Davao ICT Industry 2017
Davao ICT Industry 2017
Davao ICT Industry 2017
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Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
ABSTRACT
INTRODUCTION
Collecting information on the industry can help improve strategy analysis and
plan of actions. The information can be made into a map for a quick reference of
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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available data bank and number of experts in the industry (Woo, et al. 2004),
solve problems (Tserng & Lin, 2005) and communicate important and
actionable information in the context of the organization (Wexler, 2001). Basic
information about the industry would enable small and medium enterprises to
navigate and compete (Hari, et al. 2005) through effective management
(Davenport & Volpel, 2001). Educators may also utilize information derive from
a knowledge map to improve abilities of the learners (Weigmann, et al., 1992).
Thus a knowledge map is useful to the industry and educational institutions.
In Davao City, ICT act as one of the primary aide player for government
institutions to deliver services to the community through an effective on-line
transaction to hasten processing of business permits for example and encourage
private sectors to invest in the city and create jobs for residents thus at least
reducing unemployment and poverty in Davao. Currently, 50 ICT players are
established in Davao City directly involved in BPO voice contact centers, non-
voice process outsourcing, animation, graphics, and content development and
engineering service and design. At present, Davao city is encouraging ICT
investments and other related activities through building infrastructure, creating
conducive environment for ICT growth, job generation, and socio-economic
gains and sustainability. However, the profile of ICT players in the city is
virtually unknown. Hence, this study was conducted to characterize the
Information and Computer Technology (ICT) industry in Davao Region.
An online survey form was used utilizing google forms for ICT inventory and
characterization available at https://drive.google.com/a/umindanao.edu.ph/
preview template? id=0AvA7V mcMxMy4dC1pZ0pRQ196cERqNzlkUnJ
HNnFoVlE & mode=public&urp= https://docs.google.com/
previewtemplate?id%3 D0AvA7Vm&pli=1&ddrp=1# targeting the Business
Process Outsourcing firms (BPO), government-based ICT, private firm-based
ICT and the Information Technology Education schools. The online survey was
conducted between the months of February and March 2015. Quantitative
analyses were used to describe associations between variables.
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Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
In terms of years of operation, firms operating within 0-3 years constitute 35%,
while second are those firms who have operated for 10 years (32%), 19% have
just entered maturity years or 11 years or more. Surprisingly, survey revealed
that there are 3% of firms operated for 48 years. Mostly these firms are
cooperative-based ICT. Perhaps, the growth of the cooperative has something to
do with the strong and highly functional ICT system put in place for the
organization. A greater number of are members of the Council of Deans (16%)
followed by DabaweGNU (14%). The ICT workers are also members of
Philippine Society of IT Educators (8%), Transcription Alliance of Davao (5%),
Davao Gamers Society (5%) and Davao Bloggers Society (5%).
The ICT firms participated in the survey are mostly operating with an initial
capital of less than a million (50%) while big investment firms ranging from 1
million to a hundred million are only a handful in Davao Region comprising
between 6-11%. This is an indication that the industry for ICT in Davao Region
remains to be a playing field for entrepreneurial engagements where small-scale
players can join without fear of being compromised by huge investment firms.
On the other hand, this is also something to look into as there are a fewer
number of large investment firms pouring in their capital in the Region. It is a
good area to look into the perceptions of the huge-investing firms in the many
areas of engagements such as labor force, laws and market.
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 114-39
Received: July 20,, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
Fig.1 Distribution
tion of firms by investment value
Most of the respondents are into business process outsourcing (BPO) segment
doing information technology jobs (32%); software and applications (11%); or a
handful of jobs supporting telecommunications, software applicatio
applications, computer
hardware and information technology (5%); as well as those in the academe
(5%). All others are spread in the segments of information service, broadcast
media, digital media for marketing, and in weather bureau all at 3%.
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
The firms generally offer software (57%), while a quarter are composite of
software and hardware products (30%), while a small number (14%) did not
indicate their products. Perhaps the respondents do not certainly know the
products that their firms offer as some of the respondents were regular employee
in the rank and file positions. Even still, the findings provide a good picture of
the current situation of the ICT industry; a big number of the firms are into
software development. Click and Duening (2004) forecasted that in 15 years, 3.3
million jobs will move to countries like Philippines, China, Russia and India
from the Unites States and that the Philippines competitive advantage is on
administrative. Better if the industry can intensify its perceived specialization in
the eyes of the locators and improve its offering and services as well.
Moreover, the services offered by the firms are mostly into chat and email
support (14%), research data (8%), and medical transcription and back office
support (8%). Search engine optimization, graphics, and multimedia; search
engine optimization, digital media, PR and marketing; search engine
optimization, software development and graphics shared 5% a piece. All other
services are spread at 3% including software development, technical support,
and software development on graphics, web development, telephony, voice-
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 114-39
Received: July 20,, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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inbound & outbound, system administration and many others. ICT industry in
Davao Region is taking a good lead in the offering its services. Ro
Rodolfo (2005)
believed that Davao Region has taken a good share of the pie of the BPO
development.
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
The ICT firms commonly use MySQL (14%) and in combination with MS SQL
server (11%) for the database management system. A marginal number employ
MS Access in addition to MS SQL (3%), IDB-DB2 in combination with mySQL
and MS SQL server (3%), Mongo (3%) and Oracle (3%).
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
The firms that participated in the survey were also characterized according to
their area of operation. It was found that almost half (43%) of the firms are
serving the Philippine market, followed by those firms that serve Philippine and
US markets (8%). There are also firms that serve multiple markets like
Philippines, USA, Australia and New Zealand (5%) while another firm serve a
single market, the USA (5%). All other firms serve many markets like
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 114-39
Received: July 20,, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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The head office of the participating firms are mostly homegrown, 57% are
located in Davao Region, while a number have main offices in USA (23%),
others in the Philippines outside the region (11%). There are also firms with
main offices located in UK (6%) and in Latin Americas (3%).
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 114-39
Received: July 20,, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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On this, the firms were asked how many workers they will hire the moment they
start pooling in recruits. 3 firms would need 100 to 150 new employees within a
year’s time; 21 firms would need no more than 10 new workers; 1 firm would
need 11 to 20 additional labors; and another firm would need 21 to 31 new
workers. Thus, the firms would need an estimated 711 new workers within a
year, expected to surge within 9 months.
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 114-39
Received: July 20,, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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The students of ITE range from a handful to a thousand students, on the average,
close to a thousand students are enrolled in the higher learning institutions.
There were 4 HLIs (higher learning institutions) which participated in the
survey. These institutions have been producing an av
average of 158 graduates in a
year on the average, combining the four institutions supply of ITE workers,
there is an expected 632 new graduates joining the ICT industry annually.
Given demand for new workers at an estimated average of 700 and supply of
ITE workers at 632 on the average, there is an expected shortage of human
resource for the industry. This will have good and adverse impacts on both
demand and supply sides. Firms that at can offer better compensation can set a
premium of wage to attract skilled workers, either new or seasoned, to their
organizations. This will adversely affect the small and micro firms who barely
struggle in its operation.
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
On the other side, ICT industries will likely still have unemployed skilled
human resources while the prevailing wage could be high. This is the Shapiro-
Stiglitz theory (1984) where workers would choose to shirk job because anytime
the worker gets hired in another firm, then the firm responds by increasing wage
to keep the worker in the job. If paying higher wage would work, then it will not
hold all other firms for offering higher wages, thus reducing the incentive of
staying in a particular firm. In general, wages may spike up while productivity
will remain the same.
Thus, to reduce the potential of shirking of workers, ICT firms may introduce
corporate values in the learning institutions to imbibe among students the
organizational values evident in their workplace. Meglino, Ravlin and Adkins
(1989) found that strong corporate culture is a function of congruence of the
workers values and of that with their supervisors. If firms share their culture
among the students, when they join the industry, their sense of belongingness
increases thereby contributing to the improved operation and revenue generation
of the organization. This is loyalty-based model (Reichheld, Markey & Hopton,
2000).
The stable condition in the ICT industry may also be attributed to the less
observed pirating of well-trained workers (mean=5.5) by competing firms. In
addition, the perceived slack of the industry may also be attributed to the lack of
capital needed to scale up operations. The industry needs to improve its
partnership with the government agencies. There is an observed need of putting
on networks and climate of partnership with the government. The ICT firms
may enjoy the benefit of RA 10644 of 2014 where micro, small, and medium
enterprises may avail of a funding support.
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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Legend: Mean descriptions: 8.21 – 10.0 Very strongly evident (VSE); 6.41 –
8.20 Strongly evident; 4.61 – 6.40 Fairly evident; 2.9 – 4.60 Less evident; 1.0 –
2.80 Not evident (NE).
On the hind side, there is the need to closely work with the government agencies
to provide safety nets for the ICT firms against volatility of the exchange rates
(mean=5.9). Stronger peso would mean income loss among the firms; weaker
peso would mean better income for the firms. Therefore, a good balance must be
observed by the government in issuing monetary policies. Perhaps, a dynamic
communication line is a good start. In addition, the ICT Davao may improve its
engagement with various agencies to secure endowment or capital venture funds
for the firms (mean=6.1). Likewise, the industry may establish a strong
partnership with academic institutions that produce graduates for ICT in the
form of endowment funds (mean=6.1).
Table 11. Efforts exerted by ICT Davao to address common and related
concerns.
Indicators Mean Description
1.) Promulgation of laws to ensure 6.3
sustainability of ICT industry Moderate efforts
2.) Regulatory framework and strategic 6.7
plan for ICT Davao Strong efforts
3.) Financial endowment to enhance ICT
6.1
industry Moderate efforts
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
A good case to look also is the role of the academe in the coming future. The
survey reveals that industry-based curricula and instructions implemented in the
academe (mean=6.6) will be the least among the expected things to happen in
the coming years. Perhaps, the industry is confident of the current initiatives of
the academic institutions to connect theories with practice, values formation to
corporate culture.
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
www.uminjournals.org
the least to observe activities in the ICT industry. They are followed by the
micro firms with investment less than Php1M. This is a promising finding; the
large investors are here to stay longer because of their positive observation of
the dynamics in the industry.
The results however vary on the efforts of ICT-Davao to address concerns and
issues of the industry. The most impressed are the firms with investment ranging
between Php1M to Php3M followed by the large firms (Php16M to Php100M).
The least convinced, however, are the smaller ones with investment less than
Php1M. Perhaps this concerns with the endowment funds for the firms which is
found to be the least among the many efforts of the ICT Davao, yet the most
important among the smaller firms.
Finally, firms were asked of their forecast of the future of the ICT Davao. The
firms with investment between Php1M to Php3M are the most confident of the
good future of the ICT in Davao Region, followed by the small and large
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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enterprises. The general expected trend of the ICT is to grow and swell with
investments due to international locators transferring operations in the region
and these firms expect to benefit directly from these trend.
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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Univ. of Min. Intl. Mult. Res. Jour. vol. 1, no. 1, pp. 14-39
Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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Finally, firms that are serving the Australia and New Zealand markets do not
make unified expression of the future of the ICT in Davao Region in context of
their operation, yet firms that serve all other markets on top of the Australia and
New Zealand markets are seeing very good future of the ICT. In addition, firms
that serve Philippines, India, Japan, South Korea, UK and rest of Europe are
confident of the good future to come to the ICT industry of Davao Region.
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6.) Philippines, India, USA, South America 7.0 Strong future trend
Very strong future
9.0
7.) Philippines, Japan, South Korea, UK trend
8.) Philippines, South America 8.0 Strong future trends
9.) Philippines, South Korea, India, Rest of
Asia, USA, Australia / New Zealand, UK, 6.0 Moderate future trend
Rest of Europe, South America, Others
10.) Philippines, USA 6.0 Moderate future trend
11.) Philippines, USA, Australia / New
7.0 Strong future trends
Zealand
12.) Philippines, USA, UK 6.0 Moderate future trend
13.) UK 7.0 Strong future trends
14.) UK, Rest of Europe 6.0 Moderate future trend
15.) USA 6.0 Moderate future trend
16.) USA, Australia / New Zealand, UK, Very strong future
9.0
Rest of Europe, Others trends
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Received: July 20, 2015; Accepted: December 10, 2015; Released: January 15, 2016
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CONCLUSIONS
ICT industry in the Davao Region can be generally described as growing from
its infancy and it is expected to grow in the coming years. Its players are
composed of new entrants but not necessarily young firms. The industry, in its
current state, is led mostly by the people in the academe which set the source for
supplementing the required skills and competencies of the workers in the
industry. Expected number of workers needed by the firms within next year is
more than the number of graduates produced by the institutions every year
indicating shortage of labor that will distort wage and resource-pool of the firms.
This situation can be arrested in its onset by facilitating a strong partnership
between the firms and the academic institutions. It is also good to pay attention
on the global trend that affects local development. For instance, the markets of
the United States, Australia, and New Zealand seemed not to coincide with the
local initiatives and dynamics of the international markets. There are also
instances when UK market did not fit well with the local conditions. Though,
Philippine, India, other Asian markets, and South Americas markets enjoy
benefit of the local programs and projects. It is recommended that the
perceptions of the ICT investing firms in the areas of engagements such as labor
force, laws, and other market ventures would be studied.
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