THE 2020 INFLUENCER

MARKETING PLAYBOOK
The whys, hows, and future of influencer marketing.
TABLE OF
CONTENTS
Introduction to Influencer Marketing ………………………………………… pg .1

10 Questions to Identify Your Influencer Marketing Needs …….………… pg .2

6 Steps to Prepare for Influencer Marketing in 2020 …….……………..…. pg .5

Step #1: Identifying Influencers ………………………………………………. pg .7

Step #2: Trendfluence ………………………………………………………….. pg .9

Influencer Marketing Calendar ……………………………………………..…. pg .11

Step #3: Activating an Always-On Approach ……………………………….. pg .14

Step #4: Go Beyond Organic ………………………………………………….. pg. 16

Step #5: Measuring Success ………………………………………………...... pg .18

Step #6: Partners in Prime ……………………………………………………... pg .19

Printable RFP Checklist ………………………………………………………... pg .21

Conclusion: Looking Ahead to 2020 ……………………………………….... pg .24

WHAT IS INFLUENCER
MARKETING? 92%
trust
You’ve decided you want to reach consumers in ways they can’t influencer
and won’t ignore. You don’t want to just sell to them through the marketing
boring, typical online advertisements - you want to influence them
on the channels they already love and visit frequently. You’ve
probably run at least one or two influencer marketing campaigns
by this time, but even if you haven’t, this guide will help you plan
your upcoming campaigns for 2020 and beyond.

It’s clear that influencer marketing will only become an even more critical component of any digital marketing mix in 2020, as
92% of consumers trust influencer marketing over traditional advertising, according to the Nielsen Consumer Trust Index.

And that’s why influencer has quickly moved from a start and stop, once or twice a year tactic, to a year-round strategy. Last year,
almost half - 42% - of marketers said that they are already employing a year-round strategy around influencers and we anticipate
this number to double in 2020.

Whether you’re new to influencer marketing, or enhancing your influencer strategy to take it to the next level, you’ll want
to maximize your efforts and avoid rookie mistakes. This playbook lays out 6 steps that will help you strategize and execute
influencer marketing based on your brand’s needs and desired outcomes, while keeping in mind your brand’s authentic voice.
Since authenticity is what’s connecting you to your consumers, it’s important to make sure you choose the right set of influencers
who speak to them with authority.

IN THE KNOW:
Micro-influencers have an average engagement rate of almost 3%, more than what brands usually see for their own content.
And more than half - 57% of marketers - said influencer content regularly outperforms branded content.
10 QUESTIONS
1. Did you use influencer marketing in 2019? If yes, on a scale of 1-10, how happy are you with the overall
execution and success of your efforts?

TO IDENTIFY
1 2 3 4 5 6 7 8 9 10

2. How do you currently find influencers? Do you think you’re finding the right influencers for your needs?

YOUR 3. What size influencers have you used?

INFLUENCER
Celebrity Mega Macro Micro Nano

4. Have you used influencers in an always-on (year-round) strategy?

MARKETING
Yes No

5. Do you, or a partner within your company, control owned channels - such as your website, product pages

NEEDS
or email marketing - to reuse the influencer created assets?

Yes No

6. Do you, or a partner within your company, control paid media budget?

Yes No
To get started, we want you to take a look at
what you’re currently doing with influencers, 7. Are you currently using influencer content in other channels - i.e. paid media or email marketing?

have done in the past, and what your goals Yes No

are for 2020. Also, we’ll take a look at your
8. Do you have benchmarks already established to track success at the end of a campaign?
needs in order to be successful. To help
establish this, we created these “10 Questions Yes No
to Identify Your Influencer Marketing Needs”. 9. Have you worked with any third-party measurement partners to track sales / engagement rates / etc?
Fill in your answers and then keep those
Yes No
handy for the remainder of this Playbook!
10. Do you want to do anything influencer-first in 2020? Would you like to build a campaign that starts with
influencers and content?
 6 STEPS
TO PREPARE FOR
INFLUENCER MARKETING
IN 2020
Identifying Influencers Trendfluence Activating an Always-
On Approach
How to find the right What trends and holidays See why an always-on
influencers for your can you take advantage of approach is imperative in
campaign needs. throughout the year? influencer marketing.

Go Beyond Organic Measuring Success Partners in Prime

Learn how to maximize Learn how to set benchmarks Don’t go at it alone!

your influencer marketing & budgets for your Learn how to find a
investment beyond the organic influencer marketing seasoned partner.
campaign. strategy.
IDENTIFYING INFLUENCERS

Today’s influencers are people who have the ability It’s important to know the sizing scale of influencers, what that means,
to drive a massive impact on their niche markets, and and when to use each size or mix of sizes. How did you answer
at times even control the conversation of an entire question #3? What sizes have you used? While Nano and Celebrity
industry. are indeed influencer categories, these are generally seen as one-off
tiers that can be used to anchor or support a campaign. For ongoing
One of the first, and most important, steps is carefully work that can complement other marketing initiatives that are
taking the time to seek out what types of influencers running, it’s best to focus on what we call the “Core 3” - Micro,
you think will work well with your brand. Think about Macro, and Mega.
how you are currently doing this - your response to
question #2 - and ask yourself, “Is it effective?”. You also need to figure out what you expect from your influencers
so that you can properly measure success. Do you want to simply
Do you feel you are working with the right influencers? increase site visits or raise brand awareness within a particular target
If so, great. If not, identify the different types of market? Do you want to increase sales or generate leads? Based on
influencers out there and understand how to map what you’re trying to achieve, how does an influencer complement
those influencers to your goals. something you’re already doing?

To help find the best influencers, Linqia uses its proprietary PerformanceMatch™ technology using AI to analyze its network of 100,000+ influencers to find the
best influencers for each campaign’s needs. This is done using machine learning that has identified patterns in both copy and imagery to identify things like a
specific brand affinity, interests, or sentiment to find the right influencers that will make the right connection with consumers.
 TYPES OF
INFLUENCERS

Nano: Under 5K followers on Instagram

Everyday people with a small, generally more friend-based following. They can be used to create buzz within a very
targeted audience. Think of Nano as synonymous with the original word-of-mouth approach for spreading information.

Micro: Micro: 5K-100K followers on Instagram

These people are influencers with a smaller but dedicated following, covering a niche market. Their content is generally
more authentic because they have a closer relationship with their audience. They can be more easily paired with a
CORE 3

performance-based payment model to drive true accountability and measurable results at scale.

Macro: Macro: 100K-500K followers on Instagram

A hybrid between the traits of micro and mega influencers. A general trend is that these influencers are more likely to
work for a flat-flee. The quality of content takes a big leap compared to Micro, but the engagement rate also decreases
compared to Micro.

Mega: Mega: 500K-5 Million followers on Instagram

Megas specialize in driving high-impact awareness with a very broad reach - not good for niche markets. Mega influencers
cost more, but the quality of their content is close to that of a creative agency. You can also be more prescriptive with
the types of content they produce. These influencers almost always work on a flat-fee model and generally have talent
agencies that they work with.
Celebrity: 5 Million+
You know, famous people. Think Kim Kardashian, Lebron James, or Chrissy Tiegan. These are people who are famous for
one thing but also have a committed and passionate online following across many channels.
 GOALS
BASED ON YOUR GOALS, HERE
ARE THE TYPES OF CONTENT,
INFLUENCER MIX, CHANNELS,
ETC YOU SHOULD USE TO HIT
THESE GOALS!

Brand Product Purchase

Goal Sales Loyalty
Awareness Consideration Intent

Influencers Mega/ Macro Micro / Macro Micro / Macro All Tiers All Tiers

Instagram / TikTok Instagram Stories / All Channels Pinterest / Instagram All Channels
Channels Twitter / Facebook Stories / Blogs

Measurement Studies Brand Awareness Study Brand Perception Study Purchase Intent Study Sales Lift Study Brand Loyalty Study

Engagement Impressions
Metrics to Track Impressions Engagement Clicks

Paid Amplification
TRENDFLUENCE

To get the most out of influencer marketing, you need what holidays or special days make the most sense, and which of these
to treat it like any other marketing strategy in your days your ideal consumers will be most actively involved in.
arsenal - meaning you need to get a firm idea of your
goals and what you’re trying to achieve. As a rule of thumb, we’ve seen most brands planning and gearing up
for these timely campaigns anywhere from 3-6 months in advance -
One of the most important parts of influencer sometimes even further out! This is why it’s imperative to look ahead at
marketing is planning and timing. You’ve got to figure a calendar and circle the days you’d like to capitalize on sooner rather
out when you activate your campaign and what’s than later.
trending at that time. Are there trends you can capitalize
on to gain traction?

Look at your yearly marketing calendar. We’ve included

IN THE KNOW:
a 2020 calendar below for you to print out, full of
We’re not just talking about images, but also video! Video
holidays that could be leveraged for an influencer
continues to grow and become an increasingly important channel
marketing campaign. These holidays will already be for influencers. Instagram Stories are now used by more than 500
discussed widely on social media, so it’s a great way million users daily, and it accounts for 34% of Instagram’s sponsored
content. And TikTok continues to explode. In February 2019, the
to take advantage of a conversation that is already
app exceeded one billion installs and is Gen Z driven with 75% of
happening. Based on your product, you can scope out the audience under 35. Be sure to have a game plan for video on the
platforms that work best for your target audience!
MCDONALD’S
The Golden Arches wanted to raise awareness for their Halloween-
themed ‘Trick. Treat. Win!’ promotion. Linqia developed a 4-week
plan involving 20 African-American influencers between the ages of
18–35. These influencers shared blog posts and posts of them visiting
McDonald’s and enjoying the tasty burgers and delicious fries in their
restaurants or back at home on social media.

Linqia tested and promoted the best-performing content, then

partnered with Placed to track when restaurant visits occurred because
of the promoted influencer content.

The result? Increased consideration from viewers and increased foot

traffic into McDonald’s restaurants. Over 82K engagements and a 98%
positive sentiment score earned Mickey D’s a boost of 540k incremental
visits to McDonald’s stores, resulting in a 23% lift in foot traffic! That’s a
lotta Big Mac attacks.

“The reason we work with influencers is we like having other

people talk about us. If we take that same message and put
that on our channels, it falls on deaf ears.” –Joe Piaskowy,
Social Engagement Manager at McDonald’s
 The 2020 Influencer Marketing Calendar

January February March

Healthy Living Season American Heart Month  March Madness

Q1
Jan 1 - New Years Day Tax Season Preparation Allergy Relief Season
Jan 5 - Golden Globes Feb 2 - Super Bowl Sunday March 3 - World Wildlife Day
2020 Jan 21 - Martin Luther King, Jr Day Feb 9 - 92nd Academy Awards March 8 - International Women’s Day
Jan 26 - Grammy Awards Feb 14 - Valentines Day March 17 - St. Patrick’s Day
Feb 25 - Mardi Gras (New Orleans)

April May June

Spring Season Spring Season Summer Season

Q2 April 1 - April Fools

April 3 - World Party Day
May 4 - Star Wars Day
May 5 - Cinco de Mayo
June 5 - World Enviroment Day
June 8 - World Ocean Day
2020 April 12 - Easter Sunday May 10 - Mothers Day June 14 - National Bourbon Day
April 22 - Earth Day May 25 - Memorial Day June 21 - Father’s Day

July August September

Back to School Season Back to School Season Cold & Flu Season
Q3 July 4 - Independence Day Aug 1 - National Girlfriends Day Sept 7 - Labor Day
2020 Mid-Jul - Amazon Prime Day Aug 2 - International Beer Day Sept 16 - Mexican Independence Day
July 21 - National Ice Cream Day Aug 4 - National Chocolate Chip Cookie Day Sept 21 - International Day of Peace
July 24 - National Tequila Day Aug 28 - National Red Wine Day

October November December

Q4 Breast Cancer Awareness Month

Oct 1 - International Coffee Day
Cold & Flu Season
Nov 11 - Veterans Day
Holiday Season
Dec 10 - Hannukkah
2020 Oct 4 - National Taco Day Nov 15 - National Recycling Day Dec 13 - National Ice Cream Day
Oct 28 - National Chocolate Day Nov 26 - Thanksgiving Dec 15 - National Cupcake Day
Oct 31 - Halloween Nov 27 - Black Friday Dec 25 - Christmas
Nov 30 - Cyber Monday Dec 31- NYE
EXPERT
When else are you able to find people from your exact target audience who
are willing to try your product and provide feedback? When an influencer
posts about your product, you’re able to immediately gauge the reaction of

ADVICE:
consumers! It’s the world’s biggest and most authentic focus group.

Thinking small can yield big results. Micro influencers can serve as an
incredibly valuable test group because in a typical campaign, you can work
USING INFLUENCERS with a large number of them all at once. Giving them loose guidelines, you
can see their creativity and how they’re showing your product in-use in their
AS A FOCUS GROUP own unique ways. They’re setting the tone and showing their followers - and
you - how your brand or product can be used in the real world.

Macro influencers are generally treated with more prescriptive directions, and due to the high cost to activate them, brands
generally set specific guidelines to get the most out of each post. With their mass following, this play is intriguing because you
can see how a huge audience reacts via comments, engagement rates, and shares. This can help you gauge the ‘stickiness’ of your
product on the market.

After you’ve run through a campaign, whether you activated Micro, Macro, Mega or any other mix, take a step back and evaluate
what the reaction was from both an influencer perspective as well as their audience. Take the time to go over successes, learnings,
and other other data points - or work with a partner who can do this analysis - that arose from the campaign and see where you can
pull that into future messaging, imagery, social media posts, and elsewhere.

LINQIA’S ADVANTAGE
Linqia analyzes trends and patterns for every campaign, including an analysis of the content created and the comments
shared, in one simple campaign report with key insights and learnings for future campaigns included.

A real-life example of this is when Linqia connected Dorot with 60+ influencers in the food, lifestyle, parenting, and home
& garden verticals to broadcast content around the brand’s new flavored herb cubes, one of which was a garlic flavor.
The influencer content ultimately revealed a product benefit that Dorot had never capitalized on before: how Dorot can
save people’s hands from smelling like garlic for hours, or days, after use! Unexpected outcomes like this highlight the
real-world testing benefits that influencers can offer for a brand.
ACTIVATING AN ALWAYS-ON APPROACH

Influencer marketing is most effective as an ‘always-on’ part of your marketing mix,

so you’ll need to integrate it into your thinking for the full year’s strategy, not just for
product launches and holidays. How did you answer question #4? Did you circle any
days on the 2020 calendar? It’s important to think of your year holistically. Don’t worry,
there will still be launches and specific campaigns, but building out a 2020 calendar
with all activities you want to activate influencers on will help you remain on consumers’
minds 24/7/365.

Start with your marketing team’s 2020 plan. Take a look at the times of the year you
want influencers to be activated to support those campaigns and then look outside of
those campaigns. What types of authentic content could influencers create to help keep
the conversation going?

You can even work with influencers who are already fans of your brand. To do so, find
a partner who can find influencers who already have a strong organic affinity for your
brand. In addition to having these influencers post during your bigger campaigns, you
can have them post in a coordinated fashion throughout lesser drive periods, and even
sporadically throughout the year as well.
 For example, imagine you’re a cheese brand and you have two big
campaigns - one around Cinco de Mayo and then again around the
December holidays. In between those times, the influencers you’ve
selected, like Dan the busy dad of two, can feature his favorite backyard
grilling cheeses a few times over the summer, or Cindy the entertainer
can show her cheese plate for her Galentine’s Day party. This keeps
your cheeses top of mind year-round, and when the larger Cinco de
Mayo campaign starts, the sponsored posts feel more authentic.
ACTIVATING AN
ALWAYS-ON APPROACH It’s also good to develop a way to rotate influencers throughout the
year if you find some aren’t having the impact you want. With your
partner, you can identify trends and measurements to automatically
assess performance. If an influencer is getting lower engagement rates
than what is desired, you’d have a deeper bench of talent to sub in to
drive better results.
 After your organic campaign has run its course, it’s imperative that you take advantage
of all the beautiful influencer produced content to drive additional results by
repurposing it through paid, owned and earned channels.

How did you answer question #5 and #6? Do you oversee other channels including
owned or paid channels? Or could you work with a colleague on implementing these
assets in other channels? If the answer is yes, read on!

Influencers create some amazing content, and by reusing it in other channels you can
see compelling results. In fact, we recently conducted a test comparing hundreds of
GO BEYOND ORGANIC
traditional brand created assets versus our influencer created content on paid media
channels and found that influencer content outperformed typical branded content with
a 2.7x better CTR!

Trying to decide how to repurpose influencer content? How did you answer question #7? Some of the most common channels are a
brand’s organic social media channel, your own website, and paid social channels - as well as some of our favorites:

Online Product Pages: Update your e-commerce pages on Amazon, Walmart.com, Target.com and other retailer websites by showing
your product in-use with actual influencers. Many of these pages are just static images of the product, or maybe one very sterile picture
of the product with a person.

Email Marketing: Email helps keep the conversation going between purchases by enforcing brand loyalty and showing unique use
cases for your products. If you’re a food brand, you can show different influencers using the same product in different recipes - and
even link out to the influencer’s recipes. Or if you’re a hair product, you can collect a number of images with different hair styles and
show all of them in an email to help the customer to find the exact right product.

Display Ads & Programmatic: With such a high CTR, it’s proven that running influencer content in programmatic channels can deliver
strong results. Consumers are looking for more authentic content, even when surfing the web. By seeing an influencer created asset
in the wild, they are more likely to interact with it and this allows your brand to seem more honest and authentic beyond the social
channels it may already be associated with.
 But don’t just re-use any content. Especially on paid channels when an additional line
item of budget is required, make sure the content is getting qualified first. Conduct a
series of qualification tests - or work with the right partner - to identify not just which
images to amplify on paid channels, but also which audiences to run the assets against.

Getting the digital rights to all the influencer content could be incredibly time
consuming, and you’d have to jump through too many hoops for it to be realistic.
Find a seasoned partner who allows you to have instant access to influencer imagery
immediately after influencers post to their social channels!
GO BEYOND ORGANIC

LINQIA’S ADVANTAGE
We’re the only influencer marketing company that specializes
in qualifying influencer content after an organic campaign
runs. We also pair the best assets with a specific targeted
audience in a process called PerformanceLift™. We activate
those top performing assets across Facebook, Instagram,
Pinterest, and programmatic channels. The best part? we
guarantee your results on this amplification!
 MEASURING SUCCESS

Based on your answer to question #8, you may know what

benchmarks you want to measure against, but maybe don’t
know how to track them specifically. Don’t be amorphous or Influencer Category Average Engagement
vague when figuring what you want out of your influencer Rate on Instagram
marketing campaigns. Measuring success is the most Nano 3.9%
important aspect! As we say, “What you cannot measure
is not worth doing.” The first metric that is important in
Micro 3.0%
influencer marketing is engagement rate. Engagements
take into account actions taken such as comments, likes,
Macro 2.3%
clicks, shares, and retweets. After running thousands of
campaigns, these are the average engagement rates
broken out by influencer size and by industry. Mega 2.1%

Celebrity 1.1%
Note: ‘Likes’ are set to be removed from Instagram
altogether, and there’s a chance this will impact
engagement rates.
 How did you answer questions #9? It’s important to go
beyond activity taken just inside apps, and tie influencer
activity to real-world results. The best way to do this is
with third-party measurement studies. These reports
are essential to tracking influencer marketing ROI, and
setting benchmarks of success for your business to
justify your spend on influencer marketing. Partners like
Dynata, IRI, Placed, RetailSync, and SambaTV can track
metrics such as brand or product awareness, ad creative
MEASURING SUCCESS
impact, product consideration, purchase intent, offline
store visits, in-store sales, TV tune-in, and the likelihood to
recommend your products.

With results like this, it’s easy to see why more and more
marketers are investing in influencer.

Curious how much you should budget you should set

aside for influencer marketing in 2020? To get the answer,
we partnered with market research company Altimeter
who determined you should earmark up to 25% of
your total yearly digital marketing budget for influencer
marketing. And don’t forget, that includes organic and
paid amplification behind those influencer created assets.
 It’s dangerous to go at it alone! That’s why you should engage a
partner that knows the ins and outs of influencer marketing.

When writing your RFP, it’s important to find a partner who

offers managed services and will do all of the heavy lifting for
you. They should care about matching your brand with the
appropriate influencers to drive business results, not just simple
delivery of media metrics. You’ll also want to make sure that
the partner you choose provides scalable budgets, a turn-key
experience, and uses ironclad measurement tools. To help, we
PARTNERS IN PRIME included the items to include in your RFP, as well as copy you
can use when drafting your RFP.

What to include in an RFP ...

See Next Page
What to include in an RFP
High Quality Influencers
Influencers who meet, or exceed, average industry benchmarks (ex. engagement rate) and develop high quality content.
RFP ASK: Please provide up to 10 influencers with links to their social channels and their average engagement rate on campaigns they have run with you.

Influencer Audience Data

To understand if an influencer fits your target consumer, you must be able to gather in-depth insights on their audience - location, gender, age, etc.
RFP ASK: Do you provide audience data for influencers assigned to campaigns to ensure they are a perfect fit for our brand/product?

Static Images and Videos

With the rise of Instagram Stories and TikTok, make sure you’re working with a partner who also has a strong vertical video offering in addition to static images
RFP ASK: Do you also support vertical video? Provide 1-2 examples of past campaigns that included vertical video

Objectives & KPIs

One of the most important pieces of influencer marketing is tracking a campaign’s success, like you would with any other marketing campaign.
RFP ASK: What action are you looking for the influencers to take? What is the KPI or objective you will be using to measure success?
Can you guarantee performance?

Influencer and Content Review

Ability to review gives you the control to make sure you’re working with the right influencers and content aligns with your brand voice.
RFP ASK: Do you allow for review of both influencers and content before it goes live?

Creative Content Ideas

Work with a partner who takes the time to design a creative campaign from start to finish for your brand - complete with specific asks from influencers
to carry out this creative vision, most likely showcasing your products in-use.
RFP ASK: Do have dedicated resources to provide a creative strategy for the campaign from start to finish, including influencer posting guidelines?

Repurpose Influencer Created Content

Get access to all the creative developed by the influencers for re-use in other channels. Try to get content that can be re-used for up to a year after creation.
RFP ASK: Do you provide me with the rights to all the content created by the influencers? How long after the campaign ends can I use the content for?
What to include in an RFP
Qualification Process
Work with a partner who has an established system for finding and pairing the right influencer content with the right audiences. These pairings can then be used
in paid channels. Many influencer companies only take what content performed best in the organic campaign, but this won’t tell the right story.
RFP ASK: What is your qualification process, if any, before you amplify influencer content?

Paid Media Support

Ability to run influencer content in paid social channels - including Instagram, Facebook, Pinterest, TikTok, and Twitter.
RFP ASK: How do you run paid media? What channels do you have expertise in?

Programmatic Support
Do you have a relationship with a programmatic partner who can run influencer content in programmatic display or video?
RFP ASK: Do you have a programmatic partner? If so, who is it?

Robust Fraud Prevention Program

Unfortunately, fraud is an issue in many areas of digital marketing, and influencer is no exception. To ensure the highest quality, make sure your vendor has in-
house technology to help find fraud before it starts, and works with third parties to verify the quality of the influencers and the interactions on the content.
RFP ASK: What technology do you have in-house to prevent fraud? What third-party fraud partners are you working with?

Real-time Analytics
Unfortunately, fraud is an issue in many areas of digital marketing, and influencer is no exception. To ensure the highest quality, make sure your vendor has in-
house technology to help find fraud before it starts, and works with third parties to verify the quality of the influencers and the interactions on the content.
RFP ASK: What technology do you have in-house to prevent fraud? What third-party fraud partners are you working with?

Third-Party Measurement Studies

Make sure you aren’t working with a vendor who is grading their own homework. With third-party measurement partners you can have piece of mind that the
vendor is actually meeting your goals, as well as tie more closely to the metrics that matter most to you - from brand awareness down to sales lift.
RFP ASK: Who are your third-party measurement partners? What kinds of reports can you provide?

LINQIA’S ADVANTAGE
Linqia is a trusted partner for hundreds of brands who run successful influencer marketing campaigns
from start to finish. Our solution checks off every box on the RFP Template, plus more, and we’ll get your
brand up-and-running with an influencer marketing campaign right away.
GOOD
FOODS
Healthy snack company GOODFOODS wanted to boost
awareness and sales of its line of natural guacamole and dips.
Linqia teamed with GOODFOODS’ agency to launch a ‘three-
flight’ influencer marketing program with tips for party planning
and healthy snacking.

In each of the three flights, influencers created original

content around seasonal events - football, Thanksgiving, and
Christmas/Hanukkah, respectively - and included recipes using
GOODFOODS products. Overall, Linqia influencers created 2,000
pieces of original content ranging from blog stories and recipes
to photographs, videos, and social media posts.

The content was promoted across social media and as native ads
at online publications like Newsweek and Women’s Health. The
result was a 3X lower Facebook cost-per-engagement, a 23%
increase in engagement, and a 34-44% conversion rate, with over
70K online clicks, likes, comments, retweets, and shares.

“Linqia influencers are great at creating authentic longform

blog content and beautiful imagery.”
- Senior Media Planner at GOODFOODS
It’s
Gametime!
There’s really no question about it: influencer marketing is the best way for brands to authentically connect to consumers in 2020.

We hope your answer to question #10 at this point is...YES! Using the 6 steps outlined in this Playbook, you can create an influencer-
first campaign. With the help of a trusted influencer marketing partner, you can meet or even exceed your goals.

By partnering with Linqia, you’ll maximize your influencer marketing efficiency, and be able to activate your always-on campaign in 2020.
Linqia is the industry leader in delivering influencer marketing content that performs by providing guaranteed results to brands and agencies
for more than seven years. As the first performance-based influencer marketing platform, Linqia is an effective and efficient way to achieve a
brand’s goals by driving greater ROI across the path to purchase. Founded in 2012, Linqia works with hundreds of leading national brands
including Kimberly-Clark, McDonald’s, NBC, Nestle, Anhesuer-Busch, Danone and Walmart. Linqia is headquartered in San Francisco, CA,
with offices in New York, Chicago, Los Angeles and Bentonville.

965 Mission St, 5th Floor hello@linqia.com

Contact Us:
San Francisco, CA 94103 Phone: (415) 913-7179