2003. they want to
    be among the three fastest-growing FMCG companies in the country
    and to grow profitably.

    MISSION:
     To dominate the food and beverage market in India through a
    profitable range of “Tasty Yet Healthy” products by making every
    Indian a Britannia consumer. ” we want to be part of our consumer
    at home, out of home, a natural part of his life.
    BRITANNIA INDUSTRIES
    GOAL:
    To provide consumers the highest standards of food safety and
    ensure hygiene diversified food category.

    Britannia products
    The Britannia products consists of the four sectors:
     Biscuits sectors
     Bread, cakes and rusk sectors
     Gift sectors
     Dairy products

    Important events over 3 years


    2015
     BRITANNIA BOURBON TURNS 60| Britannia bourbon, india’s
    first premium chocolate biscuit completes 60 glorious years.

    2016

     CAKE BISCOTTI first ever classic ‘Bridge product combining the


    best of the world of a cake and
    that of a cookie.

    2017

    Enriching our portfolio-Britannia-Chipita jv Entered


    into a joint venture agreement with chipita S.A., a greek company, for the
    manufacture and sale of ready to-eat delicious croissants.

    STRATEGIES

     A strong quality of product: A customers always believe in a


    good quality of the product in my survey. I found that
    percentage term more people is quality conscious and not
    price conscious.
    BRITANNIA INDUSTRIES
     Customer satisfaction: It is very important part of the
    organization that at any cost they have to fulfill.
     Focus on competitors activity: every organization should must
    be careful about it’s competitors step, because they can
    disturb the growing sales process of the organization.
     A growing relationship with customer: Nowadays a good
    relation with customer is very important for organization. Sale
    is totally depending on the relation with the customers.
     Customers retention: It is also major aspect for growing
    business. It means keep the old customers and try to make
    new customer.

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