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  • Subject: Marketing Management Professor: Shannon Name: Kartik. G. Patel Roll No: 76 Class: PGDBM 1B Product: Titan Watches

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    Titan Industries is India's leading producer of watches under brands like Titan, Fastrack, Sonata, Nebula, Octane and Xylys. It is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. The document discusses the core, formal, augmented and future products of Titan watches. It notes that Sonata watches are popular among the Indian working class for their quality and reasonable pricing. Titan has various collections that offer luxury features and designs to satisfy customer needs beyond time-telling. It has expanded retail through stores like World of Titan and plans to launch Helios, a high-end multi-brand watch store housing over 35 international brands.

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    Titan Industries is India's leading producer of watches under brands like Titan, Fastrack, Sonata, Nebula, Octane and Xylys. It is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. The document discusses the core, formal, augmented and future products of Titan watches. It notes that Sonata watches are popular among the Indian working class for their quality and reasonable pricing. Titan has various collections that offer luxury features and designs to satisfy customer needs beyond time-telling. It has expanded retail through stores like World of Titan and plans to launch Helios, a high-end multi-brand watch store housing over 35 international brands.

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    53 views4 pages

    Subject: Marketing Management Professor: Shannon Name: Kartik. G. Patel Roll No: 76 Class: PGDBM 1B Product: Titan Watches

    Uploaded by

    kadik4u
    Titan Industries is India's leading producer of watches under brands like Titan, Fastrack, Sonata, Nebula, Octane and Xylys. It is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. The document discusses the core, formal, augmented and future products of Titan watches. It notes that Sonata watches are popular among the Indian working class for their quality and reasonable pricing. Titan has various collections that offer luxury features and designs to satisfy customer needs beyond time-telling. It has expanded retail through stores like World of Titan and plans to launch Helios, a high-end multi-brand watch store housing over 35 international brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 4

    Subject: Marketing Management

    Professor: Shannon
    Name : Kartik. G. Patel
    Roll no: 76
    Class: PGDBM 1B
    Product: Titan Watches
    Titan Industries is the world's sixth largest wrist watch manufacturer and India's
    leading producer of watches under the Titan, Fastrack, Sonata, Nebula, Octane &
    Xylys brand names. It is a joint venture between one of India's most respected
    business organizations, the Tata Group, and theTamil Nadu Industrial
    Development Corporation (TIDCO)

     THE THREE FUNCTIONS OF HUMAN WANTS

    1. UTILITY FUCTION:
    A  wrist watch is a timepiece that is made to be worn on a person with a strap
    or bracelet. In addition to the time, modern watches often display
    the day, date, month and year, and electronic watches may have many other
    functions.

    2 ECONOMICAL FUNCTION:
    Associated with the Indian working class, the Titan’s Sonata range
    comprises of both analog and digital watches. The metal strap watches by
    Sonata was a big hit with the Indian working class men. Sonata has
    forayed into the plastic watch arena as well. Though the watches are of
    good quality they are reasonably priced

    3 PSYCHOLOGICAL FUNCTION:
    This Function is something what we call as “Feel Good” Feeling. This
    Function is related to inner satisfaction. Within Titan mother brand are
    Nebula,which comes draped in 18 karat.

     IN THE CONCEPT OF TOTAL PRODUCT THERE ARE


    FOUR LEVELS.
    1. CORE PRODUCT:
    The product is quiet economical for the common man to use. The
    core product must address the basic need- This level defines the
    basic purpose of purchasing the product. In case of wrist watch the
    basic function is to display correct time.

    2 FORMAL PRODUCT:
    People are not satisfied with the core benefit of a product or
    service ,they expect addtional things. The Titan brand architecture
    comprises several collection and sub−brands, each of which is a
    leader in its segment. Notable among them are: Titan Edge The
    world's slimmest watch which stands for the philosophy of "less is
    more"; Titan Raga the feminine and sensuous accessory for today's
    woman, Nebula − crafted in solid 18k gold and precious stones.
    Several other popular collections like Heritage, Aviator, Regalia,
    Octane & WWF also form a part of the Titan wardrobe

    3 AUGMENTED PRODUCT:
    Competition forces firms to offer more than the formal product.  The
    company has 247 exclusive showrooms christened World of Titan',
    making it amongst the largest chains in its category backed by 700
    after−sales−service centers.

    4. FUTURE PRODUCT:
    Titan Industries, India’s largest watch manufacturer and retailer has a
    world−class design studio that constantly invents new trends in wrist
    watches. It has announced the launch of the one of its kind store- HELIOS
    in Bangalore. HELIOS, the high end multi-brand watch chain will house
    over 35 premium international watch brands. With Helios, Titan promises to
    change the dynamics of premium watch retailing in India .The store will
    house renowned international brands like Versace, Seiko, Movado, Hugo
    Boss, Citizen, Fossil, Titan, Xylys, DKNY, Nina Ricci, Roberto Cavalli,
    Esprit, Tommy Hilfiger etc.

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