Nestle Report
Nestle Report
Nestle Report
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Nestlé is the worldǯs leading nutrition, health and wellness company. The
company employs more than 280,000 people and has 456 factories in 84
countries. Nestlé products are sold in almost every country in the world.
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and seasonings, frozen foods and pet foods and dozens of other products
were all added after the founder's death.
Ironically, Nestlé's first product has become its most controversial. Nestlé
(the corporation, not the man) has been criticized for marketing infant
formula in third-world nations, where the "just add water" instructions are
dangerous because local water frequently carries disease, and where poor
and uneducated parents might not understand that unless an infant is
intolerant of mother's milk, breastfeeding is a healthier choice than any
manufactured formula.
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Today, Nestlé SA is the world's largest Food and Beverages Company, and a
global leader in health, nutrition and wellness. Consumers around the
world, from village squares in Nigeria to the skyscrapers of New York and
Chicago, are united by the Nestlé promise of quality, taste, nutrition and
convenience.
Though headquartered in Vevey, Switzerland, they now have 487 factories
dotted around the globe, employing over 250,000 people in 86 countries.
Their products are available in almost every country.
The key factor which drove the early history of the enterprise that would
become The Nestlé Company was Henri Nestlé's search for a healthy,
economical alternative to breastfeeding for mothers who could not feed
their infants at the breast. Nestléǯs first product was called Farine Lactée
(Dzcorn flour grueldz in French) Henri Nestlé. Nestlé's first customer was a
premature infant who could tolerate neither his mother's milk nor any of
the conventional substitutes, and had been given up for lost by local
physicians.
People quickly recognized the value of the new product, after Nestlé's new
formula saved the child's life and within a few years, Farine Lactée Nestlé
was being marketed in much of Europe.
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Some other important firsts occurred during those years. In 1875 Vevey
resident Daniel Peter figured out how to combine milk and cocoa powder
to create milk chocolate. Peter, a friend and neighbor of Henri Nestlé,
started a company that quickly became the world's leading maker of
chocolate and later merged with
Nestlé. In 1882 Swiss miller Julius Maggi created a food product utilizing
legumes that was quick to prepare and easy to digest.
His instant pea and bean soups helped launch Maggi & Company..
The Company formed by the 1905 merger was called the Nestlé and Anglo-
Swiss Milk Company. By the early 1900s, the Company was operating
factories in the United States, Britain, Germany and Spain. In 1904, Nestlé
added chocolate to its range of food products after reaching an agreement
with the Swiss General Chocolate Company.
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The end of World War I brought with it a crisis for Nestlé. Government
contracts
dried up following the cessation of hostilities, and civilian consumers who
had grown accustomed to condensed and powdered milk during the war
switched back to fresh milk when
It became available again. In 1921, the Company recorded its first loss.
Nestlé's management responded quickly, bringing in Swiss banking expert
Louis Dapples to reorganize the Company.
The effects of the onset of World War II were felt immediately by
Nestlé. Profits dropped from $20 million in 1938 to $6 million in 1939.
The first truly global conflict ended forever the traditional Company
structure. To overcome distribution problems in Europe and Asia, factories
were established in developing countries, particularly in Latin America.
The close of World War II marked the beginning of the most dynamic phase
of Nestlé's history. Throughout this period, Nestlé's growth was based on
its policy of diversifying within the food sector to meet the needs of
consumers. Dozens of new products were added as growth within the
Company accelerated and outside companies were acquired.
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After the agreement with L'Oréal in 1974, Nestlé's overall position changed
rapidly. For the first time since the 1920s, the Company's economic
situation deteriorated as the price of oil rose and growth in the
industrialized countries slowed. In addition, foreign exchange rates
deteriorated with the French franc, dollar, pound sterling, and mark all
losing value relative to the Swiss franc. Finally, between 1975 and 1977,
the price of coffee beans quadrupled, and the price of cocoa tripled. As in
1921, the Company was forced to respond quickly to a radically changed
marketplace.
Under a new Chief Executive Officer, Helmut Maucher, Nestlé approached
the 1980s with a renewed flexibility and determination to evolve. The
Company's strategy for this period was twofold: improve its financial
situation through internal adjustments and divestments, and continue its
policy of strategic acquisitions.
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Thus, between 1980 and 1984, the Company divested a number of non-
strategic or unprofitable businesses. At the same time, Nestlé managed to
put an end to a serious controversy over its marketing of infant formula in
the Third World. This debate had led to a boycott of Nestlé products by
certain lay and religious organizations. This issue is still alive in some
quarters, but there is no longer any significant boycott activity.
The first half of the 1990s proved to be a favorable time for Nestlé: trade
barriers crumbled and world economic markets developed into a series of
more or less integrated trading areas. The opening of Central and Eastern
Europe, as well as China, and a general trend towards liberalization of
direct foreign investment was good news for a company with interests as
far-flung and diverse as Nestlé. While progress since then has not been as
encouraging, the overall trends remain positive.
Also in 2002, the joint venture Dairy Partners Americas was set up with
Fonterra; and Laboratoires innéov was set up, another joint venture, this
time with L'Oréal.
The year 2003 started well with the acquisition of Mövenpick Ice Cream,
enhancing Nestlé's position as one of the world market leaders in this
product category. The years that followed saw consistent business growth
through innovation and renovation of the products.
In 2006, Jenny Craig, the USA weight management company and Uncle
Toby's were acquired as well as Delta Ice Cream.
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Nestlé made three significant acquisitions in 2007. The first was Novartis
Medical Nutrition which put Nestlé in a a strong number two position
globally for healthcare nutrition. Gerber, the iconic US baby food brand was
the second acquisition and the third was the Swiss water company, Sources
Minérales Henniez S.A.
The end of 2007 was marked by a strategic partnership with the Brussels-
based luxury chocolate maker Pierre Marcolini.
×c The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of
the meaning of his name in German, i.e. little nest, and of his family
emblem children.
×c Henri obtained a 15-year French patent for his logo in 1868. After he
retired, it was registered in Vevey in 1875 by the new owners of his
company.
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×c In 1938, the traditional nest design was combined with the "Nestlé"
name to form what is called the combined mark.
×c In 1988, the worm in the mother bird's beak was removed and the
fledglings became two instead of three. It is said that it was meant to
better illustrate the activities of the company, no longer active only in
nutrition, and to reflect the average modern family of two.
×c The logo we know now has just been simplified. The tree is supposed
to represent an oak and the birdǯs thrushes.
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ÔÊ Ê !
ÑÊ Ê !
DzWe strive to bring consumers foods that are safe, of high quality and
provide optimal nutrient to meet physiological needs. Nestle helps provide
selections for all individual taste and lifestyle preferences.dz
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×c A prerequisite for dealing with people is respect and trust.
×c Transparency and honesty in dealing with people are a sine qua non
for efficient communication. This is complemented by open dialogue
with the purpose of sharing competencies and boosting creativity.
×c To communicate is not only to inform; it is also to listen and to
engage in dialogue.
×c The willingness to cooperate, to help others and to learn is a required
basis for advancement and promotion within our company.
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Nestléǯs relationship with India dates back to 1912, when it began trading
as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited,
importing and selling finished products in the Indian market.
Nestlé has been a partner in India's growth for over nine decades now and
has built a very special relationship of trust and commitment with the
people of India. The Company's activities in India have facilitated direct and
indirect employment and provides livelihood to about one million people
including farmers, suppliers of packaging materials, services and other
goods.
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Nestle India Limited has grown over the years into the most desired brand
in the food and beverage sector in India. The company has succeeded in
meeting the expectations of the Indian government in bringing a marked
change in the milk industry through its suggestion on latest dairy farming
techniques and upkeep of cows to improve the milk yield. Nestle India
Limited gave directions to the farmers in incorporating the advanced
technological methods with regard to crop maintenance and irrigation. The
company proposed the set up of centers that not only catered to the storing
and selling of milk, but also maintained contacts with the farmers.
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Nestle India Limited initiated its workings in India with the Moga unit in
Punjab in 1961; succeeded by the Choladi unit located in the state of Tamil
Nadu. The Moga unit dealt entirely with the proper management of dairy
products whereas the Choladi unit diverted its interests to the tea industry.
The main purpose behind the set up of Choladi unit was to treat the tea
crop to produce soluble tea. Nestle India Limited is also the proud of owner
of Nanjangud unit in Karnataka; Samalkha unit in Haryana; Ponda and
Bicholim units in Goa; and Pant Nagar unit in Uttarakhand.
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Nestle India Limited has spread its wings to significant areas within the
food and beverage industry. It has various products like chocolates, infant
food, confectionery, prepared dishes and so on. The company produces
delicious chocolates of varied tastes, quality, make, and ingredients to
allure the taste buds to the level of indulgence with such widely known
chocolates as Milky Bar and Kit Kat, which differ in their hues. The
beverage section offers refreshing Nescafe, and health drinks such as Milo,
Nestle Milk and the mouth-watering condensed milk, known as Milkmaid.
Maggi noodles, Nestle Jeera Raita fall under the category of prepared
dishes, whereas the latest additions of Nestle India like Nestle Fresh "n"
Natural Dahi and Nestle Slim Milk have won million hearts with their
exquisite flavours.
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Nestle India's popularity is visible in its financial figures published for the
second quarter starting from April and ending in June 2007. The net profit
for this quarter records a growth of 18.1%, amounting to Rs. 95.7crores,
and the net sales figure marks a rise of 23.2%; whereas the exports
delineate improvement by 15.6 %, which is calculated as Rs. 82crores. The
net domestic sales have also grown at a very fast pace to Rs. 756.9 crores,
showing a jump of approximately 24 %, when compared with the financial
figures of the same period, that is, from April to June in the previous year.
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At Nestlé India we make big investment in people, they are our top priority.
For us, our people are the key drivers for our success. Nestlé India provides
its employees a dynamic professional environment bound by one spirit,ǯ
The Nestlé Spirit' and that makes Nestlé India a great place to work.
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×c Nutrition
×c Emerging consumers
×c Premium goods and
×c DzOut-of-homedz goods.
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During the past few years, the company has invested approximately Rs.500
million for the installation of farm cooling tanks, chilling centres, ensuring
veterinary aid, breed improvement, dairy development projects and other
related activities. Aside of this, the company has also spent approximately
Rs.300 million in the past few years in procuring goods on behalf of the
farmers, to be supplied at wholesale prices.
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Nestlé India has always focused on long term, sustainable and profitable
growth and helped communities around its factories to improve their
quality of life in a similar manner. Nestlé Agricultural Services has used the
experience gained by Nestlé across the world to set up a system of direct
and efficient contact with the farmers. Company veterinarians and
agronomists supervise the milk routes and advise farmers on various
issues including proper feed for the herds. Milk storage facilities have been
set up close to the farmers. Veterinary services are provided free, and
medicines provided at wholesale cost. The company assists farmers in
artificial insemination programs for their cattle, provides subsidy and helps
them in procuring loans. For more on Nestlé Agricultural Services.
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Water is a scarce resource. In India, availability of clean drinking water
is a major concern for many communities. Almost 200 million people do
not have access to clean drinking water. Nestlé India is committed to
improving the situation and believes that the first step is to create
awareness in the communities around its factories. A key focus area of
our Corporate initiatives is to help provide Clean Drinking Water and
educate children in schools to conserve this scarce resource.
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The Company also recognizes the active role that village women play in
adopting good dairying practices in dairy farms and regularly conduct
special programs that help them.
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Mc Veterinary & field staff offering round the clock technical services
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STRENGTHS
×c Parent support - Nestle India has a strong support from its parent
company, which is the worldǯs largest processed food and beverage
company, with a presence in almost every country. The company has
access to the parentǯs hugely successful global folio of products and
brands.
×c Brand strength - In India, Nestle has some very strong brands like
Nescafe, Maggi and Cerelac. These brands are almost generic to their
product categories.
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WEAKNESSES
OPPORTUNITIES
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THREATS
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Nestlé India Ltd. is a subsidiary of Nestlé S.A. of Switzerland and over the
years it has followed best practice of Corporate Governance and adhered to
practices laid down by the Nestlé Group.
Nestlé Indiaǯs business objective and that if its management and employees
is to manufacture and market the Companyǯs products in such a way as to
create value that can be sustained over the long term for consumers,
shareholders, employees, business partners and the national economy.
Nestlé India is conscious of the fact that the success of a corporation is a
reflection of the professionalism, conduct and ethical values of its
management and employees. In addition to compliance with regulatory
requirements, Nestlé India endeavors to ensure that highest standards of
ethical and responsible conduct are met throughout the organization.
The two most significant documents from the Nestlé Group, which define
the standard of behavior of Nestlé India, are DzNestle Corporate Business
Principlesdz and DzNestlé Management and Leadership Principlesdz.
The Nestlé policy is to hire staff with personal attitudes and professional
skills enabling them to develop a long-term relationship with the Company.
Therefore the potential for professional development is an essential
standard for recruitment.
Each new member joining Nestlé is to become a participant in developing a
sustainable quality culture which implies a commitment to the organization
and a sense for continuous improvement leaving no room for complacency.
Therefore, and in view of the importance of these Nestlé values, special
attention will be paid to the matching between a candidate's values and the
Company culture.
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×c Administrative
×c Training
×c Recruiting
×c Development
×c Labor Relations
×c Org Development
×c Compensation and Internal Communication
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Internship Programs
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