History of Mang Inasal

“HISTORY OF MCDONALD’S”
PRINCESS SARAH E. CAMU

GR9-QUEZON
MRS. GASAL
TABLE OF CONTENTS
CONTENT
 THE HISTORY OF MCDONALD’S
CONCLUSION
“THE HISTORY OF MCDONALD’S”
McDonald’s, in full McDonald’s Corporation, American fast-food chain that is one of the largest in the world, known for its hamburgers. Its
headquarters are in Oak Brook, Illinois.
The first McDonald’s restaurant was started in 1948 by brothers Maurice (“Mac”) and Richard McDonald in San Bernardino, California. They bought
appliances for their small hamburger restaurant from salesman Ray Kroc, who was intrigued by their need for eight malt and shake mixers. When
Kroc visited the brothers in 1954 to see how a small shop could sell so many milk shakes, he discovered a simple, efficient format that permitted the
brothers to produce huge quantities of food at low prices. A basic hamburger cost 15 cents, about half the price charged by competing restaurants.
The self-service counter eliminated the need for waiters and waitresses; customers received their food quickly because hamburgers were cooked
ahead of time, wrapped, and warmed under heat lamps.
Seeing great promise in their restaurant concept, Kroc offered to begin a franchise program for the McDonald brothers. On April 15, 1955, he
opened the first McDonald’s franchise in Des Plaines, Illinois, and in the same year launched the McDonald’s Corporation, eventually buying out the
McDonald brothers in 1961. The number of McDonald’s outlets would top 1,000 before the end of the decade. Boosted by steady growth, the
company’s stock began trading publicly in 1965.
The public face of McDonald’s was created in 1963 with the introduction of a clown named Ronald McDonald, while the double-arch “m” symbol
became McDonald’s most enduring logo in 1962, lasting far longer than the tall yellow arches that had once dominated the earlier restaurant
rooftops. Other products and symbols would define the McDonald’s brand, including the Big Mac (1968), the Egg McMuffin (1973), Happy Meals
(1979), and Chicken McNuggets (1983).
The chain continued to expand domestically and internationally, extending to Canada in 1967, reaching a total of 10,000 restaurants by 1988, and
operating more than 35,000 outlets in more than 100 countries in the early 21st century. Growth was so swift in the 1990s that it was said a new
McDonald’s opened somewhere in the world every five hours. It effectively became the most popular family restaurant, emphasizing affordable
food, fun, and flavours that appealed to children and adults alike.
The success of McDonald’s brought increased criticism, much of which concerned its perceived association with a global increase in obesity.
McDonald’s responded by adding healthy items to its menu, and in 2017 it began testing a vegan hamburger. During this time it also eliminated
supersized portions, and its U.S. and Canadian restaurants stopped using trans-fat oil in a number of items. Such measures, however, did little to
stem health concerns. In addition, as one of the world’s largest private employers, McDonald’s faced numerous calls to increase wages. The term
McJob was added to the Merriam-Webster dictionary to mean “low-paying job.”
In the late 20th century, McDonald’s moved beyond the hamburger business by acquiring Chipotle Mexican Grill (1998), Donatos Pizza (1999), and
Boston Market (2000) in the United States, and in the United Kingdom McDonald’s purchased Aroma Cafe (1999) and an interest in Pret A Manger
(2001), a sandwich restaurant chain. However, by late 2008 McDonald’s no longer owned or had a stake in any of those companies, instead
concentrating on its own brand.
McDonald’s was active in charitable work. In 1974 it joined Philadelphia Eagles football player Fred Hill, whose daughter had been diagnosed with
leukemia, in founding the Ronald McDonald House in Philadelphia. The residence allowed families to live near the hospital where their children
were receiving treatment. By the early 21st century, more than 360 such houses existed around the world. The Ronald McDonald House Charities
(established 1987) also supports various other efforts.
CONCLUSION
 To conclude, McDonald's is one of the largest fast food companies in the world. They continue their path for success by
keeping their consumers in mind regarding their product selection as well as their prices. They encourage their
employees to do a good job, usually promotes from within, and offers several scholarships to encourage education.
 McDonald’s created their structure according to their own specific needs.
 McDonald’s employees are highly motivated by the varying positions available and opportunities to move up the
corporate ladder.
 McDonald’s faces some difficult challenges.
 Key to its future success will be maintaining its core strengths an unwavering focus on quality and consistency while
carefully experimenting with new options. The company’s environment efforts, while important, should not overshadow
its marketing initiatives, which are what the company is all about.
 McDonald’s stands at the forefront of the fast food industry. Another driving force that keeps the company locked in its
position is the large amount of capital that McDonald’s owns as well as its influence with other industries.
 Good performance in fast- food industry.
 Long reputation for strong marketing campaigns.
 Must change to adapt new environment.
 Have more innovation and creative strategy.
 McDonald’s is both effective (doing the right thing) and efficient (doing the thing right).
 McDonald’s is successfully employing an amalgam of standardization and localization.
 it successfully adopts a mix of cost leadership and differentiation strategies.

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“HISTORY OF MCDONALD’S”

PRINCESS SARAH E. CAMU

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