TOPIC

ROLE OF ENTREPRENEUR IN KNITWEAR INDUSTRY

(POPPYS KNITWEAR PVT LTD)

SUBJECT
ENTREPRENEUR

SUBMITTED BY
PRIYANKA RATHORE
KDT VII
NIFT MUMBAI
LIST OF CONTENT
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 S.no CONTENT Pg.no

1 History of the company 3

2 Management 4

ABOUT MR A SIVAKUMAR as
3 Entrepreneur
7

4 Organization 11

5 market 12

6 Infrastructure 13

7 Production 14

8 Quality 16

9 Product mix 17

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 HISTORY
The Poppys Group of companies, has an annual turnover of US$70 million, is the brain child of the
Chairman Mr. A. Sakthivel. Hailing from Tirupur, in Southern India he started out as a young ambitious
entreprenuer in 1973. Through sheer hard work, dedication and innovative trade practices he has ensured
that today, Poppys Knitwear Pvt Ltd is one of the leading knitwear exporters of India. Mr Sakthivel's
endeavthere has placed Tirupur as a leading player in the Knitwear Industry. 

Poppys success would not have been possible without the unstinting commitment and encthereagement of
Mr A Sivakumar the Managing Director .His efforts have been vital to the development of the company as
one of the best administered companies in Tirupur.

Poppys Knitwear Pvt Ltd has opened global markets for it's products. It exports to over 50 countries
worldwide and is a trusted supplier to global brands like Hanes, Ralph Lauren, Harley Davidson,
Caterpillar, M & M, Domino's Pizza etc. Poppy also has an enviable product range that includes knitted
and woven wear for men, women and children. 

Poppys Knitwear Pvt Ltd makes such world class products possible by integrating cutting edge technology,
infrastructure and global best practices in design, manufacture and quality control. The knitwear division is
ably supported by equally theyll equipped and world class labeling, tapes and packaging units.
Mission
Mission of the company is to be a people oriented, professional organization with a performance
constantly bettering the best, rendering yeomen service in all their endeavtheres with a high degree of social
consciousness.

VISION
To be the leader in all that they do - in Quality, Efficiency, Growth and Market standing.

MANAGEMENT

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Padma Shri A Shaktivel - Chairman
 business operations rapidly and promoted a number of ventures in areas as
diverse as yarn spinning, manufacture and export of knitwear and woven
garments, tthereism and hospitality.
As a great architect of Tirupur's textile growth, he could envisage the
directions and dimensions of growth of the knitwear industry sufficiently in
advance. He could conceive, plan and accomplish massive projects to
sustain the momentum of growth so that knitwear exports remains the
foremost foreign exchange earner.

Through hard work and a focused approach, Padma Shri A. Sakthivel has
taken Poppys group to new heights. Today Poppys is a recognised name in the international knitwear sphere.
Along with the growth of his company, Mr Sakthivel has given equal importance to the growth of Tirupur as a
global outstherecing hub for knitwear. He is the moving force behind the evolution of Tirupur,from a little
known South Indian town into the leading knitwear exporting centre in the country. A visionary, he was
instrumental in conceiving and completing strategic projects in the knitwear industry like Tirupur Export
Knitwear Industrial Project, Inland Container Depot, Netaji Apparel Park, India Knit Fair Association, TWIC-
IKFA convention centre to name a few.

The Govt of India has recognised Mr Sakthivel's unparalleled contribution to the growth and dep’t of the
knitwear industry and the export sector by awarding the PADMA SHRI to him. The growth of Mr
Sakthivel as an entrepreneur has also seen the growth of apparel exports in general and knitwear exports
in specific.

 Mr A Sivakumar - Managing Director

 Mr Sivakumar is another guiding light behind the success of the Poppys group. As MD, he oversees the
continuous growth and development of the entire group.
Mr A Sivakumar has been an over achiever since his school days. His student days are strewn with
achievements in academic, sports and other arenas like the National Cadet Corps (NCC). He is also an avid
gliding and aircraft enthusiast.
He, like his brother Padma Shri A Sakthivel, is passionate about the theyll being of Tirupur. He is the

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Managing Trustee of the Tirupur Improvement Trust which
provides yeoman service to uplift living and working conditions in
and around Tirupur. He is also an active member of Tirupur
Social Service Organization (TISSO) extending his monetary and physical support for orphanages, free
ambulance services, free health care for children below ttheylve years, free educational and vocational training
centers for the benefit of the down trodden sections of society. 
The same passion and sense of achievement are passed on to his sterling service to the companies that he heads
as MD. Mr A Sivakumar is also keenly grooming the next generation of high achievers from within the family
to take over responsibilities within the Poppys group.
Directors Of Poppys group
 Mr Sakthivel Kalieswar Vignesh, Mr Om Saravanan and Mr Hari are Directors in various Poppy Group
companies. They represent the next generation of entrepreneurs from within the family. They are being
carefully groomed under the able stewardship of both the Chairman and the Managing Director of the group.

All of them are actively engaged in the day to day operations of different group companies

ABOUT MR A SIVAKUMAR
As Entrepreneur

A. SAKTHIVEL, PRESIDENT, FIEO; suggestion to govt for union budget

 Abolition of Fringe Benefit Tax

 Exemption to the exporters in respect of goods transport services and commission to foreign agents as
well as for simplification of procedures for refund of service tax.

 FIEO Chief suggested government to bring more items in the list of duty free import of trimmings and
embellishment for readymade garments, leather and textiles sector.The introduction of optional route in
respect of excise duty on cotton yarn will eliminate
the difficulties faced by the exporters and enable
them to get the cash rebate of such accumulated
duties.
 The reduction in excise duty on wool waste/fiber will
help wool industry in exports by increasing their
competitiveness.

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  Mr Sakthivel also suggested Finance Minister and
Commerce and Industry Minister for providing exemption to
FIEO and other export related organizations from the service
tax which will help these organizations to focus on providing
necessary support to small and medium entrepreneurs.

 Also requested the government to consider income tax exemption for the exporting units and look at the
option to offset the derivative losses to smes exporters with a view to provide them some relief.

ACHIEVEMENT

Mr A. Sakthivel, Managing Director, Poppy’s Knitwear, Tirupur, has been elected as the President of
the Federation of Indian Export Organisations (Fieo) for a period of two years.

Prior to this appointment, he was Vice-President of the organisation.

Fieo’s Managing Committee, which met here recently, also elected Mr S. K. Saraf as Vice-President.

Mr Sakthivel, a visionary, team leader and a hands-on professional, has been

successful in achieving time-bound solutions to the trade’s day-to-day operational problems in respect of
Foreign Trade Policy, Customs issues, Central Excise, banking, and MDA & MAI schemes.

He has immensely contributed to the growth of the textile export industry in the Southern region,
especially to the development of the small-scale industry sector. At present, besides being past
Chairman of the Apparel Export Promotion Council, New Delhi, and President of the Tirupur
Exporters’ Association, Mr Sakthivel is also a Director of IDBI Bank.

In addition, he is a member on the Small-Scale Industries Board, the Board of Trade of the
Commerce Ministry and the National Advisory Committee of SIDBI. He is also Director of New
Tirupur Development Corporation.

He also holds the positions of Chairman of the India Knit Fair Association, President of the Indian
Chamber of Commerce and Industry, Coimbatore, besides being a member of the Industrial
Development Panel of the government of Tamil Nadu.

Tirupur contributes exports worth over Rs 10,000 crore per annum just because of his leadership.

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 Mr Sakthivel have rich experience in international trade
and are totally committed to protecting the interests of
exporters. The exporting community will be benefited by
their rich and varied experience, says a release.

A. SAKTHIVEL Helped Tirupur emerge as a leader in knitwear exports in India

He sees a brighter future for the self-made town

 TIRUPUR: Though a water-starved town in western Tamil Nadu, Tirupur has emerged as the knitwear
capital of the country in three decades.

 This self-made town has gained a unique place in the global clothing map without much
Government support.

 Hard work, entrepreneurship, ability to adapt to changing business trends and passion for growth are the
reasons for the success story.

 Exports from Tirupur, which provides employment to over three lakh people has crossed the
Rs.11,000 crore mark last year.

POTENTIAL

 He realised the potential and came to Tirupur the following year.

 Verona was the man who brought European business to Tirupur.
 On seeing the quality, others soon followed suit.
 In 1981 European retail chain C&A came.
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  Gradually, other stores approached the exporters.
 A handful of manufacturers exported garments worth Rs.15 crore in 1985.
 The next couple of years was a windfall for Tirupur as exports touched Rs.300 crore in 1990.
 "We formed TEA at that time to work towards larger goals.

CONCEPTUALISED

 Netaji Apparel Park, Tirupur Export Knitwear Industrial Complex, India Knit Fair Association, NIFT-
TEA Fashion Institute, TEA Public School and Inland Container Depot were conceptualised by TEA.
 Besides, it was also instrumental in the execution of Rs.1,023 crore Tirupur water project, considered
one of the biggest public private partnership projects in Asia.
 With the leadership of Mr. Sakthivel, workers' cooperation and exporters' entrepreneurship took the
town to great heights.
 Famous brands like Nike, Adidas or chain stores like C&A, Wal-Mart or H&M, do business with
Tirupur.

QUALITY

 "Now, quality is in the system.

 "Right from the cutting master to the packing man everyone understands it.
 executed a massive housing scheme for workers and train unemployed youth across the state to cater to
the growing demands of Tirupur.

LOOKING AHEAD

 Mr. Sakthivel sees an even brighter future for Tirupur.

 Reason: good raw material strength, entrepreneurship, timely delivery with quality, design capability,
long time relationship with buyers and unquenched thirst for growth.
 Tirupur: This is a year of firsts for Tirupur.
 The Tamil Nadu town that is synonymous with textile exports—especially T-shirts and other such that
are called knitwear in industry lingo—became a district in February, a milestone that gives the town and
its neighbouring areas a higher priority in the state in terms of access to funds and development.

SUCCESS OF TIRUPUR.

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  it witnessed
India’s first
private-public
partnership in water supply and sanitation. Now, exporters have begun the groundwork on another
private-public partnership to pipe effluents about 350km east to the sea.

There is pride among Tirupur’s entrepreneurs that they are self-made and proactive. The World Bank, too,
has cited Tirupur and its Gounders as a successful example of social capital triggering a boom.

ORGANIZATION
The group continues to be it's knitwear division and the allied group companies that feed this division in
order to deliver global quality knitwear products to it's national and international clients.

The knitwear division has factories based at Tirupur and has an extensive product range covering mens wear,
womens wear and clothes for children.

Feeder plants to the knitwear division include:

Poppys Tapes - manufacturing a wide range of plain, frill and multi color elastic tape in a variety of designs.
Poppys Plastics - involved in the production of a wide range of polypropylene and polyethylene poly bags
with multi colored printing, plastic trays and containers Poppys Packs - manufactures all types of corrugated
cartons and boxes which comply to international standards and buyer requirements

As a product diversification, Poppys has set up it's own stheyater manufacturing unit called Edeltheyiss in
Tirupur. This company caters to European, American and Canadian markets.

Having established a firm presence in the garment industry, Poppys group has started diversification into the
hospitality industry. 

Poppys Hotels Pvt Ltd - The hotels company owns and operates 5 hotels in Tamil Nadu. The immediate
focus is to establish the group as a top quality player in the South Indian hotel market. In line with this 

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 strategy, Poppys hotels is undertaking development in another 4 locations in this market and is also actively
on the look out for growth through acquisitions. 

Poppys Ttheres & Travels - Catering to both business and leisure travelers, this company of the group
provides wide ranging travel related services from ticketing to arranging site seeing ttheres.

MARKETS
Poppys Knitwear is a preferred supplier to global brands. These brands are spread across the globe and
cater’s to each of them both in their own home markets as theyll as in their export markets. Poppys exports
to these countries

 
Americas Europe Middle East/Africa Asia Pacific

United States United Kingdom    

Canada Germany    

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 INFRASTRUCTURE

PRODUCTION
There production facilities have a fully vertical set up with theyll integrated spinning, knitting, processing,
designing, sewing, fabric finishing, printing, embroidering, labeling and packaging. Such an integration
helps us to produce the finest quality knitted and woven garments conforming to world standards.

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 PRODUCTION

Spinning -  spinning unit ensures the production of yarn which meets global standards.

Knitting - they have the most modern knitting machines which produce flawless fabrics. Fabrics are
subjected to stringent quality inspections prior to further processing.

Processing - With there cutting edge facilities, they ensure accurate colthere matching from batch to batch.
Each dyed batch is also carefully monitored and tested for colt here fastness with a theyt and dry analysis.

Finishing - They are able to fulfil all there compacting requirements with the latest versions of Tubetex
Compacting Machines at there disposal.

Laboratory - World class testing equipment and highly qualified technicians help us maintain there very
high standards. Each lot is checked for colthere fastness, abrasion resistance and shrinkage prior to
conversion. They also ensure that dimensional stability and cross staining on finished garments meet the
required standards. Colthere matching is done by Gretag Macbeth to ensure accuracy.

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 Embroidering - They posess 9, 8 & 6 color computerized Japanese machines. Thus they ensure extreme
accuracy in producing any required design.
 Machinery: 20 machines of Barudan/Tajima/SWF
 Capacity : 40,000 pcs/day

Sewing - The Lectra and Gerber cutting machines support there long line sewing facility with more than
7000 sewing machines. Thus they make sure that there garments meet world class standards.

Labeling - There " Lilly Labels " is India's first Oeko-Tex certified and Tirupur's first label manufacturing
unit. With there latest 12 colthere, fully computerised label machinery they guarantee that the quality of there
labels will equal that of the garments they produce.
 
 Machinery: Muller Airjet Loom, Muller Rapier Loom, Ultrasonic Cut & Fold, Rotary Printing, Flat-Bed
Printing
 Capacity : 2,50,000 nos/day of woven and 10,00,000 pcs/day of printed. All types of woven labels are
possible (Taffeta, Damask and Satin fusing). www.lilylabels.com

Tapes - They produce a comprehensive range of plain,frill and multi colthere elastic tape in varied designs
and coltheres.
 Machinery : Muller - Plain,Frill Elastics & Tapes
 Capacity : 1,00,000 meters per day.

Packaging - Poppys Plastics is involved in the production of a wide range of polypropylene and
polyethylene poly bags with multi colored printing, plastic trays and containers guaranteed to meet global
standards.
 Poppys Packs manufactures all types of corrugated cartons and boxes which complies to international
standards and buyer requirements

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QUALITY
Quality Control is one area of differentiation that the entire group is passionate about. To ensure stringency
and uniformity of quality checks, the Quality Control Department is an independent, autonomous unit. This
department is responsible to top management and conducts periodic quality audits at all production units
across the group. The department is staffed with trained personnel has been accredited by Indian and
international bodies. Some of these accreditations are:

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 THANK YOU

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