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    Summary of What Is Strategy HBR Article

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    Yamini Patar
    Strategic positioning aims to achieve sustainable competitive advantage by preserving what makes a company distinctive, such as performing different activities than rivals or performing similar activities in unique ways. There are three key principles of strategic positioning: choosing a unique position through different activities, making tradeoffs to select what not to compete in, and creating fit among a company's activities so they reinforce each other. Effective strategy requires leadership to provide guidance on deepening a company's strategic position rather than broadening or compromising it.

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    Summary of What Is Strategy HBR Article

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    Yamini Patar
    54 views1 page
    Strategic positioning aims to achieve sustainable competitive advantage by preserving what makes a company distinctive, such as performing different activities than rivals or performing similar activities in unique ways. There are three key principles of strategic positioning: choosing a unique position through different activities, making tradeoffs to select what not to compete in, and creating fit among a company's activities so they reinforce each other. Effective strategy requires leadership to provide guidance on deepening a company's strategic position rather than broadening or compromising it.

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    Strategic positioning aims to achieve sustainable competitive advantage by preserving what makes a company distinctive, such as performing different activities than rivals or performing similar activities in unique ways. There are three key principles of strategic positioning: choosing a unique position through different activities, making tradeoffs to select what not to compete in, and creating fit among a company's activities so they reinforce each other. Effective strategy requires leadership to provide guidance on deepening a company's strategic position rather than broadening or compromising it.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    54 views1 page

    Summary of What Is Strategy HBR Article

    Uploaded by

    Yamini Patar
    Strategic positioning aims to achieve sustainable competitive advantage by preserving what makes a company distinctive, such as performing different activities than rivals or performing similar activities in unique ways. There are three key principles of strategic positioning: choosing a unique position through different activities, making tradeoffs to select what not to compete in, and creating fit among a company's activities so they reinforce each other. Effective strategy requires leadership to provide guidance on deepening a company's strategic position rather than broadening or compromising it.

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    Summary of “What is Strategy?

    ” by Michael Porter, HBR article

    Rivals can easily copy your improvements in quality and efficiency. But they shouldn’t
    be able to copy your strategic positioning—what distinguishes your company from all the
    rest.

    The myriad activities that go into creating, producing, selling, and delivering a product or
    service are the basic units of competitive advantage. Operational effectiveness means
    performing these activities better—that is, faster, or with fewer inputs and defects—than
    rivals. But from a competitive standpoint, the problem with operational effectiveness is
    that best practices are easily copied.

    Strategic positioning attempts to achieve sustainable competitive advantage by


    preserving what is distinctive about a company. It means performing different activities
    from rivals, or performing similar activities in different ways.

    Three key principles underlie strategic positioning.

    1. Strategy is the creation of a unique and valuable position, involving a different set of
    activities. Strategic position emerges from three distinct sources:

    2. Strategy requires you to make trade-offs in competing—to choose what not to do.

    3. Strategy involves creating “fit” among a company’s activities. Fit has to do with the
    ways a company’s activities interact and reinforce one another.

    Employees need guidance about how to deepen a strategic position rather than broaden or
    compromise it. About how to extend the company’s uniqueness while strengthening the
    fit among its activities. This work of deciding which target group of customers and needs
    to serve requires discipline, the ability to set limits, and forthright communication.
    Clearly, strategy and leadership are inextricably linked.

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